Google Finally Launches A Native iPhone App For Google Offers

iPhone-Google Offers

Google today launched a native iPhone version of its Google Offers app. Unsurprisingly, the app is very similar to the Google Offers Android app, which the company launched last November. With the new iPhone app, Google Offers users in the U.S. will be able to buy deals right from the app and find nearby deals while they are on the go. They can also use deals they have already bought right from their iPhone without having to print their coupons. Google, of course, always offered a mobile web version of Google Offers, but using the native app is significantly faster and also offers a number of new features.

Given that Google just launched its Groupon Now-like free offers a few weeks ago, offering an easier way for iOS users to discover these free coupons will surely expand the reach of these promotions. Users can use these coupons right away or save them for later. While the mobile web version of Google Offers doesn’t seem to feature these free offers, they are front and center in the new native app.

iPhone users can now also opt-in to getting daily push notifications about new deals and alerts when deals they have already purchased or saved are about to expire.

Google, of course, has also been integrating Google Offers closer into its Google Maps for Android product in recent months. Now that Google will likely offer a stand-alone iOS version of Maps as well, chances are we will see a similar integration on Apple’s platform, too.

For the most part, Google’s app is obviously not that different from the ones its two biggest competitors Groupon and LivingSocial already offer. Google is still playing catch-up in this market and it’s actually a bit of a surprise that it took the company this long to launch an iOS version of this app.

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S.

Google Offers (Beta)

Google today announced its latest update for Google Maps for Android with support for Google Offers. One interesting piece of this announcement that stood out was that Google Maps for Android users now get access to free Google Offers like a free coffee or dessert. Turns out, that’s actually just a small part of a wider update to Google Offers. Merchants across the U.S. – including towns where Google’s pre-paid offers haven’t launched yet – can now use a new self-service interface to create these free offers.

We talked to Google Offers’ director of product management Eric Rosenblum about these changes earlier today. According to Rosenblum, there are three major pieces to today’s announcement: a new way for users to use Offers, a new way for merchants to use it, and expanded distribution of offers through Maps for Android.

Until now, Google and most of its competitors in this market have focused on pre-paid offers. With this new free offering, Google wants to give merchants more opportunities to get new customers to their stores. Store owners can use a new self-service interface to set specific times for when and how long an offer should be valid. This new interface also gives merchants access to stock photography and other tools to fine-tune their messages. The coupons can be for money off, a percentage discount or a free product or gift.

This is pretty similar to what Groupon is doing with Groupon Now, the difference being that this is for free coupons and not for pre-paid offers. As Rosenblum put it, this is basically a way to give shoppers “a gentle nudge” to come and try out a new store, coffee shop or restaurant.

For potential customers, this means that they can now use the Google Maps for Android app (no word on whether this feature will come to other platforms anytime soon) to find these new offers and save them. For users who opt in to this, the app will also alert them whenever there’s a nearby offer.

Patent Troll Sues Google, Groupon


Sigh. Here we go again.

A patent troll called Mount Hamilton Partners has filed two separate patent infringement lawsuits against daily deals juggernaut Groupon and Google, which also operates a digital couponing business called Google Offers.

Mount Hamilton Partners, which purports to be an ‘investor in technology companies’ on its website, garnered headlines about two and a half years ago when it sued OpenTable right before the restaurant reservation service provider went public. Now they’re going after Google and Groupon.

The patent in both cases is U.S. patent 7,904,334, entitled “System and method for reducing excess capacity for restaurants and other industries during off-peak or.”

In the filings, Mount Hamilton Partners argues that the fact that services like Groupon and Google Offers help restaurants fill unused seats and build direct relationships – thus increasing loyalty – with individual customers, infringes its patent, causing ‘irreparable harm’.

The patent in question was filed for in May 2004 and approved earlier this year.

Both suits seek damages.

Google Buys German Groupon Clone DailyDeal

dailydeal, a German Groupon clone launched in Berlin in December 2009, has been acquired by Google, the company says in a message on its website (see below). TheNextWeb reported the acquisition first (in English, at least).

Google hasn’t yet announced or confirmed the acquisition. DailyDeal did not disclose the financial terms of the agreement.

DailyDeal was founded by two brothers, Fabian and Ferry Heilemann, who will both stay on board.

