15 Great Landing Page Design Examples You Need to See

 website-example

Putting together an A+ landing page can be tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. 

So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves.

Big, big caveat here: I don't have access to any of the stats for these pages, so I can't tell you how well they convert visitors, leads, and customers. Still, these examples have some of the best combinations of those nuanced landing page elements I've ever seen. Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they'll work for you for sure is by testing them out for yourself.

Bonus: To learn how to write landing page copy that converts, download our free guide here.

15 Examples of Great Landing Page Design 

1) Wistia

First up is Wistia's landing page for their Free Plan. Right off the bat, you notice the one-field form to create your account -- the blue, minimally patterned section contrasts nicely with the bright white form field.

The length of the form field combined with the prominent placement eliminates nearly all friction to create an account ... but if you're having doubts, you can always scroll below to read answers to top FAQs. By separating these two sections with stark color contrast, Wistia makes it much easier for you focus on converting. 

wistia

2) Unbounce

It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The directional cues from the headline and browser's fold, and 2) the really detailed information below the form.

The first helps direct attention to the goal of the page -- for you to fill out the form -- in a really obvious, yet fluid design. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the form. 

unbounce_landing_page

3) IMPACT 

Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. This landing page was what sparked the initial idea for this post. I love the whole layout of the page, from the banner in the top left that tells you this ebook was updated recently, to the rotating testimonials, to the outline that surrounds the form. This landing page has both beautiful and functional design -- what we all should strive to have on our landing pages.

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4) WebDAM

While WebDAM's landing page has many neat features, my favorite (by far) is the form. The icons are all indicative of the information you need to put in -- just look at the ones next to "First Name" and "Last Name." The form has a blue background that stands out from the hero image behind it. And the "Submit" button? It features an orange background (a complementary color to blue), customized and compelling copy, and an arrow to signify that you'll progress to the downloadable guide. Top-notch work, WebDAM!

webdam

5) Basecamp

Like Unbounce, Basecamp has a really long, in-depth landing page with lots of information below the fold, but what won me over was that cartoon man pointing his finger to the form. Not only does it spruce up a somewhat minimal page, but it actually directs your attention to the form. Like IMPACT's design, this little picture is pleasing to the eye and helps landing page visitors convert on the form to the right. Can't get much better than that!

basecamp_lp

6) Bills.com

Often, people think landing pages are static pages on your website ... but with the right tools, you can make them interactive and personalized.

Take the example below from Bills.com. To see if you'd benefit from their consultation, you answer two questions before you are shown a form. I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.

bills.com-lp

7) Contently 

According to data by Chartbeat, most people tend to spend the most time reading and engaging with content around and below the fold. So putting a form right at the fold could pay off. That's what Contently did in the example below. They give visitors the ability to dive into two different pages of content while the form placement stays put. I love how they've balanced giving visitors in-depth information with the front-and-center form placement. 

contently

8) Webprofits

With just a few tricks, you can make even the longest landing page feel short.

Webprofits' landing page below shows us how. Right at the top, there's a prominent form field for an email address -- with a nice contrast against the background so it stands out. If you want to convert right then and there, you can put in your email and, magically, the rest of the form field appears. By not putting that whole form field up front, they help reduce friction. 

They also make it easy for you to figure out what Webprofits actually does. The rest of the page offers detailed information about what you'll get when you give over your information. Plus, it includes strategic CTAs throughout to take you back to the top to fill out the form.

webprofits

9) Inbound Emotion

Even though this HubSpot Partner site is in Spanish, you can still appreciate its conversion capabilities. My two favorite features of the page? The form stays in a fixed, prominent position as you scroll through the site. I also love the hands that serve as directional cues toward filling out the form and sharing the page with others.

inbound-emotion-1 

10) H.BLOOM

Sometimes, you've just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, H.BLOOM's landing page is a pleasure to look at. 

Besides its beauty, the page has some great conversions elements: an above-the-fold form, clear and concise description of what'll happen when you fill out the form, and even the bright orange "Submit" button. The only thing we'd change up? The copy on the "Submit" button -- that could be more specific to the offer at hand. 

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11) Velaro

Sometimes the smallest details make the biggest difference. They're what make this landing page awesome, for example.

