‘Enjoy the tea!’: Man confronts racist conversation with a nice pot of tea

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A Perth man's clever response after overhearing a racist conversation in a café has gone viral on Facebook.

In a post that has been "liked" more than 9,000 times, Jarred Wall described how during lunch, he overheard two elderly women speaking about Aboriginal Australians. He suggested their conversation was "less than distasteful with words like assimilation thrown around willy nilly."

Instead of confronting the pair in-person, Wall became the living embodiment of Michelle Obama's now-iconic advice from the Democratic National Convention in July: "When they go low, we go high." He bought the two women a nice pot of tea and included a short but effective message on the receipt: "Enjoy the tea! Compliments of the 2 aboriginals [sic] sitting next to you on table 26." Read more...

More about Facebook, Aboriginal Australians, Australia, Watercooler, and Pics

Kind stranger comforts baby on plane so pregnant mom can take a break

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The internet is reaching for the tissues after a stranger's kind gesture to a mom traveling with her baby earlier this week.

Teacher Monica Nelson, who is pregnant, had been anxious about flying with 20-month-old Luke without her husband there to help, according to TODAY. Her fears were confirmed when Luke started to grow restless on the plane.

That's when fellow traveler Reid swooped in. Reid offered to help, and when Nelson agreed, he took Luke in his arms, soothing him as he walked up and down the aisle.

The moment was so touching that Andrea Byrd, another passenger on the plane, took a photo and posted it to Facebook. The photo has since been shared over 108,000 times. Read more...

More about Facebook, Family Parenting, and Watercooler

Google’s WaveNet uses neural nets to generate eerily convincing speech and music

artificial intelligence Generating speech from a piece of text is a common and important task undertaken by computers, but it’s pretty rare that the result could be mistaken for ordinary speech. A new technique from researchers at Alphabet’s DeepMind takes a completely different approach, producing speech and even music that sounds eerily like the real thing. Read More

Facebook’s Trending promotes conspiracy article on 9/11

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Facebook is under fire again for its Trending Topics feature after it promoted a "truther" article from a British tabloid claiming the Twin Towers in New York collapsed on Sept. 11 due to a "controlled demolition."

On Friday morning, users hovering over the "September 11th" trending topic ahead of the 15th anniversary of the attack could see an article from The Daily Star entitled "September 11: The footage that 'proves bombs were planted in Twin Towers'."

Facebook removed human editors. (https://t.co/PdljXr2Cry) Now it is telling me 9/11 was caused by bombs, not planespic.twitter.com/X7Ug9khNVR

— Jessica Contrera (@mjcontrera) September 9, 2016 Read more...

More about 9 11, Trending Topics, Facebook, and Tech

Google Photos on iOS can now enhance your Live Photos

17 google photos The Google Photos iOS app can now do more with your Live Photos, thanks to the addition of rendering and advanced stabilization technology it previously rolled out in a photo editing app called “Motion Stills” this June. The Motion Stills app improves your Live Photos by helping you to do things like crop out the blurry frames (like when you’re lifting the phone), freeze… Read More

Norway newspaper editor blasts Zuckerberg for censoring iconic Vietnam War photograph

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Facebook's journalism struggles continue.

Norway's largest newspaper has published a front-page letter from its editor in chief that calls out Mark Zuckerberg and Facebook for its heavy-handed censorship over the removal of a famous photograph.

"Facebook has become a world-leading platform for spreading information, for debate and for social contact between persons. You have gained this position because you deserve it," wrote Espen Egil Hansen. "But, dear Mark, you are the world’s most powerful editor."

The strong rebuke comes at a time when Facebook's journalistic credentials are nearing an all-time low, particularly as its real-time Trending Topics section continues to produce fake stories after the company fired its editorial curators. Read more...

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Why are most Facebook users in India men?

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India’s skewed sex ratio looks even worse on the internet.

Though more Indians are increasingly coming online, they are pre-dominantly male. Of the 153 million Facebook users in India, only about 24 percent are women, according to UK consultancy We Are Social. 

In comparison, Indonesia's sex ratio on Facebook stands at 41 percent, Japan's at 48, Australia's at 53, and Hong Kong's at 54. India’s neighboring countries Pakistan and Bangladesh also disappoint with 22 percent, and 23 percent figures respectively. 

"This iniquity of access between men and women may explain part of the reason why digital connectivity levels are so low across South Asia, but there's no obvious reason for the imbalance; Facebook reports its user figures based on active user accounts, not devices used, so their data is unlikely to be skewed by issues such as shared computers or mobile handsets,” the report said

The skewed sex ratio is already a concern in India. As of 2011, India’s sex-ratio was 940 females per 1000 males. Things have started to improve in the recent times with literacy rate going up and general awareness, but the disproportion of gender on the internet elicits the age old debate Read more...

More about Internet Access, Facebook, Culture, India, and Tech

Why are most Facebook users in India men?

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Feed-twFeed-fb

India’s skewed sex ratio looks even worse on the internet.

Though more Indians are increasingly coming online, they are pre-dominantly male. Of the 153 million Facebook users in India, only about 24 percent are women, according to UK consultancy We Are Social. 

In comparison, Indonesia's sex ratio on Facebook stands at 41 percent, Japan's at 48, Australia's at 53, and Hong Kong's at 54. India’s neighboring countries Pakistan and Bangladesh also disappoint with 22 percent, and 23 percent figures respectively. 

"This iniquity of access between men and women may explain part of the reason why digital connectivity levels are so low across South Asia, but there's no obvious reason for the imbalance; Facebook reports its user figures based on active user accounts, not devices used, so their data is unlikely to be skewed by issues such as shared computers or mobile handsets,” the report said

The skewed sex ratio is already a concern in India. As of 2011, India’s sex-ratio was 940 females per 1000 males. Things have started to improve in the recent times with literacy rate going up and general awareness, but the disproportion of gender on the internet elicits the age old debate Read more...

