Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

update-announcement-megaphoneThe folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014, they cracked down on like-baiting, frequently circulated content, and spammy links.

This afternoon, they announced two brand new updates that'll crack down on posts by [Read more...]

2014 #VMAs

As the @MTV #VMAs took place last night, artists and music fans celebrated the party on Twitter. And while the night’s action unfolded in real time, the #VMAs became a global viewing party for music fans all around the world to experience firsthand.

Each year, music and TV lovers flock to Twitter to share their favorite #VMA moments. And as no surprise, the night’s most highly anticipated performances lit up Twitter.

According to @NielsenSocial, there were 12.6 million Tweets in the U.S. about the #VMA airings.

From @Beyonce’s flashy number to @Usher and @NickiMinaj’s unforgettable dance moves, last night’s lineup stole the show. Here are the moments that sparked the top Tweets per minute (TPM) peaks:

  • Miley Cyrus wins Video of the Year: 138,792 TPM
  • @Beyonce performs and receives the Vanguard Award alongside Jay Z (@S_C_ ) and Blue Ivy on stage: 97,153 TPM
  • Lorde (@LordeMusic) wins Best Rock Video: 89,029 TPM

The #VMAs conversation spread throughout the world on Twitter. Click the map below to see how the conversation around the VMAs played out on Twitter.

During the show, a handful of artists kept their music fans captivated on Twitter. Here is a ranking of the most-mentioned fan favorites:

This past weekend, artists took their followers along for a VIP adventure as they Tweeted exclusive rehearsal Tweets and offered the world a first-class look at life behind the curtains during the VMAs.

Best Rock Video award winner Lorde (@Lordemusic) shared an up-close shot of her pre-VMAs beauty routine and later followed up with a stunning photo to capture her final look.

Nominees took @MTV’s hashtag-powered award competition straight to Twitter and rallied followers to cast their votes for “Best Lyric Video” and “Artist to Watch.” In 140 characters or less, music fans used Twitter to voice their votes and talk directly to their favorite artists.

Here’s a photo grid featuring some of the most-shared #VMAs photos:

Fans weren’t the only ones using Twitter to express themselves during the VMAs this weekend. As the show aired, artists in the audience, as well as stars who watched from home, took to Twitter and shared their voices in real time.

Vines for the #VMAs
@VineApp launched a dedicated Video Music Awards Vine channel to help viewers keep up with real-time exclusive happenings from the VMAs. The channel offered audiences a unique, 360-perspective of the show.

Some of the night’s most popular Vines included:

Taylor Swift (@TaylorSwift12) arriving on the red carpet

And her famous dance moves:

@Beyonce’s heartfelt family moment also lit up Vine with over 1.3 million loops.

Until next year!

The Ugly Truth About Meetings: Why They Are Such a Time Suck [Infographic]

Screen_Shot_2014-08-22_at_3.06.48_PM-1You know that refreshing feeling when you get out of a meeting, bright eyed and bushy tailed, feeling like you really got a lot of solid work done?

Yeah, okay. Most meetings aren't like that at all. [Read more...]

You Won’t Believe This: Facebook Tries to Weed Out ‘Clickbait’


Facebook is tweaking how stories appear on its News Feed in an attempt to minimize "clickbait," or headlines that attract users to click on a story that may not offer much substance.

The social network revealed the change in a blog post on Monday, citing continued pressure from users to present better content in the News Feed

To do that, Facebook is employing a metric becoming increasingly popular across the Internet: time spent on page.

"If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted," Facebook employees Khalid El-Arini and Joyce Tang wrote in the blog post Read more...

More about Facebook and News Feed

WhatsApp Now Has 600 Million Monthly Active Users


Facebook's investment in WhatsApp is looking more and more promising.

WhatsApp now has more than 600 million monthly active users, according to a tweet from CEO and cofounder Jan Koum late Sunday night. That's up from the roughly 450 million it had in February when Facebook first announced plans to acquire the messaging service for $16 billion with another $3 billion in restricted stock units for employees kicked in for good measure.

Now serving 600,000,000 monthly active users. Yes, active and registered are very different types of numbers...

— jan koum (@jankoum) August 25, 2014

More about Facebook, Whatsapp, and Business

How to Meet an Event Speaker Without Making a Fool of Yourself

celebrity-paparazzi-event-speakerAt most conferences, the speaking lineup is the main attraction. A lot of people buy their tickets specifically so they can see certain people speak. And you know what that means -- there are a ton of people lined up after every session waiting for their chance to say hello to their favorite speaker.  [Read more...]

Burger King May Be in for a Whopper of Backlash to Tim Hortons Deal


Burger King's proposed deal to buy Tim Horton's may come with a side of consumer backlash

Dozens and dozens of commenters took to Burger King's Facebook page on Monday to criticize the American fast food giant for its efforts to acquire the Canadian coffee chain. The central complaint, leveled by these commenters, is that Burger King wants to relocate its base to Canada to get out of paying higher U.S. taxes.

"If you attempt to buy Tim Horton's for the purposes of evading US Taxes, I will NEVER step foot in another Burger King again," one person wrote on the company's Facebook page. "Don't do it." Read more...

More about Facebook, Burger King, Business, and Tim Hortons

New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year

social_media_content_dataIf you're running experiments and optimizing your presence on social media, it's easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. And if you do that again and again and again, you can get stuck doing the same-old-same-old optimization techniques, ignoring exciting growth opportunities right under your nose.  [Read more...]

New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid

new-hatched-chick-chicken-eggFirst-time inbound marketers: We're so glad to have you! 

We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." This is especially true for those of you who've been doing traditional marketing your whole [Read more...]

Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements

dandelion-winds-of-changeHear that? It's the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.

[Read more...]
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