20 Stunning Examples of Brand Style Guides

When it comes to building a memorable brand, it's all about consistency.

When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

We've compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below:

20 Examples of Brand Style Guides

1) Medium

See the full style guide here.

Image via Behance

2) Wolf Circus Jewelry

See the full style guide here.

Image via Issuu

3) Ollo

See the full style guide here.

Image via Bibliothèque Design

4) Skype

See the full style guide here.

Image via Issuu

6) Barre & Soul

See the full style guide here.

Image via Issuu

7) Spotify

See the full style guide here.

Image via Issuu

8) Jamie Oliver

See the full style guide here.

Image via Issuu

9) Herban Kitchen

See the full style guide here.

Image via Issuu

10) Urban Outfitters

See the full style guide here.

Image via Issuu

11) Love to Ride

See the full style guide here.

Image via Issuu

12) Barbican

See the full style guide here.

Image via Issuu

13) I Love New York

See the full style guide here.

Image via Issuu

14) Cisco

See the full style guide here.

Image via Issuu

15) University of the Arts Helsinki

See the full style guide here.

Image via Behance


See the full style guide here.

Image via Behance

17) Espacio Cultural

See the full style guide here.

Image via Behance

18) Alienware

See the full style guide here.

Image via Issuu

19) Netflix

See the full style guide here.

Image via Issuu

20) Scrimshaw Coffee

See the full style guide here.

Image via Issuu

Editor's Note: This post was originally published in February 2016 and has been updated for freshness and comprehensiveness.


Teenage Bollywood actor faces vicious social media abuse and no one knows why


She's sixteen, talented, newly famous. And unfortunately, facing vile abuse on social media. 

Zaira Wasim, the young actor who dazzled audiences with her flawless debut in Dangal — India's highest-grossing film ever — posted an inexplicable "confession/apology" on Facebook last night. 

And then, she deleted it in no time. 

Not before screenshots had been taken though. 

Shocking open letter by #Dangal actress @zairawasim apologizing for her work. Was she harassed and threatened by the extremists in #Kashmir? pic.twitter.com/cHl2HhkzA2

— Aditya Raj Kaul (@AdityaRajKaul) January 16, 2017

More about Social Media, Online Abuse, Bollywood, India, and Entertainment

The ‘How I Met Your Mother’ Facebook page rewrote MLK’s ‘I Have a Dream’ and it is bad


Barney Stinson might be funny for his unapologetic womanizing on How I Met Your Mother.

But mixing his character with revered civil rights leader Martin Luther King Jr. seems destined to go wrong.

The Facebook page for the TV show — which ended in 2014 — published a post on MLK Day, appropriating King's revered "I Have a Dream" speech, but in the character of Stinson. 

It's tacky as hell, featuring lines like "I have a dream that one day all bros will rise up and live out the true meaning of their creed: 'We hold these truths to be self-evident - that all are boobs are created pretty good.'" Read more...

More about Mlk Day, Martin Luther King, Martin Luther King Jr., Barney Stinson, and How I Met Your Mother

Facebook fake news features will also be available in Germany


Germany has taken a tough stance in the battle against fake news and now it's about to become the first country outside of the U.S. to get Facebook's new tools help combat the problem. 

It comes after German officials threatened to fine the social media platform for every fake story that populated the newsfeed as it goes against the country's strict defamation laws.

The tools — including an option for users to flag fake news and third party fact-checking — are similar to the ones announced by Facebook in the U.S. in December. 

In a German-language statement, Facebook said German speaking users would have the option to flag potentially false stories by clicking on the top right corner of a post and label it as "fake news".  Read more...

More about Fake News, Germany, Facebook, and Social Media

Google smart home brand Nest expands to Germany, Austria, Italy, Spain

screen-shot-2017-01-16-at-14-54-02 As Amazon, Apple and others tee up smart home strategies with apps, hubs and new devices, Google is also turning up the temperature, so to speak, on its own ambitions. Today, Nest — the smart home business that Google acquired for $3.2 billion a few years ago — announced at DLD in Munich that it would be expanding sales of its thermostat, camera and smoke alarm products in four… Read More

India wants more details from WhatsApp on its data sharing policy


WhatsApp won’t be able to get away with its privacy policy changes so easily in India.

India’s Supreme Court today sent a notice to the central government, telecom regulator TRAI, as well as Facebook and WhatsApp to address a petition that raises issues with WhatsApp’s move to share some user data with its parent company Facebook.

Today's ruling by Chief Justice JS Khehar reignites the plea two students brought to the Delhi High Court last year. At the time, the Delhi High Court had directed WhatsApp to make two alternations to its then forthcoming policy changes.  Read more...

More about Court, Privacy, Whatsapp, India, and Facebook

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. Facebook has started taking greater responsibility for content shared on the platform, and over the past several months, it has rolled out many new features that are highly relevant for content creators and social media managers to learn more about.

