You already send text messages and make voice calls with WhatsApp, now you can also make video calls through the app — provided you’ve an Android phone, for now.
Though the company hasn’t begun advertising this yet, but new beta versions of its Android app come with the ability to make video calls. If you and your friend are both on the latest beta version of WhatsApp for Android, you will now see "Video Call" and "Voice Call" options when you hit the dialer button on top. Do note that the feature is still in early stage, so the video feed could stutter at times. Read more...More about Skype, Facebook, Video Chat, Video Calling, and Whatsapp
Not every marketing success comes from a big campaign. When you're a nonprofit operating under budget constraints, big campaigns aren't always even an option. Sometimes, it's the little tweaks that can yield a boost in results. In some cases, the tweaks correct an issue that's been holding your website back.
We're going to dive into three areas where you can make some quick changes that can kick off strong change.
1) Maximizing Your SEO Strategy
You have a clear SEO strategy based on your research of your prospects most pressing questions and concerns. You've identified what words and phrases they're using to search for information online. But is it being executed as completely as it could? Each page on your website and each blog post should be optimized around a single keyword or phrase that your ideal constituent is searching for on Google. More keywords than that can dilute the organic power of your main keyword.
If your organization isn't blogging yet, get going ASAP. A blog is the constant stream of fresh, SEO-focused content that search engines will use to drive traffic to your organization's online presence.
Take a look at some pages and posts that aren't attracting as much traffic as anticipated. Review them to make sure they're focused on a current, high performing keyword. If they are focused on a single keyword, this is a good time to re-assess if that keyword should still be a part of your SEO strategy.
You can also optimize your high traffic pages and posts. Have you optimized each element on the page? Many people overlook optimizing their images for SEO. Look at everything from the image's filename to its alt text and title text to its loading time.
If you've seen an overall drop in organic traffic or your place in search results, it's probably time for a more comprehensive review of your keyword strategy.
- Have you done your SEO research based on what your prospects want to know, or only what you want to tell them? Inbound works because of an "educate first – ask later" approach.
- Perhaps your current keywords have gotten stale. Are they focused on what constituents and prospects are concerned about now? Prospects interests and pain points may have changed since you last created your keyword list.
2) Creating More Opportunities to Convert Visitors
Inbound marketing is a journey, just like the one your future constituents take. If your only calls-to-action (CTAs) on your website are calls to join, donate, or get involved – you're ignoring a lot of conversion opportunities.
Most of your website visitors aren't ready to make any sort of commitment to your organization just yet. That doesn't mean you can't get them into your database.
Pick one of your high-value, free resources and make it gated content. This could be a report on how use different credit union resources to rebuild poor credit or a 10-year outlook forecast on the direction of your cause.
Whatever the topic, it should be of sufficient interest and value to prospects that they'll happily give over their email address to get it. It's the starting point of an active relationship between your organization and a prospect that enables you both to learn more about each other, which ideally ends with the prospect joining your organization.
Placing CTAs to your gated content throughout your website and blog provides a low stress entry point for people who are still just looking for information and aren't quite yet ready to commit.
3) Treating Mobile as Mobile
Your mobile site can't just be smaller version of your primary website. Part real estate, part use case, the ways visitors interact with a mobile site are very different than a desktop site. Slightly more than half of all digital media is consumed via mobile, so optimizing your organization's mobile experience is critical to capturing and converting mobile traffic.
Let's start with real estate. Do use responsive design so your website design works on mobile screens. Since mobile visitors will see less with a first view than on your desktop site, make sure that first impression clearly communicates who your organization is and why the visitor wants to explore more.
When you visit your mobile site, do you see a lot of text? Consuming blocks of text is difficult and off-putting for mobile visitors. Break up monotonous text with bullets, color, or an image.
Your phone number should be click-to-call, for people who want to reach you immediately on their mobile device. Yet many people visiting your mobile site don't want to call you. They want information. So make sure your mobile CTAs reflect mobile usability — you’re your requests simple — ask only for an email address. A CTA to apply for membership or donate now should make it clear they'll get a link they can use to apply online that they can complete later from anywhere.
