Facebook just ruined Instagram

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About two weeks ago, while I was busy Snapchatting all the people at the park playing Pokémon Go, I wondered for a hot second why Instagram doesn't let you add text, drawings and emoji to your posts.

Then I chuckled at what a stupid idea that would be.

Turns out it's not such a stupid idea, seeing as Instagram just copied the crap out of Snapchat

For Instagram's parent company Facebook (and CEO Mark Zuckerberg), it's the ultimate f*ck you to Snapchat after failing to kill the app several times with its own unsuccessful clones — and failing to buy outright buy the rival app. Read more...

More about Copying, Snapchat, Instagram, Facebook, and Ray Rants

Pelican in a cop car wants you to know this isn’t what it looks like

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Please believe this pelican: he is not under arrest.

The California Highway Patrol responded to a call reporting an injured bird near Truckee on Tuesday, the Sacramento Bee reports. Sure enough, patrolmen came upon a poor hurt pelican.

Officer Troy Griesemer, a former falconer, quickly came to the bird's aid.

"He looked tired from flying, so I knew I could get a hold of him,” Griesemer said. “This isn’t the first bird I’ve caught. I knew what to look for, how he was going to react and how he would try to defend himself.” Read more...

More about Crime, Facebook, Animals, and Watercooler

Google’s self-driving car CTO departs the project

PARIS, FRANCE - JUNE 30:  A Google self-driving car project is displayed during the Viva Technology show on June 30, 2016 in Paris, France. Viva Technology Startup Connect, the new international event brings together 5,000 startups with top investors, companies to grow businesses and all players in the digital transformation who shape the future of the internet.  (Photo by Chesnot/Getty Images) Google’s self-driving car project is losing Chris Urmson, who served as the unit’s CTO and lead technical resource after going the company from Carnegie Mellon. Urmson has considerable status among roboticist in the world of autonomous vehicles, but said in a Medium post announcing his departure that he was “ready for a fresh challenge,” without specifying what… Read More

Facebook is testing a Snapchat-like camera in News Feed

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In its bid to become more like Snapchat, Facebook is finally putting its MSQRD acquisition to good use.

The social network is testing a new feature that puts a Snapchat-like camera at the top of News Feed, allowing users to add filters and animations to their selfies. The test is limited to users in Canda and Brazil right now and will feature content celebrating the Olympics. 

The test is powered by MSQRD, the Snapchat-like app for video filters Facebook acquired earlier this year. 

Users in Brazil and Canada will see a prompt to "celebrate the Olympic Games" using the new camera feature. Launching the camera allows you to add filters and "masks" (MSQRD's name for the Snapchat-like lenses) to their photos, which they can then share across Facebook.  Read more...

More about Snapchat, Facebook, Apps And Software, Tech, and Apps Software

Pushing Boundaries with Video: 6 Steps to Make a Video That Works

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Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.

I’ve also seen companies foul it up beyond all recognition, wasting time, money, and effort on something that was never, ever going to work. Why?

It’s simple. Many don’t know that if video content is going to capture hearts, minds, stomachs, pituitary glands, and everything else, it can’t just exist – it needs to be done well. Naturally, doing it well isn’t always easy. If you hope to push the boundaries with video content, you’ll need to make sure you’re doing it for the right reasons – and that you’re taking the right approach.

Before you even think about commissioning that animation or TV advert, you’ll want to follow these six key steps.

1) Set an objective

A video that doesn’t have a clear business purpose is a video that should never have been made. And no, “my closest business rival made one” isn’t a clear business purpose, and neither is “I have some marketing budget left and I might as well".

Your video should be designed to add value to the company in some way or another – and to do that, you need to set a specific, defined objective. Want your target audience to fill out a contact form? Invest in your business? Buy a bunch of things? Pledge unquestioning fealty and devotion?

Whatever it is, figure it out before you get moving. A video that doesn’t have a purpose is nothing more than a vanity project.

2) Explain why you need video to achieve it

This one’s fairly self-explanatory. Quality video is expensive, and for good reason. You’re potentially paying for directors, producers, actors, camera operators, runners, animators, state-of-the-art equipment, editing, special effects, music – any combination of the foregoing and more.

