Watch Out Google, AddSearch — Like Swiftype — Wants To Stop In-Website Search From Sucking


The in-website search space is hotting up. Because well, let’s face it, most site search still sucks. The reason for that is that firstly search is a hard, expensive problem to crack. And secondly Google, the dominant search player offering an in-website search product, hasn’t got a huge incentive to help other websites have awesome searches all of their own — since a poor in-website site search invariable sends the user boomeranging back to Good for Google, not so good for the original website.

All of which makes in-website search a space that’s ripe for startups to attack. One such startup, Y Combinator-backed Swiftype*, which was founded back in 2012, raised $7.5 million last September (led by NEA) — adding to the $1.7 million in seed funding it snagged in August for its ‘smarter’ site search engine (from Andreessen Horowitz, NEA, Kleiner Perkins Caufield & Byers, Ignition and several angel investors).

Another newcomer to the space is Helsinki, Finland-based startup AddSearch — founded in April last year, but with two years of search tech work under its belt prior to that, it raised $680,000 in seed funding in November ($650,000 from Finnish VC Vision+, with additional support from Tekes, the technology funding agency of the Finnish government).

AddSearch tells TechCrunch it’s currently raising a Series A — in the “multimillion” dollar range. At Helsinki’s Slush conference back in November it was ranked among the top four pitches out of the circa 1,000 startups participating (see the bottom of this post for AddSearch’s Slush pitch video).

Its USP is a claim that it offers the fastest site search in town. And a brief test of AddSearch’s offering (via this custom demo utilising some TechCrunch content) lives up to the speed promise, with search results appearing in real-time, as you type — much like Google Instant.

Results are also displayed as an overlay atop the website, rather than having to wait for a separate page to load.

Mobile is another focus for AddSearch with support for all mobile devices. Site owners can also control which results are the most important — a la Swiftype — and, also similarly, it has focused on offering a low friction installation process to lower the barrier to entry. AddSearch co-founder and CEO Pasi Ilola promises  ”zero maintenance or hassle”. Ergo, a fully hosted search service. 

“Searching on any website is typically a terrible experience: it’s slow, cumbersome and ugly,” says Ilola, discussing the opportunity it’s attacking. ”Site search solutions haven’t developed in years, and implementing a good search is very expensive and time-consuming.”

“Our main competitor is Google, whose Site Search/Custom Search product is widely used. However Google’s product is badly out of date, and hasn’t seen major development in years,” he adds. “Google’s site search is slow and not instant, does not support mobile devices (without very time-consuming customisation) and does not offer control over the search results at all.”

Ilola also argues that its startup rival Swiftype is “old-fashioned” being as the results it offers are not instant. “You have to wait for the search results pages, which makes the search slow and cumbersome as compared to AddSearch,” he says, adding: “The speed of the search is our #1 USP, and we’ve worked extremely hard to make AddSearch the fastest search anywhere.

“We’re currently working with sites with millions of pages, and the search is as fast as what you see in the TC demo.”

AddSearch launched its product in November, at Slush, and isn’t currently disclosing customer numbers, being as it’s still in an “early launch phase”, but Ilola says interest has been “very high”, especially in the enterprise space.

AddSearch’s business model is a freemium subscription offering, with a basic service offered for free to bloggers & small websites, and then paid tiers starting at $9/month — scaling up to enterprise levels of thousands of dollars per month. (Pricing depends on the amount of content on the site.)

Today AddSearch has launched a plug in for WordPress – which is free for sites of up to 500 pages.

*I am informed, by the TC powers that be, that Swiftype is also currently powering TechCrunch’s site search

Vringo Sells Infomedia Its Mobile Content Business To Sharpen Focus On Patent Suits Against Google, ZTE And More

facetone vringo

Vringo, a publicly-traded patent-holding company that has been locked in infringement lawsuits against Google, ZTE, (TechCrunch owner) AOL and others, today announced that it has sold off the last remaining assets of its mobile business that were not directly related to those patent suits, throwing its hat into the ring as a full-on patent chaser.

Infomedia Services, a UK-based company that provides CRM and mobile monetizing platforms to third parties, is buying Vringo’s “video ringtone,” Facetone and other mobile products, existing mobile partnerships, and a portfolio of internally developed patents related to them. It is an all-share deal, in which Vringo will take an eight percent stake in privately held Infomedia.

