Blogs and Search Engine Optimization (8 tips for DIY SEO)

A Well Optimized Blog Helps With Search Engine Optimization and Social Presence.

So what happens beyond a website on the internet? You have a solid foundation and now you need to get the word out so that potential customers can find your website. You need to place signs outside of your ‘foundation’ for people to know how to find you. People need directions to get to where they are going. In the same way, so do robots.

Let’s break this down for a second…  In order to draw people to you… to your website…you need to let them know that you exist. Remember, ‘a business without a sign is a sign of no business’.

But how do you let people know that your website exists? How do you tell robots that your website exists? How do you attract the two to your website so that you have higher traffic AND conversion rates? How do you market on the internet and increase your presence? …… What if clients simply FOUND YOU?

They can… and that is precisely the beauty of the internet… information does flow in two directions… but you need to say something (post street signs) to have traffic travel back to your business website. How is this accomplished?

Maybe you have heard of blogging. In fact, I’m pretty sure that you have. Just a few short years ago, the question was…  ‘What in the world is a blog?’… Now the question is ‘how do I find the time to blog?’  But do you know why it’s important?

Blogging IS the emotional drive of all your internet marketing. Blogging is a conversation with potential clients. If you do not talk, then no one will listen. If you have nothing to say, then people (and robots) will pass you by in a heartbeat.

It’s time to speak up and be noticed.

Blog Readers Spend More Money Online

It has been proven that blog readers spend more time and money online and that blogs influence buying behavior. So, then why do most small business owners not understand the critical importance of a blog to their internet marketing?

Why? Because… well… quite simply they have only been taught ‘old’ advertising. They have been taught traditional advertising like newspapers, flyers and postcards.  They have been taught that marketing is a well-planned interruption and that the best way to accomplish true success is by creating the perfect interruption. Interruption marketing is expensive.  It is equivalent to playing the lottery, crossing your fingers, and hoping that 1 of 10,000 people reading XXX county magazine is ready to buy something that you are selling.

Effective online marketing doesn’t work that way. People buy when they are ready to buy. But, before they buy, they want information. Regardless of the particular circumstances, 9 out of 10 of those people are going online for information before they contact you. You are not going to reach those people with interruptions.

You ARE going to reach customers when they are searching for information on how to solve their problem right now. Their problem is that they need a certain product or service and they need information to justify their purchase decision. They need you; the breathing human being with emotion. Are you there for them? Are you offering advice?

It takes emotion to connect; to educate customers about what ‘it is’ that you do. But, what is really not surprising is that clients respond. Clients respond to relationship marketing. They want to be treated just as if they were there with you in person. What they are truly looking for is a connection with you.  Your blog is your personal connection to clients. You need to speak to them personally and with content. Yes, you have to consider robots. But, your blog isn’t just for robots; it is for that client with a genuine problem that is looking for information. Speak to them and they will feel more comfortable creating a business releationship with you.

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Use Your Social Networks to Build a Presence on the Internet

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 I look forward to speaking with you soon.

-Cheryl Waller
Strategic Internet Marketing Consultant

Search Engine Marketing and funneling more traffic to your site is NOT about tricking the search engines, it is NOT about how much you can pay per click and it is NOT how many websites link to your website. At the end of the day, it is about how well you optimize your website and social networks for visitors as well as search engines. 

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