Google Acquires mDialog To Improve DoubleClick’s Video Advertising

mdialog Google today announced that it has acquired video advertising company mDialog. In a post on Google+, the company said that it will “work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite,” helping publishers on DoubleClick (which was a Google acquisition itself) monetize their video content. Read More

Congrats, Your Facebook Relationship Survived Another Year!

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Facebook wants you to share good news with your friends

A new feature on the platform congratulates users on relationship or wedding anniversaries, and users can then share that story alongside a collection of photos with their Facebook friend groups.

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Image: Facebook

Facebook will automatically surface photos that both parties in the relationship are tagged in, and users can then edit those photos or upload their own if they choose to share the news with others

Facebook started recognizing wedding and relationship anniversaries on Thursday. The new feature will only apply to users who share the actual date their relationship began, and the congratulatory message will only appear to the individuals who are in the relationship — not their friends (unless they choose to share it). Read more...

More about Facebook, Anniversary, Relationship, Relationship Status, and Social Media

A Sneak Peek Into Android’s Future

android-magic Google is giving its apps and platforms, including Android, a big redesign, according to a recent report posted on Android Police, which backs up some things we had been hearing as well, but hadn’t fleshed out until now. According to the new report, Google is working on a new design language focused on giving all Google apps a more unified look-and-feel across the web, Android and… Read More

An App That Only Lets You Say ‘Yo’ Just Topped Facebook’s Slingshot on iOS

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Yo Facebook, watch out.

The big news in the social messaging space this week was supposed to be Facebook's release of Slingshot, its latest attempt to take on Snapchat. Then something unexpected happened: Yo.

Hours after Facebook released Slingshot on Tuesday afternoon, the Financial Times published an article about a new app called Yo that simply lets users send the word "Yo" or "YoYo" to their contacts — and which has received $1 million in funding from angel investors. That was enough to trigger dozens of baffled articles about the app, and apparently, plenty of downloads. Read more...

More about Facebook, Apps, Business, Startups, and Apps Software

Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day

hands-raised-iconsI'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself.

But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. [Read more...]

SnappyTV is joining the flock

One of the best ways to follow events as they unfold is through real-time videos on Twitter. As we continue to invest in video, it’s important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos. To that end, we’ve agreed to acquire SnappyTV.

SnappyTV’s platform for live clipping, editing, and distribution is already widely used by brands and our media partners to share video clips on Twitter, both organically and via Twitter Amplify. Together, we’ve worked with the biggest content partners in the world to inject the best video content into Twitter’s real-time conversation, straight from the TV to your mobile device. Twitter users have watched goals, slam-dunks, amazing shots, and touchdowns –– as well as red-carpet moments, award show performances, news clips and funny moments –– right from a Tweet in their timeline.

While we continue to invest in SnappyTV’s product and integrate it more tightly with Twitter, we also plan to maintain our partners’ ability to post high-quality videos to other platforms. Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen.

We’re thrilled to welcome the SnappyTV team to Twitter. As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most.

Head over to SnappyTV’s blog if you’d like to read more about this news.

60 Marketing Acronyms Every Industry Pro Should Know

AcronymsHave you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn't do them justice. [Read more...]

The Biggest SEO Blunders of All Time

seo_mistakesMarketers ... we're always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, "insider" secrets, and yes, we even love our performance-enhancing drugs (sips coffee).

Where were we? [Read more...]

Facebook Back at 100% After a 30-Minute Outage

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Facebook is fully operational after a 30-minute outage which affected the social network's web and mobile site as well as connected apps.

Users who tried to access the site early Thursday were greeted with a message saying "Sorry, something went wrong. We're working on getting this fixed as soon as we can."

"Earlier this morning, we experienced an issue that prevented people from posting to Facebook for a brief period of time. We resolved the issue quickly, and we are now back to 100 per cent. We're sorry for any inconvenience this may have caused," a Facebook spokesperson told CNET. Read more...

More about Facebook and Social Media

The Characteristics of Content That Turns Skeptics Into Believers

copywriting-1Whether you're just getting started with content marketing or you have an army of copywriters churning it out like Santa's elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans.

The reason we put our resources into creating content is to grow our business. [Read more...]

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