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Top 25 Most-Shared Mashable Stories in August

September 1, 2011 By Brian Anthony Hernandez Leave a Comment

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You really like your coffee, don’t you?

In a month where Steve Jobs stepped down as Apple’s CEO, Google acquired Motorola Mobility and HP discontinued webOS operations, Mashable readers focused on the story about the Pumpkin Spice Latte’s return to Starbucks, which tops our monthly most-shared stories list.

The big social networks also attracted significant attention as Twitter plopped “user galleries” on profiles, Facebook overhauled privacy settings and President Barack Obama joined Foursquare.

Based on figures from Mashable Follow‘s M Share button, the following 25 stories got the most love, with all of them garnering about 240,000 combined shares on Facebook, Twitter, LinkedIn, StumbleUpon and Google Buzz. To keep track of the most-shared stories at anytime, log into Mashable Follow and click on “Top Stories” next to the Mashable logo. You’ll have the option to view the top stories of the day, week, month or year.

Which stories will you remember the most as the year progresses? Which stories are missing?

Filed Under: Facebook, Google, search engine optimization, Social Networking Tagged With: apple, Blogging, Facebook, features, foursquare, google plus, infographics, iphone, Mobile 2.0, Mobile Apps, News, Opinion, privacy, search engine optimization, security, SEO, social good, social media, Social Networking, starbucks, tech, technology, Twitter, video

Starbucks Card Guy Solicits $8,700 in Coffees for Strangers

August 10, 2011 By Todd Wasserman Leave a Comment


Jonathan Stark is such a nice guy that he has given $300 to anonymous people to enjoy drinks and food at Starbucks. But there’s one thing that makes Stark angry: the suggestion that his self-styled “feel-good social media experiment,” Jonathan’s Card, is actually a stealth campaign for the coffee giant.

“That’s really upsetting,” he told Mashable. “I understand that there are cynics out there, but it threatens to spoil the good feeling that people have gotten.”

Stark says he realizes that Corporate America is quite adept at passing off advertising as independent social media activity. Yet in this case, he says Starbucks has not been involved — in fact, the effort violates Starbucks’s terms of service since its gift cards aren’t supposed to be transferable.

“Starbucks had no knowledge of Jonathan’s plans, and has no official relationship with him or the company he works for,” a Starbucks rep says. “The project is interesting and we’re flattered that he is using Starbucks as a part of his ‘pay-it-forward’ experiment and look forward to watching it develop.”

Stark launched Jonathan’s Card on July 14. At the time, he says he was unaware that others could add money to the card. The initial idea was to fund the card, then put it online and watch the balance fall, a process that Stark says he found “fun.” Why? Stark says he liked the idea of buying people something, but it’s always uncomfortable when one does that in real life. In contrast, doing it via social media “is impersonal enough that people feel comfortable doing it. It’s weird.”

Five hundred or so people felt the same way. Stark says the card has received a total of $8,700 in donations — including his $300 — so far. The card’s balance has been upped more than 500 times and it’s been withdrawn close to 900 times. That ratio was encouraging to Stark, a mobile app consultant, who sees applications for the idea in the future, like donating fees for medication or other services “for someone in a more desperate situation than the average person in line at Starbucks.”

But if the experiment doesn’t restore your faith in humanity, it may restore your faith in social media marketing. For $300, Stark’s campaign has netted close to 10,000 followers on Twitter so far and about 3,000 Facebook fans. It may also spawn some related apps. (The Jonathan’s Card website includes several APIs.) Jonathan’s Card may not do much for Starbucks, but it has certainly done a lot for Jonathan Stark.

More About: facebook, Jonathan Stark, Jonathan's Card, MARKETING, starbucks, twitter

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, Jonathan Stark, Jonathan's Card, Marketing, Mobile 2.0, News, search engine optimization, SEO, Social Networking, starbucks, Twitter

Starbucks Card Guy Solicits $8,700 in Coffees for Strangers

August 10, 2011 By Todd Wasserman Leave a Comment


Jonathan Stark is such a nice guy that he has given $300 to anonymous people to enjoy drinks and food at Starbucks. But there’s one thing that makes Stark angry: the suggestion that his self-styled “feel-good social media experiment,” Jonathan’s Card, is actually a stealth campaign for the coffee giant.

“That’s really upsetting,” he told Mashable. “I understand that there are cynics out there, but it threatens to spoil the good feeling that people have gotten.”

Stark says he realizes that Corporate America is quite adept at passing off advertising as independent social media activity. Yet in this case, he says Starbucks has not been involved — in fact, the effort violates Starbucks’s terms of service since its gift cards aren’t supposed to be transferable.