A spokesperson for Vringo declined to give a valuation for that stake.

Infomedia — which works with publishers like Gameloft and EA Games; carriers EE, Orange, T-Mobile and Virgin Mobile; and mobile device makers Samsung, HTC, Sony and Alcatel — had revenues of $20 million in 2013 and says that included “over 750 million mobile engagements, 300 million portal sessions, 75 million billing transactions and over 5 million downloads.”

It will now add video ringtones (for little clips to play when people call you), “Facetones” (a Facebook integration that lets profile pictures appear when a friend calls, example pictured here), a DIY music video product called Remix, and a fan loyalty platform to its portfolio.

The idea behind the sale is that it will mean Vringo can focus more of its attention on existing patent lawsuits and those it may file in the future, effectively transforming the company into more of a full-fledged patent assertion entity (or patent troll, if you are less charitable).

“We believe this transaction with Infomedia unlocks additional value,” said Andrew Perlman, Vringo’s CEO, in a statement.  “Infomedia has achieved consistent high growth and we believe that combining our global distribution platform and research and development platform with Infomedia’s product offerings and services will create a valuable synergy.  Vringo looks forward to being an equity owner of Infomedia and working closely with the company as it continues to grow.”

As part of the deal, Perlman will join Infomedia’s board of directors after the transaction closes (by March 31, 2014).

Existing Vringo lawsuits include an ongoing search patent case between I/P Engine (a subsidiary of Vringo) and Google, AOL Inc., Google, IAC/InterActiveCorp-owned IAC Search & Media, Gannett Co Inc. and Target Corp.; a multinational case against ZTE (which most recently saw ZTE receiving an injunction on selling base stations in Germany) ; and a case against ADT and Tyco.

Microsoft, which had also been in I/P Engine’s crosshairs, last May agreed to pay Vringo a settlement of $1 million, and enter into a licensing agreement for future use of search patents.

Provisionally, Vringo has won the larger I/P Engine case, too, although without as lucrative a finish as it had hoped. The company had been asking for $696 million in damages, but in the end the judge ruled for $30 million.

There are some more developments on that case to come. The Vringo spokesperson says that his company is meeting with defendants in a settlement conference on January 22, and there is also an appeals court meeting after that, likely at the end of Q1 or early Q2.

Dutch Authorities Find Google Violates Its Private Data Protection Act

Google Plus Logo

Google’s decision to share user data across Google services, revealed in an update to its policy back in March 2012, isn’t strictly kosher with Dutch privacy law, the Dutch Data Protection Authority said Thursday. Google doesn’t “properly inform users which personal data the company collects and combines, and for what purposes,” according to a statement by the DPA issued via press release.

While the DPA says that Google is definitely in the wrong in this case, there aren’t any immediate measures being taken to punish Google or prescribe any corrective action. It does however state that Google’s current means for securing user permission to collect their data is insufficient. That means simply offering up a single general privacy policy and terms of service document isn’t enough, especially when combined with the fact that it is “almost impossible not to use Google services on the Internet,” according to the DPA.

Google is definitely in violation of the law according to the body, but Google itself denies the validity of that claim, according to an emailed statement received by Computerworld. Google also says it’s in constant communication with the Dutch DPA and will continue to work with the organization going forward to resolve the issue. The next step is a hearing at which Google will face the DPA’s decision about how to proceed in terms of corrective or disciplinary measures.

Google’s privacy policy switch definitely irked users, and clearly some government organizations have taken issue with it as well. There are more changes planned for implementation soon, like Google displaying Google+ images in ads unless users opt out. Hopefully this corrective action has some kind of effect on the Internet giant’s ability to unilaterally change the way it uses the user data it collects, but I’m not holding my breath.

Student Group Claims Victory in Privacy Fight Against Facebook



The Austrian law student who famously forced Facebook to release 1,222 pages of data kept on file about him remains a thorn in Facebook’s side

Max Schrems’ activist group, Europe v. Facebook, scored another small victory against the social networking giant on Thursday. It received the go-ahead from an Irish court to keep challenging Facebook’s role in the NSA‘s top secret Internet surveillance program PRISM, which was revealed by Edward Snowden this summer.

