25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking

demand_generationReading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?”

Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. [Read more...]

An Open Letter to Millennials Seeking Creative Positions

millenial_interviewThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

Dear recently graduated Millennial:

Congratulations on your graduation! I understand you’re ready to conquer the world of advertising. I want to get to know you. [Read more...]

Famous People: Facebook’s New Elite

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Facebook rolled out a new app last month that strictly caters to famous people

Well, sort of. The app, Facebook Mentions, lets public figures and celebrities — anyone who's verified, really — see what fans are saying about them in a dedicated mentions feed.

Elliott gives his take (while also defending Whoopi Goldberg) in the newest episode of Mashable Minute

Earlier this week, we told you about a legion of troll-fighters on Vine. Check it out:

Have something to add to this story? Share it in the comments. Read more...

More about Mobile, Facebook, Entertainment, Apps, and Videos

These Bad Blogging Habits Are Stunting Your Growth

bad_blogging_habitsI said I wouldn’t have ice cream this week.

Yet there I was, leaning over the freezer door surveying my options like the indecisive person in front of you at Starbucks. It wasn’t until I was two spoonfuls into a mint chocolate chip sundae that I realized my oversight. [Read more...]

10 Dos and Don’ts for Back-to-School Social Media Etiquette

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Back-to-school season is almost in full swing, and with it comes a new set of social media rules

In the age of social network overload, it's easy to forget that one little social media blunder can come back to haunt you. As you meet new people this fall semester, you'll want to navigate the social media world responsibly, and keep your online reputation as clean as possible.

Here are 10 social media etiquette tips to start the school year off right

1. Don't add everyone in the 'Class of 2018' group.

Class of 2018 Facebook group

Join your school's official class group on Facebook. But don't friend request everyone who is a part of the group

Image: Screenshot Facebook Read more...

More about How To, Social Media, Tips, Features, and Back To School

5 Data-Backed Twitter Tips You Should Know

Twitter-Card-AnalyticsTo actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts, and analyze them to see your performance.

While the latter may not seem like the fun part, it's actually where all the magic happens. [Read more...]

Glassdoor’s New Tool Reveals Which Tech Companies Have the Best Benefits

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As tech companies such as Facebook, Google and Apple try to lure top talent, job seekers can now compare the benefits packages of all these places using a new tool on job site Glassdoor.

Glassdoor, which lets anonymous employees write reviews of companies, launched a new feature on Wednesday that enables users to read reviews and see rankings of the benefits offered at workplaces in tech and other industries


The site, which has more than 300,000 companies in its database, aims to take the guesswork out of comparing and researching benefits. Not only can users comb through vacation days, health- and dental-insurance information, and 401k and pension plans, they can also check out perks such as free lunches, massages, tuition support and on-site daycare Read more...

More about Google, Facebook, Apple, Tech, and Glassdoor

A Quick Rundown of Facebook Targeting Options [Infographic]

facebook_advertisingUsed properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. Facebook knows what we're interested in, who we hang out with, and how we self-identify -- so there's a great opportunity for marketers to deliver highly relevant and personalized ads through the social network. [Read more...]

9 Successful Marketers Answer 1 Simple Question: How’d You Get Started?

railroad-paths-crossNot everyone who works in marketing imagined they'd end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession.

Recently, there was a discussion on [Read more...]

How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

email-planning-template-laptop-3If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.

Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. [Read more...]

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