Facebook is within reach of 2 billion users

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Facebook hasn't hit 2 billion users per month, but it's getting pretty damn close.

Just when you thought Facebook already connected the entire world, it's proving that it can grow faster than ever before. 

Facebook now reaches 1.86 billion monthly active users, having added 70 million users in the quarter. That's an 18 percent increase from the year prior and up from the 17 percent bump last quarter. 

Facebook added more users this qtr than any in its history, CFO David Wehner says in interview

— Sarah Frier (@sarahfrier) February 1, 2017 Read more...

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Trump is using Facebook ads to unload Inauguration tickets

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With just a few days remaining until is inauguration, President-elect Donald Trump seems to be taking strange steps to unload tickets for the big event, scheduled for this Friday, January 20, 2017.

Several users have noticed a sponsored video from Trump appearing on their Facebook timelines with Trump offering them a chance to register for free tickets for the big event, which includes both the welcome concert and the swearing-in ceremony. 

Is this for real? Donald Trump is so desperate to fill up seats at inauguration that he's put an ad on Facebook to invite people? pic.twitter.com/HDnSV2tZbd

— Mario Almonte (@Almonte) January 16, 2017 Read more...

More about Facebook Ads, Tickets, Inauguration 2017, Donald Trump, and Business

The Science Behind Successful Facebook Ads [Free Ebook]

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Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.

But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.

What exactly does it take to make a Facebook ad successful? To find out, HubSpot teamed up with AdEspresso and analysed 100,000 Facebook ads from businesses. We compiled the data into a free visual guide, The Science of Successful Facebook Ads.

In this brand new ebook, we go through the data we collected and the analyses we drew from it, Facebook advertising best practices to follow, and examples of companies that are doing it well to get your creative juices flowing.

The Facebook advertising data we cover in the ebook includes:

  • The most popular type of Facebook ad
  • The most popular headline length
  • The most popular text & description length
  • The most popular words used
  • The most popular numbers used
  • The most popular links
  • The most popular calls-to-action (CTAs)

Ready to start creating better Facebook ads that drive real business value?

Download your copy of The Science of Successful Facebook Ads here and start creating more effective Facebook ads.

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How to go #beyondmarketing this holiday season

"Data-backed best practices for Facebook Advertising by @HubSpot and @AdEspresso http://hubs.ly/H022wFn0"

  free guide to facebook advertising

Facebook Buys LiveRail to Make Video Ads Better

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Facebook has agreed to acquire LiveRail, a video advertising platform, the two companies announced on Wednesday. Terms of the deal were not immediately disclosed.

LiveRail was founded in 2007 and helps companies ranging from Major League Baseball to DailyMotion to optimize delivery of video ads on mobile and the web through real-time bidding and its proprietary market data. The company delivers 7 billion video ads a month.

"We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Brian Boland, VP of ads product marketing at Facebook, said in a statement announcing the deal. "More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too." Read more...

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Facebook Announces Advertising ‘Boot Camp’ For Smaller Advertisers

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Facebook will be pounding the pavement this summer in an attempt to teach its largest group of advertisers — small and medium-sized businesses — how to utilize the company's ad offerings

Facebook, along with partners like Square, Intuit QuickBooks, and LegalZoom, is planning a five-stop event tour the company calls Facebook Fit, a series of "boot camp-style events designed to help SMBs achieve business success," Facebook wrote in a blog post Tuesday

Facebook has stops planned in five major U.S. markets, and expects 500 to 700 attendees at each event, according to Dan Levy, Facebook's director of small business. The events are intended for both existing and potential advertisers, and Levy tells Mashable that the specific content may be determined by which companies sign up Read more...

More about Facebook, Social Media, Small Business, Video Ads, and Facebook Ads

Facebook Set to Eliminate Sponsored Stories in April

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If you want to purchase a Sponsored Story on Facebook, you'd better do it fast

The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post

Sponsored stories show when a user's Facebook friend interacts with a sponsored Page, app or event. For example, if one of your Facebook friends posted about Nike's Brand Page, and Nike chose to promote that interaction, you would see it as a Sponsored Story within your News Feed

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Advertisers will be able to buy Sponsored Stories up until April 9, at which point all existing Sponsored Stories will transition into other ad formats. For example, a Sponsored Story highlighting a page Like will simply turn into a Page Like ad Read more...

More about Facebook, Facebook Ads, Sponsored Stories, Advertising, and Marketing

Facebook Video Ads Are Here, but Will Users Click?

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Facebook's motto is "move fast and break things," but it appears the company tried to do the opposite with its latest ad product.

Facebook confirmed Tuesday that it is testing video ads this week that automatically start playing in the News Feed on desktop and mobile. The move is among the most significant of the company's many, many efforts to introduce new revenue-generating products following its IPO last year. Some analysts predict that video ads could be a billion-dollar market opportunity for Facebook, but it comes with the risk of potentially alienating users

More about Facebook, Video Ads, Facebook Ads, Business, and Marketing

The Future of Facebook Ad Revenue: Small Businesses

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Facebook hit all the right numbers during its most recent earnings call last month

Revenue was up. Profit was higher than any quarter in company history. And user totals were up in almost every category imaginable, including monthly actives, daily actives and mobile.

It's a safe bet that Facebook will see even higher revenue growth in the upcoming quarter — the holidays always produce great ad revenue — but that's not the only reason to be optimistic about Facebook's future revenue stream

The social network has 1 million advertisers on its platform, a number first announced in June, and double the number of advertisers from a year before, said Dan Levy, Facebook's director of small businesses. One million advertisers is an impressive figure. Equally impressive is that Facebook has 25 million small businesses with active company pages, which means only 4% of companies that use Facebook to connect with customers are also using the site to advertise. That's a lot of potential advertising revenue sitting close at hand Read more...

More about Facebook, Advertising, Facebook Ads, Business, and Small Businesses

Is Facebook a Truly Mobile-First Company Yet?

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Has Facebook finally succeeded in becoming a mobile-first company? That's the big question heading into the social network's third quarter earnings results Wednesday

Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter

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Facebook Ads Are 1,790% More Profitable on iOS Than Android

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After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are 1,790% more profitable than on Android-powered devices.
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Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. According to the company (via VentureBeat), iOS-based ads have shown a surprisingly high click through rate:

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

“Audiences cost more on iPhone, and the reason is that it’s worth it,” Slagen said. “Typically, we’re not looking to acquire one-time customers, we’re looking to invest over time … so we pay more up front for better long-term results.” Read more...

More about Facebook, Advertising, Android, Facebook Ads, and Ios
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