Why a video? What can this kind of content achieve that a blog can’t? If there’s a way to achieve comparable results without a video – a print ad, an e-mail marketing campaign, or a light seasoning of PR, for example – you should investigate that instead. A penny saved is a penny that wasn’t wasted on something pointless and terrible.

3) Manage your HiPPOs (highest paid person’s opinion)

Lower-paid employees tend to defer to team members with higher status and salary when decisions have to be made. After all, if they didn’t know what they were doing, would they have ascended to such lofty heights?

The HiPPO – “highest paid person’s opinion” – can be troublesome. Look, your boss may be good at a whole heap of things. They may even be as creative as they think they are. But there’s a good chance that they aren’t part of your target audience, and there’s a near-100% chance that they don’t know anything about video production (most people don’t!).

Don’t get me wrong: it’s a collaborative process and it’s worth listening to anyone who has constructive feedback. But when one voice becomes dominant, it threatens creative integrity and dilutes the potential of your production.

A rampaging HiPPO – and please, don’t ever call your boss this to their face – is a dangerous beast indeed. Respect their counsel, but keep them in check wherever possible.

4) Don’t make decisions by committee

You know the story of the Little Red Hen? Production is often the exact opposite of that: everybody wants to get involved with the baking, and nobody wants anything to do with the results.

Again, this isn’t to say that other people’s voices should go unheeded. But when everyone from the sales manager to the HR director to the CEO to the janitorial team are getting involved, you’ve got a problem on your hands. The process invariably becomes less about the message, and more about not offending anyone – and your video becomes the creative equivalent of a dry saltine.

You can’t afford to make a boring video. You can’t even afford to make a good video. If it’s not going to be unequivocally great, it’s not worth doing. Get the key stakeholders involved – and no one else.

5) Take charge

In the spirit of not making everyone happy, it’s worth taking the initiative when it comes to commissioning your video and driving the production process. The best way to avoid a boring, box-ticking, HR-friendly, glorified PowerPoint presentation is to assume responsibility for it. While you should seek input and advice where appropriate, don’t be afraid to take a little heat for your decisions – as long as they aren’t completely inexplicable and unjustifiable.

Better to ask forgiveness than permission!

6) Work with Professionals

By this I mean three things:

  1. Nobody will blame you for not knowing what you’re doing: you’re not an expert in video production. Just make sure whoever you hire is.
  2. You can’t leave everything to your chosen agency or production company. They’ll need information and support, and you should do all you can to provide it. Be responsive and give the process as much time as it deserves.
  3. It’s not you against them. Nobody wants to make a bad video, and your production company least of all: they’re in it for the potential case study as much as your money.

A single, seemingly inconsequential decision can harm your video irreparably. It probably won’t, of course, but you’ll be facing hundreds of them throughout the production, and if you want to make something that truly stands out, you’ll give each one the attention it deserves.

That means putting some thought and energy into it, and seeking the advice of your production company wherever appropriate. They don’t push back just to be awkward: they usually do it for very good reason. At no point should you ever give anyone any opportunity to say “I told you so.” It annoys you, it doesn’t help the production, and it’s apt to make people insufferably smug.

Producing the right result

It’s important to note that simply following these steps isn’t an assurance of success. A great production depends on a variety of different factors, some of which you’re completely powerless to affect (it’s always worth remembering that the internet’s most popular video content is often completely inexplicable).

But if you put the requisite effort into it, if you collaborate productively with a qualified agency, and if you give the project the attention and resources it needs, you’ve got every chance of creating a boundary-pushing – hell, boundary-shattering – video.

Download The Ultimate Guide to Commissioning a Corporate Video

18 Tips for Planning a Flawless New Product Launch

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If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it. 

While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.

Quite simply: If you have big news, you need a big plan. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Download our free campaign checklist here to help you plan your next product  launch campaign. 

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Our experience has shown us that there are three distinct phases of a product launch: pre-launch, launch, and post-launch. Let's walk through them below.

18 Foolproof Product Launch Tips

Pre-Launch

Before you launch, take the time to get really close to the product. Work with your product team to understand the problem they are trying to solve. Join them as they do users tests. Chat with them about their product philosophy. And most of all, ask a ton of questions -- especially if you’re not familiar with the space.

Focus on understanding their vision and becoming a product expert. Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product.

1) Research the space in-depth.

