Facebook Begins Testing Friend Filters in News Feed [PICS]


Facebook has begun testing a slew of changes to News Feed, including friend list filters and smart lists that automatically categorizes your friends.

The changes seem to be aimed at making the content within News Feed more relevant. These changes, as far as we can ascertain from screenshots sent to us, show that Facebook is dividing News Feed into lists, much like Google+ has done with Circles. “Feed filters make it easy to see a selected set of friend’s updates in one place and share exclusive with them,” Facebook’s guide to the new feature states.

A Facebook spokesperson declined to comment on this story.

One of the most interesting aspects of the revamped News Feed is the addition of Smart Lists. Smart Lists automatically sort your friends into a work list, a list for classmates and a list for friends who live within 50 miles of your current city. This makes it easy to post updates just to your college friends or to talk about a local party with just your nearby friends.

The changes are likely to be construed as a response to the rise of Google+, whose Circles feature makes it easy to share content with smaller groups. Facebook has always had Friend Lists as a feature, but less than 5% of users utilize them in any meaningful way. These changes are designed to fix that.

Check out the screenshots below, and let us know what you think of revamped Facebook News Feed in the comments.


Facebook List Feed Filters




Facebook's List Feed Filters let you filter your news feed by specific groups of friends, much like Google+ Circles.


Friend List Explanation




Facebook explains Friend Lists.


Facebook Smart Lists




Facebook automatically organizes your work friends, school friends and nearby friends into lists.


Facebook Sharing




Facebook explains how users can share posts with just close friends or other friend lists.


News Feed Organization




Facebook explains how to organize your News Feed.

Hat tip to Nick Starr.

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Facebook Adds Clinton’s Former Chief of Staff to Board


Facebook has announced that former Clinton Chief of Staff Erskine Bowles has been added to its board of directors.

Bowles served as Bowles served as President Bill Clinton’s head of the Small Business Administration in 1993 before becoming deputy White House chief of staff in 1994 and chief of staff in 1996. Before that, Bowles founded his own investment bank and co-founded venture capital firm Kitty Hawk Capital and private equity firm Carousel Capital.

Bowles is also the president emeritus of the University of North Carolina system and is currently co-chair of President Barack Obama’s National Commission on Fiscal Responsibility and Reform.

“Erskine has held important roles in government, academia and business which have given him insight into how to build organizations and navigate complex issues,” Facebook founder Mark Zuckerberg said in a statement. “Along with his experience founding companies, this will be very valuable as we continue building new things to help make the world more open and connected.”

Bowles will join an all-star board of directors that includes Peter Tiel (PayPal, Founders Fund, Clarium Capital), Reed Hastings (Netflix), Donald Graham (Washington Post), Jim Breyer (Accel Partners), Marc Andreessen (Andreessen Horowitz, Netscape) and Zuckerberg. Hastings joined the board in June to guide the company as it prepares for its highly-anticipated IPO.

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Facebook To Launch Music Platform With Spotify, MOG & Rdio


Facebook intends to launch its long-rumored music service next month with Spotify, MOG and Rdio as three of the company’s launch partners, Mashable has learned.

The music and media platform will be announced at Facebook’s f8 developer conference on Sept. 22. It will allow users to listen to music from within Facebook.com. Evidence of Facebook’s music platform first surfaced in the code of Facebook’s video chat service.

According to two sources familiar with the matter, Facebook will not directly host or stream any music or media. Instead, it will rely on partners to provide the content. This is in contrast to Apple, Google and Amazon’s strategy of hosting music content on their servers. Facebook’s plan is to become a platform for media content in the same way it is a platform for applications and games.

One of our sources specifically mentioned three music services as launch partners: Spotify, Rdio and MOG. It’s unclear whether Facebook has lined up other launch partners for its music platform or whether Facebook will open up its platform to other developers. One of our sources noted, however, that Facebook doesn’t like playing favorites, so our bet is that Facebook will open up its music platform to other third-party developers.

