3 Real-Life Examples of Incredibly Successful A/B Tests

experiment_examplesWhether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

So, what’s the recipe for high-impact success? [Read more...]

Say ‘Yes’ to Drugs? The History of Pharmaceutical Marketing

history-drug-adsMom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.

Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs. [Read more...]

Germany Warns Google Over User Profiling Privacy Violations

Google Germany privacy Google has been warned it needs to rein in its user profiling activities in Germany because its current practice of joining the dots across multiple services is in violation of local privacy laws. Read More

The #NFL on Twitter: Week 4

Week four of the #NFL brought football to London, saw old faces in new places and proved that you can never predict the outcome on the field or on Twitter, as we once again witnessed numerous blowout victories, a few upsets and a lot of great Tweets.

Most-mentioned #NFL players, teams

While fans in the UK were treated to American football, the @RAIDERS proved to be no match for the @miamidolphins at Wembley Stadium in London:

In other games, quarterbacks Aaron Rodgers (@AaronRodgers12), Andrew Luck and Eli Manning threw four touchdowns apiece to lead their teams to convincing victories:

Manning found up and coming tight end Larry Donnell (@BEYOND_GREATNES) in the end zone three times in the @NYGiants 45-14 thrashing of the @Redskins:

With two touchdowns and 139 receiving yards, wide receiver Steve Smith Sr. (@89SteveSmith) led the @Ravens to a big win against the the @Panthers, his former team.

JJ Watt’s (@JJWatt) pick-six for a touchdown helped secure a 23-17 win for the @HoustonTexans over the @buffalobills:

The best game of the day had to be the @TBBuccaneers comeback 27-24 win over the @Steelers. Vincent Jackson (@VincentTJackson) scored a game-winning TD catch with just seconds remaining in the game:

Despite the loss, @Steelers wide receiver Antonio Brown (@AntonioBrown84) was one of Sunday’s top performers after scoring two more touchdowns:

In perhaps the best matchup of week four, the @Eagles got out to a fast 21-10 lead over the @49ers thanks to three non-offensive touchdowns.

But Colin Kaepernick (@Kaepernick7) and Frank Gore put the team on their backs and won the NFC showdown 26-21:

@SNFonNBC featured a big matchup between the @Saints and the @dallascowboys. Despite a valiant late comeback effort by Drew Brees (@DrewBrees) and the @Saints, Tony Romo, Terrance Williams (@TerranceWill2) and DeMarco Murray (@DeMarcoMurray) got Dallas out to a big lead that proved to be too much for New Orleans to overcome:

Other notable stories included the @Vikings beating the @Atlanta_Falcons behind three Matt Asiata touchdowns, and Jamaal Charles (@JCharles25) and the @KCChiefs beating the @Patriots convincingly on @ESPNMondayNight:

And on Monday the @buffalobills broke news on Twitter when they announced that Kyle Orton would replace E.J. Manuel (@EJManuel3) as the team’s starting quarterback:

Here are the top five most-mentioned #NFL players (player name and/or player Twitter handle) on Twitter during week four of play (Thursday, Sept. 25 through Monday, Sept. 29):

  1. Steve Smith Sr. (@89SteveSmith)
  2. Tom Brady
  3. Eli Manning
  4. Kirk Cousins (@KirkCousins8)
  5. Jamaal Charles (@JCharles25)

Here are the top five most-mentioned team accounts on Twitter during week four of play (Thursday, Sept. 22 through Monday, Sept. 29):

  1. Dallas Cowboys (@dallascowboys)
  2. San Francisco 49ers (@49ers)
  3. New Orleans Saints (@Saints)
  4. Oakland Raiders (@RAIDERS)
  5. Philadelphia Eagles (@Eagles)

Click on this image below to explore this data visualization that features week four’s most mentioned players and teams (and related Tweets). We will update this data viz each week of the season on Tuesdays.

Most-Tweeted games and moments

Week four was filled with high-scoring games, big plays and a some upsets. Here are the top five most-Tweeted games during and around live telecasts based on number of Tweets, as measured by Nielsen Social (@NielsenSocial):

  1. @Saints vs. @dallascowboys (NBC)
  2. @Patriots vs. @KCChiefs (ESPN)
  3. @Eagles vs. @49ers (FOX)
  4. @Giants vs. @Redskins (CBS; NFL Network)
  5. @Packers vs. @ChicagoBears (FOX)

And here are the moments that sparked the top Tweets per minute (TPM) peaks during live televised games, as measured by Nielsen Social (@NielsenSocial):