Last, Google constantly changes how it optimizes its mobile search results and user experience. Its latest approach is cracking down on annoying mobile pop-ups. If you have liberal use of pop-ups on your mobile site, or use big pop-ups that block out the content behind it, you'll want to get rid of them.
Staying Ahead of the Curve
It's easy to lose track of the little things when producing a lot of content, especially when the best practices of digital marketing change so quickly. Optimization is a never-ending process. But that just means you can always find ways to get some quick wins off your website when you're in-between running larger campaigns.
As marketers, we know that the term "mobile optimization" can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand's site can be somewhat intimidating.
This five-part kit will walk you through the best practices of mobile marketing, help you decide whether or not your brand should have an app, and bring you up to speed on how mobile has evolved over the past couple years.
More specifically, you'll learn:
- The state of mobile marketing today and the importance of getting your marketing completely mobile optimized.
- How to optimize your website and the most important factors to keep in mind when working with your web team or freelancers.
- Best practices for mobile marketing and ensuring your efforts are passing the test.
- How to tap into the app ecosystem and why that matters for your business.
- What's next in mobile: How to keep on top of mobile trends so your business continues to rank on search engines and bring in leads and customers.
- *Bonus* Flowchart: Should you build an app or not?
You nailed the pitch, closed the account, and now it's time to roll up your sleeves and get to work. Everyone on your team is ready to dive in, and the client couldn't be happier to have an agency bringing fresh ideas and new energy to the table.
As you probably already know, quite a lot. The client onboarding process might seem cut-and-dried, but there are a lot of moving parts to manage to ensure the relationship gets off to a solid start. The groundwork you and your team lay in the first 90 days with a new client will either support a profitable long-term relationship, or lead to frustration and flopped projects.
To help you avoid the financial and psychological pain of a botched relationship down the line, we've put together a list of common client onboarding missteps to avoid at all costs. Read on to make sure your agency is doing everything possible to prevent the new relationship from going sour before it even has the chance to get off the ground.
6 Client Onboarding Mistakes to Avoid
1) You don't set realistic expectations or goals.
Right from the start, agencies need to manage expectations with their clients -- even (or perhaps especially) when it feels uncomfortable. Remember: It's always better to under-promise than to over-promise.
Setting reasonable expectations begins with discussing what your client wants to achieve, and comparing it to what your agency is actually able to deliver. Think of it like a venn diagram: In one circle, you have your client's dream website, and in the other circle, you have your agency's area of expertise. During the kickoff, it's up to your team to find the overlap between the two circles, and set goals around that.
If you don't set reasonable, attainable goals from the get-go, your clients will fill in the blanks themselves -- and you'll find yourself being held accountable for achieving too much in too little time. It's better to explain from the beginning that it isn't realistic to build a fully-functional lead-generating powerhouse website in 2 weeks, rather than explain why your team couldn't deliver later down the line.
2) You aren't transparent about your team's process.
During the kickoff meeting, it's typical for agencies to provide a estimated timeline of the project -- usually explaining the different phases or components that the team will be working on. This gives the client a good idea of what to expect during the process, but it might leave some critical information gaps.
To make sure the client fully understands all the work that goes into the project, it's beneficial to give them some basic information about your team structure, and go more in-depth on how your team actually functions.
It might seem unnecessary at first to get into these nitty gritty details, but full transparency about your team's process and work schedule will make the client more understanding if anything goes wrong -- such as a deadline being pushed back or a request taking longer than expected to be addressed.
Transparency also means telling the client upfront how your team handles uncomfortable issues like out-of-scope work and billing, so it isn't a surprise to them if these issues arise in the future. It's always better to address these details as early as possible to avoid potentially relationship-killing drama in the future.
3) You don't build rapport with the client's team.
Amidst all the housekeeping, scheduling, and project management that goes into onboarding a new client, it can be easy to forget that your new clients are just people -- and people like to converse and connect.
