10 Resources to Help You Teach Inbound Marketing

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The way people buy has changed, so the way businesses market themselves has also needed to change. And as an educator prepping students to enter the workforce, this means that your job has changed, too. 

Truthfully, this change can be tough. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. 

To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students.

1) Digital Marketing Syllabus

This Inbound Methodology Syllabus template is a guideline for a 15-week class. It's a fully editable Microsoft Word document you can download and customize to fit the needs of your class. It includes goals and class objectives, course overview and requirements, and a list of required readings. It's been created and vetted by other marketing professors, so it's chock-full of information that professors actually care about.

2) An Email Template for Reaching Out to Guest Lecturers

Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. How should you go about finding (and securing) the right guest speakers?

Try to find a connection with the person you are reaching out to. Ask friends of friends, or do a little research on LinkedIn. If you can find a connection, ask for a warm introduction from someone you already know. A request from a friend is always easier to accept.

If you need to send a cold email, play up any prestige or connection your school has to the person you are reaching out to. Did they attend your university for undergrad? Will they be speaking to 2,000 students? Are you teaching material the speaker created? This type of information could be just what you need to convince a guest speaker to attend your class.

Below is an example of an email you could use as a framework to ask someone to speak in your classroom:

Hello Amy,

I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. You were one of the first people who came to mind and I wanted to reach out. Would you be interested in guest speaking in my class about content marketing?

Best, 

Lauren

3) PowerPoint Deck Templates

Design can go a long way to aiding student comprehension and retention -- but the truth is, designing PowerPoint decks may not always be a teacher's strong suit. To help you get to the good stuff (the substance of the lesson), here are a few free, gorgeous PowerPoint templates you can download for your next class.

4) Factbrowser.com

This is a basically a search engine for facts and stats. It runs quite the gamut in regards to content topics: social networks, gaming, specific industries, holidays, coupons, marketing, and so many more. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others). If you're ever in a pinch for stats for class, Factbrowser.com is just what you need.

5) Moz Academy

Moz Academy is a resource created by Moz that's full of short, comprehensive lessons about inbound marketing. Specifically, Moz Academy focuses on SEO, link earning, social media, and content marketing. Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics.

Note: You need to be a Moz Pro subscriber to take advantage of this resource.

6) LinkedIn Groups

If you're looking for a virtual place to gather ideas, brainstorm topics or connect with other educators, join a LinkedIn group. Here are a couple Groups that are private and only available to educators (yes, they you will be manually added to this group should you choose to join, by an actual human!), so they're full of helpful, relevant content:

7) Canva

Canva is a free tool our marketing team uses daily to creating beautiful, simple designs. You can create an account in seconds and start designing something right away. The software features stock photography, custom graphics, fonts, and pre-sized templates for sizing. Users can also upload their own photos or designs. It's perfect for students who need to design presentations, social media cover photos for a campaigns, blog graphics, business cards, and more.

8) Crayon

Crayon is a marketing design search engine. This powerhouse of a database has over 11 million real marketing designs that are searchable and organized. For example, you can use filters to search for landing page examples from automotive industry. Other filters include traffic level, device type, and page type (such as jobs pages, team pages, or 'about us' pages.) If you are looking for case studies or your students are searching for examples, Crayon is a gold mine.

9) Unsplash

Whether it's for a student's end-of-semester marketing project or for a lecture you're creating for your students, beautiful visuals can make a big difference in improving a piece of content. Unsplash.com is a completely free stock photography website. Ten new photos are uploaded every ten days, so there are always new photos to download. And, the photos are drop-dead gorgeous. You can even subscribe to their email mailing list and you'll be the first receive the new photos.

10) Marketing Grader

Want another hands-on ways to critique real companies' marketing? Run a free Marketing Grader report for a quick snapshot about how a company's marketing is doing. The report critiques and suggests ways to improve a company's blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. You could use these takeaways for examples in your lecture or even assign your students to run a Marketing Grader report and analyze the results themselves.

Want even more free resources for your curriculum? HubSpot is giving away thousands of free marketing and business books all summer long. All you need to enter to win is an email address. You can enter to win here.