The company offers visitors daily deals in Germany, Austria and Switzerland.

DailyDeal has raised over $10 million from VC firms Mangrove Capital Partners and Adinvest, as well as angel investors like Stefan Glänzer (an early investor in, Michael Brehm (Ex-StudiVZ) and Jochen Maaß.

The company made an acquisition of its own last year, snapping up rival Reduti.

DailyDeal’s announcement:

“When DailyDeal was founded in Berlin back in December 2009, there was just two of us. Since then, we have seen tremendous growth, as people throughout Germany, Austria and Switzerland have used DailyDeal to find local deals on their favorite restaurants, travel destinations, entertainment venues and retail outlets.

Our team has grown too, and with it, our vision for DailyDeal. We see great opportunity to better connect businesses with consumers on a much larger scale, and we have found a team that shares our vision.

That’s why we’re excited to announce that we’ve been acquired by Google! What began as a two-person startup less than two years ago has transformed into a trusted platform to connect businesses with consumers. By combining our expertise with the Offers team at Google, we hope to expand our efforts to provide even greater deals to consumers.

The DailyDeal team”

Company: Google
Launch Date: July 9, 1998

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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Google Offers Goes Live in Five More Cities

Google Offers, the search giant's daily deals competitor to Groupon, is going live in Austin, Texas; Boston; Washington, D.C.; Denver; and Seattle on Wednesday, bringing the total number of markets for the service to eight.

In Austin, Google is offering $5 for $10 worth of food and drink at Juan in a Million, a Mexican restaurant. In Boston, there's a similar deal for $10 worth of gourmet ice cream at Toscanini's Ice Cream in Cambridge. The full list of deals is outlined on Google's Commerce Blog.

SEE ALSO: Are We Approaching the End of the Daily Deals Era?

Google unveiled Google Offers in January. Since that time, others have jumped into the space, including Amazon, which is also…
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Google Offers Beta Expanded From Portland To New York And The SF Bay Area

Following the debut of Google Offers, currently in beta, in Portland last month, Google is today launching deals for New York and the San Francisco Bay Area. Also starting later today, you can purchase, view and redeem a Google Offer of the day with the free mobile application Google Shopper 2.0 for Android.

The app will bring you nearby deals, even if you haven’t signed up for receiving daily deals in the Portland, New York and the Bay Area regions by email.

Once you’ve bought or saved an offer, you’ll see it appear in the ‘My Offers’ tab in both the mobile app and when you visit the Google Offers site.

Google Offers will expand to Austin, Boston, Denver, Seattle and Washington, D.C. in the near future, the company says.

Why I Want Google Offers And The Entire Daily Deals Business To Die

Editor’s note:This guest post was written by Rocky Agrawal, an entrepreneur who has worked on local products since 1995.  It is Part II of an earlier analysis of Google Offers. He blogs at reDesign and Tweets @rakeshlobster.

There has been a lot of excitement about the daily deal being the next big thing in online marketing. It’s actually just a clever repackaging of old ideas. Google’s entrance into the space with Google Offers gives the daily deal business a legitimacy it doesn’t deserve.

Where do the big savings come from?

There is very little transparency in the daily deals business.

Google Offers, as a name, especially troubles me. We’re all used to getting free stuff from Google. It provides free email, voicemail, phone calls, photo storage, maps and a lot more. The other day, I was driving using Google Navigation while listening to my music in the cloud on Google’s great new Music service. I also have a sizable collection of Google gear from their Portland giveaways. (Although I missed out on the hats and gloves that I really wanted.) In Portland, Google has spread its money around generously in various events, buying products and services from local merchants.

I fear that customers will think that the generous discount is coming out of Google’s pockets or Internet magic, instead of the merchant’s pockets. It’s much easier to take advantage of a $170 billion company than the shop down the street. When Google was buying beers at Deschutes Brewery in Portland, I went more often. Why not? I was supporting a great local business with Google’s money.

Internet magic has driven down prices in many categories. Priceline’s opaque bidding was sheer brilliance. A couple of weeks ago, I stayed at the Westin in Seattle for $75 a night. The lowest direct rate for that hotel was $179, a savings of 58%. It’s a transaction where everyone benefits: I get a great rate, Priceline gets a small transaction fee and the hotel gets to fill unoccupied inventory without suffering brand dilution.

