Robert Reimann watched the second plane hit the South Tower of the World Trade Center on Sept. 11, 2001 and then observed as his office nearby destroyed as the towers fell. Then he did something few Americans considered at the time: He took a bike tour across Iran.
"I wanted to see a Muslim country and see what people in that part of the world were actually thinking vs. what the press was reporting," he says. "So I got my way into Iran and rode through there with a New York Cycle Club jersey on."
The trip had an unexpected effect on Reimann's vocation. A former banker and CEO of a mobile publishing company, Reimann moved to Germany and, in 2009, founded BikeSherpa, a company that arranges bike tours in Europe "with a special expertise in beer-based travel in Germany, the Czech Republic and Belgium." BikeSherpa has respectable 1,000 or so fans on Facebook, but Reimann says he's more interested in forging a deeper connection with his existing fans than cultivating new ones. Read more...More about Facebook, Features, Business, Advertising, and Marketing