We know it's challenging to keep up with all of the breaking technology news out there, so we've compiled a list of recent changes and new features to Facebook for marketers to plan for.

7 New Facebook Features You May Have Missed

January 2017

Facebook Journalism Project

Facebook cemented its role as a new kind of media company with the announcement of the Facebook Journalism Project, its initiative to collaborate more closely with journalists and content creators publishing on the platform.

According to Facebook Director of Product Fidji Simo, here's how the Facebook Journalism Project will work:

1) Facebook will work with news outlets to develop new ways of creating and distributing content on the platform.

Facebook wants to work with news organizations to help make new content formats, such as Facebook Live, 360 video, and Instant Articles, work better for publishers. Simo also mentions an interest in creating new products that better suit readers who are getting news from the platform -- approximately 66% of Facebook users. One feature Facebook is launching under this initiative is the ability for publishers to share multiple Instant Articles in a single post, like a mini digital newspaper. Here's what it will look like:


Source: Facebook

2) Facebook will provide partner journalists more tools for analyzing content performance.

Facebook Page administrators can now designate contributors so different journalists can post content on the platform, similar to a traditional newsroom. Additionally, the Facebook Journalism Project will provide more video analytics insights for publishers on the platform. Now, video content creators will be able to see more meaningful metrics for how live and regular videos perform on Facebook, such as total minutes viewed and total engagements.

profileinsights_marketing_final.pngSource: Facebook

3) Facebook will continue its initiative to fight fake news and promote greater news literacy.

After news broke that fake news stories outperformed real news stories on the platform during the U.S. election, Facebook announced new initiatives to make it harder to publish and easier to identify hoax news. The initiative include working with third-party fact checkers, disrupting financial incentives for hoaxers to post these stories, and making it easy for Facebook users to dispute content that they believe is fake. This system will make the content appear lower in the News Feed, produce a warning to readers that the content is under review, and the content can't be promoted or turned into an ad. Here's how disputed stories and warnings will appear in the News Feed:


Source: Facebook

The Facebook Journalism Project was just recently announced, and we'll report back on any new publishing formats or changes as they evolve. For now, content creators should experiment with new capabilities and analytics as they become available in order to better measure their social media strategy's efficacy. Video insights in particular will be highly useful as it becomes easier for marketers to create more video content.

Facebook Live Broadcasts From Computers

Facebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. It quickly experienced rapid growth, and Facebook recently announced that Pages will now be able to broadcast live video from computers in addition to mobile phones.

This update will make it easier for users to go live, which has its pros and cons. Filming from a laptop or desktop computer keeps the camera steadier than holding a mobile phone, which improves video quality for broadcasters. On the other hand, part of Facebook Live's appeal is in the ability to start recording a remarkable event at a moment's notice while you're on the go. If Facebook Live videos are staged and filmed statically from a computer, will they be as popular among viewers?

I asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. “The ability to broadcast Facebook Live from your laptop will certainly change the content landscape. They’re moving away from the real time/in the moment feel, and shifting to a more professional, polished tone. This could drive more consumer adoption in the future, as it can feel more natural to be on your laptop’s webcam versus holding a camera," she explained.

Mid-Roll Video Advertisements

Recode reported that Facebook will start giving video content creators the option to insert ads into videos at least 90 seconds in length after viewers have watched them for at least 20 seconds. Facebook sources said the platform would sell the ads and share 55% of the sales with publishers -- the same share that YouTube offers.

Facebook users watch 100 million hours of video per day, and most video content creators haven't generated money because Facebook hasn't permitted ads that run before the video content starts (as is on YouTube). When these mid-roll advertisements launch, publishers will have to create highly engaging content in order to a) get viewers to watch for at least 20 seconds, and b) continue watching the video after the ad plays.

“Mid-roll video advertisements will incentivize marketers to create video content that doesn’t just chase vanity metrics (such as views) but also focuses on retention," Emanuele notes. "This should push all of us to create stronger content that resonates with our audiences.”

For now, marketers should beef up their video marketing skills if they want to monetize their content when this feature becomes available.

August 2016

More Independent Messenger Platform

Facebook's messaging app, Messenger, has 1 billion monthly active users around the world, and Facebook has been evolving the app into a content sharing and communicating platform in its own right.

In 2015, users could start signing up for Messenger without a Facebook account. In June 2016, Messenger for Android users could start sending and receiving SMS messages. Most recently, Messenger started testing a new "Add Contact" feature that allows users to connect with people on the app without becoming friends on Facebook.

Here's what that looks like:


Source: BuzzFeed

With over 4 billion monthly active users around globe, messaging apps are growing rapidly and changing the way people communicate, even outside social networks. The new features Messenger is unrolling make it more independent from Facebook itself and make it easier for new users to start communicating on the platform.

