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PRESS RELEASE 3/11/2011  

 

 

 

 

 

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Website design, development, social network marketing and search engine optimization

Social Network Marketing

Social network marketing is more than just a 'buzz-word' or 'new fad'. When used correctly, social network marketing helps to level the playing field for small businesses and allows them to compete with 'big business' in a way never before possible. By using social sites to market their business and create relationships with their customers, small businesses now have to ability to actually BEAT 'big business' when it comes to geographical targeting of prospective clients.

Competing with larger businesses has always been a concern for small business owners. In the past, a larger budget equaled a bigger 'splash' when it came to marketing. While larger companies could afford larger ads in the local newspaper and better websites on the internet, small business people were left in the dust wondering how to compete. With social network marketing small business can actually BEAT OUT big business by developing close customer relationships on social sites.

Not only does social network marketing give you a competitive edge, but it also gives you a SEARCH ENGINE edge. Through consistent blogging, customer interaction and comment posting, small business owners are adding RELEVANT CONTENT to the internet which attracts search engines to their sites and allows their website to be more highly ranked in indexes for key terms and phrases.

 

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Search Engine Optimization

Search engine optimization is simply the process of improving your site using natural methods. Natural methods are things such as meta tags, page titles, headings, layout, navigation and content. To optimize a site we simply decide what "it is" that you are selling, what your target audience is, and what terms your target audience is using to find your business already. Once we know these three things, we can edit the contents of your site to be more RELEVANT to what your audience is already searching for.... simply put... we make it EASIER for those that are already looking for you to find you!

The problem is that this process has been (and is still being) abused. There are many 'providers' and or 'consultants' that make outlandish claims that they can get XXX results in XXX time. While they are able to meet these seemingly impossible results & deadlines, they collect a check and then suddenly disappear... right along with the resultant search engine rankings. They achieve these results using 'black hat' methods such as spamdexing, link farms, and keyword stuffing. These processes don't last very long for SERPs and do nothing more but HURT your rankings.

Once the damage is done, it is VERY hard to undo. That is why it is so important to hire the right people to help you with your online presence from the very beginning.

See more about this: 3 things to keep in mind when you are looking to hire a SEO consultant.

Website Design and Development

Cheryl Waller also offers full service web design and development.  Offering sites with HTML, PHP/MySQL and Flash designs, her customized built-from-scratch sites (no templates) can help you promote your small business online.  She will work with you to create a design that is suitable for promoting your small business.  All designs are modern, easily accessible, standard base designs that comply with Google webmaster guidelines.

Whether you are looking to get a new website design for your business or just looking to give your old site and internet marketing presence a brand new look, she is here to help you build a strong internet presence for your business and online marketing needs.  Get set-up with your own fully automated business blog, integrate your social media & social networking, and sell more with less effort!  And don't forget to increase your site traffic through the use of automatic blogging, wall posts and tweets! Cheryl makes this easy for you by setting it all up for you and placing it on auto-pilot!

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Cheryl Waller | Internet Marketing Consultant

 

Cheryl Waller is an experienced SEO, SEM and SMM consultant. She has authored several Internet and direct marketing manuals for small business owners and real estate agents around the world. She is a contributing author to several websites and offers advice on dominating Google search results. She has the internet marketing skills that your business needs to increase your online social presence, ranking and traffic.

Learn More about Cheryl Waller and what she can do for YOUR online visibility!

 

 

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Search Engine Marketing and funneling more traffic to your site is NOT about tricking the search engines, it is NOT about how much you can pay per click and it is NOT how many websites link to your website. At the end of the day, it is about how well you optimize your website and social networks for visitors as well as search engines. 

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