Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing

Spending countless hours analyzing your marketing performance every week? Sure, it's important, but you also have to create content, manage contributors, run your marketing campaigns ... the list goes on. 

What if I told you it was possible to analyze your marketing in just 15 minutes a day? 

Well, with the right reports, it's entirely doable. And while the ramp of period -- deciding what reports are the most important, getting feedback from your team, setting them up -- may take some time, we promise you'll win it back with all the time you're saving once the initial work is done. 

As for those reports we mentioned, let's check out some examples that you'll want to consider including in your new and improved daily reporting routine. 

12 Reports for Analyzing Your Marketing

1) Number of Contacts

This report shows the number of new contacts you are generating over a specific period of time. We recommend that you monitor it throughout the month to ensure that you are on track to hit your goal.

To add some context, you can also add a layer into this report that will compare your performance against the previous month. This will give you a clear frame of reference when determining your performance. 


2) Contact Lifecycle Funnel

It is important to generate new contacts for your company, but it is just as important to make sure those contacts are moving through the different lifecycle stages. This funnel report will show you how leads are converting from marketing qualified leads to opportunities to customers.

Essentially, this will help to give you an idea of how qualified the leads you generate are. This information can then be used to determine if you're running campaigns that are effectively generating the type of leads your sales team can actually close. 


3) Contacts by Conversion

Want to know how many contacts you generate from specific pieces of content? Try this report. 

This report will show you what types of content -- ebooks, blogs, webinars, etc. -- are working, as well as what topics your audience is the most interested in. For even more information about running a content analysis, check out this blog post.


4) Contacts by Segment

This report gives you an idea of how different segments of your audience are responding to your marketing. For example, you may want to focus on comparing the number of contacts you're generating from particular industries. 

To get even more information from this report, you can run it based on who viewed or converted on a piece of your content. This will give you a better idea of how different segments are responding to a specific marketing activity.


5) Contacts by Source

This report shows you how many contacts you generate from marketing efforts that originated in a particular marketing channel. For example, if you're promoting a piece of content on social media, you want to know how many contacts actually saw that piece of content on social media.

By comparing the performance of each marketing channel you're leveraging, it's easy to determine the best places to promote your content. 


6) Average Days to Close by Source

After you figure out how many contacts you are getting from your different marketing channels, it's also important to figure out how many contacts you are closing by these channels. This report is designed to help you determine just that. 

This report will help you figure out what marketing channels are attracting new contacts and helping to close them as new customers. If you know that your social media efforts aren't generating a lot of contacts, but that those contacts close at a much quicker rate, then you can adjust your strategy accordingly.


7) Number of MQLs

In addition to understanding the number of leads coming to your website, you also need to understand how many marketing qualified leads are coming to your website and converting on your content.

Marketing qualified leads often refer to the segment of leads that have shown interest in your company beyond just reading content -- maybe they requested to talk to someone on your sales team or asked for a demo. 


8) MQLs by Source

After you see the number of marketing qualified leads you have, you need to dig into their behavior in order to attract as many of them as possible. That's where this report comes in. 

Similar to the other sources reports, this will give you insight into what marketing channels are the most effective in generating not just leads, but qualified leads for your sales team. 


9) Revenue

Quite simply, your revenue report will show you how much revenue your company is generating per month. 

Given that it's marketing's job to generate leads for the sales team to ultimately turn into revenue for the company, keeping up to date on this number will help you better understand how you're tracking against the goal.


10) Traffic by Source

While it is important to know the total amount of traffic coming to your website, it is also important to understand how that traffic is finding your website, right? This report breaks down the amount of traffic your website is generating from specific channels.

Seeing the breakdown between all of your different marketing channels can help you understand how to prioritize your time and resources. For example, if you are investing a lot of time in social media and blogging, but your social media numbers are not as high as your organic search numbers, this may be a sign that your should shift your primary focus to blogging.


11) Visitor to Lead Conversion Rate

The next step to analyzing the traffic coming to your website is taking a look at your visitor to lead conversion rate. This metric will show you how the traffic coming to your website is or isn't converting into leads.