In June, Schrems, who also forced Facebook to abandon photo-tagging suggestions for European users last year, filed a complaint with the Irish Data Protection Commissioner (DPC), arguing that Facebook’s cooperation with the NSA’s PRISM program breached European data protection lawsby illegally exporting data to its American parent company Read more…

More about Facebook, Europe, Privacy, Prism, and Us World

Google Acquires Android Performance Startup FlexyCore For A Reported $23 Million


Google has acquired the French startup FlexyCore, which is best known for its Android performance boosting solution DroidBooster. Terms of the deal remain undisclosed, although France’s L’Expansion, which first reported the acquisition, has pegged the price at $23 million.

Google has confirmed the purchase, citing FlexyCore’s strong team and “expertise in building software to optimize Android device performance”. In fact, the startup’s team has already been integrated with Google’s Android team, while the acquisition has been a year in the making, having started last September and been concluded earlier this month, apparently. That’s quite a protracted acquisition, even by the slowest of European standards, and especially for what looks in-part like an acqui-hire.

Five year-old FlexyCore’s main product, DroidBooster, is designed to boost the performance of Android devices, in terms of speed and battery life – both of which are crucial to the competitiveness of any modern-day smartphone platform as device makers compete in the performance arms race associated with our always-on digital lives. It claims to be able to boost the performance of ARM-based devices by up to ten times, and does this by improving the performance of an Android handset at build-time by “generating highly optimized ARM binary from Dalvik code”.

The technology was being targeted by FlexyCore at both high and low end devices, citing handset makers’ ability to introduce new Android features or extend existing ones. It was also being pitched as a way to bring “high end performance to low end devices”, enabling Android to “break into the mass market”, which of course it has since done. However, an essential growth market for Google’s OS is emerging markets, and anything that can push high end performance to ever lower price points is bound to ring the cash registers at Mountain View.

FlexyCore was originally supported by french state-backed incubator Emergys, and has raised 1.5 million Euros from Paris-based VC Sochrastem, so if L’Expansion’s $23 million price is on the nail, this looks like a pretty decent exit for a French company, presuming all previous funding was disclosed, and including any earn-outs.

This Week On The TC Europe Podcast: Google Is The Bad Guy, TechStars Invades London, Memoto Becomes Narrative

TechCrunch Europe Podcast

Welcome back to another episode of the most European tech podcast around. This week, we talk about Google’s tendency to be the bad guy in Europe. It has some issues with France’s CNIL around privacy — at least it would be fine if the company paid corporate taxes. This is the TechCrunch Europe Podcast, wherein we European writers discuss tech news, as well as what’s happening in our startup scene.

Also happening this week, it was TechStars first demo day in London! Three of us were there and picked our favorite startups. Finally, Darrell introduced us to Narrative, a lifelogging camera to keep track of everything. Would you buy this very expensive and creepy device?

Join Steve O’Hear, Natasha Lomas, Darrell Etherington, John Biggs, and Romain Dillet to hear what we think about those topics.

We invite you to enjoy our weekly podcast every Thursday.

Download an MP3 of this show
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Intro music by Espanto.

Google On The Right Track To Settle Antitrust Concerns In Europe, Says Commissioner

European Commission

It looks like a settlement is looming in a near-three year long European Union antitrust investigation into Google’s search practices. Speaking at a European Parliament event this morning, EU Competition Commissioner Joaquin Almunia said Google has improved its proposals to allay antitrust concerns, including complaints that it presents biased search results which favour its own vertical services over rivals.

“With the significant improvements on the table, I think we have the possibility to work again and seek to find an effective solution based on a decision under Article 9 of the Antitrust Regulation,” he said today, adding: “We have reached a key moment in this case.”

Other aspects of the EU antitrust prove have focused on whether Google has been copying rivals’ content, such as reviews, and incorporating it into its own offerings. And, on the advertising side, whether it is shutting out competing providers and making it too hard for advertisers to port their campaigns to other services.

On the vertical search concern, Almunia said today that Google has made “significant improvements”, noting that rivals’ links are now “significantly more visible” and have “a larger space of the Google search result page… dedicated to them”. He also flagged up that there is space for rivals to display their logo next to the link, and “a dynamic text associated to each rival link to better inform the user of its content”.

Google’s competitors had also complained about the auction mechanism used to determine which of their links were displayed in its search results. Changes to that mechanism are included in Google’s latest proposals to the Commission.

“The new proposal foresees an auction mechanism which includes the option to bid for each specific query,” noted Almunia. “This is important to also ensure that smaller specialized search operators can be displayed.”

