Clarification on Significant Google Algorithm Changes

Google has recently announced a new update to their search algorithm which will strongly favor mobile-friendly compatibility. To be released on April 21, 2015, this update has been described by Google itself as “significant” and is widely anticipated to be just that. With the mobile revolution in full swing, it comes with no surprise that Google is moving in a direction that will further reward websites with high levels of mobile responsiveness.At Strategic Internet Marketing Corp, we pay close attention to such updates, and tailor our client’s search engine optimization (SEO) strategies accordingly. Google is by far the largest search engine and sets the pace of change for internet trends. An update such as this is sure to have large implications for the standards in which websites are constructed and optimized.To rank websites, Google crawls the content and formatting of each to decide which sites are optimal for specific searches. After this update, Google will add more weight to websites which it deems “mobile-friendly.” An essential component of this determination is the responsiveness of the site, i.e. its ability to adjust to various screens and be viewed properly on all sizes of mobile devices. To add further significance, it appears that after this update, mobile optimization will affect searches performed even on desktop computers. Our Clients’ Websites are Already Updated…If you are a current SIMC client and have not received an email from us informing you that you need an upgrade, then your website is already fully optimized in accordance with the demands of this update. If your website needs work to ensure proper mobile device optimization within the requirements laid out by Google’s upcoming update, we have already reached out to you to discuss options. Verify Your Website’s Readiness…If you would like to check your website for yourself, or learn more about what these standards entail, please feel free to run your website through Google’s Mobile-Friendly Test page. You can also check by searching for your site on a mobile device and seeing if Google labels your site as “mobile-friendly” near the link. What to Do if You Are Not a Current SIMC Client…The world of SEO is in a constant state of change, and it is part of our mission to help our customers keep up with these important changes. If what Google has stated holds true, this update could be one of the most substantial and dramatic alterations to its algorithm yet announced. If you are not a client of SIMC, it is possible that your website will require a significant update to meet these new demands. Non-clients can request a no-cost initial consultation and receive comprehensive feedback on your website and online marketing strategy. Google has announced that this new mobile algorithm will operate in real-time. This means that if a website in need of revision is updated after the April 21st launch, Google will pick up these changes as it re-crawls your site and then rank the site accordingly. After the update takes effect, we will closely monitor the statistics and standings of all of our customers’ websites so as to effectively adapt your SEO strategies.It is our continued aim to keep our customers’ websites fully optimized in the face of changes such as this. Please feel free to contact us at (866) 986-5650 if you have any further questions concerning this particular update. Cheryl Waller | Strategic Internet Marketing ConsultantCheryl Waller is an experienced SEO, SEM and SMM consultant. She has authored several Internet and direct marketing manuals for small businesses and real estate agents around the world. She is a contributing author to several websites and offers advice on dominating Google search results. Get the low-down on your website SEO in 30 seconds! Your FREE 17+page SEO report is waiting. Connect with Cheryl:Facebook ----> http://facebook.com/cherylwaller Twitter -------> http://twitter.com/cherylwaller LinkedIn -----> http://linkedin.com/in/cherylwaller YouTube -----> http://youtube.com/cherylwaller Active Rain --> http://activerain.trulia.com/cherylwaller

Clarification on Significant Google Algorithm Changes

SIMC Preparations for Google’s New Algorithm Update
 google-update

Google has recently announced a new update to their search algorithm which will strongly favor mobile-friendly compatibility. To be released on April 21, 2015, this update has been described by Google itself as “significant” and is widely anticipated to be just that. With the mobile revolution in full swing, it comes with no surprise that Google is moving in a direction that will further reward websites with high levels of mobile responsiveness.

At Strategic Internet Marketing Corp, we pay close attention to such updates, and tailor our client’s search engine optimization (SEO) strategies accordingly. Google is by far the largest search engine and sets the pace of change for internet trends. An update such as this is sure to have large implications for the standards in which websites are constructed and optimized.

To rank websites, Google crawls the content and formatting of each to decide which sites are optimal for specific searches. After this update, Google will add more weight to websites which it deems “mobile-friendly.” An essential component of this determination is the responsiveness of the site, i.e. its ability to adjust to various screens and be viewed properly on all sizes of mobile devices. To add further significance, it appears that after this update, mobile optimization will affect searches performed even on desktop computers.