There is a false perception that Internet magic is why these daily deals are so cheap. Most accounts in the mainstream press tout the great deals, but don’t explain where the savings come from. None of the press coverage of Google Offers in Portland mentioned how bad the deal economics are for businesses.

When I explain how these deals work to friends, many are surprised. Some have dramatically cut back their use of deal sites because they want to support their local businesses and now know that redeeming deeply discounted deals isn’t the way to do that.

Consider what would happen if the deal companies broke out their fees like Ticketmaster does:

Face value – $50.00

Discount – $25.00

Payment to business – $12.50

Google Offers service fee – $12.50

People would be up in arms and complain about the fee just as they complain about Ticketmaster fees.

Transparency alone would drive a race toward lower fees. Of course, none of the deal companies would want to do this. But the fact that the business model would not survive transparency should be a red flag to investors.

Bad for business

The quality of customers that deals drive remains questionable. I sat at Floyd’s Coffee on the first day of its Google Offer for six hours to observe customer behavior. At least three people came in and asked if they could split their $10 over multiple visits. I’ve talked to businesses who have seen customers come in with the same coupon multiple times and then threaten them with bad Yelp reviews if they don’t get what they want.

Even if Google were paying the entire cost of the discount and merchants were paying nothing to be promoted, it sends a dangerous message to consumers that they should wait for “amazing” deals of 50-, 60- or 70-percent off.

For businesses, the notion that deep discounting is the way to acquire loyal customers is equally dangerous. Competing on price doesn’t get you love; delivering high quality products and services, engaging with your customers and creating unique experiences does. The best customers buy experiences, not price.

I find it ironic that Howard Schultz, the CEO of Starbucks is on Groupon’s board. I’m reading Onward, and in it he describes the great lengths that Starbucks went to during the depths of the recession to disguise discounting. He knows that in the long run, deep discounting is bad for the brand.

Bad advice

The daily deals aren’t as simple as running newspaper ads. There is a lot of complexity and merchants don’t know where to turn for advice. So they get it from the deal providers.

Some of the advice is just awful. On Google Offers’ “Best Practices for the big day” page for businesses it says:

No photos, please! Er — actually, lots and lots of photos and blog posts and more! Expect there to be a social aspect to your Offer of the Day and be ready to boost your own social media efforts to help promote your offer even beyond Google’s efforts.

In other words, tell your existing customers about Google Offers so that we can acquire your customers, you can reprice your base and lose margin and we get a cut of it!

That’s one of the worst things a business could do. One thing that can quickly make the economics of the daily deal even worse than they already are is that your existing customer who would otherwise pay full price come in with the offer and you get 75% less. This “best practice” only serves to drive additional transactions that benefit Google at the expense of the featured business.

There’s no mention of real best practices that would be good for the small business (but bad for Google), like make sure you get people to sign up for your Twitter or Facebook feeds. Or get their email address. Try to upsell them on dessert, wine or other high margin items so that you can eke a little bit of profit out of the deal.

There is a fundamental conflict between the daily deal providers and small businesses in the current incarnation of the business model. There are many things that the daily deal providers could do that would improve the economics for merchants; every one of them is a negative for the deal provider. The best customers for the deal sites are cheapskates who frequently buy deals. These are the worst customers for small businesses. Yet, they are selling themselves as a way to acquire loyal customers.

I’m not against discounting as a business strategy. For the right audiences, I even advise giving out free products. Even in their current form, the daily deals can be effective in some limited cases. But for many businesses, the daily deals cast too wide a net and are too expensive.

In addition to Google, companies like Facebook, Twitter, foursquare and PayPal, which have broader relationships than just deal-seeking can create compelling local experiences that make sense for consumers, merchants and the company. Square also has a play with its offerings for smaller merchants. Even companies like American Express have a play.

That’s assuming they’ll still talk to us I’ve worked in the local space for about 15 years. Internet entrepreneurs have repeatedly burned small businesses — templated minisites for hundreds of dollars a month that drove no traffic, Flash sites that were unusable. It’s a wonder why they still talk to us. I hope that we can create a sustainable win-win before the daily deal destroys what little credibility we have left.

As old as the newspaper

As much as daily deal proponents like to push it as a huge innovation and fundamentally different, it’s not.