On the complaint about appropriating others’ content, Almunia said Google has “improved the granularity of the opt-out that is offered to third party web sites”. There are also tighter measures to ensure Google cannot “retaliate” against websites that make use of the opt-out, he added.

Google has also committed to no longer include in agreements with publishers “any provisions or impose any unwritten obligations” that would require publishers to source their requirements for online search advertisements exclusively from Google in relation to queries from users in the European region. “The new proposal improves the safeguards against possible circumventions,” said Almunia.

Regarding the advertising complaint, Almunia said Google has offered to “cease to impose any written or unwritten obligations that will prevent advertisers from porting and managing search advertising campaigns across Google’s services and competing services”. He added that this new proposal also provides “stronger guarantees against circumvention”.

Almunia also flagged up as a key commitment that Google has agreed to an “independent monitoring trustee” assisting the EC in determining that the principles outlined in its proposals are being implemented.

In terms of next steps, Almunia said the Commission will work with Google on the wording of the proposed commitment text in the coming weeks, adding that he has asked Google to provide data that shows the impact of the new proposals. The EC will also send out requests for information to industry players to get feedback on the draft proposals. This informal consultation process will take the place of another formal “market test”, according to the FT.

“We know the general positions of the complainants and other stakeholders. What we need now is to receive concrete technical elements on the effectiveness of the proposed package in order to conclude whether this new proposal is satisfactory from a competition point of view,” Almunia added.

“If our investigation on this improved proposal is satisfactory, I will continue the Commitments route and end up with a formal decision next Spring. Otherwise, I will be forced to turn to a procedure under Article 7 of the Antitrust Regulation: this would mean sending a Statement of Objections to Google in the coming months, to which Google could formally respond in writing and during an Oral Hearing.”

Almunia ended his speech by reiterating that if a company does not comply with antitrust commitments the EC can impose a fine for that breach, without having to prove an infringement of antitrust rules — noting that such a fine was levied on Microsoft earlier this year, amounting to €561 million.

Google’s Maps For Business A Key Ingredient For HALO Trust’s Mine Clearing Efforts In Kosovo

Screen Shot 2013-09-16 at 10.23.59 AM

Google’s Maps and Earth products are a good way to pass some idle time, zooming around the globe, but they’re also tools that can be put to use in scenarios with considerable social impact. The search giant has detailed its partnership with mine-clearing not-for-profit agency The HALO Trust in the past, but today the official Google blog has posted a guest entry from HALO Trust director Guy Willoughby that provides an update on the project’s progress and shines the spotlight on Kosovo.

The UK-based organization is using Google Earth Pro to help deploy its mine clearing teams effectively, as well as to help build maps of areas that remain to be cleared based on information provided by the local population and governments. Willoughby credits the Google tool’s ease-of-use and lack of required technical expertise as a key part of its appeal. Plus, the Maps can be used not only by their teams, but also very easily by people on the ground to keep their families safe.

Previously, Google has shone a spotlight on mine-ridden areas in Cambodia and Angola as being focal areas of its partnership with the HALO Trust. Today, Willoughby concentrated on Kosovo, a country which he says in the blog post will eventually be able to be declared “mine-free” thanks specifically to the use of Google’s tools.

It’s true that the work being done by The HALO Trust and other organizations probably would get done with or without Google’s tools in some way or another, but it’s also clear that Maps and Earth are making the task the foundation has taken on much easier, too. Google may ask a lot of everyday users in terms of access to data an information to help feed its product development, but at least it also puts that data to good use via partnerships like this one, too.

Nokia Kicks Its Auto Ambitions Into High Gear With Connected Driving, A Cross-Platform Suite Of In-Car Navigation Services and Smartphone Apps


While Nokia continues to work on clawing back some of the once-market-leading smartphone business it has lost in the last few years to Apple and Android handset makers like Samsung, it has also slowly been building out a business based around its mapping and navigation division, rebranded as HERE earlier this year. That strategy — which has seen deals with the likes of Toyota, Volkswagen, BMW and Garmin for its in-car navigation systems — is going into high gear today. Nokia is launching Connected Driving, which included HERE Auto for embedded in-car navigation; HERE Auto Cloud for extra services like real-time traffic updates; and HERE Auto Companion, apps that will make it seamless to link up location data that you want to use or that you’ve created in your car, with what you are doing when you are outside the car and using your smartphone instead. On top of this, it’s upgrading its HERE Traffic system with a new data processing engine called “Halo.”