 

Our Clients’ Websites are Already Updated…

If you are a current SIMC client and have not received an email from us informing you that you need an upgrade, then your website is already fully optimized in accordance with the demands of this update. If your website needs work to ensure proper mobile device optimization within the requirements laid out by Google’s upcoming update, we have already reached out to you to discuss options.

 

Verify Your Website’s Readiness…

If you would like to check your website for yourself, or learn more about what these standards entail, please feel free to run your website through Google’s Mobile-Friendly Test page. You can also check by searching for your site on a mobile device and seeing if Google labels your site as “mobile-friendly” near the link.

 

What to Do if You Are Not a Current SIMC Client…

The world of SEO is in a constant state of change, and it is part of our mission to help our customers keep up with these important changes. If what Google has stated holds true, this update could be one of the most substantial and dramatic alterations to its algorithm yet announced. If you are not a client of SIMC, it is possible that your website will require a significant update to meet these new demands. Non-clients can request a no-cost initial consultation and receive comprehensive feedback on your website and online marketing strategy.

 

Google has announced that this new mobile algorithm will operate in real-time. This means that if a website in need of revision is updated after the April 21st launch, Google will pick up these changes as it re-crawls your site and then rank the site accordingly. After the update takes effect, we will closely monitor the statistics and standings of all of our customers’ websites so as to effectively adapt your SEO strategies.

It is our continued aim to keep our customers’ websites fully optimized in the face of changes such as this. Please feel free to contact us at (866) 986-5650 if you have any further questions concerning this particular update.

Your guide to #Coachella

This weekend, music’s brightest stars and emerging artists will come together to celebrate one of the world’s biggest music festivals in Indio, California. As thousands of fans arrive to Indio for @Coachella Valley’s Music and Arts Festival, they’re bringing the celebration directly to you, on Twitter.

Every year the world flocks to Twitterto celebrate Coachella, and during that year-round discussion, music fans express interest in a range of topics. Back in January, @Coachella officially announced this year’s all-star lineup of performers on Twitter. When the big news broke, music fans from around the world shared their reactions together.



After @Coachellatreated their followers to one of the most anticipated moments of the year, the #Coachella conversation flooded Twitter. And over the past four months, Coachella has continued to spark mainstream interest.

In celebration of opening weekend, we looked into which topics and words people frequently used in Tweets about Coachella. While fans shared their taste in fashion, food, and music, the data also revealed which emerging pop culture trends and internet colloquialisms are on the rise, according to the masses on Twitter.

Here’s what we found:

Top words and topics

Top fashion terms

Top Tweeted-about emotions

We also took a look at which Coachella performers have the most followers on Twitter:

Some of this year’s most-anticipated Coachella acts have been busy connecting with new fans on Twitter. Here’s a look at which artists have gained the most Twitter followers over the past year.

@Hozier

@George_Ezra

@Stromae

@Drake

During the festival, music fans can follow their favorite artists for a real-time look at Coachella’s best VIP moments. And if you managed to score passes to this year’s festival, you can use our complimentary Wi-Fi to keep up with your friends and everything happening on the ground at Coachella. ICYMI: @twitter and @vine have partnered up with Coachella to offer free public Wi-Fi inside Coachella’s beer garden and VIP areas this year:

Finally, we’ve put together a few Twitter tips for anyone looking to follow this weekend’s Coachella happenings online:

Follow the official #Coachella hashtag and search on Twitter
Use Twitter’s search tool for real-time updates before, during and after the festival. You can also take advantage of our tailored search to keep up with Tweets from your favorite performers and friends, as well as videos and photos shared throughout the weekend.

Go behind the scenes with Twitter, Vine and Periscope
A handful of artists have big surprises planned for Coachella this weekend and you can be a part of every special moment through Twitter, Vine and our new live video app, Periscope.

Who to follow on Twitter
@Coachella Coachella’s official Twitter account will post real-time behind-the-scenes photos and relevant festival updates throughout the weekend (they’ve already started to roll out tips and other Twitter gems).

@TwitterMusicTwitter’s official music handle will circulate all of the weekends best Twitter content from headlining artists to music attendees during the festival.

@MyDesert Keep up with Coachella Valley’s official news source to look out for important weather updates and celebrity news.

