Advantages of Internet Marketing Optimization

Internet marketing optimization (IMO) is a combination of services and strategies that improve your website presence. It is a combination of search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), website design, navigation, analytics, and optimizing your conversion rates. This is accomplished by reviewing search volumes, understanding the terms that your clients use to find your products or services and understanding how visitors interact with your website. The aim of internet marketing optimization is to provide quality and engaging customer experience that will lead to sales.

A lot of consumers are turning to the internet for their buying decisions. This makes internet marketing optimization more essential than ever before. The essence of optimization is simply to make the experience better for the visitor. With regular and affordable customized communication, you will be able to build relationships with clients and prospects via internet marketing. Below are some benefits of internet marketing optimization.

If you were to market your products via a physical retail outlet, you would pay a lot of money in fixed costs. The overhead costs of property maintenance and inventory upkeep are irrelevant to internet marketing. You do not have to fill your shelves and windows with stock. You keep the cost of inventory low as you order stock according to demand rather than ordering as you wait for the demand to walk in the front doors.

You have convenient store hours with the decreased cost of personnel. You are not going to worry about paying staff for working overtime as internet marketing ensures that your business is in operation twenty four hours a day, seven days a week. Clients will therefore shop for products on their schedule.

This Internet marketing optimization requires a customized approach to target marketing. By creating a profile of your customers and their buying history, you will be able to come up with personalized offers for them. You have targeted offers that are a true reflection of their interests by keeping track of the product information.

It helps build customer relationships. When it comes to increasing customer retention and building relationships with them, the internet is an essential platform. You can continue the relationship by sending a follow up email to thank the customer and confirm the transaction. To help maintain this relationship, email the clients often with special offers that are customized to them.

With online marketing, you will be able to reach a lot of people and this means overcoming the barrier of distance. Without even setting up local stores, you can sell products in any part of the world. This will increase the population numbers of your target market significantly. It also increases your marketing message reach, so it is important that your marketing message is constructed intelligently.

Before you jump into online marketing, it is vital that you take time to come up with a plan and coordinate all your marketing efforts. Otherwise, you are going to cause a lot of confusion among your customers. These days, a typical web savvy consumer can easily identify a company that has a disorganized presence.

By coordinating and aligning all of your LOCAL and ONLINE marketing efforts, we are able to GUARANTEE that you will be ‘head-over-heels’ in LOVE with our services; regardless of the failures of your past service providers and regardless of your current marketing strategy. In fact, no matter WHERE you are now, our Internet marketing optimization take your business to the next level. WE BACK IT UP WITH A 100% NO WIGGLE-ROOM GUARANTEE! If we do not EXCEED your expectations in the first 30 days of service, FIRE US! And we will return everything the way that it was before we started and REFUND 100% of your first month’s fee! Schedule a free website analysis and let us put it all together so you don’t have to!

#DAYTONA500, the “Great American Race” on Twitter

@NASCAR’s new season begins this Sunday with the 57th annual #DAYTONA500. You can watch it on FOX at 1 p.m. ET – and join the conversation in real time on Twitter.

When the green flag waves, be sure you’re following @NASCAR, @NASCARonFOX and @DISupdates for all the behind-the-scenes action, and jump into the conversation via #NASCAR and #DAYTONA500.



Throughout the weekend, NASCAR’s biggest stars will take you inside the garage and the season. Be sure to follow:

  • Dale Earnhardt Jr. (@DaleJr): last year’s DAYTONA 500 winner
  • Kevin Harvick (@KevinHarvick): reigning Sprint Cup champion
  • Jimmie Johnson (@JimmieJohnson): six-time champ



You can find and follow all of the NASCAR drivers like racing legend Jeff Gordon (@JeffGordonWeb), the always-candid Brad Keselowski (@keselowski) and driver of the No. 18 car, Kyle Busch (@KyleBusch) on this Twitter list.



Fans can also get closer to the action by following these teams:



NASCAR will bring fans inside both the pre-race driver’s meeting and driver introductions with the Twitter Mirror. Check out @NASCAR on Sunday morning and early afternoon for direct access to some of the sport’s biggest names.

Additionally, fans who are not able to attend the race in Daytona will have a unique opportunity to leave their mark on the historic track at Daytona International Speedway (@DISupdates). On Saturday, @NASCAR will ask fans to tweet and mention their favorite driver using a unique hashtag. A few lucky fans will then be randomly selected to
have their Twitter handle added to the start/finish line – right alongside the signatures of all the fans in attendance.