That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in the hero image's sign helps further direct your attention to the form (so you, you know, fill it out). And the orange background on the form's headers helps further direct your attention there. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.

velaro

12) Conversion Lab

Typically, I wouldn't include an example of a homepage with a form on it in a post about landing pages (click here to learn why), but this website is special. The homepage is the entire website -- the navigation links just take you to the information below. When you click "Get Contacted," the entire site moves over to make room for the form. I love how you don't have to leave the page to fill out the form, yet the form won't feel intrusive to casual website visitors. 

conversion-lab

13) Litmus

Litmus sends one of my favorite email newsletters, but their landing page to promote these newsletters is just as remarkable. Their use of color is especially phenomenal.

Notice how the most important part of the landing page (where you need to give up your email address) has a dark background, making your eyes naturally gravitate toward it. The "Subscribe" button is also a complementary color to that background, making this area (and the form in general) pop even more. Litmus even animated the supporting images of the email newsletter, which is just the cherry on top of a terrific landing page. 

litmus

14) Industrial Strength Marketing

Right off the bat, this landing page pulls me in with a compelling, punchy header: "Don't make me zoom." It directly speaks to a common experience most of us have had when we're browsing on our phones or tablets -- and it's a little sassy, too. 

But that's not the only thing keeping me interested in this landing page. Notice how the color red is strategically placed: It's right at the top and bottom of the form, drawing you even closer to the conversion event. 

Plus, this design is meta to boot -- it's looks and works great on mobile, too.

industrial_strength

15) Shopify

Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words. The page relies on bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: creating your store.

The icing on the cake? This landing page looks gorgeous (and functional) on any device you're using. Responsive design for the win!

shopify

Which of these landing pages were your favorite? Let us know in the comments. 

Editor's Note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness. 

free ebook: optimizing landing pages

                                     

Throwback Thursday: 7 Old Marketing Campaigns We Miss

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If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right.

Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them.

1) CareerBuilder Monkeys Around

In 2005, CareerBuilder targeted the “poised” job seeker, someone teetering on the edge of looking for a new job, and turned to advertising agency Cramer-Krasselt for help. The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee.

The campaign was such a hit that it increased brand awareness by 350% while winning numerous awards and helping CareerBuilder surpass major competitor Monster.com, in share, unique visitors and revenue. What we miss is seeing monkeys in business suites happily prancing around and acting like people.

CareerBuilder helped us see familiar situations in a humorous and entirely different light. It took a stressful situation, a job or a boss you hate, and made a monkey out of him.

2) Roll With Me Baby

When Evian released its water ballet ad featuring babies in 1998, it was a hit. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation.

It was hailed as the “return of the babies” campaign, which drove millions of viewers to Evian’s past commercials to find out what they missed. We miss the way Evian tied two decades of marketing campaigns together, making it seem like good ideas, and good campaigns, will never die.

3) Old Spice Smells Like a Man

2010 changed the way we viewed Old Spice forever when advertising agency Wieden + Kennedy enlisted handsome Isaiah Mustafa to portray “The Man Your Man Could Smell Like.” The commercial itself, which debuted during the Super Bowl, was a huge success, but Old Spice took their television success and moved it online with amazing results.

For two days, fans and consumers were able to ask questions of the Old Spice Man through social media, and receive personalized responses to their questions. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand.

Because of their solid, creative, persona development and personal connection with consumers, Old Spice continues to gain substantial views year after year, of their commercials and their personalized responses. We miss the way this brand identified with its consumer by connecting directly with them over social media. And of course, who wouldn’t miss seeing Mustafa’s rock hard abs every evening?

4) Rock Like an Apple

Apple has long been applauded for its genius when it comes to marketing campaigns because of the impact and virality of their ads. Over the years Apple has taught us that you don’t need to be feature heavy, or even showcase your product at all in order to be successful.

In 2003 Apple turned out a campaign for their iPods that featured silhouettes of people dancing against bright solid backgrounds while holding iPods and listening through the iconic white earbuds. These ads were remarkable in that they never really showcased the product, but instead played off the cultural expression of music while keeping the images so simple they would make anyone take notice.