#CoachellaOnStage @Josephllanes will also be capturing portraits of this weekend’s performers and @Coachella will Tweet Joseph’s photos in real time during the first weekend.

Periscope
On Periscope, follow @anniemac to tune in to her special Q&A that will be livestreamed on @periscopeco from Coachella on Sunday, April 12 at 1 p.m. PT.

Vine
Vine will be introducing a special experience in its iOS and Android apps, so you can be part of the festival no matter where you are.

And look out for behind-the-scenes Tweets from the following artists:

  • @Drake
  • @kaskade
  • @awonderdj
  • @ActionBronson
  • @davidguetta
  • @lights
  • @odesza
  • @theweeknd
  • @fucktyler
  • @porterrobinson
  • @SteelyDanSays

#SelfiesOnSelfies

How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

keep-personal-photos-private

In a world where the phrase "pics or it didn't happen" is a widespread mantra, people of all ages are sharing a wide range of information about themselves on social media.

Of course, social media websites were designed to encourage sharing. Many of us spend a large chunk of our days sharing lots of professional information on social, whether we're managing our company's Facebook account or tweeting pictures of the event we're attending.

But when it comes to personal information, our sharing strategy might be a little different. Do you really want your boss to see you dancing at the club on your friend's birthday? Or a random stranger to be able to scroll through pictures of your baby niece dribbling applesauce on her onesie?

Many people want to limit who actually sees the stuff they're posting on social -- especially personal photos. In fact 27% of Facebook users strongly dislike other people see posts they didn't mean for them to see.

There are ways to protect the photos you post to popular social media sites like Facebook, Twitter, Instagram, and Flickr. To learn how, check out the infographic below from StudyWeb.com for step-by-step social media privacy guides that are easy to follow.

c1e18efb29b67d9b2ed76863b810c918

100 royalty-free stock photos

Why You Need to Stop Speaking “Techlish”

writing

"We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting. 

Yes, people really speak this way. Especially, when they work in complicated or regulated industries. While it’s one thing to banter about codes and supersets, or BI, ERPs and CRMs, when you’re behind the scenes developing amazing new tools for people to use, the conversation loses its flare when industry jargon becomes part of your customer facing content. 

Let’s face it, no matter how complex, regulated, or intricate your services, nobody wants to read tedious industry jargon when they visit your company's website or blog. People want to know that you understand their pain points and can help them solve their issues. They seek out products or services that can actually improve their lives, not make them ‘Google’ acronyms.

A production manager we work with recently emailed saying, “I’m pretty sure my programmer explained the issue, but I glazed over for the tech related conversation he had with me. It may or may not have been in a foreign language.” It was a foreign language. He was speaking “techlish.”

This production manager was faced with the challenge of translating their in-house jargon into new website content– and she worked at the company. Imagine how their customers would feel if they were tasked with reading this information without an English filter.

Still, many companies speak "techlish" in their content. Take a look at this website page:

ScreenShot2015-03-13at3.02.29PM

You could make a case that the list of facts and figures –numbers, weights, and measurements for various types of paper – shows that the company knows how to convert paper because they throw out a lot of technical jargon.

But, it definitely doesn’t communicate the company’s full scope of services, elicit any feeling, or give you a sense of what its employees are passionate about and how they can help you. 

Now look at this web page. It’s from the same company, offering the same services… but speaks less “techlish” and more English.

FlexographicPrinting

Here is another example of unnecessary “techlish”. Read the headline and intro copy for this blog post.

ScreenShot2015-03-13at3.06.14PM

Now, read the English version.

ScreenShot2015-03-13at3.06.26PM

Even companies in the most technical, regulated or traditionally “unglamorous” industries can create content that inspires and excites audiences. In fact, these businesses have a unique opportunity to talk to their prospects and educate them in a way that few other companies in their space do.

When they move away from "techlish," they reveal their voice, personality, perspective and expertise through content that makes stronger and lasting connections with their audiences.

Here’s how to put the technical speak aside, and talk to your audience like humans:

1) Create Personas

Having a clear picture of who you are speaking to can help you resist the temptation to speak in acronyms and industry jargon. Before publishing any content, refer back to this persona and ask yourself if the actual human that you hope to be connecting with will understand every word included in the content.