The DAYTONA 500 will also see its share of celebrity attendees who may give you a peek into their time at the track.



Sunday’s DAYTONA 500 is sure to be a wild ride. Join the convo on Twitter!

How to Easily Write Better Emails [Infographic]

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Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.

This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and even my email address affects that impression.

The same is true for marketing emails. Whether recipients are long-time customers or brand new blog subscribers, each and every email you send makes an impression and shapes the way they'll think of you and interact with you in the future.

So, given the chance to learn how to write better emails, wouldn't you take it? Check out the infographic below from WhoIsHostingThis.com for ways to craft compelling emails so you can build better relationships with your customers and prospects.

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optimizing email marketing ebook

5 Tips for Delivering Better Presentations

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Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. 

If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post, America’s biggest phobia is the fear of public speaking – 25.3% of people in the US are afraid of speaking in front of large groups of people. This may not sound like too big of a group, but to put it in perspective, the fear of public speaking beat out fear of heights, bugs, snakes, drowning, and blood/needles.

Whether you jump or puke at the chance to give a 30-minute presentation in front of thousands of people, these tips for giving better presentations can serve you well.

1) Body Language

Body language says a lot about someone – from posture and gestures to facial expressions and eye contact – it can shape the way he or she is viewed.

When we feel powerful, we “open up” by raising our arms in victory, standing tall, or sitting up straight. However, when we feel helpless, we tend to shrink down or close up.

Social psychologist Amy Cuddy says that “our bodies change our minds, our minds change our behavior and our behavior changes our outcomes.” To that end, she suggests striking a high-power pose, such as standing with your hands on your hips or leaning back in a chair with your hands clasped behind your head. Do this for two minutes the next time you’re about to enter a situation that might be uncomfortable for you.

When people pretend that they’re powerful, they are more likely to actually feel powerful. Take Amy’s advice and “fake it ‘til you become it.”

2) Ditch the Memorization

Many times, when asked to memorize something, we adopt the “drill and kill” method. We simply focus on the words in a sentence and the exact order, repeating the sequence numerous times until we can recite the exact sentence in order. Memorization sometimes hinders understanding a sentence and really understanding the message you are trying to get across.

When coupled with public speaking, memorization can contribute to anxiety and can take away from the overall effect of the presentation. Communication coach Preston Ni says not to memorize every word of a speech to avoid unnecessary stress and increase your presentation's impact.

Of course, you’ll want to be familiar with your presentation before you deliver it, but memorizing it word-for-word can add extra stress on you, potentially taking away from the value of your presentation.

3) Tell Stories

Everyone loves a good story. Why not incorporate one into your next presentation? Todd Kashdan, professor of psychology at George Mason University, suggests adding a well-told story that has motive and contributes to the point you’re trying to make, as long as you avoid unnecessary details.

If the story aligns with your presentation, it provides you with the chance to connect emotionally with your audience and will also make your speech more memorable.

4) Practice

They say that practice makes perfect. Now, we’re not promising complete presentation perfection, but we will tell you that practicing is key.

According to Medical Daily, the Massachusetts Institute of Technology suggests practicing your material in the same room you’ll be delivering your presentation. This will allow you to get used to your surroundings. 

Additionally, doing a run-through with any technology that you’ll be using the day of will help you avoid difficulties with unfamiliar software, projectors and computers.

5) Provide Supporting Visuals

Skip the bullet points and detailed charts – your supporting slide show should be just that. Support your presentation with easy-to-understand visuals that don’t take your audience’s attention away from what you’re saying.

Greg Stephens found that an audience that listens to a presenter speak is more strongly affected than an audience who reads a presenter’s slides. As an audience continues to listen to a presentation, their brain patterns sync with those of the presenter. The longer the sync, the more the audience comprehends. To that end, engage your audience, don’t distract them from listening to what you have to say.

So, the next time you’re tasked with presenting, take these five tips into consideration and remember to let your personality shine through. Interested in listening to one of our presentations? Check out our latest on-demand webinar. And remember, the more you present, the more comfortable you will become. 

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How #NYFW unfolded on Twitter

While elite fashion insiders flocked to the streets of New York this week to attend runway shows, presentations and after parties, the rest of the global fashion community joined in, too. They experienced the latest looks, front-row celebrities and backstage action, thanks to Twitter.

