For some time, Facebook has deflected criticism about its low click-through rates for ads by arguing that the metric is irrelevant. However, showing a link between ads on the network and a corresponding sales boost has been tricky.
Data from partner Datalogix may help Facebook make its case. In particular, a Facebook campaign for Bud Light appears to have helped increase sales.
The overview: During a four-week period from Dec. 3 to Dec. 31, Bud Light ran Page Post ads that appeared in all Facebook placements, including the mobile News Feed, visible to its 5.8 million fans. The ads were reconstituted Page posts that had already done well. One was a pic of someone pouring a Bud Light from a smartphone and another an image of a football stadium made of luncheon meat with the message "Bud Light in the fridge. A few snacks on the table..." Read more...More about Facebook, Beer, Facebook Ads, Bud Light, and Business