Businesses are starting to use messaging apps for customer service and communication, and Facebook is making it easier for Messenger to become a giant in that space, without even the need for a Facebook account. Social media managers should start thinking about the evolving way their audience prefers to communicate and if Messenger, or another messaging app like WeChat or WhatsApp, would be a good fit.

June 2016

More Content From Family and Friends in the News Feed

Facebook changed its News Feed algorithm to prioritize organic content from users' Facebook Friends over content from Pages and other publishers. This move represents an effort on Facebook's part to maintain user interest and engagement by showing them more of the content they want from the people they know, but it represents a potentially big blow to content creators who rely on Facebook for referral traffic.

For an idea of how influential Facebook is for publishers, consider this: Parse.ly found that Facebook makes up 41% of all referral traffic, which is more than Google properties. With this algorithm change in mind, content creators should ramp up their other traffic strategies, such as organic search engine optimization and email marketing to make up for traffic that may take a dip from Facebook. Marketers should also invest in quality Facebook content creation and post photos, videos, and links that followers will want to share with their circles to drive social media engagement that way.

April 2016

Save to Facebook From Around the Web

Save to Facebook was introduced in 2014, and it's essentially Facebook's version of Pocket or Evernote Web Clipper: It lets users save Facebook posts for coming back to and consuming at a later time. Two years later, roughly 250 million people are using this feature, and Facebook announced a new button to make it even more popular. Developers can add a Save button to any web content so visitors can save articles for viewing the next time they're on Facebook, even if they're looking at the content on a different website.

Here's what it looks like in action:


Source: The Verge

Marketers could add these buttons to their articles to drive more article views and time spent on-page for busy scrollers looking to save content for reading on their commute or after work hours. “Save to Facebook is a dream come true for long form content marketers," says Emanuele. "You no longer need to worry about closing the deal immediately. Instead, users will be able to save meaningful content that they want to read later, meaning your content doesn’t need to be created for quick, immediate consumption.”

March 2016

Live Video in the News Feed

Facebook determined that users spent 3X more time watching Facebook Live videos that regular videos, so they announced that they would begin ranking them higher in the News Feed in response to users' preferences.

Brands who are recording live videos have the opportunity to drive even more engagement with this shift in priorities, which in turn helps their content be discovered and shared more widely. Users can also get notified when Pages they follow start recording live, so if live video isn't part of marketers' strategies already, it's a great way to earn more meaningful engagement on the platform. If marketers are looking for inspiration, here's a blog post rounding up examples of great Facebook Live videos.

What's Ahead

Facebook changes its platform and rolls out new products all the time, so we'll keep marketers informed as the social network turned news company continues to evolve. In the meantime, content creators should experiment with new features to see if audiences like engaging with them. For more ideas how brands can use Facebook to meet their goals, check out this blog post.

What's your favorite new Facebook feature? Share with us in the comments below.

free guide: how to use facebook live

How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]


Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn.

The best marketing teams explore new ideas and experiment on a regular basis. But we know how messy planning experiments and keeping track of results can get if you're not organized. Real, sustainable growth will only come if you build a strong, scalable growth experiment process.

To help you plan and manage your experiments, we've created a brand new 2017 Marketing Experiments Calendar you can download and customize yourself. This calendar will teach you how to build out processes for prioritizating, implementating, and measuring the results of your experiments. Use it to:

  • Brainstorm experiment ideas, and build a backlog.
  • Map out the steps needed for a new experiment.
  • Prioritize your ideas using the PIE method.
  • Record your results and plan next steps.

Ready to start planning your marketing experiments for the year? Download our 2017 Marketing Experiments Calendar today.

Marketing Experiment Templates

Moon Express raises $20M in Series B-1, fully funds trip to the Moon

Illustration of Moon Express lander / Image courtesy of Moon Express Moon Express, a company competing in the Google Lunar X-Prize, has raised $20 million in a Series B-1 round and announced that they’ve now fully financed their maiden mission to the moon. With the latest round of funding, Moon Express has raised over $45 million in private investment from individuals and venture funds including Founders Fund, Collaborative Fund, and Autodesk. In July… Read More

It’s now much harder to see if someone edited a Facebook post


Have you ever made a cringeworthy mistake in a Facebook post? Don't lie, the answer is yes. 

If you have a sense of shame, Facebook at least allows you to go back and correct your gaffe by editing the post, a feature that certain other social media networks still haven't added. 

But evidence of your slip-up lived on with the tiny "Edited" label on the bottom of the post, signaling to your followers that you cared just enough to correct yourself on the internet. Sad.

Apparently, however, that's no longer the case. It seems that Facebook has removed the on-post edited label, making it much more difficult to know when someone actually took the time to fix their mistake. Read more...

More about Social Media, Facebook Post, Editing, Tech, and Facebook
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