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WaitChatter Helps You Learn A New Language While You Wait For IM Replies

waitchatter Despite the pace of online communications, we still spend a lot of time waiting: staring at an IM window is a common occurrence for anyone who spends a better part of their day at a computer. WaitChatter wants to make use of that standby time to promote a vital skill, letting users brush up on their vocabulary for a second language while they wait for their colleague or friend to respond to… Read More

Facebook requires $15 an hour wage for janitors and cooks

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$218 billion — Facebook's market value — isn't cool. You know what's really cool? Providing better benefits for workers at every level.

Facebook announced this week that it has begun pushing minimum wage and benefits for many of its U.S. contractors and vendors — janitors and cooks — who may not have glamorous roles coding and building drones, but nonetheless help keep the company running.

The changes, which Facebook's vendors started implementing on May 1, include a $15 minimum wage, 15 paid days off and a $4,000 payout to new parents who don't receive paid maternity or paternity leave

"Taking these steps is the right thing to do for our business and our community," Sheryl Sandberg, COO of Facebook, said in a statement Read more...

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A Data-Backed Approach to Writing Great Headlines [Infographic]

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When you write a blog post, how much effort do you put into the title?

All too often, the answer to this question is "Not much at all." Either writers are settling on their working title for the sake of time, or they're spending just a minute or two tweaking it before pressing "publish" -- no experimentation with multiple iterations or consultation with anyone else.

Sound familiar? Then you're neglecting a critical component of your content strategy. Think about how many more people read the title of your blog post than who click through to actually read it. It's the very first impression you can make on people -- and, often, it's the deciding factor for whether or not they'll read your post at all.

One crucial way to get more people to read your blog posts is by writing effective titles and headlines. But we know that's easier said than done -- which is why we teamed up with Market Domination Media to create the infographic below. Check it out to learn which words drive people to click on your content, engage with it, and convert into leads and customer. You'll also learn which title length is best for social, for search, for clickthrough rate, and for best post-click engagement.

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<p><strong>Please include attribution to Blog.HubSpot with this graphic.</strong><br /><br /><a href='http://blog.hubspot.com/marketing/data-driven-strategies-writing-titles-headlines'><img src='http://cdn2.hubspot.net/hub/53/hubfs/writing-better-titles-infographic.jpg' alt='Data-Driven Strategies for Writing Better Titles & Headlines' width='669px' border='0' /></a></p>

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<p><strong>Please include attribution to Blog.HubSpot with this graphic.</strong><br /><br /><a href='http://blog.hubspot.com/marketing/data-driven-strategies-writing-titles-headlines'><img src='http://cdn2.hubspot.net/hub/53/hubfs/writing-better-titles-infographic.jpg' alt='Data-Driven Strategies for Writing Better Titles & Headlines' width='669px' border='0' /></a></p>

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Europe’s Search Delisting Ruling Is Mostly About Social Media Privacy Invasions

Google right to be forgotten It’s one year since the European Court of Justice made Wikipedia’s Jimmy Wales spit out his breakfast crumpet and spew crumbs of outrage all over the Internet. I am of course talking about the so-called ‘Right to be forgotten ruling’ (rtbf) which extends European citizens’ personal data protection rights over search engine results by judging the latter data… Read More

How to Work More Effectively With Global Teammates

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As the world continues to become more connected, global and virtual teams are becoming increasingly prevalent. According to a recent Economist report, 78% of us work or have recently worked in a global team. 

And as more of us start to work in global teams, we start to run into unexpected problems. Global teams can span multiple countries, cultures, languages, and time zones, which can bring lots of new opportunities (and challenges) to the table. 

So what can you do to make sure that you're taking advantage of those opportunities and avoiding those roadblocks? In this post, I'll share some tips to help you and your colleagues work effectively and happily together -- even when you're an ocean apart.

1) Develop a Global Mindset

It’s important to be open and aware of the differences that can arise between different countries and cultures -- even ones that speak the same language as you. Being globally aware will help you build a stronger working relationship with colleagues who are from a different background than your own, which can then help you all be more successful. According to the Harvard Business Review, having a global mindset requires:

  • Intellectual capital: Global business savvy, cognitive complexity, cosmopolitan outlook
  • Psychological capital: Passion for diversity, quest for adventure, self-assurance
  • Social capital: Intercultural empathy, interpersonal impact, diplomacy

You can foster this mindset by actively looking for opportunities to spend time working in another office location or working with colleagues from other offices on cross-functional projects. These opportunities will help you develop and master the soft skills required to be an excellent global team player. 