We miss the fun, lighthearted, simplicity of this campaign in an over-cluttered world of too much advertising. We also miss the clean, easy on the eyes billboards with bright happy colors and one silhouette human image that conveys more than 500 words ever could.

5) Volkswagen Uses the Force

This campaign hasn’t been gone very long and we miss it already. In 2011 Volkswagen introduced its new 2012 Passat by showing a small boy dressed as Darth Vader trying to use the “force” on various items. He is unsuccessful until he tries it on the Passat, which roars to life when the child’s dad secretly uses the remote start from inside the house.

We miss the sweet innocence this commercial embodies while reminding us of our children or perhaps our own childhood. It connects us to our own humanness and brings back memories of things we once wanted to believe in.

6) Riding in Ferris’ Wheels

In a brilliant bit of nostalgic marketing, Honda created a two and a half minute commercial starring Matthew Broderick in early 2012 that paralleled the iconic movie Ferris Bueller’s Day Off. Honda released teasers prior to the full ad run to generate buzz and the spots went viral.

The campaign rode on the coat tails of the beloved movie, generating instant support and intrigue from fans across the globe, causing some to even speculate on whether or not the teasers were going to introduce a sequel to the movie. Not only do we miss the movie, but we miss this campaign for making us miss the movie and taking us back 25 years to something all too familiar.

7) Beer Frogs

In 1995 Budweiser began a campaign that would continue in one way or another for nearly two decades and is still considered one of the best Super Bowl ads of all time. The commercial, originally aired during the 1995 Super Bowl, featured three frogs sitting in a swamp bringing together the sounds “bud” “weis” and “er”.

This simple, humorous spot was an instant hit and has sparked numerous parodies and references over the years. The frogs gave Budweiser an unforgettable mascot, and though we love the beautiful Clydesdale horses portrayed in today’s campaigns, sometimes we miss those slimy, somewhat obnoxious amphibians that had everyone repeating the Budweiser name.

While we may miss all seven of these marketing campaigns there is something we can learn from each of them. We can use these seven campaigns as examples to help us spark insatiable marketing campaigns.

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15 Important Ways to Use Case Studies in Your Marketing

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When you're thinking about investing in a product or service, what's the first thing you do?

Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget.

Case studies are an invaluable asset when it comes to establishing proof that what you're offering is valuable and of good quality.

According to Content Marketing Institute, U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Okay, so you know case studies work. The question is, how do they work? And how can you squeeze the most value out of them? Here are 15 ways you can market your case studies to get the most out of them.

On Your Website

1) Have a dedicated case studies page.

You should have a webpage exclusively for housing your case studies. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it's easy for visitors to find.

Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results.

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. The copy is engaging, as are the goals, approach, and results.

Think-with-Google-case-studies

2) Put case studies on your home page.

Give website visitors every chance you can to stumble upon evidence of happy customers. Your home page is the perfect place to do this.

There are a number of ways you can include case studies on your homepage. Here are a few examples:

  • Customer quotes/testimonials
  • A call-to-action (CTA) to view specific case studies
  • A slide-in CTA that links to a case study
  • A CTA leading to your case studies page

Get Inspired: Theresumator.com incorporates testimonials onto their homepage to strengthen their value proposition.

customer-testimonials-on-homepage

Bonus Tip: Get personal.

Marketing gurus across the world agree that personalised marketing is the future. You can make your case studies more powerful if you find ways to make them “match” the website visitors that are important to you.

People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Or you could choose to tailor case studies by industry or company size to the visitor. At HubSpot, we call this "smart content."

Get Inspired: To help explain smart content, have a look at the example below. Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. The landing page on the left is the default landing page shown to visitors from non-U.K. IP addresses. For the landing page on the right, we used smart content to show testimonials to visitors coming from U.K. IP addresses.

 smart-content-testimonials

3) Implement slide-in CTAs.

Pop-ups have a reputation for being annoying, but there are ways to implement that that won't irk your website visitors. These CTAs don't have to be huge, glaring pop-ups -- instead, relevant but discreet slide-in CTAs can work really well.

For example, why not test out a slide-in CTA on one of your product pages, with a link to a case study that profiles a customer who's seen great results using that product?