  1. @dallascowboys running back DeMarco Murray (@DeMarcoMurray) scores on a 28-yard touchdown run to give Dallas a 31-3 lead over the @Saints with 6:42 remaining in the third quarter.
  2. @TBBuccaneers wide receiver Vincent Jackson (@VincentTJackson) catches a game-winning five-yard touchdown with seven seconds remaining in the game versus the @Steelers.
  3. Darren Sproles (@DarrenSproles) returns a punt for a 82-yard touchdown to give the @Eagles a 21-10 lead over the @49ers with 8:49 remaining in the second quarter.
  4. Defensive back Husain Abdullah (@HAbdullah39) returns a Tom Brady interception 39 yards for a touchdown to put the @KCChiefs up 41-7 over the @Patriots with 10:34 remaining in the fourth quarter.
  5. @Giants defensive back Antrel Rolle (@antrelrolle26) intercepts @Redskins quarterback Kirk Cousins (@KirkCousins8) with 11:45 remaining in the fourth quarter.

See more here from @NielsenSocial on the reach of Twitter activity around this past week’s #NFL games.

Tweets of the week

Miss a touchdown in what was a high-scoring week in the #NFL? @nflredzone has you covered:

And we put together this collection of Tweets from week four. Enjoy!

Remember to follow the NFL action on Twitter and come back every Tuesday as we recap how the #NFL played out each week.

“Homeland” fans: Tweet to see an exclusive clip

The U.S. fall television season is in full swing, with highly anticipated returning shows premiering throughout September and October. One of the most exciting premieres will be the return of “Homeland” (@SHO_Homeland) on Sunday, Oct. 5 with two back-to-back episodes starting at 9 p.m. ET/PT on Showtime.

As anticipation builds to see what’s next for Carrie, Saul, Quinn and the others, Showtime (@SHO_Network) is working with Twitter to release an exclusive scene from the first episode of the new season in a Tweet.

And just like the plot of “Homeland,” there’s a twist: to “unlock” the exclusive clip, fans will have to Tweet to @SHO_Homeland and include the hashtag #HomelandIntel in their Tweet. Users who Tweet using the hashtag and handle will then get a response Tweet once the content has been unlocked.

Speak Your CEO’s Language: 3 Ways to Show Marketing’s Impact on Revenue

revenue_reportingAs marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn't just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department's worth to your CEO, you've got to also report on the one metric that they care about: revenue. [Read more...]

Join the roar of the @MLB #postseason crowd

Tonight, the best baseball teams and players begin the journey to a World Series title as the @MLB #postseason begins. While they battle to be the last team(s) standing in October, follow all of the action on and off the diamond on Twitter.

The #postseason action begins tonight with the win or go home American League #WildCard game between the @Athletics and @Royals.

Tomorrow night, the @SFGiants travel to Pittsburgh to take on the @Pirates in the win or go home National League #WildCard matchup.

Join the conversation

The best way to stay connected to the postseason is to follow @MLB for highlights, score updates, analysis and behind-the-scenes photos and videos. You’ll also want to jump into the conversation with the following hashtags: #postseason, #WildCard, #ALDS, #ALCS, #NLDS, #NLCS and #WorldSeries.

Here are the American League #postseason teams to follow, as well as links to their players on Twitter and hashtags to use if you are a fan of each team:

And here are the National League #postseason teams, players and hashtags to follow:

After each team clinched a postseason berth, @MLB has featured GIF movie posters:

Follow @MLB official broadcasters

Baseball fans will also want to follow along with the #PostSeason broadcast partners as the action unfolds on the diamond and on TV:

And @FoxSports will offer fans watching NLCS game one a unique opportunity to experience postseason baseball as never before. While there will be a traditional broadcast on FOX, FOX Sports 1 will provide fans a more analytics-driven game viewing experience. The show will encourage fans to interact on Twitter during the broadcast and will also leverage players and influencers to drive conversations on the show.

Most-followed and -mentioned teams and players:

If it were up to Twitter followers, here’s how the ten postseason teams would rank:

  1. @SFGiants
  2. @Dodgers
  3. @Cardinals
  4. @Tigers
  5. @Pirates
  6. @Orioles
  7. @Royals
  8. @Angels
  9. @Athletics
  10. @Nationals

And here are the most-followed players in the #postseason:

The season began all the way back on March 30. These were the most mentioned #postseason players on Twitter during the regular season:

Dive into the conversation, cheer on your favorite @MLB teams and Tweet to @TwitterSports who you think will be the last #postseason team standing.

Why Are Infographics So Darn Effective? [Infographic]

power-of-visual-content-titleWe all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.

Why is that? Our brains do less work to digest visual content, first of all.  [Read more...]

A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]

blue-linked-people"Lisa has recommended you!"

Awww, she has?!

When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer's block. [Read more...]

Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment

TomorrowsModernBoxes-blogThese days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public.

BitTorrent, a peer-to-peer file-sharing protocol that's been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. [Read more...]

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