Disney is adding some signature magic to its social media presence, thanks to a newly created editorial site which pairs smart and punchy text with classic and current characters.
Called Oh My Disney, the site is taking fun, sharable content and assembling it into an info-snacking, scrolling-friendly package
Among its most recent posts include "10 Paperman GIFs to Make You Believe in Destiny" — an homage to the charming Oscar-award winning short film Paperman — and "15 Reminders That You’re Great Today", which features pictures from Disney films such as Aladdin and Toy Story to Pinocchio
"We were looking for ways to deepen our connection to our large social audience," Mark Walker, senior VP of Disney Interactive Entertainment, told Mashable. "This was a natural extension of the content we’re already developing for channels like Facebook, YouTube, and Tumblr."