2) Be Thoughtful of Their In-Office Time

When you’re working in a global team, chances are you’re working with colleagues in different time zones than you. Most likely, they also observe different public holidays to you. Be thoughtful of these differences and make sure you don’t impinge on your colleagues’ personal time by emailing them outside of their office hours.

Here are a few ways you can prevent yourself from disturbing your global teammates when they're out of the office: 

  • Most laptops have a World Clock widget that allows you to display multiple time zones concurrently. Set yours up in accordance with your main office locations to ensure you don't try to engage your colleagues at inconvenient times.
  • Use a team calendar to keep track of all the public holidays across the different team geographies, and send a reminder to your fellow team members the day before the public holiday.
  • Also, schedule emails in advance with tools like Sidekick. This means you can sent out an email to be delivered during the recipient's office hours, ensuring you won’t disrupt their home schedule.

3) Minimise Cultural Nuances

Our day-to-day language is usually peppered with cultural idiomatic sayings and colloquialisms that can simply get lost in translation or create a communication break-down amongst global team members -- even amongst people who are from different countries but speak the same language.

For example, if your U.S. colleague says they need a project completed “from soup to nuts,” you could be forgiven for thinking they are reading a menu rather than saying they want the project to be completed “from the beginning through to the end.” Likewise, when your Irish colleagues talk about "having the craic" they aren't suggesting anything illegal -- they're merely proposing having fun. 

Be conscious of these sayings, and avoid them if possible. Instead, use language that is simple and cannot be misconstrued or misinterpreted.

Similarly, be aware of differences in units of measurement. If your colleagues use the imperial system while you use metric, try to include the conversion rate if possible (e.g. 1 km = 1.6 miles). These nuances, although small, can create further divide when not managed correctly.

4) Pay Attention to Small Details

Bringing people from different cultural backgrounds usually means we'll encounter first names and surnames that we may not have come across before. So invest some time in learning how to correctly spell and pronounce the names of people you will be working with. Paying attention to this small detail will help build your relationships with your teammates, bettering your whole team's morale in the process. If you’re not sure how to pronounce a name, don’t be afraid to ask the individual for the phonetic spelling. Chances are they’ll be delighted that you made the effort.

5) Make Virtual Meetings Visual

Much of people's communication is non-verbal, so it’s important that, whenever possible, you try to make your virtual meetings more visual. Thankfully, nowadays, there are a myriad of tools at our disposal. Here at HubSpot, we use Cisco WebEx and Google Hangout for virtual meetings. Global teams should insist on a visual video meeting wherever possible (rather than just audio) to help build up a team rapport and minimise miscommunications.

6) Recognise Success

Not everyone likes to be praised and rewarded in the same way. Some people prefer to be congratulated in private whereas others are more comfortable with the public accolades and attention (and this may be further complicated by cultural norms).

So be aware of these differences and reward people accordingly. Don’t allow distance to be a barrier for saying "well done." At HubSpot, we use TinyPulse to help us send a "Cheers for Peers" message to someone else when we want to say thanks. Recipients will be notified privately almost immediately, and then at the end of the month, we send out a recap to the full team of all of the "Cheers" people have given their peers.

7) Celebrate Culture

When people work together in the same geographic location, celebrating national holidays is par for the course. But in global and virtual teams, this becomes a lot more challenging.

It may sting a little when remote team members get copied in on emails about the office party or photos recanting the fun had. So try to build team spirit by acknowledging each other’s national holidays and holding remote parties to mark the occasion. It also helps educate fellow team members about your traditions, culture, and holidays (which can help with developing a global mindset, too). 

Here in HubSpot, we have offices in Dublin, Boston, Portsmouth, and Sydney. We make a conscious effort to celebrate each country's main national holidays like St. Patrick's Day, Fourth of July, and Australia Day across all our different locations. We also celebrate other holidays, like Cinco de Mayo, to help build up a feeling of cultural inclusiveness.

8) Make Time for Face Time

Nothing can replace face-to-face meetings, so make sure you factor regular trips into your team budget. Schedule quarterly or bi-annual trips that share the travel burden across all members of the team will help build relationships and better foster a team spirit.

These face-to-face meetings also add a realness to team members that would not otherwise be possible. No longer is John just a voice on the end of a WebEx meeting or someone you collaborate with via email -- he's someone who you shared a laugh and a joke with, maybe even a friend.

