Features | Cheryl Waller

Can This ‘Bike Sherpa’ Get More PTAT on Facebook?

May 23, 2013 by Todd Wasserman Leave a Comment

Robert Reimann watched the second plane hit the South Tower of the World Trade Center on Sept. 11, 2001 and then observed as his office nearby destroyed as the towers fell. Then he did something few Americans considered at the time: He took a bike tour across Iran.

"I wanted to see a Muslim country and see what people in that part of the world were actually thinking vs. what the press was reporting," he says. "So I got my way into Iran and rode through there with a New York Cycle Club jersey on."

The trip had an unexpected effect on Reimann's vocation. A former banker and CEO of a mobile publishing company, Reimann moved to Germany and, in 2009, founded BikeSherpa, a company that arranges bike tours in Europe "with a special expertise in beer-based travel in Germany, the Czech Republic and Belgium." BikeSherpa has respectable 1,000 or so fans on Facebook, but Reimann says he's more interested in forging a deeper connection with his existing fans than cultivating new ones. Read more...

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Filed Under: Facebook, search engine optimization, Social Networking Tagged With: Advertising, Blogging, business, Facebook, features, Marketing, search engine optimization, SEO, Social Networking

Facebook for Android: 10 Tips for Power Users

May 23, 2013 by Matt Silverman Leave a Comment

Facebook is a lot like crystal meth — it's highly addictive and will probably cause your teeth to fall out.* Android users are always one tap away from a snarky status update or a friend's vacation pics.

SEE ALSO: 20 Things Your Most Annoying Friends Do on Facebook

Facebook's Android app has come a long way from its humble beginnings. The most recent iterations are packed with features, from personal settings to page management to power sharing.

Here are a few tricks we use to keep up with Facebook pals on the go.

*Not clinically proven.

1. Sort your News Feed by "Most Recent"

If you don't trust an algorithm to sort your updates for you, use this feature to arrange things chronologically. The setting is not apparent — likely by design. Find it by tapping the three bars on the top-left to bring up the menu. Then tap the gear to the right of "News Feed." This will let you toggle between "Top Stories" and "Most Recent." Read more...

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5 Things We’d Change About Facebook Mobile

May 18, 2013 by Bob Al-Greene Leave a Comment

At the beginning of this year, Facebook overtook Google Maps as the most-used mobile app in the U.S. The social network giant also recently introduced a controversial new mobile interface, Facebook Home. Earlier this week, Home hit 1 million downloads. Love it or hate it (or both), Facebook is a cornerstone of the mobile experience

But being in the spotlight means taking your share of criticism. And if the Facebook app represents our smartphone-centric lives ... well, it has a few issues. None of them are deal breakers, but Mashable loves to tinker. Read on to see our list of things we would change about the Facebook app. Read more...

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Facebook May Buy Waze and Other News You Need to Know

May 9, 2013 by Stan Schroeder Leave a Comment

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world

Today, we're looking at three particularly interesting storiesFacebook is rumored to be buying Israel-based social map app Waze for as much as $1 billion, according to CalcalistApple wants access to Google documentation concerning the source code for Android. Lastly, the HTC First — that’s the first phone to come pre-installed with Facebook’s Home software — is now going for $0.99 at AT&T with a two-year contract.

Check out the video above for more on these stories Read more...

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Facebook May Buy Waze and Other News You Need to Know

May 9, 2013 by Stan Schroeder Leave a Comment

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world

Check out the video above for more on these stories Read more...

More about Facebook, Apple, Features, Htc, and Waze

Filed Under: Facebook, search engine optimization, Social Networking Tagged With: apple, Blogging, Facebook, features, htc, search engine optimization, SEO, Social Networking, waze

What Is Facebook EdgeRank and Why Does It Matter?

May 7, 2013 by Bob Al-Greene Leave a Comment

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity.

See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where's the best place to reach that consumer?

SEE ALSO: How to See When Someone Unfriends You on Facebook

You guessed it: News Feed. Brands are finally embracing social marketing in effective ways, but there's still a lot to learn about the strategies of the medium and the algorithms that keep it running Read more...

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What Is Facebook EdgeRank and Why Does It Matter?

May 7, 2013 by Bob Al-Greene Leave a Comment

SEE ALSO: How to See When Someone Unfriends You on Facebook

More about Facebook, Social Media, Features, Infographics, and Edgerank

What Is Facebook EdgeRank and Why Does It Matter?

May 7, 2013 by Bob Al-Greene Leave a Comment

SEE ALSO: How to See When Someone Unfriends You on Facebook

More about Facebook, Social Media, Features, Infographics, and Edgerank

What Is Facebook EdgeRank and Why Does It Matter?

May 7, 2013 by Bob Al-Greene Leave a Comment

SEE ALSO: How to See When Someone Unfriends You on Facebook

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8 Facebook Graph Search Pros and Cons for Marketing

May 7, 2013 by Scott Gerber Leave a Comment

Facebook Graph Search seems to have a lot of potential. With the improved search feature, we'll finally be able to sift through all the user data on Facebook in an intelligent, intuitive way.

For businesses and startups especially, features like Graph Search and Facebook's conversion measurement tool sound promising — has Facebook finally given business owners the toolkit they need to acquire new customers, target ads on a micro level and drive measurable conversions?

SEE ALSO: How to See When Someone Unfriends You on Facebook

The jury's still out, so we asked a panel of successful young entrepreneurs to share how they're using (or plan to use) Facebook's newer features to serve their business goals. Here's what they had to say. Read more...

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