What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning -- they stare down the blinking cursor until they're suddenly inspired to write a clever introduction.
But that's not always the best way to start a blog post. That cursor? It's daunting. [Read more...]
A new report upends the conventional wisdom that Facebook's algorithm tweaks have left brands out of the News Feed, a phenomenon that Facebook itself has acknowledged.
Socialbakers looked at 3 million of the largest brand Pages and found interactions have jumped 30% since January. The researcher also found that media Pages were experiencing an even greater boost:
"In my personal opinion, Facebook is still heavily growing as a business, and more and more users engage with the entire platform — including engagement with brand pages," says Jan Razab, CEO of Socialbakers. "Many big brands have great content that they are publishing through the platform and are really learning to engage their audiences, and this is where the growth is coming from. Read more...More about Facebook, Marketing, Brands, Big Brands, and Business
Yesterday, Google's John Muller made an announcement that broke marketers' hearts: Google Authorship's about to get a makeover. And it's not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it's the kind that could impact your search traffic.
Google's getting rid of author profile pictures and Google+ circle counts on desktop and mobile search. So search results that used to look like this: [Read more...]