9) Socialise Together

It’s often said that the team that plays together stays together. So, when you do get time for face-to-face meetings, ensure you factor in time for some social events as part of the trip itinerary. Dinners, drinks, and team events outside of the usual office environment will help break down barriers and build rapport in a way that is otherwise very hard to replicate.

What tips do you have for working effectively in a global team? Share with us in the comments below.

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Social Media for Finance Marketers: 3 Steps to Getting Started

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When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be).

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result? Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment.

The reality, though, is that even financial companies' customers are spending a lot of their time online -- and these customers expect to be able to reach brands through social media.

Not only are people willing to do business with finance-related businesses online, they're actually more likely to do business with you if you offer engagement online. Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Investors are among the few members of the finance community to embrace social media. According to a digital survey of investors, people still look to companies for information to inform their investment decisions. More and more, they're looking for that information on social media. Nowadays, 81% of high-net-worth investors are using social media. 

Will other branches of the finance industry join investors and find a way to commit to social media?

For many finance marketers, the first hurtle is knowing where to begin. First, run your website through HubSpot's Marketing Grader. Once you've done that, it's time to think a little more big-picture. In this post, I'll go through three things finance marketers can do to get started on social media.

1) See what your competitors do well on social.

What better way to start than by competitive analysis? If this is your first full venture into a comprehensive social media strategy, take a look at what everyone else is doing -- and do it better.

First, dive into your website analytics and decipher which social media channels your own traffic is coming from. This will help you to eliminate spending time researching your competitors on channels that aren't currently working for you. You'll get to those, don't wory -- but only once you've nailed down the top-priority channels.

Next, list your top ten competitors and evaluate their social media channels. Take notes on what you find good and bad.

  • What do people engage with?
  • What day/time seems to be more effective? (You can use the "analyze" function in a tool called Followerwonk to figure this out.)
  • Which topics resonate with their audiences?
  • Which images, hashtags, tones of voice do they use?
  • What types of images are they using as their header image/profile photos?
  • How do they describe themselves?

Get a real feel for the experience a visitor to these companies’ social media channels has.

Here are a few tools that will help you with this step.

Twitonomy (For Twitter)

The detail in this app is unbelievable for a free tool. It's well worth spending time dropping your competitors’ handles in here and seeing what conclusions you can draw for your own plans.

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Likealyzer (For Facebook)

Likealyzer isn't as thorough for Facebook as Twitonomy is for Twitter, but it has the added advantage of a dropdown list of industries so you can peruse the best and worst pages easily in the vertical you care about. Plus, it's also free.

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RivallQ

For a deep-dive/holistic competitive overview, RivallQ is an excellent resource, despite being a paid tool. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. You can find out meta descriptions, bios, level of content engagement, and more.

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At this point, you should have a good idea of your competitors’ activity and have a better sense of what you can achieve via your own social media channels. (For more information on how to get customers from social media, check out our ebook How to Acquire Customers on Social Media.)

2) Develop a social media usage handbook and crisis plan for your employees.

It’s no secret that finance marketers are restricted by stringent rules and regulations, terms and conditions, standards, and provisions, no matter what their sub-industry. Indeed, the recent guidelines published by the Financial Conduct Authority (FCA) set out guidelines by which U.K. financial marketers need to follow when it comes to social media promotion.

Different regions around the world have different guidelines, so make sure to familarise yourself with any guidelines appropriate to you. Then, ask yourself: How can I get around these restrictions in 140 characters or less? Here are a few tips.

Talk more about your customers than you do about yourself.

One of the golden rules of social media is not to use it for purely self-promotional material. This is especially true if you're bound by the regulated social media policies. Nobody's interested in the person at the party that only talks about him/her self. Social media results rely on being social.

It's also often a good idea to have your more prominent company personalities available on a channel or two of social media. Take a look at the difference between these profiles:

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The @MoneySavingExp account was set up in May 2009, while @MartinSLewis (the human behind @MoneySavingExp) was set up in 2011. His personal account has 2X the followers and vastly more engagement than the generic business account.

The takeaway here? A real face and a real voice is more trustworthy than a branded account alone. Plus -- the business account only publishes updates about itself.

So, how do you decide on what to post on the company social media accounts? The 10-4-1 rule is good place to start. For every 15 social media updates you post from a given account, 10 should be pieces of other people's content, 4 should be your own blog articles, and 1 should be a landing page. Aim to be helpful and educational, not salesy.