Many of the celebrities, designers and editorial influencers who chimed in during the week were part of our #fashionflock. Each member was equipped with a customized @mophie juice pack to keep them powered throughout their Tweeting adventures, as well as @LadureeUS macarons featuring a Twitter bird. Here’s what some folks shared:



Throughout the week there were more than 1.1m Tweets sent pertaining to #nyfw, and many of those Tweets included creative uses of Twitter that brought the runway show experience to the world.

@TommyHilfiger stationed a Twitter Mirror backstage at his show, and models and others snapped photos that were tweeted out in real-time: 

The American Heart Association’s annual Red Dress Collection sent celebrities down the runway at Lincoln Center and straight into a backstage Vine booth. Capturing multiple stars including Today show’s @HodaKotb, Orange Is the New Black’s @Lavernecox, and singing sensation @FifthHarmony, @GoRedForWomen collaborated with @Glamourmag to share the Vines with fans and raise awareness about heart disease.

@BadgleyMischka utilized Twitter’s new mobile video feature and tweeted out videos straight from the runway:

Other shows were buzzworthy, too. Here are the most tweeted-about shows from the week:

  1. Kanye West - Adidas Collection
  2. Go Red for Women Dress Colllection
  3. Ralph Lauren

People were able to keep up with the latest trends from each show, thanks to the many Tweets with photos and videos shared throughout the week. Here are some buzzworthy photos sent from the #fashionflock:

We were also curious how Fashion Week unfolded in the epicenter of it all: New York City. Here’s a heat map that shows how and when New Yorkers woke up to fashion each day of #NYFW.

We will leave you with a selection of noteworthy Tweets from our #fashionflock and others that helped bring New York Fashion Week to the world.

Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets

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Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there's no arguing that many diets have grown immensely popular in ways that aren't so different from widely worn shoe brands or your favorite wearables.

We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France. Supposedly, several months (months!) of eating only grapes resulted in both weight loss and anti-aging benefits. Decades later, Robert Atkins popularized the Atkins Diet, which calls for limiting carbohydrates (sugars) so your body uses stored body fat for energy instead of metabolizing sugar for energy.

Though they may not follow the same rules of yore, many people still participate in lifestyle diets, some with more substance and staying power than others. These lifestyle diets reflect personal preferences (like not eating meat because of animal cruelty), or scientific principles (like avoiding certain allergens), or both. Some people call them "fad diets," arguing that their benefits have been inflated thanks to catchy-but-untrustworthy marketing campaigns. Whether you agree or not, it's interesting to look at the way businesses market to the consumers who follow them.

What have companies espousing current popular diets done to market their lifestyle to consumers? How much of an affect has marketing had on their popularization? In this post, I'll touch on three lifestyle diets that have gained traction in the last few years: the gluten-free diet, juicing, and veganism. While books could be (and have been) written about each of these diets, I hope this post encourages further research and investigation.

Gluten-Free

Quick refresher: "Gluten-free" refers to a diet free of gluten. Gluten is a protein found in wheat, rye, and barley. It's found primarily in bread, flour, beer, and many processed and packaged foods.

A few years ago, gluten-free products were mostly unheard of. Today, there's a dedicated gluten-free section in most major grocery stores. Big brands have recognized the market potential and created their own gluten-free products, like General Mills' gluten-free Chex Mix and Kellogg's gluten-free Rice Krispies. There's even a gluten-free Girl Scout cookie, which received very high approval ratings during its pilot year in 2013-2014 and is now sold countrywide.

And the market for gluten-free products is only growing. Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016.

But where are all these sales coming from? There are only three million Americans who have celiac, an autoimmune disease that causes the body to attack the small intestine when gluten is ingested. “There are truly people out there who need gluten-free foods for health reasons, but they are not the majority of consumers who are driving this market,” said Virginia Morris, vice president for consumer strategy and insights at Daymon Worldwide.

Instead, there's a growing consumer base of people who claim gluten causes a slew of health problems and have adopted a gluten-free lifestyle as a result. "Gluten has increasingly become an area of dietary focus and concern for consumers," says Haley Meyer, a spokeswoman for grocery giant Supervalu Inc.

And while brands are marketing to the celiac community to some extent, their focus is on consumers who avoid gluten for other health reasons, like weight loss. According to AdAgethe Food Marketing Institute published a 2013 shopper survey saying, "Only 2% of shoppers who buy gluten-free foods do so because they have celiac disease, while 59% said they buy such products because they think they're more healthful."

