For ambulance chasers, persistence and a phone book just don’t cut it anymore. Law firms, which once relied on television commercials, billboards, and cold calling numbers in the white pages to find plaintiffs for medical lawsuits, have begun to embrace technology. To locate their ideal pharma victims more quickly and at lower costs, they're using data compiled from Facebook, marketing firms, and public sources, with help from digital bounty hunters like Tim Burd.
Burd is a devoted practitioner of the art of sales. His Skype username begins with the phrase made famous by Glengarry Glen Ross, a play about desperate real estate salesmen: “Always be closing.” Read more...More about Facebook, Technology, Healthcare, Facebook Data, and Lawsuits
The importance of internet marketing is certainly on the rise with no signs of stopping anytime soon. Part of internet marketing is utilizing the various local business directories to ensure that potential clients in your local area are well aware of the products or services you provide. Though broad-minded web-based marketing is crucial, search engines have evolved to take location into consideration when calculating search results. For instance, a business owner living in Florida cannot use SEO terms that involve areas of California; because search engines can recognize that the business owner’s location is in Florida, using “California” in your keywords will do little good, if any. A few SEO workarounds exist for businesses that operate in multiple geographic locations, but they are often complex and vary based on multiple factors. Search engines often assume that your business operates locally, which affects your ranking on search engines. With this in mind, it becomes clear that your business should incorporate local business directories into your SEO strategy in order to maximize exposure within a local area.
Defining Local Business Directories
A business directory is a web-based service that lists relevant information regarding businesses within a specific category. Directories are usually categorized based on industry, geographic location, business activity, or the size of the business, though geographic location is most commonly used. Local business directories allow potential clients to view businesses in their area that are ready to serve their needs. A local internet marketing company can assist you in making sure that your business maintains a solid presence within major directories, such as Yahoo!, Yelp, CitySearch, and YellowPages.com. Some search engines also operate business directories and incorporate them into their search results, such as Google and Bing, providing another reason why local business directories are critical to successful SEO. Other local business directories are useful only for certain types of businesses, such as Avvo, which provides business directory services that pertain to the legal industry.
Many business directories, such as Yelp, give consumers the opportunity to leave feedback regarding your business and the services provided. If your business has truly made a mistake and a previous client writes about it on the internet, there are a few things to consider. If you are able to improve the situation, sincerely apologize to the client and attempt to solve the issue as quickly as you can; the situation may turn from negative to positive based on your willingness and ability to fix what is perceived by the client as a wrongdoing committed by your business. However, if you cannot reasonably solve the problem, a genuine apology is in order, though you should not waste any time trying to fix a problem that cannot be solved. You should never argue with anyone providing feedback regarding your business; this is extremely unprofessional and will only lower your company’s reputation. This bit of advice might seem like common sense, but it is very easy to confuse tones of communication while using the internet. When replying to feedback, be aware of your message and remain respectful. Responding to each and every piece of feedback can be time-consuming, especially if your business is popular. Reputation management is one of the many services a local internet marketing company can provide and should certainly be considered by business owners who need to generate more business exposure but don’t have to time or ability to do so.
By coordinating and aligning all of your local and online marketing efforts, we are able to guarantee that you will be ‘head-over-heels’ in love with our services – including professional and effective management of local business directories! No matter where you are now, our local internet marketing company will take your business to the next level. WE BACK IT UP WITH A 100% NO WIGGLE-ROOM GUARANTEE! If we do not EXCEED your expectations in the first 30 days of service, FIRE US! And we will return everything the way that it was before we started and REFUND 100% of your first month’s fee! Schedule a free website analysis and let us put it all together so you don’t have to!