Get Inspired: If you need some help on creating sliders for your website, check out this tutorial on creating slide-in CTAs.

4) Write blog posts about your case studies.

Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the case study in a way that identifies with your audience’s needs. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company's case study to illustrate how the issues were addressed. It's important not to center the blog post around your company, product, or service -- instead, the customer’s challenges and how they were overcome should take centre stage.

For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our case study.

Get Inspired: Check out this great example of a blog post from Moz, titled "How to Build Links to Your Blog – A Case Study."

5) Create videos from case studies.

Internet services are improving all the time, and as a result, people are consuming more and more video content. Prospects could be more likely to watch a video than they are to read a lengthy case study. If you have the budget, creating videos of your case studies is a really powerful way to communicate your value proposition.

Get Inspired: Check out one of our many video testimonials for some ideas on how to approach your own videos.

6) Use case studies on relevant landing pages.

Once you complete a case study, you'll have a bank of quotes and results you can pull from. Including quotes on product pages is especially interesting. If website visitors are reading your product pages, they are in a "consideration" mindset, meaning they are actively researching your products, perhaps with an intent to buy. Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel.

These quotes should be measured, results-based snippets, such as, “XX resulted in a 70% increase in blog subscribers in less an 6 months” rather than, “We are proud to be customers of XX, they really look after us."

Get Inspired: I really like the way HR Software company Workday incorporates video and testimonials into its solutions pages.

testimonials-on-product-page-1

Off Your Website

7) Post about case studies on social media.

Case studies make for perfect social sharing material. Here are a few examples of how you can leverage them on social:

  • Share a link to a case study and tag the customer in the post. The trick here is to post your case studies in a way that attracts the right people to click through, rather than just a generic message like, “New Case Study ->> LINK." Make sure your status communicates clearly the challenge that was overcome or the goal that was achieved. It's also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on.
  • Update your cover image on Twitter/Facebook showing a happy customer. Our social media cover photo templates should help you with this!
  • Add your case study to your list of publications on LinkedIn.
  • Share your case studies in relevant LinkedIn Groups.
  • Target your new case studies to relevant people on Facebook using dark posts. (Learn about dark posts here.)

Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action.

using-case-studies-on-social-media

8) Use case studies in your email marketing.

Case studies are particularly suited to email marketing when you have an industry-segmentable list. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign.

Case studies can also be very effective when used in product-specific lead nurture workflows in reactivating opportunities that have gone cold. They can be useful for re-engaging leads that have gone quiet and who were looking at specific areas of your product that the case study relates to.

Get Inspired: It's important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. If you need help on how to do this, check out our post on how to map lead nurturing content to each stage in sales cycle.

9) Incorporate case studies into your newsletters.

This idea is as good for your client relations as it is for gaining the attention of your prospects. Customers and clients love feeling as though they're part of a community. It’s human nature. Prospects warm to companies that look after their customers; companies whose customers are happy and proud to be part of something. Also, whether we are willing to admit it or not, people love to show off!

Get Inspired: Newsletters become stale over time. Give your newsletters a new lease of life with our guide on how to create newsletters that don't suck.

10) Equip your sales team with case studies.

Tailored content has become increasingly important to sales reps as they look to provide value on the sales call. It's estimated that consumers go through 70-90% of the buyer's journey before contacting a vendor. This means that the consumer is more knowledgeable than ever before. Sales reps no longer need to spend an entire call talking about the features and benefits. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. Case studies can be really useful when it comes to showing prospects how successful other people within a similar industry has benefited from your product or service.

Get Inspired: Case studies are just one type of content that helps your sales team sell. They don't always work by themselves, though. Check out our list of content types that help sales close more deals.

11) Sneak a case study into your email signature.

Include a link to a recent case study in your email signature. This is particularly useful for salespeople. Here's what my email signature looks like:

using-case-study-in-signature

Get Inspired: Did you know that there are lots more ways you can use your email signature to support your marketing? Here are 10 clever suggestions for how you can do this.

12) Use case studies in training.

Having customer case studies is an invaluable asset to have when onboarding new employees. It aids developing their buy-in, belief in, and understanding of your offering.