2) Say Something

Declaring that you ‘deliver cutting-edge, turnkey solutions with innovative tools to improve ROI’ does not mean anything and certainly doesn’t make you sound interesting. Take a screenshot of the content on your web page and overlay it on a competitor’s site. Does it work with their brand? If so, start over.

3) Be a Teacher

If you’re working with subject matter experts who really don’t know how to speak English, then create a list of industry acronyms and define them in a blog post. Then, each time you feel an acronym absolutely must be included in your content, you can link to that blog and help your visitor feel smart.

4) Be a Giver

People don’t want to feel left in the dark. Especially, potential customers. Make sure to give them enough information through website content, blog posts and ebooks or free guides so they can research on their own before reaching out to you. Then, you can get in a room together and speak ‘techlish’ all day long.

It may seem like it’s easier to write content for fun, glamorous, popular industries, but, that’s not always the case. Popular industries are inundated with information, so creating new and interesting content can actually be more challenging. Just imagine the possibilities to create exciting content when nobody else in your industry is taking the lead.

No matter what industry you are in, your business has the opportunity to change the way it is perceived, to shatter the stereotype of your industry and become a leading voice that connects to other humans.

Learn more about growing your business by speaking to humans and dealing person-to-person rather than B2C or B2B in SPROUT Content’s free ebook.

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Google’s Chromebook Pixel 2 Launches In U.K. On 21st April, Pricing Starts At £799

pixel_up_top It was already known that Google’s second-generation Chromebook Pixel, the new version of its flagship laptop running Chrome OS, was to launch in the U.K. next after debuting in the U.S. last month. However, Mountain View has now confirmed an official launch date and pricing. Read More

What Does Your Email Writing Style Say About You? [New Data]

email-compose-inbox

Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos -- and the results revealed that passive, virtual impressions tended to be more negative.

BuzzStream and Fractl took this idea a step further to determine if any parallels exist in terms of email habits. We surveyed more than 1,200 men and women between the ages of 18 and 64 to find out how they use email, and how gender, age, and level of education impacted specific preferences and behaviors. The results reveal how email etiquette influences someone's perception of other people and compares email habits between different demographics.

Here's what we found.

Brevity is key, especially with older recipients.

When writing an email, every word counts. It starts with your subject line: Open rates drop from 24% to 17% on average when subject lines exceed 35 characters. And with mobile email open rates rising more than 300% since April 2011, the case for brevity is more important than ever.

Exactly 60% of respondents agreed that a concise email is acceptable, while less than 30% expressed similar feelings toward longer emails. Additional findings revealed:

  • The opposition to verbose emails increases with age: 70% more respondents between the ages of 55 and 64 find the practice unacceptable compared with those between 18 and 24.
  • Females have a slightly higher preference for concise emails compared with their male counterparts: More than 60% of women find shorter emails acceptable, while just over 55% of men share similar views.
  • Level of education has no effect on length: The majority of each group -- no degree, bachelor’s degree, and graduate degree -- prefers a concise email over a longer message.
  • The top five greetings for all respondents are brief: Each greeting is only one word attached to the recipient’s name.

The most objectionable email trends concern grammar, spelling, and fonts.

In today’s increasingly mobile workforce, the popularity of email continues to rise. According to a study by the Radicati Group, the total number of worldwide email users will exceed 2.8 billion in 2018, with business emails accounting for more than 139.4 billion emails sent and received each day.

And with every email you send, the content has the potential to add to or detract from both your personal and professional reputation. One of the most common mistakes? Sending an email with grammatical errors.

Most would agree on the importance of proofreading emails, but we wanted to determine if some participants were more forgiving about mistakes than others. Our research revealed the following:

  • Nearly 80% of all respondents find spelling and grammatical errors the most unacceptable offenses.
  • More than 70% of each age demographic found more than one spelling error unacceptable.
  • Nearly 10% more females find a spelling error more unacceptable than males do.
  • Respondents with graduate degrees are slightly more forgiving of grammatical errors than those with bachelor’s degrees or no degree.
  • Exactly 70% of all respondents agree that excessive punctuation should be avoided.

