What Do You ‘Do’ to Dominate Google Search Results?
There are several key elements we will be working on to improve your website rankings over the next few months:
Keyword Research and Selection: As the foundation of your entire SEO project, I will research your current keywords and provide feedback as to what keywords we need to continue to use, what keywords we don’t need to be using and what keywords we should add to your site. Once we have our initial list we will get to work on optimizing your site for these keywords.
Meta Data SEO: I will take each page on your website and begin to categorize each page for specific SEO goals. The titles, descriptions, keyword content and on-page navigation will be made search engine friendly and will enable your site to be more properly indexed. One of the most shocking things that I find during this step is that many of my clients are using the same titles, descriptions and keywords across many pages… this is actually one of the top 18 Ways to Mess up Your Search Engine Optimization strategy.
Website Content SEO: One-by-One I will take each webpage and optimize the content to be both search engine and visitor friendly. It is important to carefully balance what the search engines want to see with what people will want to read and more importantly REACT to by contacting you for more information or making a purchase on your site.
Inner-Page Linking SEO: I will work with your code and navigation structure to make sure that all of your pages are being indexed properly, that there is accurate inner-linking relationships for all of your web pages and that both search engines and visitors will be able to find the information that they are looking for quickly and easily.
Link Building and Social Networking: Depending on the plan you choose, I will submit your site to various websites around the internet using my social network and many connections. These links will be relevant to your website and business. Many times I get the question during this phase, “How many sites will you submit me to?” or “How many links will I get?” and my answer is always the same. It depends on your business and where I can place relevant links back to your site. Yes, you can probably find a site somewhere that will give you 14,000 links to your site for $14.95, but how many of those are even relevant to your business, how many are link farms and how many will actually still be there in a week. You DO NOT need 14,000 links to your site… what you do need are relevant links to your business from reputable websites that are trusted by search engines. We do this by developing a link campaign SPECIFIC to your business, not by paying for links or participating in link exchange scams.