General Mills Marketing Manager Rebecca Thompson said that by relying on data about levels of the population's celiac and gluten sensitivity to predict the staying power of consumer demand resulted in an underestimation of how many people were eating gluten-free products. “When you think about the dynamics in a household, where there are likely to be three other people eating at the same time as one person with celiac or gluten sensitivity, it’s much easier to prepare one meal for everyone," she told the New York Times.

In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. Within two years, they introduced an online store, glutenfreely.com, which offered gluten-free products from General Mills and other food companies. Why the inclusion of other food companies? “Typically, at that time, consumers needing gluten-free products were having to go to six or seven different stores to get everything they needed, and we thought that would be an easier solution for them,” Ms. Thompson said. The online store has since been closed as more and more grocery stores offer gluten-free shelves and aisles in their stores. 

Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to MintelAt the same time, restaurants are adding gluten-free sections to their menus and retailers are redoing their floor plans. 

Whether or not gluten-free products are indeed healthier is up for debate; but in the meantime, the gluten-free industry is making billions.

Juicing

Quick refresher: Juicing means replacing or supplementing meals and snacks with juices made from raw ingredients -- primarily vegetables and fruits, sometimes in addition to nuts, seeds, and spices. Juices are made in a juicer instead of a blender, which extracts the juice from fruits and vegetables and leaves behind a fiber-rich pulp.

As healthy lifestyles become increasingly popular in the U.S., more and more consumers are becoming attracted to natural, organic products. Juicing is a trend that sprouted from this movement as a way for Americans to easily add more vegetables and fruit to their diet -- and nowadays, juicing is a $5 billion industry that's projected to grow by 4-8% year-over-year. 

Many large corporations have hopped on the juicing trend in the last decade, scooping up lines of premium juices and making them their own. Take Starbucks, for example, which bought Evolution Fresh for $30 million in 2011 in an effort to enter the health and wellness industry. Coca-Cola bought Odwalla in 2001 for $181 million, and Pepsi bought Naked Juice for an estimated $450 million in 2006. Hain, an organic giant that is also Whole Foods' biggest supplier, bought BluePrint for $25 million 2013.

BluePrint started out as a small, organic juicing company in 2007, and their minimalistic logo and the easily recognizable blue lid on their packages are well-known in the nutrition-savvy community.

While their multi-day juice cleanses are particularly popular, BluePrint has focused a lot of its marketing efforts on promoting juicing as an everyday beverage, likely to promote repeat and more frequent purchasing. They certainly frame a lot of their marketing around their popular cleanses, but they've also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media.

Why pair a juice with lip gloss and a watch? Because the kind of person who buy BluePrint's juices is also the kind of person who wears lip gloss and pretty watches. In other words, it fits in well with their buyer persona.

BluePrint's marketing strategy is centered entirely on their buyer persona -- from the looks of it, a woman in her late twenties. She is probably a health-conscious college graduate who's social online, shops at Whole Foods, and exercises regularly.

To reach their key demographic, BluePrint uses social media. Their accounts depict juicing as a part of everyday life, offer advice, and answer customer questions. For example, their Pinterest page is chock full of juicing tips, lifestyle tips, recipes, and season-specific material. 

blueprint-pinterest

We'll have to wait and see whether the juicing phenomenon is a passing phase or here to stay, but nevertheless, we can expect to see many businesses, large and small, making efforts to associate their brand with the larger health and wellness trend.

Veganism

Quick refresher: Vegans abstain from eating and using animal products, especially meat and dairy.

Unlike other diets are based on stats and scientific studies, veganism is based on the philosophy that it's wrong to commoditize animals. So while vegetarians abstain from eating meat, most vegans (although not all) consider it wrong to consume products like eggs and honey, which involve commoditizing the hens and bees that produce them.

Veganism first gained attention in the mainstream media in 1956, when 17-year-old Australian swimmer Murray Rose won three Olympic gold medals on a vegan diet of sunflower seeds, sesame seeds, unpolished rice, dates, cashew nuts, and carrot juice. Since then, celebrities from John Lennon to Al Gore have dabbled with vegan diets, a vegan cookbook hit the Times best-seller list, and meat and dairy consumption has been declining.

What does the market for vegan products look like now? According to a Harris Interactive study commissioned by the Vegetarian Resource Group, 2.5% of the U.S. population is vegan, or about 7.5 million people. Interestingly, the same study showed that 33% of Americans are eating vegan or vegetarian meals more often, even if they don't identify as vegan or vegetarian. Nil Zacharias wrote in The Huffington Post, "the marketing doesn't just exist, it's exploding." 