“Starbucks had no knowledge of Jonathan’s plans, and has no official relationship with him or the company he works for,” a Starbucks rep says. “The project is interesting and we’re flattered that he is using Starbucks as a part of his ‘pay-it-forward’ experiment and look forward to watching it develop.”

Stark launched Jonathan’s Card on July 14. At the time, he says he was unaware that others could add money to the card. The initial idea was to fund the card, then put it online and watch the balance fall, a process that Stark says he found “fun.” Why? Stark says he liked the idea of buying people something, but it’s always uncomfortable when one does that in real life. In contrast, doing it via social media “is impersonal enough that people feel comfortable doing it. It’s weird.”

Five hundred or so people felt the same way. Stark says the card has received a total of $8,700 in donations — including his $300 — so far. The card’s balance has been upped more than 500 times and it’s been withdrawn close to 900 times. That ratio was encouraging to Stark, a mobile app consultant, who sees applications for the idea in the future, like donating fees for medication or other services “for someone in a more desperate situation than the average person in line at Starbucks.”

But if the experiment doesn’t restore your faith in humanity, it may restore your faith in social media marketing. For $300, Stark’s campaign has netted close to 10,000 followers on Twitter so far and about 3,000 Facebook fans. It may also spawn some related apps. (The Jonathan’s Card website includes several APIs.) Jonathan’s Card may not do much for Starbucks, but it has certainly done a lot for Jonathan Stark.

More About: facebook, Jonathan Stark, Jonathan's Card, MARKETING, starbucks, twitter

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, Jonathan's Card, Marketing, Mobile 2.0, News, search engine optimization, SEO, Social Networking, starbucks, Twitter

Starbucks Card Guy Solicits $8,700 in Coffees for Strangers

August 10, 2011 By Todd Wasserman Leave a Comment


Jonathan Stark is such a nice guy that he has given $300 to anonymous people to enjoy drinks and food at Starbucks. But there’s one thing that makes Stark angry: the suggestion that his self-styled “feel-good social media experiment,” Jonathan’s Card, is actually a stealth campaign for the coffee giant.

“That’s really upsetting,” he told Mashable. “I understand that there are cynics out there, but it threatens to spoil the good feeling that people have gotten.”

Stark says he realizes that Corporate America is quite adept at passing off advertising as independent social media activity. Yet in this case, he says Starbucks has not been involved — in fact, the effort violates Starbucks’s terms of service since its gift cards aren’t supposed to be transferable.

“Starbucks had no knowledge of Jonathan’s plans, and has no official relationship with him or the company he works for,” a Starbucks rep says. “The project is interesting and we’re flattered that he is using Starbucks as a part of his ‘pay-it-forward’ experiment and look forward to watching it develop.”

Stark launched Jonathan’s Card on July 14. At the time, he says he was unaware that others could add money to the card. The initial idea was to fund the card, then put it online and watch the balance fall, a process that Stark says he found “fun.” Why? Stark says he liked the idea of buying people something, but it’s always uncomfortable when one does that in real life. In contrast, doing it via social media “is impersonal enough that people feel comfortable doing it. It’s weird.”

Five hundred or so people felt the same way. Stark says the card has received a total of $8,700 in donations — including his $300 — so far. The card’s balance has been upped more than 500 times and it’s been withdrawn close to 900 times. That ratio was encouraging to Stark, a mobile app consultant, who sees applications for the idea in the future, like donating fees for medication or other services “for someone in a more desperate situation than the average person in line at Starbucks.”

But if the experiment doesn’t restore your faith in humanity, it may restore your faith in social media marketing. For $300, Stark’s campaign has netted close to 10,000 followers on Twitter so far and about 3,000 Facebook fans. It may also spawn some related apps. (The Jonathan’s Card website includes several APIs.) Jonathan’s Card may not do much for Starbucks, but it has certainly done a lot for Jonathan Stark.

More About: facebook, Jonathan Stark, Jonathan's Card, MARKETING, starbucks, twitter

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Facebook, Jonathan Stark, Marketing, Mobile 2.0, News, search engine optimization, SEO, Social Networking, starbucks, Twitter

PGA Championship 2011: How To Follow Every Stroke Online

August 10, 2011 By Stephanie Buck Leave a Comment


The 2011 PGA Championship begins Thursday morning at the Atlanta Athletic Club in Georgia. To allow you to keep track of the proceedings at home, work or on the go, we’ve rounded up a variety of resources for following the season’s last major golf tournament.

The first featured marquee threesome, which includes Tiger Woods, Davis Love III and Padraig Harrington, is scheduled to tee off at 8:45 a.m. ET Thursday. Coverage will continue through Sunday at 7 p.m.

SEE ALSO: 8 Mobile Apps for Golf Season

Share some of your favorite PGA web resources in the comments below.


1. PGA.com Live Online




Beginning August 11, PGA.com will air live coverage of the events.

