Many have claimed that Facebook‘s hold on the teenage demographic has been slipping. Facebook’s earnings call on Wednesday did nothing to squelch these claims.
Facebook CFO David Ebersman said that while monitoring teen usage is a challenge, daily use among some may be declining
“Youth usage among U.S. teens was stable overall from Q2 to Q3, but we did see a decrease in daily users partly among younger teens,” Ebersman said
Ebersman’s definition of “younger teens” is unclear, as Facebook does not break out its user total by age group. But the comment does speak to the challenge Facebook has faced in retaining the attention of young consumers who are using other social sites like Snapchat, Twitter and even its own Instagram Read more…