Zoe Fox | Cheryl Waller

UNICEF Admits Its Facebook Likes Don’t Save Lives

May 1, 2013 by Zoe Fox Leave a Comment

In the latest TV commercial campaign from UNICEF Sweden, the organization admits something few seem to remember in the age of social media milestones: Facebook Likes don't save lives.

In the most viral clip, which has received more than 40,000 views on YouTube, we meet a young boy named Rahim, who's sick, though he says he's not worried because of UNICEF Sweden's Facebook community.

SEE ALSO: 12 Top YouTube Videos for Social Good

"UNICEF Sweden has 177,000 Likes on Facebook. Maybe they will reach 200,000 by summer," he says.

His sardonic statement, as you can see in the above video, reflects many organizations' and brands' preoccupations with getting Likes. UNICEF Sweden informs viewers that Likes won't deliver life-saving vaccines to the children in need Read more...

More about Video, World, Social Good, Facebook, and Us World

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, search engine optimization, SEO, social good, Social Networking, US & World, video, World

Marriage Equality Campaign Causes 120% Increase in Facebook Pic Swaps

March 29, 2013 by Zoe Fox Leave a Comment

If you thought you were seeing all your Facebook friends swap their photos to red equality signs Tuesday, you were right. Facebook reported a 120% increase in profile picture swaps, as compared to an average day

According to a post from Facebook data scientist Eytan Bakshy, 2.7 million more users swapped their photos Tuesday, March 26, than on the previous Tuesday, due to the viral marriage equality Facebook campaign started by the Human Rights Campaign

The HRC kicked off its call to action Monday afternoon at 1 p.m. EDT, in anticipation of the two gay marriage cases argued before the Supreme Court Tuesday and Wednesday. Read more...

More about Facebook, Us, Social Good, Gay Rights, and Supreme Court

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, gay rights, marriage equality, search engine optimization, SEO, social good, Social Networking, Supreme Court, U.S., Uncategorized, US & World

The Strategy Behind the Viral Red Marriage Equality Campaign

March 29, 2013 by Zoe Fox Leave a Comment

The Human Rights Campaign's Director of Marketing Anastasia Khoo didn't decide to change the organization's equality sign logo from blue to red on a whim

The team at the HRC, the largest lobby organization dedicated to fighting for LGBT rights, knew that the two cases the Supreme Court heard this week on marriage equality were major, that Monday and Tuesday were moments of historic significance. The organization also foresaw that people would want to show their support for marriage equality. During the planning process, Khoo had the idea to turn the iconic blue and yellow equality sign logo red. Read more...

More about Facebook, Us, Features, Social Good, and Gay Rights

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, features, gay rights, marriage equality, politics, search engine optimization, SEO, social good, social media, Social Networking, U.S., Uncategorized

Marriage Equality: 18 Creative Red Facebook Pics

March 28, 2013 by Zoe Fox Leave a Comment

Facebook turned red on Tuesday, as the Supreme Court began hearing two marriage equality cases. Many users changed their profile pictures to red images featuring LGBT lobby group the HRC's red equality logo

But that was just the beginningFacebook is a forum for expressing individuality and personality, so it didn't take long for users to add unique twists to the red equality sign. From adding images of Sesame Street's Bert and Ernie to overlaying their own photo, users soon flooded Facebook with spins on the HRC's logo.

SEE ALSO: 9 Gay Leaders Making a Difference in Technology

Lifelong activist Chris Rico picked up on the trend Tuesday, and decided to capture the creative spirit of Facebook users in one place Read more...

More about Facebook, Us, Features, Social Good, and Gay Rights

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, features, gallery, gay rights, marriage equality, politics, scotus, search engine optimization, SEO, social good, Social Networking, U.S., Uncategorized, US & World

Facebook Turns Red as SCOTUS Marriage Equality Hearings Begin

March 26, 2013 by Zoe Fox Leave a Comment

Marriage equality activists are protesting outside the Supreme Court Tuesday, as the nation's highest court begins two days of hearings about two same-sex marriage laws

As can be expected in this day and age, the demonstrations are not only taking place in WashingtonFacebook has become a hotbed for marriage equality supporters, as profile pictures change to a red version of the Human Rights Campaign's logo.

The HRC, the largest lobby group for LGBT rights, shared a pink and red version of its navy blue and gold equality symbol logo on Facebook Monday

"Follow @HRC on Twitter and at www.hrc.org/blog for live-updates from the first day of at the Supreme Court hearings. Make sure you wear red to show your support for marriage equality. And make your Facebook profile red too!," the post says.

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, search engine optimization, SEO, social good, Social Networking, U.S., Uncategorized, US & World

Facebook Turns Red as SCOTUS Marriage Equality Hearings Begin

March 26, 2013 by Zoe Fox Leave a Comment

Marriage equality activists are protesting outside the Supreme Court Tuesday, as the nation's highest court begins two days of hearings about two same-sex marriage laws

The HRC, the largest lobby group for LGBT rights, shared a pink and red version of its navy blue and gold equality symbol logo on Facebook Monday

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, search engine optimization, SEO, social good, Social Networking, U.S., Uncategorized, US & World

Facebook Turns Red as SCOTUS Marriage Equality Hearings Begin

March 26, 2013 by Zoe Fox Leave a Comment

Marriage equality activists are protesting outside the Supreme Court Tuesday, as the nation's highest court begins two days of hearings about two same-sex marriage laws

The HRC, the largest lobby group for LGBT rights, shared a pink and red version of its navy blue and gold equality symbol logo on Facebook Monday

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, marriage equality, scotus, search engine optimization, SEO, social good, Social Networking, U.S., Uncategorized, US & World

Facebook Turns Red as SCOTUS Marriage Equality Hearings Begin

March 26, 2013 by Zoe Fox Leave a Comment

Marriage equality activists are protesting outside the Supreme Court Tuesday, as the nation's highest court begins two days of hearings about two same-sex marriage laws

The HRC, the largest lobby group for LGBT rights, shared a pink and red version of its navy blue and gold equality symbol logo on Facebook Monday

More about Facebook, Us, Social Good, Scotus, and Us World

Facebook Shares Best Tips for Non-Profits

March 21, 2013 by Zoe Fox Leave a Comment

Facebook's strategic partnerships manager Libby Leffler works to ensure non-profits and causes on Facebook understand how to use the platform to best reach their communities and make the strongest impact.

She says the biggest struggle non-profits have with Facebook is not understanding how to best use the platform's tools to engage with their communitiesMashable spoke with Leffler to dive into the must-know information for non-profits and causes on Facebook.

SEE ALSO: 10 Inspiring Non-Profits on Instagram

Leffler shared her favorite tips and tricks, highlighted some key examples, and outlined how a non-profit can turn its page around overnight.

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, features, non-profits, search engine optimization, SEO, social good, social media, Social Networking, Uncategorized

Internet Applauds Waiter for Defending Child With Special Needs

January 24, 2013 by Zoe Fox Leave a Comment

Restaurant patrons often have picky requests for waiters, like moving tables because of a draft or ordering a rare — but not too rare — steak. But those fussy needs don't compare to those of a party of four at Laurenzo's steakhouse in Houston, Texas, who told a waiter, "Special needs kids should be kept in special places."

The Laurenzo's waiter, Michael Garcia, refused to serve the party, who complained that they'd been seated next to a family with a son who has Down syndrome. The customers were moved out of his section and subsequently left the restaurant. Garcia is now being showered with love on Facebook for standing up to the insensitive customers.