We’ve also heard whispers that Facebook intends for this platform to go beyond music — for example, it’s possible that Netflix could stream movies through Facebook. However, we don’t know if Facebook will go beyond the music platform announcement at f8.

Update: “There’s nothing new to announce,” a Facebook spokesperson told us. “Many of the most popular music services around the world are integrated with Facebook and we’re constantly talking to our partners about ways to improve these integrations.”

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Are We Approaching the End of the Daily Deals Era?


The Social Analyst is a column by Mashable Editor-at-Large Ben Parr, where he digs into social media trends and how they are affecting companies in the space.

The golden age of daily deals, led by the unprecedented growth of Groupon, seems to be coming to its end.

That’s not to say daily deals won’t be sticking around for a long time — clearly there is a business in it — but when two major players withdraw from the space and its biggest player experiences a 50% traffic decline, it’s a clear sign that the daily deals market is no longer in its heyday.

Last week, Facebook killed off Deals, its Groupon competitor, after just four months. “After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Mashable in a statement. “We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals.”

Facebook, with its 750 million users, couldn’t find a way to make daily deals work. And its not alone: BusinessWeek reports that Yelp is cutting down on its year-old daily deals product. Half of the sales staff will be cut and the company will refocus on its core business of local reviews.

Yelp’s slow withdraw from daily deals is more problematic. It started testing daily deals in July 2010 and has expanded to more than 20 cities since then. Still Yelp, which has more experience with local businesses than almost anybody in the business, simply couldn’t justify staying in the daily deals market.


Groupon Isn’t Doing So Hot


What about Groupon, the company that practically created this market? Surely with 115 million subscribers, it’s doing just fine, right?

According to web analytics firm Experian Hitwise, Groupon’s web traffic has dropped 50% since July 2011. At the same time its primary competitor, LivingSocial, saw a 27% rise in traffic in the same time period. If the trend were to continue, LivingSocial would become bigger than Groupon before the end of the year.

When it first filed for IPO, Groupon was hammered by the media for its unprofitability, high marketing costs and questionable accounting practices. In particular it used something called ACSOI (adjusted consolidated segment operating income) to measure its income without factoring in the staggering costs of its marketing and customer acquisition efforts. It was so convoluted that the SEC launched an inquiry and Groupon removed the accounting metric from its S-1 entirely.

Andrew Mason, Groupon co-founder and CEO, addressed these issues in a “leaked” internal memo, but the issues facing Groupon remain the same: It’s an unprofitable business that’s losing steam in a overly crowded market. When you consider those factors, it shouldn’t surprise anybody that major players are getting out of the space.

There are still a lot of daily deals startups in the market right now. My day isn’t complete without at least three pitching me for a story on Mashable. But while more daily deals startups may be getting off the ground, the big players are clearly realizing that this business is being commoditized by intense competition and fatigue by consumers and local businesses. Fifty-two percent of U.S. consumers say they feel overwhelmed by the number of daily deals emails hitting their inboxes.

This phenomenon is exactly why Groupon is betting the farm on Groupon Now, its location-based real-time daily deals service. Will it help differentiate Groupon in this crowded market? Can it generate enough income to justify the cost of sales and marketing? These questions will soon be answered as the company approaches its IPO.

It seems clear that the golden age of daily deals has passed. The question is: which companies will survive its inevitable collapse?

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Facebook Kills Off Deals, Its Groupon Competitor


Facebook has decided to shut down Facebook Deals, its four-month-old Groupon competitor.

“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters in a statement.

The product, which launched in late April, was an attempt to bring the popular daily deals phenomenon to Facebook’s 750+ million users. It launched in San Francisco, Austin, Dallas, Atlanta and San Diego, but quickly rolled out to other cities.

The market for daily deals has become more competitive in recent months, however, and many are questioning the entire business model in light of Groupon’s questionable financials.

“We think there is a lot of power in a social approach to driving people into local businesses,” Facebook said in its statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” We have reached out to Facebook for more information.