If this metric is too low, you may need to assess how you are driving these conversions. Are there enough conversion points on your website? Are you asking too much of new visitors? 


12) Blog Leads by Source

This report will show you what marketing channels are the most effective in generating leads for your blog. If you're promoting your blog content across every single channel you have, this report will help you determine which sources are actually delivering results. 

For example, if you find that you're spending a lot of time creating emails that promote your blog content, but they aren't converting people into leads, you may want to try promoting it on a more effective channel. 

blog leads by source

What other reports do you think are important to include in your analysis? Let us know in the comments section below. 

free marketing reporting template


Facebook bug lets you see how many people viewed your post


What if you could see exactly how many people saw your post on Facebook, and compare that to other users posts? That's exactly what recently started happening to a number of users, due to a bug that shows view counts on some posts, both by individual users and pages.

The bug was reported by several users on Twitter on Wednesday, who started noticing view counts next to their posts

Normally, "reach" — a stat similar but not identical to the view count is only visible by page owners for their own posts; individual users should not be able to see any kind of statistics beyond the number of likes and shares, even for their own posts Read more...

More about Facebook, Bug, and Social Media

Facebook is working on its own real-time news notification app


Facebook is preparing to launch its own real-time news notification app in a bid to lure people away from Twitter.

A source familiar with the matter confirmed to Mashable that the app is indeed in development, although a specific launch date has not been revealed

Rumors surrounding the app surfaced earlier this week on The Awl, which stated the app would be called Notify. The report also showed screenshots of the app on what appears to be iOS

Instead of focusing on aggregating the news itself, the app appears to pull together the next best thing: headline notifications from your preferred news sources. Read more...

More about Media, Facebook, Apps, News App, and Tech

Mark Zuckerberg shows off virtual reality ping pong


Ping pong has never looked so cool.

Virtual reality ping pong, courtesy of Facebook's Oculus Rift, could very soon be a reality. Calling it the "craziest Oculus experience I've had recently," Facebook CEO Zuckerberg showed off a new Toy Box demo that allows people to play games with each other in real time using their hands, even if they aren't in the same room.

While we've seen Toy Box demos before, the latest video really highlights its potential

"You feel like you're right there with your friend even though they may be halfway around the world," Zuckerberg wrote on Facebook. "And not only can you hit the ball back and forth, but you can turn gravity up and down to simulate completely different worlds — outer space, under water and so on." Read more...

More about Facebook, Tech, Virtual Reality, Dev And Design, and Dev Design

Google Makes It Easier For Developers To Promote Apps And Track Listing Page Performance

E02104585 - Adventure Duck Ad_ALL_Aug15_v05 Google first announced Universal App Campaigns, a product that allows developers to easily advertise their apps, at its I/O Developer Conference in May. Now, almost half a year later, this service has gone live in the Google Play Developer Console. In addition, Google is also launching a new performance report for developers that allows them to see how well their Play Store listings and… Read More

Google Drops Notification Center From Chrome, Cites Low Usage

Chrome lapel pin Google is making a change to how Chrome pushes notifications to users. Google’s Chrome browser started supporting push notifications from web apps to the desktop five years ago and a few years later, it introduced a consolidated notification center for messages from web apps and extensions. Turns out, very few people actually use the notification center, so Google is dropping it from… Read More

Why Embracing Doubt Makes You a Better Leader [Podcast]

It's natural to be afraid of doubt -- especially when you're leading a team. You want to be the calm, cool, and collected leader ... but inside you're freaking out. 

Turns out, some of the best leaders and innovators are those who share their doubts with their team. That's what Kevin Eyres, an executive coach for hyper-growth companies and former executive at LinkedIn, recommends to the leaders he works with. 