At most companies, the product manager will own the problem that the product solves. They’ll have a deep understanding of who the end user is and what their unique needs are.

The product marketer's job is to understand the market. They must be able to answer questions like:

  • What’s the larger narrative around this space?
  • How do current customers feel about it?
  • What do people like and dislike?
  • Is it growing and cutting edge or old and getting disrupted?
  • What are the leading strategies and tactics in this space?
  • What is your company's unique point of view when it comes to this space?
  • How does your new product fit in?

2) Focus on a single buyer persona.

You may not need to reinvent an existing buyer persona, but you should outline who amongst your target audience is a great fit for this new product. What kind of challenges do they have? How do they work? How big is there team? Talk to people who fit this profile to really understand their needs and goals.

If you need help organizing this information, check out these buyer persona templates or this handy tool.

3) Write a mock press release.

At HubSpot, we write a mock press release before we launch a product. We do this very early on in the product’s life to ensure that everyone involved in the launch is aligned on the messaging.

To give you a better sense of how this exercise unfolds, here's an example: 

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But we're not the only ones practicing this approach. In fact, the folks at Amazon use this exercise, too. The idea is that when you work backwards and start with the press release, it's easier to put yourself in the customer's shoes.

If the press release doesn't sound very interesting or fails to conjure a reaction, it's likely that there's more work to be done.

(Need some help getting started here? Check out these free press release templates.)

4) Build your messaging -- but don’t marry it.

Messaging or positioning is mostly about refining your product narrative to focus on only the most valuable aspects of the new product via a simple message.

This is tough.

Most product people have the urge to communicate how great individual features are --something you want avoid in launch messaging. At launch, you may only have someone’s attention for a few minutes or seconds, so your messaging needs to be persuasive, simple and unique. It needs to communicate what your product actually does and communicate its high-level value.

You want to get this right, but don’t over commit to messaging. It can (and should) change as you share your messaging with internal folks and customers.

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Elements of good position often include:

  • A tagline
  • The problem it solves
  • A list of core features
  • The value prop
  • A 10-word positioning statement

In the screenshot above you can see some of these elements in action on the HubSpot Ads product page.

5) Share your messaging with everyone.

It’s time to take the messaging you’ve been slaving over and get it in front of your co-workers, customers, and prospects.

This is often the least fun part of a product launch. Mainly because no matter how good your positioning is, it takes time to get the pitch down, and not everyone will get it.

It’s good to start with individuals who may be a little more forgiving and honest before presenting to executives. Use every meeting to pitch people and ask questions. You want to gather as much info as possible here and root out any confusing or bad messages.

6) Get involved in the beta.

Having a group of beta testers evaluate your product before you release it to the public is a really important step. At HubSpot, we release products to a group of folks -- our beta testers -- that have opted-in to give us feedback in exchange for early access.

If your company does this, make sure you are talking to the customers using the tool in the beta. Capture their stories, review their performance, and validate your value prop with them. This is your opportunity to test your messaging and build real-world proof to support your pitch with an audience that is ready to share feedback.

7) Change your messaging and find the best hook.

After talking to prospects and salespeople, and seeing how beta users use the product, it’s likely that you've uncovered a thing or two about your messaging that you might want to adjust. That's good.

If you’ve done things right, this won’t mean drastic changes, but most likely a tweak to the value prop or tagline.

8) Set ambitious goals.

You need to be deliberate and ambitious with the goals you set, and that can be challenging when you have a new product without benchmarks. To combat that, we ask the question: “If everything went exactly right, what is the highest possible number -- whether that be leads, users, etc. -- we could achieve?”

This sets a ceiling for your campaign -- a number that is realistically almost never achieved.

If I project that the highest possible number of leads the campaign can generate is 500, and I end up with 450, I know we got just about everything right. If I generate 550 leads, it means I probably didn’t do a great job of setting a realistic ceiling. And if we only generate 300 leads, we know some tactics didn't work at all.

The image below can be a useful slide as part of your go-to-market plan:

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9) Take the time to get the market ready.

If you’re launching a new product that enters your company into a new space -- potentially a space where your company doesn’t have a ton of authority -- start creating content about that space pre-launch.

You’ll want to seed this content for SEO purposes and to establish your company as experts in the market. It’ll also give you a chance to see what kind of content resonates prior to the launch, as well as help you surface any issues.