Out of the top 10 objectionable email trends, 4 revolve around fonts -- different font sizes, all-caps subject lines, irregular fonts, and different font colors. Over 60% of all respondents found these practices unacceptable, and further analysis revealed:

  • Changes in font size were disliked the most by respondents: Nearly 70% of respondents prefer fonts to be one size.
  • The oldest demographic is more receptive to irregular fonts than any other: Less than 30% believe that using irregular typefaces (e.g., Comic Sans, Courier New, Impact, etc.) is “totally unacceptable.”
  • The majority of male and female respondents have a preference for a single-colored font.
  • More than 85% of respondents prefer an all-lowercase subject line to one in all caps.
  • Respondents with a graduate degree tend to be slightly more lenient on multiple font sizes: Nearly 20% find the practice acceptable while less than 15% of respondents without a degree share similar views.

Older generations want to be perceived as more authentic, while younger generations want to sound smarter.

Researchers at Northwestern Law found that online communication has a limiting effect on persuasion, so it’s no surprise that, overall, most respondents admitted to rewriting email to sound more intelligent. In fact, out of the top five characteristics regarding perception, just over 40% of all respondents listed three that related to intelligence.

However, the motive behind rewriting an email can vary by degree and age. Additional findings revealed the following:

  • The top five characteristics for perception are exactly the same for male and female respondents: intelligent, knowledgeable, helpful, educated, and reliable.
  • Nearly 50% more respondents with graduate degrees want to sound reliable compared with respondents who have no degree.
  • More than 55% more respondents between the ages of 45 and 54 rewrite emails to sound more authentic compared with those between 18 and 24.
  • The younger demographic prefers to sound more knowledgeable, with nearly 50% more rewriting emails to sound more intelligent compared with 45- to 54-year-olds.

Nearly 80% of respondents agree that etiquette impacts the likelihood that they will respond to an email from a stranger. If you rush to send an email without proofreading, you risk losing business or key networking opportunities.

Knowing when to keep your correspondence short, when to be more formal, and even when it’s appropriate to add a bit of humor will help you develop and nurture valuable relationships. By understanding how age, gender, and level of education influence perception in email correspondence, you can tailor your content to align closely with your recipient’s expectations and ensure stronger, more authentic communication.

Review this deck and the infographic below for these findings and more.

email_stats


Download the Science of Email Marketing 2014 report.

Japanese Court Orders Google To Delete Critical Reviews From Google Maps

japan flag There’s troubling news in Japan today, after Google was forced to remove two critical customer reviews from its Google Maps service. Read More

How to Add a Secondary Axis to an Excel Chart

excel-secondary-axis

Have you ever wanted to create a single chart for two different (yet related) pieces of data? Maybe you wanted to see the raw number of leads you're generating from each channel and what the conversion rate of the channel is. Having those two sets of data on one graph is extremely helpful to picking out patterns and identifying full-funnel trends.

But there's a problem. Those two sets of data have two Y-axes with two different scales -- the number of leads and the conversion rate -- making your chart look reallllly wonky.

Luckily, there's an easy fix. You need something called a secondary axis: it allows you to use the same X-axis with two different sets of Y-axis data with two different scales. To help you solve this pesky graphing problem, we'll show you how to add a secondary axis in Excel on a Mac, PC, or in a Google Doc spreadsheet.

(And for even more Excel tips, check out our post about how to use Excel.)

How to Add a Secondary Axis in Excel on a Mac

Step 1: Gather your data into a spreadsheet.

Make Row 1 your X-axis and Rows 2 and 3 your two Y-axes.

mac step 1

Step 2: Create a chart with your data. 

Want a detailed guide to creating a chart in Excel? Click here.

Otherwise, you can highlight the data you want to include in your chart. Then, go to "Charts" on your dashboard, select "Column," and click on "Clustered Column" at the top left.

mac step 2

Your chart will appear below your data set.

mac step 3

Step 3: Add your secondary axis.

Now it's time to make the "Percent of Nike Shoes Sold" data your secondary axis. Head over to your dashboard and click on "Chart Layout." This should pop up in purple next to "Charts."

mac step 4

Under the "Current Selection" drop-down in the top left corner, select "Percent of Nike Shoes Sold" or whatever series you want as your secondary axis. 

mac step 5

After you select "Series 'Percent of Nike Shoes Sold," click on the "Format Selection" button -- it's right below the dropdown. A pop-up will come out that gives you the option to select a secondary axis. If "Axis" isn't automatically highlighted on the left menu, click onto "Axis" and select "Secondary axis." When you are done click "OK."

mac step 6

Step 4: Adjust your formatting.