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Facebook Kills Off Deals, Its Groupon Competitor


Facebook has decided to shut down Facebook Deals, its four-month-old Groupon competitor.

“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters in a statement.

The product, which launched in late April, was an attempt to bring the popular daily deals phenomenon to Facebook’s 750+ million users. It launched in San Francisco, Austin, Dallas, Atlanta and San Diego, but quickly rolled out to other cities.

The market for daily deals has become more competitive in recent months, however, and many are questioning the entire business model in light of Groupon’s questionable financials.

“We think there is a lot of power in a social approach to driving people into local businesses,” Facebook said in its statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” We have reached out to Facebook for more information.

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Facebook Makes Photos Bigger & Faster


Facebook has rolled out a new version of its popular Photos app, complete with speed improvements and larger images.

“Now, the photos you share on Facebook are bigger (720 pixels to 960 pixels) and load twice as fast, giving you quicker access to more detailed images,” Facebook’s Justin Shaffer said in a blog post. “Photos you’ve already uploaded to your profile will also be displayed at this higher resolution.”

In addition to the increased photo size, Facebook is rolling out a revamped photo viewer. The new viewer takes up more screen real estate (since photos are now larger) and reduces clutter so users can focus on the photo and nothing else.

“The light box is now set against a simple white background that puts more of the focus on the photo, and less on the surrounding frame,” Shaffer noted.

Facebook rolled out its revamped Photos interface in February with the lightbox UI and support for hi-res photos.

Check out the new Photos interface and let us know if you like the improvements in the comments.

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Facebook Makes Photos Bigger & Faster


Facebook has rolled out a new version of its popular Photos app, complete with speed improvements and larger images.

“Now, the photos you share on Facebook are bigger (720 pixels to 960 pixels) and load twice as fast, giving you quicker access to more detailed images,” Facebook’s Justin Shaffer said in a blog post. “Photos you’ve already uploaded to your profile will also be displayed at this higher resolution.”

In addition to the increased photo size, Facebook is rolling out a revamped photo viewer. The new viewer takes up more screen real estate (since photos are now larger) and reduces clutter so users can focus on the photo and nothing else.

“The light box is now set against a simple white background that puts more of the focus on the photo, and less on the surrounding frame,” Shaffer noted.

Facebook rolled out its revamped Photos interface in February with the lightbox UI and support for hi-res photos.

Check out the new Photos interface and let us know if you like the improvements in the comments.

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Facebook’s Big Privacy Changes: An Overview [PICS]


Facebook unveiled a massive wave of privacy changes on Tuesday. It’s one of the biggest privacy overhauls in the company’s history, one that includes more than a dozen changes to profiles, status updates, locations and tags.

In fact, there are so many changes that it’s easy to get confused about what changes Facebook is making and what impact they will have on your privacy. The updates are significant enough that Facebook will make every single one of its 750+ million users go through a tutorial about the updated privacy settings.

That’s why we’ve written this short guide to all the changes Facebook has implemented. Refer to this page for a quick rundown of all the new privacy features now available on the world’s largest social network.


Screenshots: Facebook Privacy Changes



Privacy Controls: Profile Editing




You can edit the visibility of individual parts of your profiles right from the profile editing page. In the past, this had to be done from the Privacy Settings page.


Tag Approvals




Facebook has implemented tag approvals. You now need to approve location or photo tags before they appear on your Facebook profile. This feature can be turned off.


Photo Tag Approvals




You can accept or reject photo tags right from the photo page.


View Profile As




The "View Profile As" feature, which lets you see your Facebook Profile page as one of your friends, is now prominently placed on your profile page.


Greater Control of Status Updates




Facebook has made it easier to understand who sees your published content. Icons indicate whether a status update will be public, appear only to friends or has been customized for a friend group or list.


Adding Locations to Status Updates




Places has been integrated into Facebook's Publisher Bar. The result is that location is more prominent in Facebook. The mobile apps will now have a "Nearby" icon that replaces the old "Places" icon.


