7 Top Social Networks Among American Teens



This week on Mashable, we heard from one 13-year-old who claims none of her friends use Facebook and a 15-year-old who said all of her friends use Facebook.

While the perception of each of these two teens can provide snapshots of their schools and communities, Statista created this chart based on Pew data on American teens’ social media use throughout the country.

See also: 20 Things Your Most Annoying Friends Do on Facebook

Facebook is still the No. 1 most popular social network among teens; its use increased from 93% to 94% between 2011 and 2012. The next most popular social network last year was Twitter, which is used by 26% of teens. Another chart-topper, Myspace, saw drastic drop-off between 2011 and 2012, from 24% to just 7% Read more…

More about Facebook, Teens, Social Media, and Chart Of The Day

How Ant Colonies Foreshadow the Future of Facebook



They call it “the anternet.”

In 2012, Stanford biologist Deborah Gordon, Ph.D., discovered that the behavior of harvester ant colonies mirrors the fundamental Internet technology known as Transmission Control Protocol, or TCP

TCP controls the flow of information online by preventing data transmission bottlenecks and the Internet from coming to a mighty, screeching halt. Basically, when fewer people are online, information return is faster. When more people are online, it slows

Upon observing the scavenging habits of harvester ants, Gordon found that ant colonies are controlled by the same concept. After discovering a large supply of food, more ants leave the colony. When food is scarce, the number of foragers is restricted. Read more…

More about Books, Facebook, Social Media, Features, and Nature

Get “Más Social” at Premios Tu Mundo

At tonight’s Telemundo’s Premios Tu Mundo awards, you’ll be the first to know top secret results — if you’re following along on Vine.Read more…


5 Million Porsche Fans Design Facebook Car



With a manufacturer’s suggested retail price of nearly $106,000, many Porsche fans may be priced out of owning their own 911 Carrera 4S. But thanks to a Facebook promotion celebrating 5 million likes on the company’s page, each and every fan was at least able to contribute to the design of a fan version of the model.

Since the initiative began in February, the German auto manufacturer has built a 911 Carrera 4S according to fan specifications and is running a promotion inviting one fan to actually test drive the vehicle. The celebration began Feb. 4 with Porsche asking “the best expert panel in the world: our fans” to choose an exterior color. The post resulted in nearly 16,000 likes and 1,200 comments, with Aquablue Metallic winning the most fan support. Read more…

More about Facebook, Crowdsourced, Car, Crowdsourcing, and Design

This Is What Facebook’s First Ads Looked Like



In anticipation of The Mashies, Mashable is running a weekly series celebrating some advertising “firsts.” Watch for new installments in the series every week.

Most Facebook users probably just assume that they will see at least one or two ads anytime they log onto the social network from a computer or mobile device, but it wasn’t always that way

For the first two months that Thefacebook.com existed, there were no ads at all on the site. Mark Zuckerberg, the CEO and cofounder, claimed to be less interested in making money than making users happy. The ad-free days didn’t last long, though. Read more…

More about Facebook, Advertising, Facebook Ads, Business, and Mashies

Study: Facebook Use Can ‘Undermine Well-Being’



Do you ever log on to Facebook and feel overcome by a wave of FOMO? Are you depressed by friends’ wedding photos and parties from the night before?

A new academic study states that using the world’s largest social network can “undermine” one’s sense of happiness and well-being. The study also found Facebook use negatively impacts how users feel “moment to moment” as well as how satisfied they feel with their lives overall

Researchers from the University of Michigan surveyed 82 young adults, asking them how frequently they had used Facebook lately and their feelings. For two weeks, the researchers sent participants five text messages each day asking them to check in online. The study was led by Ethan Kross, the director of the university’s Emotion and Self-Control Laboratory. You can read the entire report here. Read more…

More about Facebook, Study, Happiness, Social Media, and Work Play

Michael Kors Launches Choose-Your-Own-Adventure Facebook App



Are you Sporty, Sexy or Glam?

Earlier this week, Michael Kors released an interactive Facebook app to introduce consumers to its three new beauty and fragrance collections.

SEE ALSO: How ModCloth Went From a College Dorm to $100 Million a Year

When you launch the video portion of the app, you’ll find a vanity table displaying the three collections. Clicking one transports you — for Sporty, that means a flash of a boat followed by a dive in a pool; for Glam, a splash of champagne and a photo shoot

While you’re watching the videos, the app prompts you to take screenshots to share to Facebook, Pinterest or Twitter — an idea the brand has clearly borrowed from Topshop’s runway live streams. (Update: A Michael Kors spokesperson says the company first demoed the technology in February 2012, six months before Topshop did.) When you’re finished, you can opt to watch more videos, shop the collections or enter a sweepstakes. Read more…

More about Facebook, Advertising, Marketing, Facebook App, and Business

Google Cloud Storage Launches Automatic Server-Side Encryption For All Files


Starting today, all the data developers write to unstructured storage on Google’s Cloud Platform will now be automatically encrypted on Google’s servers. Google already encrypted data that was written to its Persistent Disks and Scratch Disks on its Compute Engine, but as the company just announced, all of the data written to Google Cloud Storage will now also be encrypted using the 128-bit Advanced Encryption Standard.

“The per-object key itself is encrypted with a unique key associated with the object owner,” Google explains in today’s announcement, and “these keys are additionally encrypted by one of a regularly rotated set of master keys.” By default, Google will manage the keys to this data for its users, but you can also still encrypt the data yourself prior to writing it to Cloud Storage. For those who are really paranoid about their encryption, having Google manage and store their keys is probably not an option. Google, however, says that it uses “the same hardened key management systems that Google uses for our own encrypted data, including strict key access controls and auditing.”

Google says the new server-side encryption is already active for all new data that is written to Cloud Storage, and older objects will be migrated and encrypted “in the coming months.”

It’s worth noting that AWS’s S3 cloud storage service has offered server-side encryption using the 256-bit Advanced Encryption Standard since abound 2011. For those who need to meet even stricter corporate, contractual and regulatory compliance requirements for data security, Amazon also recently introduced a dedicated (and pricey) Hardware Security Module for managing sensitive data and encryption keys in Amazon’s cloud.

A Marketer’s Guide to Retargeting Facebook Ads



Love it or hate it, Facebook is one of the most viewed websites on the web. If you’re a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook

With multiple options for advertising available — whether via the News Feed or the righthand sidebar —leveraging these options to optimize advertising is important for any brand

The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network’s impressive ad inventory Read more…

More about Facebook, Advertising, Marketing, Social Media, and Features

Report: Facebook Testing PayPal Rival for Mobile App Purchases



Facebook will attempt to give in-app commerce on the platform a boost with an upcoming mobile payment system, according to a report.

AllThingsD reports that the company “plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information.” The system, a potential competitor to mobile payment options like PayPal, would let any consumer who has previously logged his credit card information into Facebook make purchases on partnering mobile apps without having to re-enter that data.

More about Facebook, Paypal, and Business

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