More about Internet Access, Facebook, Culture, India, and Tech

12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns

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You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.

Yes, your personal email signature can provide a serious marketing opportunity.

You are most likely already using your own email signature to provide information about who you are and where you work. But you can take this practice to the next level by updating your signature to reflect the marketing campaigns you are running today. Easily create your own professional email signature with our free Email  Signature Generator here.

Are you missing out on another opportunity to spread brand awareness or nurture prospective customers? Wondering what exactly you can promote through your email signature? Here are twelve awesome suggestions.

12 Professional Email Signature Ideas to Support Your Marketing Campaigns

1) Your Homepage

The least you should promote in your email signature is your company's website. But in order for this tactic to be efficient, you have to make sure your homepage acts like a landing page.

In other words, it directs the visitor’s attention to the activity you want them to take. For instance, HubSpot’s homepage suggests that you receive a free product demo. Including your website's homepage in an email signature also helps to expand awareness of your brand. Here's an example (with help from our friend, Harry Potter):

harry.png2) Social Media

When it comes to the usage of social media in email signatures, you have two options. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., or you can include links to your company’s accounts. Both are good options. Check out how HubSpot's Principal Marketing Manager Pam Vaughan promotes her social channels in the example below:

pamfinal.png3) Your Blog

Your blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. The fresh content on your blog is more engaging than a static homepage and will most likely retain the attention of the visitor for longer.

If you do shine light on your blog, don’t forget to include calls-to-action throughout your posts to encourage readers to take the next step and become a lead. Using our email signature tool, you can create a dynamic email signature that includes an RSS feed, which shows the title of your most recent blog article and automatically updates as new articles get published. Check out my editor, Carly Stec's:

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4) Book

Have you written a book? Has your manager or CEO written one? Don’t be shy about it. Share a link to the book in your email signature. That will help you build authority and credibility among the people you communicate with. Here's our own Aja Frost promoting her ebook:

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5) Conferences & Events

Is there a company trade show coming up soon? Or maybe you are speaking at a conference? Change your email signature to reflect that. While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience. Here's an event promotion signature from my colleague, Elijah Clark Ginsberg:

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(P.S. - Are you registered to hear from Alec Baldwin, Serena Williams, and other marketing and sales professionals at INBOUND 2016 yet?)

6) New Marketing Offer

Have an offer that's doing a great job of converting traffic into leads? (You can tell by looking at their corresponding landing pages' visitor-to-submission rates in your marketing analytics). Identify your best performing offers, and then expose them to more traffic. Use your email signature to share a link to a popular ebook or a webinar. Or if you're currently featuring a new campaign that highlights a particular offer, use that in your signature instead. Here's an example of my own signature promoting this ebook:

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7) Industry Research

Speaking of data, don't underestimate the impact that facts and figures can have in a marketing context. People on the web are overwhelmed with information, which encourages them to look for specifics. If you publish an industry report based on proprietary research, as Mimi An does over at HubSpot Research, consider including a link to it in your email signature:

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8) Case Studies

Salespeople love this one. If you're talking to potential customers, what’s better than sharing stories of successful ones?

For instance, you can mention how your product or service increased the ROI of customer XYZ, or quote a customer in your email signature to boost your company's credibility.

hermione.png9) Free Tool

If your company happens to have a free tool, such as an ROI calculator, educational game, or blog topic generator, give it some marketing love. Free online tools have the power to engage readers and get them further interested in your product or service. Check out Eric Peters' signature promoting HubSpot's free email signature generator (meta, we know):

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10) Demonstration of Your Product / Free Consultation

When you are having a tough sales month, consider using an email signature that promotes a free consultation with your team or even a demonstration of your product. In that way, you'll increase traffic to these middle-of-the-funnel marketing offers and show your sales organization that you're taking advantage of every possible opportunity to help them out. 

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11) News about Your Company

If your team or company has received recognition for exceptional work, highlight the news article or press release in your email signature. News that your company is doing exceptional work will drive traffic to your blog and promote greater brand awareness for your organization. Here's an example from HubSpot Senior Recruiter Emily MacIntyre:

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12) Promotional Videos

Has your company ever produced a promotional video? (Here's an awesome video about HubSpot's culture, for example.) Add a link to your company's video so recipients can learn more about you without navigating away from the email message. You can promote a campaign, an event, or an offer in a more engaging way than a hyperlink alone. Here's an example from our own Angela O'Dowd promoting HubSpot's Agency Partner Program:

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Ready to rework your email signature? Simplify the process using this free email signature generator.  

Have any other ideas for what your email signature can promote? Share them in the comments section below!

Editor's Note: This post was originally published in January 2012 and has been updated for accuracy and comprehensiveness.

free email signature generator

  free email sign

How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment [Free Guide]

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You’ve heard it again and again – more than 68% of shopping carts are abandoned before purchase. That’s four trillion dollars left behind in abandoned shopping carts in 2015 alone. What’s a storeowner to do?

Before you can start recovering those purchases, you need to understand the reasons behind shopping cart abandonment. Once you understand the triggers for abandonment, you’ll be able to identify what’s causing your own shoppers to leave their carts behind.

We’ve put together a guide to help you do just that – identify the common reasons for shopping cart abandonment, and then learn how to fix them on your own site.

We’ll cover common reasons for abandonment, including:

  • Limited shipping options
  • No social proof
  • Lack of payment options
  • Prices aren't competitive

Download How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment to start plugging the holes in your conversion funnel and generating more revenue.

Learn how to avoid the 15 most common reasons for shopping cart abandonment with this free guide.

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