Google Panda Updates & One Simple Trick
It has always been important to make sure that you have quality backlinks with proper anchor text, but now the Google Panda updates (started in February 2011) have taken it even further. Google updates have FOREVER changed SEO. In Fact according to Matt Cutts they are not going away. The updates are aimed at lowering the rank of "low-quality sites" or "thin sites" with very little useful content, and rewarding higher-quality sites with near-the-top search results.
The Google Panda algorithm is concerned with quality. It is based on human interaction with websites and looks for similarities among sites that users prefer to use. While most ranking algorithms previously used by Google were aimed at the ranking of individual pages, the Panda slammed entire sections of a website or even entire domains if they were outside certain parameters.
This doesn't mean that the Panda was only concerned with 'junk' sites. The Panda also penalized sites that were over-optimized. Essentially the update cleared out the top and bottom of the best and worst to make for a more level playing field. Sites that were over-optimized and had a less-than-informative website were hit hard. Junk sites specifically designed for delivery of advertising were also penalized harshly.
The 'Trick' to beating the Panda updates is simply to provide high quality content, on a navigable website, and make sure a human would actually stay on your site.
1. Good HIGH-Quality Content
If you don't have good high quality website content, then you are not going to do well in the search engine rankings. Your conent must be unique and bring something new to the table. If the search engine has seen 1,000 other sites like yours with the same content... forget it.
2. Solid Navigation
If a search engine cannot find its way around your website, then chances are that humans would have trouble too. Your site must be designed with both humans and search engine robots in mind. Make it easy to navigate, find information quickly, and drop the 25 fancy widgets.
3. Keep it Easy on the Eyes
You have probably seen enough websites yourself to know what websites make you want to puke. Simply put, dont be 'that' guy.
By concentrating on delivering high quality content, good navigation, and a pleasant website experience, you 'trick' the Panda into thinking you have a good high-quality site.... or do you? Panda wonders....
Cheryl Waller | Strategic Internet Marketing Consultant
Cheryl Waller is an experienced SEO, SEM and SMM consultant. She has authored several Internet and direct marketing manuals for small businesses and real estate agents around the world. She is a contributing author to several websites and offers advice on dominating Google search results.
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