An Open Letter to the Anonymous Unfulfilled Social Media Strategist

social_media_managerYesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. We felt we needed to respond. Anonymous social media marketer, this letter is for you. 

Hey there, Anonymous,  [Read more...]

Iran Sentences 8 Facebook Users to Combined 123 Years in Jail

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An Iranian court has sentenced eight people to a combined 123 years in prison for various charges including insulting the country's supreme leader on Facebook. The sentencing is the latest in a recent crackdown on Internet freedom in the country.

The eight, who were reportedly all Facebook users, were arrested last year by the Cyber Unit of the Revolutionary Guard. The Revolutionary Court in Tehran doled out prison sentences ranging from seven to 20 years for charges of blasphemy, propaganda against the Iranian state, spreading lies, and insulting Iran's Supreme Leader Ayatollah Ali Khamenei. The arrests were first reported by the opposition news agency Kaleme. Read more...

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Facebook Asks EU to Review WhatsApp Acquisition, Reports Say

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Facebook's multibillion dollar deal to buy WhatsApp isn't quite done yet.

The Wall Street Journal reports that Facebook has asked the European Commission to review its acquisition of WhatsApp in an effort to pre-empt possible battles in any number of countries in the European UnionCNBC and others have since confirmed the report, citing anonymous sources

Facebook did not immediately respond to our request for comment

The social networking company first announced in February that it had agreed to acquire WhatsApp for $16 billion, plus another $3 billion in restricted stock units for employee retention. The deal, Facebook's largest by far, received FTC approval in the U.S. in April Read more...

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6 Reasons People Aren’t Filling Out Your Landing Page Forms

landing_page_formsEven though I'm a marketer, one of my least favorite activities is filling out forms on websites. Google's AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda. [Read more...]

Tricks On How To Make Money In Mobile Marketing

Have you used mobile marketing before? Are you currently employing a marketing plan? If so, are looking to make it better? Is what you’re using working with your business or against it? Are you certain you have a proper application in place for your plan? If these are not questions that you are able to answer offhand, then read the article below.

Don’t ever text message clients for no good reason. Every message you send them should be relevant and useful. You do not want to fail because you send random messages. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.

Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Sites that are packed with keywords and say nothing of value are unfavorable. Get your point across in as few characters as possible to be successful.

If you want a great mobile website, fork over the cash to hire a professional mobile real estate website development firm. It can be hard to put together an effective and successful mobile site. Have a qualified professional design your mobile site if you want it to work perfectly.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.

You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.

You will see a good rise in profits with mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. These excellent ideas can help you advertise your business on the forefront of technology. Marketing is about bringing what you have to offer to a place where clients can see it.

Make attempts to go viral in order to ensure your advertisements are seen by many people. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.

There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There are many exciting, engaging features available for your use.

Offer your clients an option to leave feedback; this will help you improve your products and services. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.

As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. Potential clients have no use for junk apps that serve no useful purpose or interesting function.

Try A/B testing with your mobile landing page. This will help you test which strategies work and which ones don’t, which is as crucial to mobile site development as it is to creating standard web pages. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. The results will show you which version you should choose to develop further.

Your mobile real estate website should include maps and directions that are easy to use with a mobile device. It is becoming more common for people to use their mobiles to find directions. Make it simple for people to find your location. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Adding a direct link from your site to Google maps can be very helpful.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Why Business Blogging Works

blogging-lettersEvery month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I'm supposed to teach it as if that's not the case. That's because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to [Read more...]

How Google Uses Machine Learning And Neural Networks To Optimize Data Centers

google-datacenter-tech-05 Google has released some new research about it efforts to maximize performance and minimize energy use at data centers through machine learning today. Long story short: Google is building superintelligent server farms that can learn from their past performance and improve themselves in the future. Google’s AI data centers are a 20 percent project – the result of an employee, Jim… Read More

Why Most People’s Charts & Graphs Look Like Crap

data-visualization-101-how-to-design-charts-and-graphs-promo-2Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good. The wrong presentation can diminish the data’s message or, worse, misrepresent it entirely. [Read more...]

Thailand Temporarily Blocks Facebook to Silence Coup Protests

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Thailand's military temporarily blocked Facebook in hopes of quieting protests against the coup d'etat it declared last week.

The country's information technology ministry announced the block on Wednesday after reports that users were not able to access their Facebook accounts. Initially, authorities said it was a technical glitch, but Surachai Srisaracam, the permanent secretary of the Information and Communications Technology Ministry told Reuters that the block is deliberate

"We have blocked Facebook temporarily," he said. "Right now there's a campaign to ask for people to stage protests against the army so we need to ask for cooperation from social media to help us stop the spread of critical messages about the coup" Read more...

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Why Google Made Its Self-Driving Car So Darn Cute

Google Self-Driving Car While Google is notorious for knowing computers better than people, it understands that people might be a bit afraid of its self-driving cars. So rather than show the power and cool-factor of its new autonomous vehicles, Google made them look like Playskool cars, built them out of phone, and capped speeds at 25mph. The result is that attention stays squarely on their world-changing potential.… Read More
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