More Control Over Photo Privacy




When untagging yourself from a photo, you will also be given the option to request the photo be taken down or block that person entirely.


Profiles


The major privacy changes to Facebook Profiles include:

  • Greater profile control: Profile visibility controls now appear directly next to content when you edit your profile. For example, if you only want your close friends to see which music you like, you can change it directly from the profile editing page.
  • In-line cues: Facebook will display a globe, friend or gear icon to indicate whether a piece of content is public, only seen by friends or customized for a friend group or list.
  • “View Profile As”: The “View Profile As” feature has been moved from the Privacy Settings Page to the top right-hand corner of the user profile. This is designed to make it more accessible.
  • Overhaul of the Privacy Page: The privacy overhaul will result in a much cleaner and simpler Privacy Page, since most of the privacy settings are now integrated at the profile page level.

Tags


The major privacy changes to Facebook Tags include:

  • Tag reviews: Facebook has implemented a system where users can approve or reject photo, status or location tags before they appear on their profiles. This profile can be turned on or off, depending on user preference.
  • Photo tagging changes: Because of the tag reviews feature, Facebook felt comfortable allowing a user to tag anybody in a photo, regardless of whether they are friends. This makes it simpler to tag people in group shots. Users must approve these tags before they appear on a user’s profile.
  • Tags in the Publisher Box: It’s easier to see who is being tagged in a status update. The left-hand side of the Publisher Box now includes an area for managing tags.
  • New untagging features: If a user untags herself from a photo, she will be given the option to send a request to the photo’s uploader to remove it. She will also have the option of blocking that person entirely.

Status Updates & Location


The major privacy changes to location-sharing and status updates include:

  • Public updates: The “Everyone” option in status updates has been renamed “Public” for greater clarity.
  • No more lock icon: The lock icon under the Publisher Box has also been changed. It will now display the globe, friend or gear icon based on whether the update is public, for friends or custom.
  • Facebook Places integration: Facebook Places has been integrated into the Publisher Box. Users can now tag a location into any status update. The same applies to photos and photo albums.
  • No more GPS restriction: Users can now tag any location in a status update or photo, regardless of whether they’re actually nearby. This makes it possible tag a location for a photo album after the user has returned home.
  • Mobile changes: The Facebook Places icon will no longer appear in the mobile apps. Instead a “Nearby” icon will take its place. It will display which users have tagged their location nearby.

Reactions


We asked some privacy and safety groups to respond to Facebook’s privacy changes. Here are two of those responses:

1. Electronic Frontier Foundation:

“We have been asking Facebook for granular controls over privacy setting for some time now, and are pleased that Facebook is now providing inline controls. We also appreciate the introduction of greater control over tagging.

Social network services must ensure that users have ongoing privacy and control over personal information stored with the service. To effectuate that, users need clear user interface that allows them to make informed choices about who sees their data and how it is used. We look forward to seeing how these controls work in operation, to see if users understand them and it reduces the amount of unintentional over sharing on Facebook.

It is also good to see more competition on privacy controls between social networks. Google’s introduction of circles gave users of Plus inline controls for sharing, and now Facebook is providing more granular inline controls. We hope this trend of competition continues.

One disappointment is that Facebook is considering phasing out the setting that could disallow users to prevent their friends from checking them into places. As we understand it, there is no set deadline for this control, but it will be available for at least 60 days, and those who select the option will be grandfathered into keeping it. Even if a user does not want or need the control now, we recommend that they select the option now, to be sure that this control remains available to them.”

2. Connect Safety:

“This is a significant step forward in Facebook privacy for users of all ages – one that all of us Safety Advisory board members really liked. Giving users the chance to think about the level of exposure they want with each status update or photo posted encourages everybody to be a little more mindful about our social-media use, and that’s a good thing as we all work out the social norms of social media.”

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Facebook Makes Massive Privacy & Tagging Changes [PICS]


Facebook is launching one of the largest privacy overhauls in its history. The initiative will make it clearer with whom you’re sharing photos, status updates and locations.