10) Build compelling creative assets.

At this point, you’re close to launch and it’s time to start building launch assets. But before you start writing emails or building landing pages, think about the customer journey:

  • How do people make purchase decisions in your space?
  • What do they need before buying?
  • Is it a free trial? A demo?
  • Is it best for them to talk to a sales person?
  • What do they need to know before they get to that point?

Once you've answered those questions, outline your conversion path. How will you first get people's attention? Perhaps it's an email, that drives people to a landing page, where users are encouraged to fill out a form.

Once you have this, get to work building the actual forms, site pages, videos, social posts, emails and other tactics that will drive users down your funnel and to your conversion point.

(If you're looking for inspiration, check out this list of the best promotional product videos we've ever seen.)

11) Assemble your go-to-market strategy.

All the elements I’ve mentioned should come together in a deck or a doc -- something that is clear, complete, and easily shareable.

This is your go-to-market guide: A holistic document of all launch activities, planning, and goals. This can include pricing recommendations, market research, competitive analysis, and any other relevant information you might need.

Launch

This phase is much shorter than pre-launch: it can take a day, or a week -- depending on how long you feel you need. As you prepare to move on to the launch, you want to stay focused on the execution and be ready to put out any fires.

12) Choose the right channels.

During the planning phase you should have outlined the channels you want to use to share your message. This is not a "the more the merrier" sort of thing -- a mistake new product marketers often make.

Be sure to avoid channels where the audience may not be the right fit. Pick one main channel -- an event, a Product Hunt post, or blog post -- and use email, social, paid, and other channels to support that main post.

For example, earlier this year HubSpot re-launched Website Grader on Product Hunt. We choose Product Hunt because it serves as a great way for startups and technology companies to introduce new products to a community of product-centric influencers.

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Before you launch, do a final check to ensure that everything works -- buttons are functioning, forms are working, copy and creative looks good, and so on.

If you’re at an event, make sure you’re over communicating with your team. At this point, anything that can go wrong, will go wrong. Be prepared for that.

14) Activate your sales team.

Work with your sales team to coordinate meetings and outreach the day of the launch, or directly after. And use signals from your marketing efforts to drive the hottest leads to sales right away.

If you running an event, make sure your sales team has the opportunity to talk to customers in an organized way. That might mean ensuring there is a comfortable space for them to meet with customers, computer access, or a system for booking meetings.

15) Make it an event.

Even if your launch isn’t a live event with speakers, you can still make it an occasion.

Host a webinar or Hangout On Air, do a Reddit AMA, or try out a live social chat. (Here's a helpful guide to get you started on the right track with Facebook Live.) Invite influencers to check out your product. Bring customers and press into your office for a live demo of the new product from your product team.

Whatever you do, strive for an in-person element. It'll help propel your launch even further.

Post-Launch

16) Don’t lose your momentum.

You’ll reach a lot of people with your launch, but it often takes several touch points before someone is convinced to start a trial or get a demo. Make sure to continue to move folks who’ve raised their hands as "interested but not ready to buy" down your funnel.

This means nurturing emails, free trials, demos, and more in-depth, product-focused webinars and activities. Build extra creative, like a longer video or social media posts that you can save for after the launch. This will give you fresh assets to share.

And don't forget about educating your sales team. It will take a while before all your salespeople feel comfortable with this new product, so it’s important to arm them with amazing sales collateral (demo video, one pagers, etc.).

Beyond that, you can make a big impact by joining their calls: Getting on the phone and pitching the product with them the first couple of times will give them the confidence they need to carry the torch.

17) Revisit your "go-to-market" doc for reporting.

With all the work that’s going into launch, you don’t want to have to retroactively figure out what to report on. If you’ve done a good job with your go-to-market doc, you should be able to create a new slide and fill in your results with real numbers.

Once you’ve had a little more time away from your launch, spend some time to analyze the results. Where did your campaign succeed and fail? What did you fail to anticipate? What did you learn? Post these to your internal wiki or as a public blog post.

18) Shift your focus on retention.

Now that you’ve successfully launched a new product, shift your attention to retention. Marketing can generally play a bigger role in driving new users, but it’s important to work with your product team to figure out how you can help keep those users around.

