Facebook and Twitter continue their battle over TV viewers' attention. On the same day that Nielsen unveiled its first Twitter TV Ratings report, Facebook announced that the company has partnered with a number of international television networks to provide much of the same information.
Facebook will now offer user engagement data surrounding shows to 10 major TV networks in eight different countries, including France, the UK and India, reports the Wall Street Journal. The social network has monitored interactions — Likes, comments and posts — surrounding popular TV and entertainment topics in the past (like the Oscars and the Super Bowl), and will now share that data directly with TV networks so they can see which shows create the most buzz online. Read more...More about Facebook, Twitter, Tv, Second Screen, and Business