This week on The Growth Show, Eyres joins us to talk about the power of doubt, and how it can make you a more innovative leader. Some episode highlights include:

  • How company culture needs to change as you scale (2:40)
  • What most companies forget about when they grow (3:12)
  • Why conscious leadership fuels innovation (7:42)
  • Why it's so tough for leaders to embrace doubt (10:04)
  • How LinkedIn differentiated itself in the early days from Myspace and Facebook (15:13)

Click the play button below to listen to this episode in your browser, or subscribe on iTunes to download episodes directly to your phone:

This is the fourth in a series of interviews we recorded live at INBOUND 2015 -- stay tuned for more over the next few weeks. Also, check out the latest recaps of The Growth Show episodes by clicking here.

subscribe to HubSpot's Growth Show podcast

Twitter Names Google’s Omid Kordestani As Its New Executive Chairman

omid kordestani Yet more changes afoot for Twitter as the social network continues its big turnaround effort. A day after the social network announced a large round of layoffs under its new CEO Jack Dorsey, it has now appointed a new executive chairman: Omid Kordestani, poaching him from Google, where was the company’s chief business officer. Kordestani is a long time Googler who had been the… Read More

35 of the Best Free Fonts You Should Download

You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers. You've got projects to create, often on deadlines that are way too tight. You've also got a fairly strict budget that you can't blow installing a font here or there that might work with your designs. 

So to help out, we've scoured the internet for you and compiled 35 of the most beautiful and useful fonts to use in your marketing. Bonus: You won't break the bank trying to find one that works best for you. Here's what we found.

Get tips for using fonts in your content and web designs in our free do-it-yourself design guide here.

35 Beautiful Fonts to Download for Free

Free Serif Fonts

1) Playfair Display

You don’t have to stick to Times New Roman to have your marketing taken seriously. This font is the perfect balance between professional and creative.


2) Gabriela

If you’d like a casual and soft version of a serif font, give Gabriela a try.


3) Della Respira

This serif font is versatile -- it could fit perfectly in an ancient fairy tale or on your latest ebook cover.

Della Respira

4) Neuton

Like Playfair Display, Neuton is a fairly classic font. Because of its larger, yet more compact width, the font is perfect for mobile.


5) Junge

Inspired by calligraphy, this font is elegant, yet flexible. It works for both headers and body copy -- whichever works best with the rest of your design.


6) Esteban

If you want a serif font with some personality, this font is for you. It has varied widths in the font stems (the main vertical strokes in each letter) so it comes across as more playful than typical serif fonts.


7) Dubiel

This font makes me think of Vogue -- it’s elegant, stylish, and timeless. It could be a great font to spice up your next event invitations.


8) Droid Serif 

Here's a font that works really well for small screens. Thanks to the slightly condensed letterforms, you'll be able to fit more words in less space.

9) Ramaraja 

If you're looking for something a little unique but not too crazy, this font could be the perfect fit.

Free Sans Serif Fonts

10) Quicksand

This sans serif font is thin and delicate, but it would work well in both body copy and headers.


11) Lato

Serif fonts aren’t the only ones that can feel serious. Created specifically for a corporate client, this font is both solid and warm because of its sleek and rounded letters.


12) Abel

This font is modern and condensed, created originally for posters and headlines. Maybe it could work for your next infographic headline?


13) Tuffy

A fairly standard, easy-to-read, and fun sans serif font, Tuffy would work perfectly in a long block of text.


14) Poiret One 

Looking for a font that's sleek, simple, and decorative? Try this one, which is based on geometric forms and is great for short texts. Try it on large signs, labels, posters, T-shirts, titles, or headlines.

15) Colaborate

A little bit thinner than Tuffy, Colaborate is another fairly classic sans serif font -- with a twist. I love how some of the letters’ tails round out at the end, and some don’t.


16) Ruluko

This sans serif font could pass for someone’s very neat handwriting -- perfect for adding a human touch to your marketing without looking like you scribbled it yourself.


17) Josefin Sans

This font is thin and very geometric, with a surprise in the letter “z.” Check it out below:


18) Nunito 

Here's a great font for displays, whether it's the text on your homepage, your blog headers, or on a sign somewhere.

