How This Entrepreneur Got Her Products Into Golden Globes Gift Bags

How This Entrepreneur Got Her Products Into Golden Globes Gift Bags

From Kim Bhasin:

Tara Rex was trained as a nurse and used to work in a hospital emergency room. She later got married, had two kids and decided to stay home to take care of them. It was the end of her life-long career, but the start of her entrepreneurial...

How Perky Jerky Built a Quality Brand With Guerilla Marketing

How Perky Jerky Built a Quality Brand With Guerilla Marketing

From Kim Bhasin:

It all started when Brian Levin and his friends spilled Red Bull into a bag of jerky. Energy and jerky: People are going to love this, right? "I said, what's the next Red Bull? We've got to find it," says Levin. And Perky Jerky was...

How One Company Used Social Media to Get on Walmart’s Shelves

How One Company Used Social Media to Get on Walmart

From Kim Bhasin:

Orabrush founder Robert Wagstaff came up with a great product but he just couldn't sell it. Even after spending $50,000 on informercials and pitches about the tongue-scraping brush that eliminates bad breath, it looked like the company was going...

Google+ vs. Facebook: Which Is Best for Business?

Google+ vs. Facebook: Which Is Best for Business?

From Kim Bhasin:

Social media is an ideal way for a small business with a tiny advertising budget to get its name out there and interact with its customers. Integrating the parts of your online strategy is key, but sometimes, it's just not worth the effort to...

Google+ vs. Facebook: Which Is Best for Business?

Google+ vs. Facebook: Which Is Best for Business?

From Kim Bhasin:

Social media is an ideal way for a small business with a tiny advertising budget to get its name out there and interact with its customers. Integrating the parts of your online strategy is key, but sometimes, it's just not worth the effort to...

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