How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip]

cluttered_inboxThere are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. It's overwhelming to look at, it leads to disorganization, and you might even miss important messages (for instance ... did you hear Janelle Monáe is performing at INBOUND this year?) [Read more...]

Google Is Looking For Developers For Its Modular Smartphone Project

project-ara Google’s modular smartphone is inching closer to reality. The company is looking for a few good developers with stellar ideas for Project Ara. Developers have to apply to the program and Google will select a lucky few to get very early access to the modules powering the novel smartphone. Read More

Google Enlists Novartis To Ship Glucose-Sensing And Autofocus Smart Contact Lenses In As Little As 5 Years

Hand holding - zoomed in Google has announced a new licensing deal with big pharmacy corporation Novartis to bring its “smart” contact lenses, with the power to help diabetics track their blood glucose level, to patients. The commercial launch of the lenses will take place through Novartis’ Alcon eyecare division and Novartis CEO Joe Jimenez told the Financial Times that a timeline for… Read More

A Simple Guide to Web Traffic Terms

traffic-300px-wideViews, visits, visitors -- it's all the same, right? Not so fast, speed racer. If that's your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.  

Because lots of people tend to throw these various terms around all willy-nilly, [Read more...]

5 Ways to Invite Your Followers Into Your Content Marketing

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Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting.

Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn't move a brand forward. Content should always map back to a broader brand story that is aligned to a brand’s fundamental story.

Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content engagement relationship between brand and consumer, as well as for filling out the content calendar to keep the drumbeat going. They provide the mechanisms that encourage consumers to both create content themselves, and share that content among their own network. The value of marketing on social platforms like Facebook and LinkedIn is not only the size of the audience, but also the networked graph of connected consumers. Read more...

More about Social Media Marketing, Business, Advertising, Marketing, and Small Business

How to Make Your How-To Content More Helpful

halp-sealWhether you're writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it's important to make your content easy to read. Otherwise, you'll lose your readers' attention and they'll never even get to the end of your post.

These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading): [Read more...]

Google Search On Mobile Now Warns When A Site Won’t Work On Your Device

Screen Shot 2014-07-15 at 10.02.34 Google is on track for mobile search queries to overtake those on desktop this year, and today it took one more step forward in how it is will control that experience on behalf of its users — for better or for worse. The company has announced that it will now flag to its users when websites listed in their search results may have elements that will not show up on a users’… Read More

Who Won the World Cup: Facebook or Twitter?

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Germany may have won the final match on Sunday, but there's another World Cup showdown that is still being decided: Facebook vs. Twitter.

Just before the World Cup games kicked off last month, the two social networks each took steps to become the hub for real-time conversation about the world's biggest live sporting event

Both Facebook and Twitter have released impressive-sounding stats throughout the games, noting that several matches set new records for engagement. It certainly sounds momentous, but then again the social networks will only continue to have more record-setting moments as they continue to get bigger. Did anyone expect either to fall below the benchmarks they hit four years ago? Read more...

More about Facebook, Twitter, Business, and 2014 World Cup

Google, Other Leading Internet Companies Support Net Neutrality, Call For Extension To Mobile Providers

4889486705_86c46f34ab_o As the initial comment period regarding the FCC’s currently proposed net neutrality rules comes to a close, the Internet Association, a technology industry consortium, today released a strongly worded treatise calling for strict net neutrality rules that would not include paid prioritization, or what many refer to as Internet “fast lanes.” The letter also supports applying… Read More

Insights into the #WorldCup conversation on Twitter

As the #WorldCup drama unfolded on the pitch in Brazil, it also played out on Twitter in a big way: Football fans across the globe discussed every exhilarating and emotional moment as it happened.

After 64 thrilling matches, including yesterday’s dramatic World Cup Final, we’ve compiled the numbers and their visualizations that illustrate just how massive the Twitter conversation has been since the #WorldCup began on June 12.

1. There were 672 million Tweets sent related to the 2014 #WorldCup.

Whether the crowd was reacting to a big goal, predicting the outcome of the next match, or discussing the latest injury or controversy, fans came to Twitter to discuss the games 672 million times.

While this is the highest number we’ve announced related to an event, it’s hard to compare the 32-day, 64-match World Cup to, for example, the single-game Super Bowl, the one-night Oscars, or the 16-day Olympics.

Every minute of every day it seemed fans across the globe were discussing the drama of the tournament, though we saw the conversation really take off during each live match. When a thrilling moment occurred on the pitch, the world came to Twitter to talk about it. These patterns are evident in our match totals and TPM peaks.

2. Fans shared the most during the Brazil vs Germany semi-final match.

Of the 672 million total Tweets, we saw the bulk of the conversation during the live matches. During the semi-final between Brazil (@CBF_Futebol) and Germany (@DFB_Team) fans sent more than 35.6 million Tweets — a new Twitter record for a single event. Here are the top five most-tweeted matches from the #WorldCup:

  1. Brazil (@CBF_Futebol) vs. Germany (@DFB_Team) on July 8: 35.6 million Tweets
  2. Germany (@DFB_Team) vs. Argentina (@Argentina) #WorldCupFinal on July 13: 32.1 million Tweets
  3. Brazil (@CBF_Futebol) vs. Chile (@ANFPChile) on June 28: 16.4 million Tweets
  4. Netherlands (@KNVB) vs. Argentina (@Argentina) on July 9: 14.2 million Tweets
  5. Brazil (@CBF_Futebol) vs. Colombia (@FCFSeleccionCol) on July 4: 12.4 million Tweets

3. Fans sent 618,725 TPM when Germany won the #WorldCupFinal.

Three of the top five most-tweeted moments occurred during Brazil’s devastating 7-1 semi-final loss to Germany on July 8, while the other top moments came in yesterday’s final match. Here are the top five moments that generated the biggest peaks of Twitter conversation, measured in Tweets per minute (TPM), during the entire tournament:

  1. Germany (@DFB_Team) defeats Argentina (@Argentina) to win the #WorldCupFinal on July 13: 618,725 TPM
  2. Germany’s Sami Khedira scores assisted by Mesut Özil in July 8 semi-final vs. Brazil: 580,166 TPM
  3. Germany’s Mario Götze (@MarioGoetze) scores game-winning goal in #WorldCupFinal on July 13: 556,499 TPM
  4. Germany’s Toni Kroos (@ToniKroos) scores his second goal of July 8 semi-final match vs. Brazil: 508,601 TPM
  5. @ToniKroos scores bringing the score to 3-0 in the July 8 semi-final match vs. Brazil: 497,425 TPM

4. Brazil’s Neymar Jr (@neymarjr) was the most-mentioned player.

Brazil’s Neymar Jr — injured in his team’s quarter-final defeat of Colombia — and Argentina’s Lionel Messi were the most mentioned players on Twitter during the #WorldCup. And thanks to the infamous biting incident, Uruguay’s Luis Suárez is the third most-mentioned player on Twitter during the entire tournament.


5. The #WorldCup conversation has been truly global.

The World Cup lived up to its name: Twitter conversation about the tournament has reached nearly every country across the globe. Click the map below to see how the games have played out on Twitter, with the entire tournament in 60 seconds, from beginning to end:

Click image above to explore the interactive map.

You can even explore individual games too with our maps for each match:

6. The #World Cup happened on Twitter.

From bicycle kicks to spectacular saves, the #WorldCup had it all. Relive the most exciting moments from the Twitter real-time global viewing party with this video:

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