Brands latched onto the "Harlem Shake" phenomenon, quickly creating their own versions of the video meme and posting them on YouTube and Facebook
While these brands' participation may look like fun and games, the social media managers and marketing teams behind them hope that riding the coattails of "Harlem Shake" will pay off in video views, likes, shares and positive comments.
Videos from Pepsi, Red Bull, Topshop, HootSuite and Intel are among the brands that attracted he most YouTube views (watch them in the gallery), while brands such as Beats by Dre, Lego, Ask.com, KFC and Dr. Pepper performed well on Facebook, according to data shared first with Mashable from social media analysis company Unmetric.

















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