The first featured Marquee group composed of Woods, Love III and Harrington will tee off at 8:45 a.m. ET Thursday. McIlroy, Clarke and Schwartzel's threesome will tee off at 1:45 p.m. ET Thursday.

The PGA.com coverage will include a 360-degree camera that will span the panorama of the course. And the Video Highlight Hub allows viewers to customize their experience by searching and filtering by player, round or hole.


2. TNT & CBS Broadcasts




TNT and CBS Sports will broadcast the tournament from August 11 through August 14.


3. PGA.com Snap




While watching the championship events on PGA.com or TNT, viewers can "snap" coverage and share their own instant highlights on Facebook and Twitter. Turner Sports and the PGA partnered with SnappyTV to provide this service.

Note: The image of Bugs Bunny above is a preview.


4. PGA Championship iPhone app




According to Turner Media, the PGA Championship is the first major tournament to allow mobile devices on the course. Even if you haven't scored on-site championship real estate, get into the game via the free iPhone app, which offers live coverage and push notifications when a favorite player birdies, etc.

The site and its live player are also optimized for iPad.


5. PGA.com Mobile Web




PGA.com's mobile site offers nearly everything you'd find in its full browser version, including real-time scoring, player locator, spectator alerts, Twitter ticker and the aforementioned Snap feature.


6. SIRIUS-XM Radio




Hear the latest tour coverage and highlights on SIRIUS-XM.


7. PGA Tour Official Twitter




Follow the PGA Tour's official Twitter feed, which will not only provide championship updates, but also posts expert analysis, sweepstakes and player stats.


8. PGA Tour Official Facebook




On the PGA Tour's super interactive Facebook Page, you can find polls, video interviews, contests and player profiles.

More About: pga championship, social media, sports, web

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, Celebrities, Celebrity Lists, Channels, Desktop App Lists, Facebook, features, ipad, iphone, Lists, Mobile 2.0, Mobile Apps, Mobile Lists, pga championship, search engine optimization, SEO, social media, Social Media Lists, Social Networking, Sports, Sports Lists, Twitter, video, web, Web 2.0

45 New Digital Media Resources You May Have Missed

August 6, 2011 By Stephanie Buck Leave a Comment


At this point of the week, you know the features roundup is headed your way! The only difference this time around is that our tech features involve things like beer and Shark Week!

Okay, now that we’ve gotten your attention, tune in for the latest in social media obervations, startup tips and geeky gadgetry galore. Pack your brain with fascinating facts about the history of mobile phones. Satisfy your curiosity by discovering where those darn-cute Google Doodles come from. And tap into the best LinkedIn apps for sales teams. It’s your world — we just write for it.

Editors’ Picks

Social Media

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Blogging, business, Business Lists, Channels, Facebook, Gadgets, google plus, How-To, infographics, List, Lists, Marketing, Mobile 2.0, Mobile Apps, Mobile Lists, search engine optimization, SEO, social media, Social Media Lists, Social Networking, tech, technology, Twitter, web, Web 2.0, Web Apps, Web Design, Web Development

Zynga’s Words With Friends to Launch on Facebook

August 1, 2011 By Todd Wasserman Leave a Comment


Words With Friends, the popular Zynga mobile game, is heading to Facebook, Zynga has confirmed.

The new version of the word game will offer continuous play. That means if you start a game on your iPhone or Android device, you can continue it on Facebook, and vice-versa. The Facebook version will also notify players when it’s their turn, or they’ve been invited to a game. A recent update to Words With Friends allowed you to challenge your Facebook contacts to a game, but this is the first time the game will be available on Facebook itself.

It is also the first time Zynga has brought a mobile game to Facebook. The company’s best-known games, including FarmVille and Mob Wars, began on Facebook. There’s no official launch date for the Facebook version of Words With Friends, but it could come as early as this week.

Words With Friends was introduced in 2009 by startup Newtoy, which was snapped up by Zynga when the game became wildly popular. It’s a variation on Scrabble, with added chat functionality and a very relaxed two-week time limit for moves. Users can play up to 20 games at once. There’s a free version for iPhone, iPad and Android with ads; the iPhone and iPad have ad-free versions for $1.99 and $2.99 respectively.

The official Scrabble game is free on Facebook, but costs $2.99 for the iPhone version and $9.99 for an iPad iteration. The Android app is $4.99.

Despite the game’s similarities to Scrabble, Zynga has so far avoided the fate of Scrabulous, a Facebook-based word game that Hasbro thought was too close to Scrabble. The owners of Scrabulous voluntarily pulled the game in 2008 and released another word game called Wordscraper that never quite caught on. Hasbro worked with Electronic Arts to release its Scrabble game for Facebook that year.