Free Handwriting Fonts

19) Amatic SC

This hand-drawn font would be perfect for a poster or header that needs an artistic feel.


20) Zeyada

If you’re going for that grocery-list-scribbling look, this font is perfect for you. Whatever it lacks in “cleanliness,” it makes up for in personality.


21) Indie Flower 

The name says it all. This font is not only easy to read, but it's also open and inviting thanks to its bubbly, rounded edges.

22) Dancing Script

Sometimes it can feel like you’re trading font personality for readability. Not with this font -- it’s both lively and readable.


23) Calligraffitti

This font is inspired by the designer’s experience with calligraphy and a “rare encounter with the mood-altering music of Santana” … can you tell? It’s both classic and funky -- perfect for your next SlideShare slide cover.


24) BlackJack

Another cursive-style font, BlackJack is friendly and elegant. Can’t you just imagine this on a Parisian café’s menu?


25) Pacifico

Though the cursive letters in this font are bold and close together, it’s fairly easy to read. I’d suggest using this font in a header or subheader as it is too bold and condensed for body copy.


26) Gloria Hallelujah 

Here's a fun one that reminds me of passing notes in class. It's no wonder, seeing as this font is based on the handwriting of a Korean high school student! Note: It looks great in all caps, too.


27) Rock Salt

This one reminds me of a comic-style font. It's great for a zippy, casual, hand-lettered look. (Or for your next OOO sign.)

28) Carrington

This font is one of the most detailed in the “handwriting” category. I love the small space between some of the lines within letters -- check out n, m, or h to see what I mean.


Free Script or Cursive Fonts

29) Autour One

This font looks like a modern take on medieval calligraphy -- check out the diagonal points at the bottom of most of the letters. This font is a great way to add an older feel to a new design.


30) Gravitas One

Want to grab someone’s attention NOW? This bold font makes you perk up and listen to whatever the copy says -- right this instant.

Gravitas One

31) Londrina

This font reminds me of those block letters you draw in grade school on a science fair poster -- though the font is way more proportional and neat than mine ever were. The hand-drawn feel of the font makes you feel like there’s a human behind the design.


32) Monoton

This font shouldn’t be used for small designs -- it’s made to be large, loud, and proud. It’s kind of trippy with all the three parallel lines in each letter, but it could look great on a Facebook cover photo or Pinterest pin.


33) Fascinate

This font reminds me of the font used for Broadway show posters. It combines thin and thick letter weighting, which is much easier to read in larger font sizes. This font could be a great way to change up your next webinar invite. 


34) Gorditas

Though it’s another take on hand-drawn block letters, this font is more compact and versatile. Bonus: It has hearts above lowercase i’s and j’s for an extra dose of adorable.


35) Miltonian Tattoo

This tattooish font has lots of intricate details to make your designs look unique. For example, there are little embellishments of curls and points on most of the capital letters -- the perfect way to make your design stand out.


Editor's Note: We hope you will find these fonts helpful -- but because they are offered by other parties on their sites, we can't make any guarantees or promises about them (like that they will be available or free to use). Also, we want to mention that the folks who offer these fonts might have rules about how you can or can't use them, so there might be limitations that are applicable to use of the font.

This post was originally published in July 2013 and has been updated for freshness, accuracy, and comprehensiveness.

free do-it-yourself-design guide and resources

                      free do-it-yourself design guide            

PubNub Expands Series C To $25M, Banks On IoT To Boost Business On Its Messaging Network

pubnub PubNub, the startup that has built a data network that carries messaging for apps, IoT hardware and other low-latency services, is today announcing that it has extended and closed its Series C round. The San Francisco-based company has raised $25 million, funding that it will use to sharpen its focus on Internet of Things applications and hardware as well as clean energy and social… Read More
14 visitors online now
2 guests, 12 bots, 0 members
Max visitors today: 29 at 03:25 am EST
This month: 85 at 11-24-2015 09:12 am EST
This year: 127 at 10-21-2015 06:30 am EDT
All time: 279 at 10-18-2013 05:24 am EDT
Get Adobe Flash player