Get Inspired: Have you completed our Inbound Certification course yet? During our classes, we use case studies to show how inbound marketing is applied in real life.

In Lead-Gen Content

13) Include case studies in your lead gen efforts.

There are a number of offers you can create based off of your case studies, in the form of ebooks, templates, and more. For example you could put together an ebook titled “A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.” You could create a more in-depth version of the case study with access to detailed statistics as an offer. (And don’t forget, you can also use quotes and statistics from case studies on the landing page promoting the ebook, which adds credibility and could increase your conversion rates.) Or, you could create a template based on your customer's approach to success.

Get Inspired: If you think you need to be an awesome designer put together beautiful ebooks, think again. Create ebooks easily using these customisable ebook templates.

You can also use case studies to frame webinars that document how to be successful with X. Using case studies in webinars is great middle-of-the-funnel content and can really help move your leads further down the funnel towards becoming sales qualified leads.

Get Inspired: Webinars are really effective as part of a lead nurturing workflow. Make sure your next webinar is spot on by following these simple webinar tips.

14) Create a bank of evergreen presentations.

It’s important to build up a bank of evergreen content that employees across your organisation can use during presentations or demos. Case studies are perfect for this.

Put together a few slides on the highlights of the case study to stir people’s interest, and then make them available to your sales and customer-facing teams. It's helpful if the marketer who created the presentation is the one who presents it to anyone who might use them in the future. This ensures they can explain the presentation clearly and answer any questions that might arise.

Get Inspired: What to create presentations people want to use? Here's a list of tools to make your presentations great.

15) Create SlideShares based on case studies.

Following on from a few short slides, you could also put together a more detailed presentation of the case study and upload it to SlideShare. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture form.

Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started? Check out this blog post.

lead-gen-on-slideshare

Are you creating case studies to help grow your business? We've put together The Ultimate Case Study Creation Kit to provide you with everything you need to create awesome case studies. It includes a visual guide including sample interview questions as well as a template so you can get started straight away. Download it here.

How do you market your case studies? Let me know in the comments below!

case study creation kit - guide + template

Lawyers use Facebook to target people busted at festivals with drugs

Drugs
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A Sydney law firm is taking a new approach to getting clients — using Facebook's targeted advertising to get the attention of first-time drug offenders and potential clients.

LY Lawyers used a stock image of a person cutting lines of cocaine with the caption: "Busted with possession or supply of drugs at Field Day? Call Sydney's best drug lawyers!" and pushed it out to Facebook feeds across the country.

Field Day is an Australian New Year's Day festival that is targeted by police due to its party drug culture — police in January arrested 214 punters for drug offences. Read more...

More about Facebook, Australia, Advertising, Us World, and Drug

Mark Zuckerberg throws shade at Google Glass

Zuckerberg
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You probably won't see Mark Zuckerberg wearing smartglasses anytime soon

During a live Q&A session in Bogota, Colombia Wednesday, the Facebook cofounder and CEO was asked by an audience member how he imagines Facebook may look in 10 years, with Google Glass mentioned in the question as one example of how technology is changing. While he didn't mention Glass specifically in his response, he suggested that Google's product and smartglasses in general still have a long way to go.

"In another 10 to 15 years, I think we can imagine there will be another platform [beyond mobile]," Zuckerberg said. "We will have something that either we can wear it, maybe it will look like just normal glasses so it won't look weird like some of the stuff that exists today." Read more...

More about Facebook, Mark Zuckerberg, Business, and Google Glass

Zombie cookie: The tracking cookie that you can’t kill

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An online advertising clearinghouse relied on by Google, Yahoo and Facebook is using controversial cookies that come back from the dead to track the web surfing of Verizon customers.

The company, called Turn, is taking advantage of a hidden un-deletable number that Verizon uses to monitor customers’ habits on their smartphones and tablets. Turn uses the Verizon number to re-spawn tracking cookies that users have deleted.

“We are trying to use the most persistent identifier that we can in order to do what we do,” Max Ochoa, Turn’s chief privacy officer, told ProPublica Read more...

More about Yahoo, Google, Verizon, Facebook, and Zombie

#NBA fans: Where are your team’s followers?

