The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014, they cracked down on like-baiting, frequently circulated content, and spammy links.
As the @MTV #VMAs took place last night, artists and music fans celebrated the party on Twitter. And while the night’s action unfolded in real time, the #VMAs became a global viewing party for music fans all around the world to experience firsthand.
Each year, music and TV lovers flock to Twitter to share their favorite #VMA moments. And as no surprise, the night’s most highly anticipated performances lit up Twitter.
- Miley Cyrus wins Video of the Year: 138,792 TPM
- @Beyonce performs and receives the Vanguard Award alongside Jay Z (@S_C_ ) and Blue Ivy on stage: 97,153 TPM
- Lorde (@LordeMusic) wins Best Rock Video: 89,029 TPM
During the show, a handful of artists kept their music fans captivated on Twitter. Here is a ranking of the most-mentioned fan favorites:
This past weekend, artists took their followers along for a VIP adventure as they Tweeted exclusive rehearsal Tweets and offered the world a first-class look at life behind the curtains during the VMAs.
Best Rock Video award winner Lorde (@Lordemusic) shared an up-close shot of her pre-VMAs beauty routine and later followed up with a stunning photo to capture her final look.
Nominees took @MTV’s hashtag-powered award competition straight to Twitter and rallied followers to cast their votes for “Best Lyric Video” and “Artist to Watch.” In 140 characters or less, music fans used Twitter to voice their votes and talk directly to their favorite artists.
Fans weren’t the only ones using Twitter to express themselves during the VMAs this weekend. As the show aired, artists in the audience, as well as stars who watched from home, took to Twitter and shared their voices in real time.
Vines for the #VMAs
@VineApp launched a dedicated Video Music Awards Vine channel to help viewers keep up with real-time exclusive happenings from the VMAs. The channel offered audiences a unique, 360-perspective of the show.
Some of the night’s most popular Vines included:
Taylor Swift (@TaylorSwift12) arriving on the red carpet
And her famous dance moves:
@Beyonce’s heartfelt family moment also lit up Vine with over 1.3 million loops.
Until next year!
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