Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum

Screen_Shot_2014-06-11_at_4.14.55_PMMost people have the same experience with clickbait.

You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has." You recognize it's pandering to you ... but it's just so perfectly intriguing, you have to click. [Read more...]

You’re Going to Waste 31 Hours in Meetings This Month

person-clockCue the collective groan.

According to Atlassian, 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. I counted my calendar last month and I clocked in at 58 meetings. I asked my boss Joe Chernov, our VP of Content, and he clocked in at 70. A friend working elsewhere tallied up 51 meetings on his calendar in May. [Read more...]

Google Updates Flight Search With New Search Options, “I’m Feeling Lucky” Button

Explore-blog-post-image-1 Google is updating its Flight Search feature with a number of new tools. Most of them center around finding potential trips within a given budget and even include the return of Google’s iconic “I’m feeling lucky” button. Read More

No, Facebook Didn’t Just Introduce a Weight Loss ‘Life Event’


Your Facebook News Feed is peppered with the occasional personal milestones from your closest (and long forgotten) friends. Engagements, new jobs, babies on the way — Facebook encourages users to share all these moments as "Life Events" from their profile page

Included on the list of shareable life highlights: your recent weight loss.

But despite reports circulating Tuesday that this life event is new to Facebook, that isn't actually the case

The ability to post a weight loss life event has been around since 2011, according to a Facebook spokesperson — alongside other unusual life events such as getting a tattoo, publishing a book, or enjoying their first kiss. Users can even delve back into history and reveal when they spoke their first word Read more...

More about Facebook, Weight Loss, Social Media, and Life Events

Celebrating dads in 140 characters

This coming Sunday is Father’s Day, and there’s not a better time to let Dad know how much you appreciate him. You might make him a meal, send him a card, or give him a shoutout in, oh, 140 characters, for example.

Of course, many of us do show appreciation for our dads on Twitter all year round, not just on Father’s Day. It’s a great way to let the world know that your dad is the best, whether he’s stalwart or goofy or jaunty — or something else entirely.

We looked into how people most often describe their dads on Twitter. Here’s what we found:

And here are some Tweets from people who aren’t afraid show love for their Pops on Twitter:

Linkin Park’s ‘Until It’s Gone’ Video Drops, Laments Rock Gone ‘Soft’


Linkin Park's artsy music video for "Until It's Gone" is chock full of symbolism relating to how the band feels about the music industry and the current state of rock.

The video, which Linkin Park exclusively debuted on Facebook to its 62 million fans, is the first one for the group's sixth studio album, The Hunting Party.

"The visuals have an aggressive edge to it that is the representation of the band as The Hunting Party," Linkin Park's Joe Hahn told Mashable. "We are the same guys you always knew but, a little older, weathered and experiencedThe video has an undertone of the world going to shit. There is a black ooze that crystallizes the world. It is an infection. This black ooze is representing other music out there. We are merely here to fill in that sliver with the music that we bring. I guess you can say that we are filling a void." Read more...

More about Facebook, Music, Entertainment, Music Videos, and Linkin Park

Google Wallet’s 2-Click Instant Buy Checkout Comes To iOS

png;base64f5871ae78efb3e67 About a year ago, Google Wallet launched its Instant Buy API for Android apps, and today it is bringing it to iOS apps. With Instant Buy, developers can integrate Google Wallet’s checkout into their apps and have users check out with as few as two clicks. The Instant Buy API gives developers an easy way to access and store payment data in the cloud. Read More

Google Introduces “Google My Business,” A New One-Stop Shop To Help Business Get Found Online

devices Google announced a suite of tools this morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get on Google” so to speak; in fact, there’s a button that even uses… Read More

The Problem With Predictive Analytics

eight-ballLet's pretend you need to close 30 more customers to hit your sales target.

Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything [Read more...]

When “Good Enough” Is Good Enough

good_enough_creative“Is this good enough?”

It’s a question that has at one time or another haunted us all. It's unique in its ability to be both universally familiar and individually personal due to the way it transcends industries, job descriptions, and skillsets, yet simultaneously elicits in each of us a certain degree of emotional conflict. [Read more...]

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