Find the daily newspaper in a city of any size. Now look for all of the advertising for restaurants and coffee shops and nail salons. You won’t find much. There’s a simple reason for this: Most people are only willing to drive a small distance for everyday services. Neighborhood businesses can’t afford to pay the costs to advertise in a daily newspaper. The ads are primarily for national companies or regional companies like car dealers that can serve a large portion of the market. (In case you’re wondering, this is not a function of the decline of newspapers; this has been the case long before the Internet.)

The deal companies do essentially the same thing. Businesses buy more of the market than they can effectively serve. But instead of paying upfront for the advertising as you would with a newspaper or phone book, you pay for it over the course of six months to a year in the form of deeply discounted product.

A big reason that local advertising hadn’t taken off before Groupon was that the cost of sales was too high compared with the revenues that could be generated by online banners and search advertising. The daily deals “solution” is to raise the cost of local advertising to the point where you can sustain a salesforce. It takes Internet advertising and makes it more expensive, less trackable and less targeted. It’s really quite a brilliant way to disguise the underlying business. When you do the math, the amount that the deal companies get on a single deal is comparable to print advertising. Funny how economics works.

The daily deal is really a financial services product tied to an overpriced advertising vehicle. All of a sudden, because of financial engineering, businesses can “afford” marketing that they couldn’t afford before.

We have a brand new, overpriced, aggressively hyped, hard to understand product. We have no data on how it will perform over time. It is being sold to people with limited disclosures of important details. Sound familiar? It should.

Daily deal providers are the moral equivalent of predatory lenders selling subprime liars loans to people they knew couldn’t afford it.

That’s pretty close to evil.

Google should be different

Google is a hugely successful company that has made its money delivering great products that work for all parties. Yes, the sexy new kid on the block is getting all the attention and generating a lot of (unprofitable) revenue. But Google is already making more money from Groupon than Groupon is — a lot of the $800 million or so Groupon will spend on marketing this year is headed toward Mountain View. (With another big chunk headed to Facebook in Palo Alto.)

The daily deals business has all of the hallmarks of a build-to-flip business: little transparency, a too-good-to-be-true vibe, frenzied demand, a lot of missing but important performance metrics, questionable accounting practices and early investors cashing out at every opportunity. Google has nothing to flip.

I usually don’t root for products to fail. I knew that Wave and Google TV were likely to fail because of their complexity, but part of me wanted them to make it. If they were wildly successful, they would’ve pushed technology forward. But if Google Offers is wildly successful, it will destroy many small businesses and make conditions worse for others.

I’ve long had a positive impression of Google because it’s a company that has tried to do the right thing. Even its controversial attempt to distort class-action lawsuits to essentially rewrite copyright law and give Google a monopoly on orphaned works has some redeeming social value. Google Offers is just plain exploitative. I love Google, but I absolutely hate Google Offers.

Google, you’re better than this.

Google Offers Is A Cheap Knockoff

Editor’s note:This guest post was written by Rocky Agrawal is an entrepreneur who has worked on local products since 1995.  He blogs at reDesignand Tweets@rakeshlobster. His previous post was Why Daily Deals Are Becoming A Raw Deal.

Google’s recently released Offers product is showing mixed success in Portland, its first market. In this post I will try to look at both the good and the bad of Google Offers. As I point out below, they get an A- for effort, but a C for originality.

Since launch, the offers have included discounted coffee, pool table time, a Lebanese restaurant, tanning services and a pedicab brewery tour. The coffee and restaurant deals did very well, while the pool table time and tanning services didn’t come close to their sales caps. The pedicab sold 26 out of 700. The contestants on The Apprentice generated more revenue from pedicab tours—$1,270 vs. $1,170.

Perhaps not coincidentally, the successful deals provided the most generous and obvious discounts on everyday needs (70% off and 50% off.) The tanning deal was a 75% discount off a fake price. (The same salon offers promotions that are lower than Google’s listed regular price. Some tanning salons give away free tans to new customers.)

Google in Portland

For the past six months, Google has been aggressively marketing its local services in Portland. It’s easily the largest Google consumer marketing campaign I’ve seen. By my estimates, they’ve spent at least $1 million promoting Google Places. Street teams have been out encouraging businesses to claim their business on Google Places and giving them NFC stickers for their store windows.