The launch today, in some regards, represents one of Nokia’s biggest challenges yet: it’s pitching itself as an operating system provider for other hardware makers (car companies; in-car system makers) to use as the platform for new products. Call it Nokia’s Android strategy.

Nokia is announcing the new products today and will be unveiling this suite of services at the the International Motor Show in Frankfurt, Germany on September 10. As with the rest of the products in HERE, Nokia’s intention is for all of this to be interoperable with different smartphone platforms. What that will mean in theory is that while HERE Auto and Auto Cloud will be loaded on to in-car systems, the apps in the Auto Companion will be launched for multiple platforms, including iOS and Android. In practice, though, Floris van de Klashorst, VP of connected cars for HERE, tells me that it’s likely that we will see the first services to be built on the platform that Nokia itself uses for smartphones, Windows Phone.

A rundown of the new services:

HERE Auto. This is Nokia’s embedded in-car navigation service. Using cached content, Nokia says it’s the first on the market that provides comprehensive mapping data even when a user doesn’t have a data connection. This includes turn by turn voice guided navigation in 95 countries, as well as 2D, 3D and satellite map views, with street-level imagery. Van de Klashorst tells me that Nokia is now also working on an SDK (yet to be released publicly) that will let third parties integrate services directly into this experience. He pointedly tells me that this will not include ads, which users they have surveyed have said are too distracting in cars. But this doesn’t rule out placing markers, for example, for a particular pizza joint when you are driving by it looking for some Italian food. Other features that are likely to come in by way of the SDK are music services and social networking services (not distracting like ads at all, right?!). Early users of this before the wider release include in-car system maker Continental, which is using them as part of its “Open Infotainment Platform.” I’d expect other app makers and navigation service companies to be added to the list soon.

HERE Auto Cloud. Like HERE Auto, this is also designed to work with and without data connections — useful for when you are in remote areas, or you are in regions where you may be roaming outside of your carrier’s network. This is Nokia’s own layer of extra services around driving — for example real-time traffic updates, helping drivers avoid congested areas, road closures or blockages that occur en route, as well as other services such as recommendations on places to eat, parking spots, information on where to charge an electric vehicle or where to find the most inexpensive fuel.

From the screenshots that Nokia provided to me, it looks like this is one of the fruits of its relationship with Foursquare:

HERE Auto Companion. This is the bridge between what Nokia is doing in the car and what it is doing outside of it. The Auto Companion, as Van de Klashorst demonstrated to me, works both on the web and as a mobile app, and it’s actually very cool: what it lets you do is create mapping instructions or take notes of a place that you’d like to visit, when you are sitting at your computer or on your phone, and then, when you get into your HERE-powered car, those data points follow you. If you start a trip in your car, and then park it, you can continue finding your way using your handset. Taking a page from the many apps that let users control what their TVs at home are recording, Nokia says that drivers can also use the app to find their car (using LiveSight augmented reality technology) and check stats for fuel levels and tire pressure. Part of this will be based on the new HALO platform, which basically will gather data using different sensors on the car. This will be used not just for app services for the consumer but to help gather more accurate information about weather in a particular place and more.

For cars that are shared between more than one person (say, in a family) each user can have his or her own interface in a vehicle:

Van de Klashorst tells me that the big idea here is to personalize those in-car experiences: “One thing that is apparent is that people have a strong relationship both with their cars and with their phones, but the in-car systems are ice cold. People cannot influence or modify or personalise them. To make them personal is a very important aspect.”

And when you think about this, it’s a potentially interesting area when you link it up with wider trends in the automotive space, such as with car sharing services like Zipcar. “With car sharing services, this car that you don’t own becomes your car. Systems like this once will be a very important part of elevating and experience to make it your own,” he notes.

Apart from the challenges of competing against other smartphone players (including Google, Apple and BlackBerry) who also have stakes in the automotive game — Apple already has integrations with several car makers and there are often rumors swirling of how this will expand over time; Google has gone so far as to create self-driving vehicles; and BlackBerry has QNX — Nokia is doing this from a position that is not without its own challenges. In Nokia’s last quarterly earnings, Here posted sales of $305 million, down 18% over last year, up 8% on the previous quarter and it remains loss-making, with a $116 million operating deficit, which is at least marginally better than the $120 million a year ago. (A HERE representative points out, however, that the division has “underlying profitability” and “strong automotive sales,” showing that it’s following through on establishing financial independence from Nokia’s smartphone business.)