As you can imagine, the philosophical aspect of veganism has an impact on how vegan products are marketed to the public. For many vegans, health isn't the primary concern; it's the social and political messages surrounding animal welfare that they look for. At its core, the vegan diet is value-based -- which is a recipe for loyalty- and community-building.

And where better to build a community of like-minded individuals than on social media? Facebook, Twitter, and Pinterest are great places for marketers of vegan products to publish content. It's a great channel for educating large audiences and spreading inspiring -- and even provocative -- content about animal rights issues. Even better, it's relatively inexpensive compared to traditional forms of media and marketing, which is important for the small businesses producing and marketing many of the vegan products.

It'll be interesting to see what happens to the popularity of vegan products over the next few years.

At the end of the day, while specific diets may gain popularity, lifestyle diets themselves (and companies that'll try to capitalize on them) will be around for quite some time.

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How to Subscribe to a Podcast on Your Phone & Computer

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Podcasts: You know they're becoming more and more popular by the day, and you want to join in on the fun. Maybe you're finally catching up on NPR's smash hit, Serial. Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running.

Regardless of why you want to jump on this new trend, the truth is that it can be tricky to figure out how to keep up with all of your favorite shows on all of your favorite devices. If you're wondering how you can subscribe to podcasts on your computer and phone (Android and iPhone), check out the step-by-step instructions below.

(And if you're on the hunt for a new podcast to subscribe to, may we suggest HubSpot's new show, The Growth Show?)

Subscribe From Your Computer

1) On your computer, open up iTunes and click on "iTunes Store" at the top of the screen.

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2) On the right-hand side of the iTunes Store, click the arrow next to "Music" and then select "Podcasts."

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3) In top right-hand corner, type the name of the podcast you are looking for in the search box. When you spot the show's logo in the results, click on it.

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4) Below the show's logo, you'll see a button that says "Subscribe." Click that button to subscribe to the podcast. 

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Subscribe From Your Phone

iPhone

1) Open the podcast app on your phone.

If you're using a device running iOS 8, this app comes pre-installed on your phone.

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2) In the bottom right-hand corner of the app, click the search icon. Then, type in the name of podcast that you want to subscribe to.

Once you find the show you're looking for, click on its logo.

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3) Once you are on the show's page, you'll see a button on the right that says "Subscribe." Tap it to subscribe to the podcast. 

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Pro Tip: Sync Your Progress on Desktop and iPhone

You can change easily the settings in iTunes so it will sync with your computer. This is great if you are listening on the go and want to pick up where you left off when you get to work.

First, go to Settings on your phone, click on the Podcasts app, and then turn on "Sync Podcasts."

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Then, on your computer, open up your Preferences and select "Store" from the menu. Toward the bottom, choose "Sync playback information across devices" and "Sync podcast subscriptions and settings." Then, click "OK" -- your progress should sync across both of your devices.

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Android

1) Download the Stitcher app in Google Play.

There are a few ways to listen to podcasts on Android, but one of our favorites is the Stitcher app. 

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2) Open up Stitcher. In the search bar at the top of the screen, type in the name of the show you'd like to subscribe to.

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3) Once you find the show you are looking for, click on its icon.

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4) On the show's page, tap the plus icon in the top right corner to subscribe to the podcast.

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Looking for a podcast to subscribe to? Check out HubSpot's new podcast The Growth Show.

subscribe to hubspot's podcast

YouTube Is Launching A Kid-Friendly Video App

youtube YouTube will launch a new, child-friendly version of its service for mobile phones on Monday. USA Today broke details of the news, which we’ve confirmed with sources at the company. Read More

Instagram revenue projected to hit $5.8 billion in 2020, analyst says

Instagram
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Facebook's decision to buy Instagram looks smarter and smarter each year.

Instagram, the fast-growing photo-sharing network, is projected to generate about $700 million in revenue this year and $5.8 billion in revenue in 2020, according to new estimates from analysts with Cowen & Co.

That surge in sales, according to the report, is based on Cowen's surveys of user and advertiser interest as well as projections for Instagram's user numbers to more than double to 680 million by 2020 and for larger advertisers to follow. Read more...

More about Facebook, Instagram, and Business

Google’s Mobile Search Now Highlights Recent Posts From News Sources

google translate When you use Google’s mobile search to look for your favorite news sources or more information about a hot news topic, you’ll probably notice there’s something different about the search results. Starting today, Google will not just give you a link to the publication, but it will also highlight that publication’s latest stories. Read More
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