The key to establishing good rapport is to keep momentum going after the initial meeting or call. Starting with the kickoff, make a conscious effort to establish common ground by asking open-ended questions and learning as much as you can about your new client. Once you have a feel for how your client likes to communicate, focus on keeping that positive energy going through subsequent meetings and check-ins.
Developing a positive rapport doesn't just make meetings less awkward, it also helps foster an early sense of trust and understanding between your team and your new client. If you stick solely to the technical details of a project and fail to relate on a social, human level, you could be setting the relationship up for avoidable tension or stress.
Any project setbacks or other potential issues that arise in the future will be much easier to diffuse if you've already put in the work to cultivate an authentic connection from the beginning.
4) You under-communicate in the first few weeks.
Over-communication is better than under-communication -- especially in the critical first weeks of a new client relationship. If you under-communicate or lag in your responses early on, you're basically saying that the project isn't a priority for your team.
During the kickoff meeting, establish how your client prefers to be contacted (Phone? Email? Carrier pigeon?) and who your main point of contact will be. It's important to decide on a clear communication framework right off the bat, so there's no confusion about who will be contacting who, and when/how the check-ins will take place.
In the early stages of the project, keep your new client consistently in the loop -- even on decisions that seem minor to your team. This shows the client that you're fully committed to providing clear, actionable information throughout the project.
Worst case scenario? The client asks you to update them a little less frequently. At least they know now the project is meaningful to you, and you're taking it very seriously.
5) You don't ask useful questions.
You probably already learned a lot about your new client during the pitching process -- whether through research or directly interviewing them -- but once the deal is closed, there's still a lot more to learn.
Now that you're essentially part of the client's team, you might be privy to more sensitive information about their business -- information that can help you better understand and accommodate their needs and goals. The key is asking the questions that get you the relevant information you need.
Start by asking questions to assess the client's existing marketing assets, e.g.: What marketing tactics have you found success with in the past? How do you currently generate leads? If you're working on a website redesign project, check out these 90 questions to ask before getting started.
If you don't use the onboarding period to ask insightful questions, you could encounter information gaps further into the project. Ask your questions upfront to get a clear picture of your client's business and marketing program before diving into the project.
6) You don't provide immediate value.
Never underestimate the positive impact a well-executed quick win project can have in the early stages of a new client relationship. As you probably know from experience, real marketing results can take a long (long) time to see, and all the time spent waiting for numbers to rise can make clients restless -- particularly when they're fresh off the exciting promises of your agency's winning pitch.
A quick win project in the first few weeks of the relationship can demonstrate your agency's capacity to provide value, and validate the client's decision to pick you. It can also help clients feel more comfortable when bigger projects take a longer to produce tangible results, since they've already seen your team succeed before.
A quick win project doesn't have to be a big strain on your agency's time and resources. Consider developing a content offer or auditing the client's existing marketing assets to identify new opportunities. For more advice on creating a quick win project early on, check out this article.
What client onboarding mistakes has your agency made in the past, and what did you learn from them? Share with us in the comments.
Donald Trump's campaign is starting a nightly live broadcast via Facebook, and will continue to stream a show every night until the end of the election.
After that? Well, it might come down to who wins. There's already plenty of speculation that Trump's post-election plans (assuming he loses) will include capitalizing on his power in the conservative world with a new media company.
News of the Trump campaign show broke late Monday afternoon less than an hour before the first show was slated to go live. The first show is scheduled to air at 6:30 p.m. ET. Read more...More about Business, Facebook Live, Facebook, Election 2016, and Donald Trump
It just got a little safer to be a Facebook user, no matter where you are in the world.
A relaunch of Facebook's Safety Center now brings comprehensive tools to address bullying and promote safe sharing for all Facebook users. The toolkit is available in more than 50 languages, expanding the Safety Center's reach since its initial launch in 2010.
Facebook is also partnering with more than 60 nonprofit organizations to help get the word out to its 1.7 billion users across the globe, hoping to address how the social network can sometimes be conducive to harmful and hurtful behaviors. The relaunched platform provides in-depth resources — including videos and tips — to encourage "safe and secure sharing." Read more...More about Bullying, Social Media, Social Good, and Facebook