Still, Nokia has in its hands a very key asset: it holds one of the biggest databases of mapping information in the world, meaning it doesn’t need to rely on third parties for it. And even with its many layoffs, it still employs hundreds of engineers that are thinking of clever ways of using that to Nokia’s advantage. Nokia has nothing to lose by trying to get out into pole position in this space at this still-early stage in the connected car revolution.

As Court Releases Files In Case Alleging Google Tracked UK Safari Users, Search Giant Wants To Move Case To U.S.


Some new developments this weekend in the case of 12 people in the UK who want to sue Google for secretly tracking their online activity by working around privacy settings in Apple’s Safari web browser. The UK courts released court documents related to the case, giving for the first time more details of the allegations; and Google has apparently finally issued its own response: it wants the complaint to be dismissed in the UK and moved to its own local jurisdiction in California. For all the advances of Android and Google in Europe, the case is liable to become one more publicity problem for the search giant, who has in the past accused of flouting consumer privacy and dodging local taxes, and is also the subject of an EU antitrust investigation over its search practices.

Those who have filed the suit have, unsurprisingly, balked at Google’s suggestion to try their UK case in the U.S.

“What are they suggesting- that they will force Apple users whose privacy was violated to pay to travel to California to take action when they offer a service in this country on a site?” notes Judith Vidal-Hall, one of the claimants, in a statement issued today by Olswang, the law firm representing the 12 plaintiffs who collectively call themselves the Safari Users Against Google’s Secret Tracking.

Alexander Hanff, a privacy advocate, tells me that Google’s response “was not a statement of case and therefore cannot be made public.” However, Hanff has been documenting and publicising the case on a dedicated website (the intention, it seems, is to turn this into a potential class action suit, covering millions of people in the UK who use iPhone smartphones, iPad tablets and Mac computers). On that site, he’s published a statement on Google’s response from Olswang: “Google refused to accept service of the lawsuit in the UK, instead forcing the victims to serve on the company in California,” it reads. “The search giant has dismissed the Safari claims as not serious, saying that the browsing habits of internet users are not protected as personal information, even when they potentially concern their physical health or sexuality.”

The claim that the group wants to bring against Google is based on the outcome of a similar case from the U.S., where Google admitted to the use of secret tracking cookies on computers and mobile devices running Safari, which technically has a facility to block these tracing cookies. In 2012, Google ended up paying a $22.5 million fine in that case.

The UK plaintiffs, whose own claim covers between summer 2011 and spring 2012, may be looking to get financial retribution in this case — as you can see in one of the documents released, the amount of damages is still “unspecified” — but just as equally, they appear also to be looking for a wider change of Google’s practices.

“Our letter to the Information Commissioner conveyed our client’s position that fines won’t work and urged him to change Google’s behaviour through an enforcement notice or other alternative sanctions,” Dan Tench, a partner at Olswang, noted in the statement released today. “The response [from Google] was that they found our client’s position simplistic and difficult to implement. But a leading QC disagrees and has advised that the Information Commissioner does have stronger powers.” He adds, possibly with a little more threatening tone, that a stronger stance has been taken by regulators in France — the implication being that defendants may be willing to take this to European regulators if they get no dice in the UK. “We note that France’s regulator, CNIL, has been more robust, announcing a final ultimatum to Google to ensure quickly that its privacy policy complies with European law,” writes Tench. “Our regulator should listen to consumers and recognise that other sanctions are needed to get Google to behave.”

Hanff notes that although Google’s response is not public, should a hearing in the UK go ahead, “it will likely be public so journalists and interested parties would be able to attend.”

The documents in the case that have been published — those from the claimants — provide more detail about the case, including more information about the violation in question: it concerns a “DoubleClick ID Cookie” that was installed on Apple devices and computers. “Google used the ‘Form Submission Rule’ exception within Safari (which allows users to click on Like buttons and similar interactions) to then trick the browser into thinking the user had visited the first party domain that the DoubleClick cookie is sent from allowing Google to set the ID Cookie and update it as a 3rd party cookie via other web sites,” Hanff notes in his summary of it.

We have reached out to Google for more direct comment, as well as to Olswang, and will update this post as we learn more. In the meantime, we’re embedding the full set of documents below.

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