Now you will have "Percent of Nike Shoes Sold" overlapping the "Number of Shoes Sold." Let's fix that.

mac step 7

With the graph still highlighted, click on the green "Charts" tab once again. Select "Line" at the top left, and click on the top left "Line" graph option.

mac step 8

Voilà! Your chart is ready, showing both the number of shoes sold and percent, according to shoe size.

final mac graph

How to Add a Secondary Axis in Excel on a PC

Step 1: Gather your data into a spreadsheet.

Set it up so that Row 1 is your X-axis and Rows 2 and 3 are your two Y-axes.

pc step 1

Step 2: Create a chart with your data.

Highlight the data you want to include in your chart. Next, click on the "Insert" tab, where you'll find a "Charts" section. Click on the small vertical bar chart icon at the top left. You will now see a few different chart options. Select the first option: 2-D Column.

pc step 2

Once clicked, you'll see the chart appear below your data.

pc step 3

Step 3: Add your secondary axis.

Now it's time to add the "Percent of Nike Shoes Sold" data to your secondary axis. After your chart appears, you will see that two new tabs appear at the end of your dashboard: "Design," and "Format." Click on "Format." Then on the far left where it reads "Current Selection," click on the dropdown that reads "Chart Area." Select "Series 'Percent of Nike Shoes Sold'" -- or whatever you want your secondary axis to be. Then click on the "Format Selection" option right below the dropdown.

pc step 4

You will see an option pop up to your right that reads "Format Data Series." Select the bubble next to "Secondary Axis."

pc step 5

Step 4: Adjust your formatting.

Notice that your "Percent of Nike Shoes Sold" data is now overlapping with your "Number of Shoes Sold" data? Let's fix that.

pc step 6

Click the "Design" tab (which is located next to the "Format" tab at the top of your screen). Then click "Change Chart Type."

pc step 7

You will see the following pop-up modal. Next to "Percent of Nike Shoes Sold" at the bottom, click on the dropdown, and select an option below "Line." This will change this data series into a line graph.

pc step 8

Make sure the "Secondary Axis" check box next to the dropdown is selected as well.

pc step 9

Voilà! Your chart is ready.

pc final chart

How to Add a Secondary Axis in a Google Doc Spreadsheet

Step 1: Gather your data into the spreadsheet.

Make Row 1 your X-axis and Rows 2 and 3 your two Y-axes.

google doc step 1

Step 2: Create a chart with your data.

Highlight your data. Then click on "Insert" on your menu, and click "Chart" -- it's located toward the bottom of the drop-down. This module will appear. 

google doc step 2

Step 3: Add your secondary axis.

Under the "Start" tab, click on the graph at the bottom right showing a bar graph with a line over it. If that doesn't appear in the preview immediately, click on "More >>" next to the "Recommended charts" header, and you will be able to select it there.

Make sure that "Use column A as headers" is checked at the top. If the chart still doesn't look right, you can also check the option to "Switch rows / columns."

google doc step 3

Step 4: Adjust your formatting.

Now it's time to fix your formatting. Under the "Customize" tab, scroll down to the bottom where it says "Series Number of Shoes Sold." Click on that dropdown, and click on your secondary axis name, which in this case is "Percent of Nike Shoes Sold." Under the "Axis" drop-down, change the "Left" option to "Right." This will make your secondary axis appear clearly. Then click "Insert" to put the chart in your spreadsheet.

google doc step 4

Voilà! Your chart is ready.

google doc step 5

What data are you going to use to create your secondary axis?

excel spreadsheet microsoft skills

Oops, UPS stuck a ‘dick butt’ meme on a fancy Ferrari

Ups
Feed-twFeed-fb

It's been a great few days for memes beloved by horny teenage boys

After UPS unveiled on Facebook a special mosaic version of its shield logo made from fan-submitted photos, a few Internet sleuths noticed a very small "dick butt" meme hiding amongst the tiles. UPS created the logo to place on a Ferrari SF 15-T that will race in this weekend's Chinese Grand Prix

The "dick butt" meme — which is exactly what it sounds like — has been floating around the Internet since 2006, and is immensely popular on sites like Imgur and Reddit. Imgur user mickeyK599gto posted a helpful closeup of the meme inside UPS's shield logo. Read more...

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