Google has sponsored events including a bus tour to four Portland microbreweries, three private concerts with tickets given out at local businesses, as well as numerous cocktail parties. They’ve also given out a lot of Google gear. (See this slideshow of Google’s marketing activities.)

Although I would have done a few small things differently, it’s been a really solid effort. I would rate it an A-. They’ve created awareness of Google’s local and mobile offerings and highlighted local businesses. It’s very much along the lines of what Yelp did in its early stages to foster community, only with a much bigger budget.

What I really like is that they’ve promoted quality and differentiated experiences.

Google Offers vs. Groupon

The structure of Google Offers are very similar to Groupon. There are some differences around the edges:

  • Google has a 60-day return policy. Groupon’s is indefinite.
  • Google explicitly puts the risk of merchant bankruptcy on the deal purchaser. Groupon doesn’t address this, but the Groupon Promise is broad enough that it should cover this.
  • Google provides 360-degree interior views of some businesses. These are mildly interesting, but I’d rather see a slideshow with various elements that illustrate various dishes and ambiance.
  • Google doesn’t have a tipping point. If only 1 person buys the deal, it’s active.
  • Google doesn’t offer its customer service number on its Web site; you have to enter your phone number and wait for a call back. Groupon has a toll-free number listed.
  • Google’s payment terms for merchants are more generous, with merchants receiving 80% of their share in about four days. Groupon pays out 1/3 in 5 days, 1/3 in 30 days and 1/3 in 60 days. If Groupon is forced to match this, this could be a real issue for Groupon as their S-1 warns that “We use the operating cash flow provided by our merchant payment terms and revenue growth to fund our working capital needs.”

The biggest potential difference that we can’t see is the cut that Google takes of each deal and how it compares with the cut that Groupon takes. Neither company is transparent about this and the ranges are wide. In some cases, the deal company pays the merchant more than the revenue generated; in other cases, they want all of the revenue and the merchant gets nothing.

Despite all of Google’s recent talk about Google Wallet and Offers with NFC payment, that’s not available yet. Nor is a mobile app. Groupon has long had a mobile app that allows you to redeem offers without a printout.

Not Googley

Google has long been a leader and an innovator in local and mapping. I remember when I first saw Google Maps, it was a wow experience that was way ahead of Mapquest. That gap has steadily grown over time.

That’s why it’s so disappointing to see a product that is essentially a knock off with no meaningful improvements over what’s out there.

Google’s products have typically revolved around solving hard problems with innovative technology. Even failed products like Google Wave and Google TV have tackled really difficult problems. Offers does not. It’s just a ploy for revenue.

One area where I expected Google to excel—given their bias toward data—was in collecting data. In order to truly determine if an offer works for a business, you need to track a number of metrics: percent of deals sold to existing customers, unredeemed offers, fraudulently redeemed offers, repeat visits from offer purchasers, sales above voucher face value, sales below voucher face value, average ticket size and more. Data on redemption patterns could be used for capacity planning.

With the high margins built into the daily deals business, it would be possible to equip merchants with a $200 Android tablet that could do all of this.

This is also important for fraud prevention. For the offer that I redeemed at Floyd’s Coffee, for instance, the cashier manually copied the coupon number onto a piece of paper. It would be easy for someone to print out dozens and redeem them because they are not validated in real time. This is an even bigger issue at merchants like Floyd’s, which have multiple locations. While Google does offer online validation via PC or mobile device (as does Groupon), some businesses don’t have the infrastructure in place. Even adding the ability to validate by SMS would significantly improve validation and tracking.

These data are also critical to understanding behavior and designing future local products. The tablets could also be used for future offer management purposes.

All in, it’s a weak first effort and I hope it fails. I’ll talk about why in the next post.

Google Wallet On iPhone, WP7, RIM: “We Will Partner With Everyone” (But Will *They*?)

Today, during their Google Wallet/Offers unveiling at the NYC headquarters, Google touted the openness of their new system. Naturally, someone asked a question about what this meant for other, non-Android phone?

“In terms of iPhone, RIM, Microsoft — we will partner with everyone,” Google VP of Commerce Stephanie Tilenius said. Of course, that depends on two things: 1) the inclusion of NFC chips in their phones. 2) the willingness to work with Google on this system.