This means more ongoing education like post-launch product webinars, as well as sharing case studies and success stories to show your users what they can achieve with your product.

What did I miss here? What sort of product launch lessons have you learned? Share your ideas below.

Editor's Note: This post was originally published in September 2013 and has been updated for freshness, accuracy, and comprehensiveness.

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5 Smart Ways Marketers Can Prepare for Unexpected Changes

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Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And as a result, it's likely that many people are likely feeling a little less certain about their strategies than they did a year ago.

Now, I’m not suggesting this heralds the return of the wartime CEO, but a lack of certainty always forces business leaders and marketers to look at ways they can add more predictability to their organisations. They want to increase operational efficiency so no spend goes to waste, but also balance this by investing in sales and growth.

Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. Below you'll find five smart ways that marketers can think ahead during times of transition and change.

5 Smart Ways Marketers Can Prepare for Unexpected Changes

1) Double down on testing.

If your competitors are tightening their belts and scaling back marketing investments, use this to your advantage by doubling down on testing. The most effective marketing leaders encourage a culture of testing within their teams and run experiments to A/B test and optimise activity at every stage of the marketing funnel. Doing this helps to improve the operational efficiency across the board.

Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better.

At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future. A few recent examples include:

And the best part? We didn’t need to invest in the creation of new content.

Others may see uncertainty as a reason to pause or cut investments, but you should consider it an opportunity to gain a deeper understanding of what moves the needle on your marketing efforts.

If you’re looking for A/B testing inspiration, work your way through these conversion optimization case studies or check out this handy A/B testing checklist.

2) Focus on the value in your value proposition.

In uncertain times, many organisations look to curb spending on nonessential items. This makes clearly communicating the value your product creates to prospects and clients more important than ever.

Developing your product’s value proposition is both part art and science. You need to craft compelling copy, but also test different versions to see which works best. While it can be tempting to focus on product features, always bring it back to the job to be done and what the end-user values most, such as helping them do something faster or better, or by enabling the user to make more money.

Amazon is well known for making developers draft a product's hypothetical press release and FAQ announcement before even a line of code is written. This helps the company to fully define the product’s value proposition and how it will be pitched to customers.

Here are three examples of very different businesses that effectively communicate their value proposition to give you a better sense of how to approach this:

Stripe

Stripe spells out exactly what its product is, who it is aimed at, and the value it generates. Ecommerce and online payments are notoriously complex industries with high barriers to entry, but Stripe shows how it enables developers to quickly and easily get businesses set up to send and receive money online.

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Tortuga Backpacks

The value proposition communicated by Tortuga Backpacks is that its backpacks make traveling easier. This is important to its target persona -- urban travelers who value convenience and want to avoid checking their luggage -- which adds cost and an unwanted visit to the luggage carousel.

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Unbounce

The value proposition here has two clear strands. First up, Unbounce mentions that marketers can use its product to build, publish, and A/B test landing pages -- activities that help marketers generate results that create value for their business. Secondly, marketers can achieve this without the help of IT, which highlights how the product saves both time and money.

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How do you position your products and services? We recommend partnering with your product and sales leaders to define your product’s “must have” value proposition.

Want to see some more examples of effective value propositions? Take a look at this post, or this one from IMPACT Branding & Design.

3) Invest in predictable lead generation.

All businesses need to sell their products or services so they can generate revenue to grow and invest in the future. But in order to sell effectively and hit quota each month, sales organisations need a pipeline of leads.

To that end, marketing teams run programs that create a consistent pipeline of high volume, quality leads. But what’s the most effective way to generate leads and customers?

For one, investing in the creation of content such as ebooks, webinars, whitepapers, blog posts and more, will help your business attract qualified traffic to your website. This is because content has a compounding impact that increases in value over time, whereas many traditional tactics are quick to lose steam.

Some organisations adopt a blended approach where they use inbound marketing for the majority of their lead generation activity, and occasionally top up their marketing funnel with PPC advertising.

How you approach it will be determined by the unique demands of your organisation, however, the important thing is that there are numbers to prove that the inbound methodology works. Just check out this HubSpot ROI Report.

In short: the businesses best placed to ride out any uncertainty have a pipeline of quality leads that is consistently topped up, as well as a marketing team that knows the right levers to pull to increase lead flow. Investing in predictable lead generation is what leads to predictable sales and revenue growth.