If you think you know where NBA fans of each team live, you may be surprised. Our new NBA Twitter fan map shows the followers of all 30 teams in the U.S. and Canada.

In October, we posted a map showing where @NFL team fans on Twitter are located. We built this @NBA map in the same way, by looking at the official Twitter accounts for each team, using their followers as an indicator of allegiance (as opposed to, say, instances in which people mention a team while watching an interesting matchup or talking about a team’s rival).

Explore this new interactive map, which was built by Twitter data visualisation scientist Krist Wongsuphasawat, that reveals which teams dominate each U.S. county, and how their reach can spread across North America.

The primary view shows you which team is followed most in every U.S. county or Canadian regional district:

Click image to explore map

Click image to explore interactive map

The map illustrates where one team’s fan base ends and another’s begins, and how it varies across the continent.

Here are several more ways to view and explore the map:

  • U.S. and Canada: View a snapshot of where each team’s followers come from at one glance. Because the teams are spread across both countries, we added Canadian regional districts to the map, which include large swathes of northern provinces that have low populations.
  • By team: Pick your favorite team to see where their followers come from.
  • By county: Enter the name of any county/district to see which teams are the most followed there.
  • Compare teams: Pick any two teams and compare where they have their biggest density of followers. You can compare local rivals like the @nyknicks and @BrooklynNets, or teams facing off for a big game on any given day.
  • Second place view: Many locales have divided loyalties, so you can view which teams have the second-highest number of followers in each county or district (which you can explore by clicking the ‘which team has the most followers in each area’ button).

Each view of the interactive visualization has its own unique URL for you to share. For example, look at this map for the San Antonio @Spurs, the winners of last year’s @NBA finals.

Here are a few (of the many) trends we noticed during our own exploration of this visualization:

Texas showdown

Click image to explore map

Click image to explore map

The San Antonio @Spurs may be the reigning champions, but they have to share Texas with four other teams showing strong support in the area. The @dallasmavs own the counties around Dallas (up to the Oklahoma border where it turns into @OKCThunder territory), while the @HoustonRockets are the top team in the eastern counties surrounding Houston. Other portions of the state see loyalties divided between the @Lakers and the @OKCThunder.

@KingJames’s teams past and present

Click image to explore map

Click image to explore map

When LeBron James (@KingJames) announced he was leaving the @MiamiHeat and returning to the Cleveland @Cavs back in July, it caused a storm of conversation on Twitter and certainly helped boost the national Twitter following of the Cavaliers. However, as it stands now, he has moved from a team with national support on Twitter to a team which mainly dominates Ohio, almost within state lines.

#WeTheNorth

Click image to explore map

Click image to explore map

From Montreal to Vancouver to the wilderness of Nunavut, there’s one team ruling northernmost North America: the Toronto @Raptors, the only Canadian team to play in the NBA. While that support is concentrated around Toronto, the whole country appears to be rooting for the Raptors – except, that is, for British Columbia. B.C. is split almost evenly between the Raptors and (the LA) @Lakers, which has also made inroads into Manitoba.

The battle for California

Click image to explore map

Click image to explore map

The @Lakers dominate the state of California (a state with a league-high four @NBA teams), to the extent that the city’s other team, the @LAClippers, do not top a single county in the U.S. The patterns for Twitter followers mostly follow regional lines around the team’s home – with the Golden State @Warriors having the most followers in the strip east, north and south of San Francisco and the @SacramentoKings leading in the counties around the state capital.

The story of the @Lakers in California is replicated across the whole of the United States: the team is no.1 in more counties than any other team in the @NBA.

Each view of the interactive map can be Tweeted or embedded by clicking either the ‘Tweet this view’ or ‘Embed this view’ buttons at the top of the screen.

Where Social Commerce Revenue Comes From [Infographic]

US Social Commerce - Statistics and Trends

In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?

Adoption for these three integrated social commerce features only hovers around 60% for most ecommerce companies. But, 85% of orders from social media sites come from Facebook alone. At the very least, you should encourage shoppers on Facebook to ensure you’re not losing out on revenue from social commerce. 

Check out the infographic from Invesp Conversion Optimization below to learn more about statistics and trends in social commerce in the U.S.

US Social Commerce - Statistics and Trends

Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook?

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