More About: android, facebook, gaming, ipad, iphone, Mobile 2.0, words with friends, Zynga

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: android, Blogging, Facebook, gaming, ipad, iphone, Mobile 2.0, News, search engine optimization, SEO, Social Networking, words with friends, Zynga

Zynga’s Words With Friends to Launch on Facebook

August 1, 2011 By Todd Wasserman Leave a Comment


Words With Friends, the popular Zynga mobile game, is heading to Facebook, Zynga has confirmed.

The new version of the word game will offer continuous play. That means if you start a game on your iPhone or Android device, you can continue it on Facebook, and vice-versa. The Facebook version will also notify players when it’s their turn, or they’ve been invited to a game. A recent update to Words With Friends allowed you to challenge your Facebook contacts to a game, but this is the first time the game will be available on Facebook itself.

It is also the first time Zynga has brought a mobile game to Facebook. The company’s best-known games, including FarmVille and Mob Wars, began on Facebook. There’s no official launch date for the Facebook version of Words With Friends, but it could come as early as this week.

Words With Friends was introduced in 2009 by startup Newtoy, which was snapped up by Zynga when the game became wildly popular. It’s a variation on Scrabble, with added chat functionality and a very relaxed two-week time limit for moves. Users can play up to 20 games at once. There’s a free version for iPhone, iPad and Android with ads; the iPhone and iPad have ad-free versions for $1.99 and $2.99 respectively.

The official Scrabble game is free on Facebook, but costs $2.99 for the iPhone version and $9.99 for an iPad iteration. The Android app is $4.99.

Despite the game’s similarities to Scrabble, Zynga has so far avoided the fate of Scrabulous, a Facebook-based word game that Hasbro thought was too close to Scrabble. The owners of Scrabulous voluntarily pulled the game in 2008 and released another word game called Wordscraper that never quite caught on. Hasbro worked with Electronic Arts to release its Scrabble game for Facebook that year.

More About: android, facebook, gaming, ipad, iphone, Mobile 2.0, words with friends, Zynga

For more Social Media coverage:

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: android, Blogging, Facebook, gaming, ipad, iphone, Mobile 2.0, News, search engine optimization, SEO, Social Networking, words with friends, Zynga

Top 25 Most-Shared Mashable Stories in July

August 1, 2011 By Brian Anthony Hernandez Leave a Comment

icons image

Google+ continued its dominance on our monthly most-shared stories list — securing seven spots — but news items about the comeback of 1990s Nickelodeon shows and Facebook’s Skype-powered video chat also battled their way into the spotlight.

Several stories about QR codes and animals attracted heavy attention in July. And Microsoft’s Bill Gates wants to reinvent the toilet? Yup.

Based on figures from Mashable Follow‘s M Share button, the following 25 stories got the most love, with all of them garnering about 275,000 combined shares on Facebook, Twitter, LinkedIn, StumbleUpon and Google Buzz. To keep track of the most-shared stories at anytime, log into Mashable Follow and click on “Top Stories” next to the Mashable logo. You’ll have the option to view the top stories of the day, week, month or year.

Thanks for reading and sharing our content. We look forward to seeing which stories you share in August.

SEE ALSO: Top 25 Most-Shared Stories in: June | May

Which stories will you remember the most as the year progresses? Let us know in the comments.

Image courtesy of iStockphoto, flyparade

More About: facebook, features, Google, Google Plus, linkedin, Mobile 2.0, News, Opinion, pop culture, QR Codes, security, social good, social media, twitter

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Filed Under: Facebook, Google, search engine optimization, Social Networking Tagged With: Blogger, Blogging, Facebook, features, google plus, How-To, linkedin, Lists, Mobile 2.0, mobile devices, News, Opinion, pop culture, Qr Codes, search engine optimization, security, SEO, social good, social media, Social Networking, technology, Top Stories, Twitter, video

38 New Digital Media Resources You May Have Missed

July 30, 2011 By Stephanie Buck Leave a Comment


Aaaaand…we’re back! The list might seem intimidating, but this week’s roundup of top Mashable features will ultimately save you loads of time otherwise spent scouring the web for tech resources.

We’ve compiled the past week’s features, how-tos and insights into a handy little package — and it’s just for you. Presenting everything from geeky galleries to thoughtful think pieces, this handy guide is here to help.

Editors’ Picks

Social Media

For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

 

Image courtesy of Flickr, webtreats.

More About: business, List, Lists, MARKETING, Mobile 2.0, social media, tech, technology

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: apps, Blogging, business, Business Lists, Channels, Facebook, features, Gadgets, google plus, infographics, ipad, List, Lists, Marketing, Mobile 2.0, Mobile Apps, Mobile Lists, Programming and Web Development Lists, search engine optimization, SEO, social media, Social Media Lists, Social Networking, tech, technology, Web Development
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