An Exhaustive List of Google’s Ranking Factors [Infographic]

search-volumeMore than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. [Read more...]

9 Brands That Totally Nailed Their Fourth of July Marketing

fourth-july-sale-america-usaFourth of July is finally here -- happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July. [Read more...]

Samsung Gear Live Review: Samsung’s Smartwatch First Mover Advantage Helps Its Android Wear Effort

IMG_9828 Samsung is one of the first to market with an Android Wear smartwatch, and the company arguably has a head start since it’s been making its own smartwatches since last year. The Gear Live owes much to its predecessors, which have run both a modified version of Android and Samsung’s own Tizen, but it manages to feel like much more than an older sibling’s hand-me-downs.… Read More

LG G Watch Review: This Early Android Wear Watch Could Use A Bit More Time To Bake

IMG_9834 LG is one of the first to market with an Android Wear smartwatch. Their hardware runs on Google’s smartwatch platform, which is pretty locked down in terms of what kind of customizations Google allows OEM to make. But there’s still plenty of room to shine – and fall short – when it comes to hardware design. LG’s watch seems to have missed the mark in some key… Read More

Privacy Group Urges Investigation Into Facebook for Emotion Study

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A privacy and digital rights group has launched the first challenge in the United States against Facebook for its controversial emotion manipulation study.

The Electronic Privacy Information Center (EPIC), a public interest research center, filed a complaint with the Federal Trade Commission (FTC), accusing Facebook of failing to inform its users of the experiment, deceptive trade practices and of effectively manipulating users' minds, and urging the FTC to open an investigation

"The company purposefully messed with people’s minds," the complaint read. Read more...

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Penalty kicks, as seen through Twitter data

Throughout the World Cup, Twitter data has helped to tell the story of all the action unfolding on the pitch. We typically look at the moments when the crowd is roaring the loudest, which we measure in Tweets per minute (TPM) containing at least one World Cup-specific keyword. However, sometimes a silence can tell just as rich a story.

For example, we noticed an interesting phenomenon during the Brazil vs. Chile match on June 28, which went into a shootout to determine which team advances to the quarterfinals and which team’s World Cup journey comes to a close. The last penalty kick, which sent @CBF_futebol through to the quarterfinals, generated the highest single-minute activity we’ve seen thus far in the World Cup, with 388,985 TPM.

But what led to that rush of excitement? To get a deeper understanding, we looked at Tweets per second (TPS), which measures systemwide Twitter usage (not tied to specific keywords, as TPM is). What we found is that just as each player took his shot, Twitter activity dropped markedly.

During the #WorldCup, sometimes silence tells the story.

Here’s a look at the TPS activity during the #BRA vs. #CHI shootout, with a closeup of the first shot by #BRA’s David Luiz (@DavidLuiz_4). You can then see the same pattern repeat throughout the entire shootout, and then the sustained activity on Twitter once #BRA sealed their victory after the final shootout attempt was missed by #CHI’s Gonzalo Jara.

This pattern has repeated itself for each of the shootouts we’ve seen in the knockout round. If you’ve been to a World Cup viewing party, you’ve probably noticed the same phenomenon: the bar buzzes with excitement as a player gets ready for his shot, and bursts into an emotional reaction based on its outcome — but went silent in between, for that moment as his laces met the ball and it curled towards the net.

On Twitter, you can see the world gradually draw its attention more to the screen as the shot nears. When the referee blows the whistle, Twitter goes nearly silent as all eyes are glued on the crucial kick. The shot is taken, and Twitter — as with fans worldwide — erupts into applause, disappointment and elation.

How a Facebook Poke Between Strangers Led to a Marriage Proposal

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The "poke" is one of Facebook's most-cryptic features, but for Steve Kawalit and Nafis Joon, a simple poke seven years ago was the catalyst for their recent engagement

It's a love story for the social media generation: He pushes the poke button in 2007, giving her a digital nudge to convey his existence. She responds and they mingle online. They meet in person for the first time over coffee in Toronto, Canada, where they both live

Flash-forward to 2014 and the two are in love. They just won a contest to tour Facebook headquarters — or so she thinks. They arrive at the company's campus in Menlo Park, California, last Monday, June 23. He knows he's going to propose to her. She has no clue Read more...

More about Facebook, Social Media, Love, Proposal, and Marriage Proposal

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

linkWhen most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website.

But that's not all hyperlinks can do. [Read more...]

Will Facebook Backlash Kill Scientists’ Data Dream?

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The difference between Facebook users and lab rats? Lab rats can see who's conducting the experiment.

Facebook's 2012 experiment on 689,003 unsuspecting users has stoked controversy for breaking ethical norms that are widely recognized by academics and researchers. Facebook has apologized, though this is far from the first study that the social network has performed on its users.

But Facebook isn't the only one watching. It has become the holy grail for academics studying social sciences, hosting a massive data set of personal interactions with minimal external influence. Studies can now be done on hundreds of thousands of subjects with little to no awareness of anybody observing them. Read more...

More about Facebook, Research, Academia, Social Media, and Highlights

At Long Last, Facebook Messenger Arrives on iPads

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Facebook's dedicated chat app, Facebook Messenger, is finally available for the iPad.

The popular chatting app was previously only available on mobile for the iPhone, but the social network pushed out an update on Thursday that includes full native iPad support. In the past, users could use Facebook Messenger on the iPad, but only as an enlarged iPhone app.

Messenger allows users to contact their Facebook friends for free via the tool, forgoing text messaging. Updates to the app include bug fixes and the ability to save videos within the app directly to your phone's camera roll. Read more...

More about Mobile, Facebook, Apps, Ipad, and Ios
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