The film, which arrives in theaters October 1, is an account of the early days of Facebook, chronicling its foundation and rise to prominence. While the other teasers for the film have centered around the larger idea of Facebook and what it represents, this spot is all about the central figure of the film — Facebook’s co-founder and CEO Mark Zuckerberg.
While the story is largely about events that precede the current debates over privacy and site ownership, Columbia Pictures hasn’t been afraid to weave the film itself into the overall discussion surrounding the service and what implications it has on how we communicate.
Ironically, of course, the movie about Facebook actually cannot be advertised on Facebook (not directly anyway), because using elements of Facebook’s branding in third-party advertisements is against its terms of service. However, that hasn’t stopped the studio from using Twitter to promote the film.
Oh, and as ScreenRant notes, this latest spot for the film includes Kanye West’s latest single, “Power.” I wonder if Zuckerberg & co. knew that when Mr. West visited Facebook HQ earlier this week.
What do you think of the latest spot for this film? Will you see The Social Network in theaters? Let us know!
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