Point followers to your company's terms and conditions.

There’s little space for the vast list of required terms and conditions on social media posts. One way to get around it is to accompany your social media posts with an image that includes a message that terms and conditions apply, and where they can find them.

Of course, all the better if your can include this in the main message (which you can do on Facebook). But for networks like Twitter that's restricted to character limitations, the image solution works well.

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You'll want to check out the social media guidelines in your region for best practices. If you want to see an example from the U.K., here's a link to Section 1.13 of the UK's social media guidelines for the finance industry.

Be wary of implying misleading promises.

It’s nice to get people excited with amazing statistics and enticing graphs. But it's not-so-great when it can be misinterpreted as factual rather than merely possible.

This is a common way compliance rules are broken. To avoid this, stick to stating truth and making people aware of potential losses. This doesn’t mean you have to be boring, just make sure to choose clarity and avoid misleading language.

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Join the conversation on topics aligned to your company, rather than specifically about your company.

Find conversations happening around topics associated with your industry. Foller is a pretty new tool than can give you some pretty great insights into what people are talking about on Twitter within your industry. All you have to do is pop in your competitors' handle and see which conversations they're contributing to.

For example, Allied Irish Bank's social media team builds their Twitter campaigns around what their financial services enable people to do, not around specifically bank-related topics. Some of the hashtags they've used often include #thetoughest, #onegoodidea, #startup, #finals, and #savingselfie. They tweet about things their customers are interested in -- like school and final exams. Try intregating some of the hashtags your competitors are using into your own Tweeting and become part of the conversation.

Stay nimble.

Staying current on social media can be a huge challenge for finance marketers. It's rare that you would get pre-approval to post tongue-in-cheek updates on social media during major events like the Super Bowl, for example.

For finance marketers, being responsive and current on social media usually means one thing: winning trust from the compliance department. Once you have their trust, you can grow the capacity to be more lenient over time.

Sit down with your compliance team and develop a thorough social media policy and guidelines document together. (Here are a few examples of good ones.) Follow these guidelines to the letter, and make it clear that you're doing so. After a couple of months of doing this, you should find it much easier to get quick pre-approval for your updates. 

Planning is absolutely key in finance. You should try to plan your content calendar a month in advance, which gives your compliance team time to approve any social media updates that need approving without any bottlenecks. (Here's a great social media calendar template if you don't have one already.)

3) Plan regular training and crisis reaction sessions.

Unfortunately, employees' public social media accounts can sometimes be construed as speaking for the brand. This is why it is important to train in new employees, and to have training sessions when changes in the social media platforms’ rules are implemented.

Here are a few tips:

  1. Recommend to your employees that they either make social accounts private or add a disclaimer to the bio stating, “Views expressed in this account do not reflect those of [Your Company Name]."
  2. Advise employees to see what items the company account is tweeting to get familiar with what bandwagons are acceptable to jump on, and what should be avoided.
  3. Lay some ground rules for the kind of content the company social accounts are allowed to curate and reshare/like/upvote, as well what’s NOT allowed to.
  4. Appoint a go-to person you'll reach out to if you're ever faced with a difficult scenario on social media, and don't act until you have their advice on the next step.
  5. Have social media monitoring set up to catch negative messages before they get out of hand. (HubSpot customers: Monitoring is already a part of HubSpot's Social Inbox tool.)

Using social media in the finance industry can be challenging and frustrating. However, it should be seen as a vital part of your digital marketing strategy. Embrace it, use it, and use it well -- while remaining within the confines of the law.

Need some more guidance on how to integrate social media into your digital marketing plan as a finance marketer? Check out HubSpot's new ebook, which is tailored specifically to marketers in the finance industry.

  free guide to inbound marketing for finance marketers

The media reckoning is here: Facebook rolls out its direct publishing experiment

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The reckoning is here

For a couple of years now, online publishers have enjoyed an influx of readers from Facebook. That traffic has helped boost upstarts like BuzzFeed and the Huffington Post, legacy outlets like Fox News and NBC, and even helped fuel sites that have come out of nowhere to challenge them both

The good times continued to roll, but something didn't seem quite right. Facebook was providing publishers with valuable eyeballs for essentially nothing. It stood to reason that at some point, Facebook would begin to insert itself into the equation

More about Facebook, Digital Media, Business, and Media

Facebook will now be with Australians in death

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When you die, Facebook will be there for your loved ones.