The former seems to be a sure thing at this point. The latter? Yeah…

It has been widely rumored for months that Apple was working on their own NFC solution for a future version of the iPhone (perhaps the next iteration, perhaps not). It is coming, and Apple is going to want to use their own payment solution. The same is likely true for Microsoft and RIM. NFC is a huge opportunity — massive, really — it doesn’t make a lot of sense to partner with a rival on it.

Probably knowing this, Tilenius was sure to follow up with the big stats. In the past six months, Android is the leading mobile operating system, she noted. They have 50 percent of the market now. She reiterated that Google is making a huge bet on NFC and they’re willing to work with any partner on this.

We’ll see what those potential partners have to say…

Update: But there may be another way. While Google only mentioned it in passing, apparently, there will be a sticker that can be applied to any device (on the back or where ever a customer wanted to put it) that can hold the information for one card. This sticker, when tapped on an NFC device, then works with Google’s cloud and an app on your phone to handle payments.

In other words, if the other players were willing to accept a Google Wallet app on their devices, a somewhat limited (again, one card) version of this system could work pretty easily without hardware modification. Next question: would Apple approve such an app?

Google Unveils Wallet And Offers: An Open Platform For Mobile Payments

We’re here at Google’s massive New York City HQ (they own an entire block) for what Google was calling a “partner event” but everyone knew was really an “NFC event”. Sure enough, Stephanie Tilenius, Google’s VP of Commerce, has taken the stage to announce Google Wallet and Google Offers.

Right off the bat, Tilenius wanted to make it clear that this would be an open platform. She invited “payment networks, carriers, and banks to join us in creating tomorrow’s shopping experience”. And some of those partners are already on board. Citi, Mastercard, FirstData, and Sprint are the initial partners.

For Google Wallet, Tilenius says that the field trials will begin today and it will be official out this summer. As expected, it will be using NFC technology. By 2014, Tilenius notes that 50 percent of smartphones will have NFC built into them — that’s 150 million devices.

With Wallet, you’ll be able to add your existing credit cards (though only Citi-backed Mastercards are a partner right now of the major card companies). And it’s a wallet you can lock, Tilenius notes. There are multiple levels of security. There’s the phone lock, a required Google pin, credit card information encryption, and your credit card number is never fully displayed.

Right off the bat, Google Wallet will work with Mastercard Paypass. This means right now 300,000 merchants around the world and 120,000 in the U.S. are technically ready (though it’s not rolling out everywhere yet). It will initially work with “Gcard” a Google pre-paid card set up by Mastercard.

The initial trials will be in San Francisco and New York. Tilenius says this will expand nationally in the coming months.

The other component of the announcement is Google Offers. These work seamlessly with Google Wallet. You find an offer you want, save it to Wallet with a click and you’re ready. You can redeem them by tapping the phone at the point of sale. Or you can show the offer to a cashier.

Initially, Macy’s, Subway, Walgreens, Toys R Us, and more are partners. The first trial programs will be in San Francisco, New York, and Portland this summer.

Tilenius notes that the first offers will be “offer of the day” but notes that “this is just the tip of the iceberg.” Eventually, there will be check-in offers, offer ads (ads on Google that are really offers that you can easily transfer to Wallet), and others.

Coming this fall, Google notes that the ability to receive digital receipts will be a part of Wallet as well. This means no more paper receipts (awesome). And digital loyalty cards are another thing they’re working on. There were also hints of the gaming dynamics down the road to make mobile payments more engaging and fun.

Some other Googlers took the stage to show off a demo of how the system will work, and it looks good. But again, Google is really pushing the “open” aspect of this. They want and need more partners for this to really take off.

Google says that they don’t plan to charge for access to Wallet. It will be free to partners. They also say they want to make sure Wallet/Offers ensure a level playing field. Everyone from flower shop owners to massive chains should be able to use this in the same way.

There will be APIs eventually. And Google plans to work with partners to promote open standards. They say they’ll keep it “as open as possible” as long as that doesn’t sacrifice on security and user choice.

Yesterday at TechCrunch Disrupt, Tilenius said on stage that Google was making a huge bet on NFC as a company. Indeed.

Find out more here and here.

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