4) Explore new and emerging markets.

If a market becomes less attractive to do business in, then you should rightly look at alternatives.

Entering new markets doesn’t necessarily mean building a bricks and mortar store or opening a shiny new office. You can take the first steps by creating a local market website and launching marketing activity specifically targeted at that market. This nimble and “digital first” approach will enable you to test your hypothesis on whether or not a new market is right for your business at that time.

Tools like Google's Global Market Finder can show you online search volume as a proxy for potential customer demand for products and services. This coupled with the location data of your customers and leads will help you make more informed decisions about customer demand and where to plan future investments.

Why is this important? Organisations that understand high potential markets can more easily move to overcome changes in the business environment, such as currency fluctuations or economic uncertainty. Strategic marketing leaders know not only where the customers of today are, but more importantly where the customers of tomorrow will be.

5) Make marketing a profit centre.

With marketing becoming more data-driven and trackable, there’s growing consensus that marketing should be viewed as a profit, rather than cost centre. Much marketing activity now directly drives revenue, so it stands to reason that it should be considered an investment in future growth instead of an expense.

When marketing is viewed as a driver of growth, the idea of an annual marketing budget seems at best outdated and at worst a threat to the bottom line. But the reality is many business leaders still see marketing as a discretionary cost that can be topped up or cut each year.

You can take the first steps to making marketing a profit centre within your business by identifying spend which directly drives measurable revenue and looking at the ROI of this activity. If a particular marketing activity generates sales within an acceptable acquisition cost, marketing leaders should have the flexibility to invest more heavily (or perhaps infinitely) in this activity, rather than be constrained by budget.

Positioning marketing as a profit centre is a bold move, but uncertain times calls for new and innovative thinking. Importantly, this approach gives marketing leaders the opportunity to move from functional experts to full business partners and drive growth for the organisation.

In uncertain times, some businesses see a threat and look to consolidate, while others spy an opportunity to move quickly and gain an advantage over the competition. Admittedly, this is something of an oversimplification, but the best way to approach the challenge posed by uncertainty is by focusing on both today and the future. This means striking the elusive balance of increasing operational efficiency to reduce costs, while also investing in the future growth of the business by continuing to spend on marketing, sales, and research and development.

This approach -- although easier said than done -- can help you lay the groundwork for future success in more certain times. And while the tips we've suggested are by no means a one-size-fits-all solution, the important thing is that you and your team start thinking about these things sooner rather than later.

How does your business plan for change or uncertainty? Share your best tips below.

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Google celebrates Olympics with Doodle Fruit Games

2016-08-04_1527 The Olympics kick off this week and to celebrate, Google is featuring a new interactive doodle in the Google App for iOS and Android every day for the next seven days (and they will all be available for ten days after that). So if you couldn’t make it to Rio (which may be for the better, given all the issues the city currently faces) you can now guide a bunch of delicious fruits through… Read More

LinkedIn earnings are just fine ahead of Microsoft merger

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Despite selling out for a cool $26.2 billion two months back, LinkedIn still has a job to do.

And it did just fine. 

The professional social network reported second-quarter earnings that beat analysts' expectations in revenue, driven by growth in new members and subscribers. 

But its results also included its largest net loss since going public in 2011. LinkedIn reported a loss of 89 cents per share compared to 53 cents the year prior. Excluding expenses, earnings per share of $1.13 would have beaten expectations of 78 cents per share. 

The stock increased by 0.25 percent in after-hours trading.  Read more...

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Google to surface critic reviews and best-of list inclusions for bars and restaurants

MOUNTAIN VIEW, CA - SEPTEMBER 02:  The new Google logo is displayed on a sign outside of the Google headquarters on September 2, 2015 in Mountain View, California.  Google has made the most dramatic change to their logo since 1999 and have replaced their signature serif font with a new typeface called Product Sans.  (Photo by Justin Sullivan/Getty Images) Google announced an interesting little tweak to its search results today that will highlight reviews from reputable critics and best-of list inclusions for bars and restaurants when you search in the Google app. Say you are looking for a fancy place to eat in New York. Google already gives you plenty of information about any given restaurant, including when it’s the busiest and what… Read More
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