25 Job Titles That Describe What Your Co-Workers ACTUALLY Do

a78b722b-70a5-4291-aeb7-65d3f5e00415Most people's job titles are an accurate description of their role.

For example, if you manage your company's email marketing campaigns, your title might be something like "Email Marketing Manager." If you work in your company's customer service department, you might be a "Customer Service Representative."

[Read more...]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

website-design-ig-feature-photoFor even the most seasoned marketer, website design can be both really exciting (so many possibilities!) and totally daunting (so many possibilities ...).

The final product is a combination of many, many little details: What should the color scheme be? [Read more...]

11 Ways to Excuse Yourself From a Conversation (Without Looking Like a Jerk)

help-talk-too-muchAh yes, the old nod-and-smile. You may have read articles on great conversation starters and mastering in-person networking situations, but what about dealing with those conversations you desperately want to leave?

Whether at a conference or a party, we can all relate to that heavy discomfort that arrives [Read more...]

A Short Rant About Content Strategists

office-space-memeI've been not writing this post for a long time.

What I mean by that is -- I've had this post in my head for a long time, but I couldn't think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I've been thinking about for a while now [Read more...]

Facebook Testing ‘Satire’ Tags for Sites Like The Onion

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Facebook is testing out a feature that marks fake news stories from sites such as The Onion with "satire" in its News Feed, a feature requested by some users, the social network confirmed to Mashable.

"We are running a small test which shows the text “[Satire]" in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units," a Facebook representative told Mashable

An image captured by Ars Technica shows articles in the "related stories" field on Facebook's News Feed marked with a small, bracketed "[Satire]" tag. Oddly, the tags appear only after users click an article from a satirical website, and then return to their News Feed afterward, according to Ars Technica. The tests have reportedly been going on for a month, and a variety of satirical sites are included in the program. Read more...

More about Facebook, Social Media, The Onion, and Media

This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do’s & Perfect Facebook Posts

book-beach-readThis week's most popular content covered a wide range of subjects. About to launch a new website? We've got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Want to foster a better relationship with your counterpart in Sales? We've got a post for that. [Read more...]

Why Bending the Truth to Make a Sale Isn’t Worth It

pinocchio_noseThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Salespeople live and die by quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and every day inches you closer and closer to a performance plan. [Read more...]

Ice Bucket Challenge Wasn’t Originally About ALS

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You can't go an hour without seeing an online video one of your friends, a major celebrity or a tech titan dump a bucket of ice water on their heads posted on social networking sites

If you've seen one of the 1.2 million ice bucket challenge videos uploaded to Facebook alone, you know the movement aims to raise awareness for ALS, the neurodegenerative disease also known as Lou Gehrig's Disease.

But according to new Facebook data, the ice bucket challenge quietly started as far back as June 8, nearly six weeks before it was tied to ALS in July and eventually reached viral status this week. Read more...

More about Facebook, Tech, and Ice Bucket Challenge

The Best Conversation I’ve Ever Had While Running My Company’s Live Chat

live_chat_snapengageAlmost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. [Read more...]

The 12 Types of People You’ll Meet at a Conference

Perona_Blog_ImageTo all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal?

There are so many different benefits and things you could focus on during a conference, it gets really difficult to choose which one you should go for. [Read more...]

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