The company has rolled out its legacy contact feature in Australia, so you can select one person who can access your account after you die. The feature was released by Facebook in the U.S. in February, but launches in Australia, New Zealand and Japan on Wednesday, Fairfax Media reports.

It complements Facebook's option to memorialise an account, allowing family members of a deceased person to request their loved one's Facebook profile be either shut down or changed to a "remembering" status Read more...

More about Facebook, Australia, Social Media, and Legacy Contact

The Tremendous Potential of Advertising through Social Media

The realm of social media advertising is still very much in its formative years. One of the first major instances occurred merely 10 years ago in May 2005 when Facebook officially launched their advertising program. Though Facebook had previously offered advertising options, the official launch of Facebook’s advertising program started a trend that would eventually cast aside traditional magazine ads and television commercials as the dominant advertising medium in favor of social media advertising. Online advertising as a whole has long been an obvious choice for businesses looking for expand their market share, but banner ads and pop-ups are no longer as effective as they may have been less than a decade ago. As social media advertising continues to rise in prominence, it becomes more important to understand how social media advertising works.Social Media Advertising in ActionThe goal of advertising through social media, as with virtually every other form of advertising, is to draw new clients to a business to increase revenue. Whereas other forms of advertising utilize user-generated information (such as search queries) or keywords, social media advertising works by employing users’ shared information to determine interest patterns. Perhaps the biggest difference between social media advertising and previous forms of online advertising is the reactive vs. proactive methods each form of online advertising harnesses. While keyword-based and query-based advertising targets users reactively through the use of particular keywords or search queries, social media advertising proactively uses previously harvested information to target pertinent users before the user submits any new information. Social media’s conversion tracking, which helps determine if an advertisement was successful in drawing a user to a specific product, is consistently improving and now tracks successful conversions better than ever before. Effective conversion tracking helps a business ensure that precious advertising dollars are not wasted on empty clicks, eventually creating optimal returns on advertising investments.The Mighty Fist of Mobile AdvertisingSocial media advertisers also enjoy the benefit of social media’s popularity on mobile devices, such as smartphones and tablets. Mobile usage has swiftly risen over the past few years, now comprising 60 percent of digital media usage in the United States; app usage accounts for 52 percent on its own, claiming a majority of digital media usage. Practically every major social media network offers a free app dedicated to the service, establishing a direct connection between users and various social media networks (and therefore advertisers) and uncovering countless new opportunities to expose your business.In 2014, Facebook’s total advertising returns grew 67 percent to a total of $2.68 billion; mobile advertising contributed to 62 percent (roughly $1.66 billion) of that total, claiming a majority of revenue generated by Facebook advertising for that year. Smartphone ownership continues to climb with the number of worldwide smartphone users expected to exceed 2 billion by 2016; by 2018, experts expect over one-third of all consumers worldwide to use smartphones.As the social media advertising industry continues to grow, businesses who wish to vastly expand their market share will benefit from a shift in focus from traditional online advertising to social media advertising, particularly targeting mobile users as both mobile advertising revenue and smartphone usage continues to grow.Cheryl Waller, MBA | Marketing Strategist |  SIMC Corp Cheryl Waller is an experienced SEO, SEM and SMM strategist. She is a doctoral researcher with a Master's Degree in Business and a Bachelor's Degree in Marketing.  She has authored several Internet and direct marketing manuals for small businesses and real estate agents around the world. She is a contributing author to several websites and offers advice on dominating Google search results. If you do not have a marketing strategy in place, then all you are doing is spending money on marketing that ‘might work’. Marketing is the single most important function in your business and you CANNOT afford to use guesswork as a strategy. For a limited time we are waiving our $497 Research Analysis Session fee for new clients. If you schedule your Research Analysis Session right now, there is no fee and no obligation. We are running this special as a market test, so it may be pulled off the website soon. If you come back tomorrow, you may have to pay the $497 session fee. So, pick your time-slot now, while we are still waiving the fee. Connect with Cheryl:Facebook ----> http://facebook.com/cherylwaller Twitter -------> http://twitter.com/cherylwaller LinkedIn -----> http://linkedin.com/in/cherylwaller YouTube -----> http://youtube.com/cherylwaller Active Rain --> http://activerain.com/cherylwaller
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