“We want to make it easier to share with who you want, no matter what it is,” Facebook Product Manager Kate O’Neill told Mashable during a preview of the new features.

The changes, more than a dozen in all, fall into two key areas: privacy changes to user profiles and changes to how users share content. They will roll out during the next few days.

Profile controls will now be embedded right on the profile page. In the past, changing settings such as who can see your photos or musical interests was done through the bulky Privacy Settings page. Now those settings appear on the right-hand side of nearly every section of the user profile when you’re editing your settings.

Facebook has also decided to bring the “View Profile As” feature directly onto the profile page. This feature allows you to view your profile page as one of your friends would see it. It was previously available in the privacy settings section, but will now appear on the top right-hand corner whenever you visit your profile.

The biggest change to profile privacy controls though is the addition to tag reviews. O’Neill told Mashable that users wanted greater control over who tagged them and how those tags appeared on their profiles. Users will now be able to approve or reject tags before they become visible to anybody else. This includes photos, locations and posts.


Changes to Sharing


The second set of changes affect how you share content. The Publisher bar has been modified and now includes three elements: locations, tags and control over who can see that status update.

You can make it so friends can tag you without approval, but you must approve tags from non-friends — which leads to another change to profiles: You can now tag anybody in a post or a photo, regardless of whether that person is a Facebook friend, subject to tag approval. This makes it possible to tag a large group of people from work or an event.

“Because I share an experience with them doesn’t mean I want to be Facebook friends with them,” O’Neill says.

Places has also been integrated directly into the Publisher bar. You can tag a location from the browser or the mobile apps. In addition, the restriction to tag places only a short distance from your GPS location has been scrapped. For instance, if you were at a party but didn’t write about it until you got home, you can now tag that location in your status update.

As a result of this change, the Places icon in the iOS and Android apps have been removed. In its place is a “Nearby” icon that displays recent checkins in your area. Checking into a location happens from the status update. Users can also tag locations to photo albums or individual photos or videos.

Facebook has also made some changes to the status controls. In the past, a lock icon controlled who could see your status update. Now that icon will change based on whether it’s a public update, one meant for friends or a custom update to a friend list or group. The “Everyone” option has been renamed to “Public” for clarity. You also now have the option of changing the visibility of status updates even after they’re published.

The last change to sharing content involves untagging. Facebook says that users were unclear what untagging themselves from photos actually meant, so it has provided more options for when they untag themselves from Facebook content. Now there are three options: untagging yourself from a photo, asking the photo uploader to remove the photo and blocking that person on Facebook.

This range of privacy changes seem to be proactive for a company that has been strongly criticized for its privacy practices. Privacy and safety groups have had a positive reaction to the changes overall. Perhaps at last Facebook will no longer be a company that only reacts when users launch protests.

Check out the screenshots of the changes below, and let us know what you think of the many privacy changes in the comments.


Privacy Controls: Profile Editing




You can edit the visibility of individual parts of your profiles right from the profile editing page. In the past, this had to be done from the Privacy Settings page.


Tag Approvals




Facebook has implemented tag approvals. You now need to approve location or photo tags before they appear on your Facebook profile. This feature can be turned off.


Photo Tag Approvals




You can accept or reject photo tags right from the photo page.


View Profile As




The "View Profile As" feature, which lets you see your Facebook Profile page as one of your friends, is now prominently placed on your profile page.


Greater Control of Status Updates




Facebook has made it easier to understand who sees your published content. Icons indicate whether a status update will be public, appear only to friends or has been customized for a friend group or list.


Adding Locations to Status Updates




Places has been integrated into Facebook's Publisher Bar. The result is that location is more prominent in Facebook. The mobile apps will now have a "Nearby" icon that replaces the old "Places" icon.


More Control Over Photo Privacy




When untagging yourself from a photo, you will also be given the option to request the photo be taken down or block that person entirely.

More About: facebook, Facebook Places, facebook privacy, privacy

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