Facebook Begins Testing a Buy Button


Facebook just introduced a new feature that businesses will like.

Facebook announced on Thursday that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages.

"With this feature, people on desktop or mobile can click the 'Buy' call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook," the company said in a statement on its website.

Screen Shot 2014-07-17 at 1.06.10 PM

The social network had announced earlier this year that it planned to introduce more call to action options for marketers, including a Shop Now button. Read more...

More about Facebook and Business

6 Smart Strategies for Segmenting Your Dynamic CTAs

panther-chameleon-300px-wideAre you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.

Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA [Read more...]

Facebook Launches an App for Famous People Only


Facebook rolled out a new iOS app on Thursday for celebrities and public figures, making it easier for them to interact with fans.

The app, Facebook Mentions, lets users see what fans are saying in a dedicated mentions feed and start mobile Q&As

The top of their notifications pages will be populated with shout-outs from other celebrities and media; users will also be able to see which topics are trending so they can chime in.

Here's an epic example of how Whoopi Goldberg responded to a Facebook user's post that showed up on her radar (and probably wouldn't have otherwise) via the Mentions app. She later jumped into the conversation. Read more...

More about Mobile, Facebook, Apps, Tech, and Apps Software

Google Analytics Gets Its Own Dedicated iPhone App

Screen Shot 2014-07-17 at 9.18.21 AM Google has launched an official Google Analytics app for iPhone, providing the same data you’re used to from your web dashboard on your mobile device, including visits, sources, page views and user behavior insights. The app also offers Real Time reports, which provides monitoring of site activity as it unfolds. The Real Time analytics may be a killer feature for this mobile app, as it… Read More

Are These the Smartest Marketing Campaigns of the Past Year?

smart-advertisingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

How often do you use the word “smart” to describe advertising? [Read more...]

Microsoft Next To Comply With Europe’s Search Privacy Ruling

Bing rtbf Microsoft has followed Google’s lead and launched an online webform where European users of its Bing search engine (all few of them) can make a request for information displayed in search results triggered by a search for their name to be de-indexed — if that information is outdated or irrelevant. Read More

35 Tech Terms Translated Into Plain English

nerd-nerdy-tech-geekEver seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook?

In the movie, people kept saying "he's wired in" or "they're wired in" over and over again in reference to people coding intensely with their headphones on.

[Read more...]

The #ESPYS play out on Twitter

Tonight, the worlds of sports and entertainment came together at the Nokia Theater in Los Angeles for the 2014 ESPYS, which honor a year’s worth of individual and team athletic achievements. As the star athletes and performers gathered to celebrate, the rest of the world conversed about it on Twitter, sending 1.1 million Tweets during the live broadcast on @ESPN.

Twitter buzzed throughout the entire show, and ESPYS host @Drake’s performance ignited a flurry of Tweets:

Throughout the evening fans took time to appreciate the latest and greatest talent in the sports industry, such as the @ussoccer team, the @Seahawks, @RondaRousey and @KDTrey5, who were among many notable winners. But it wasn’t all about the party; people also reflected on those in sports who have battled through adversity. When ESPN broadcaster Stuart Scott (@StuartScott) was recognized with the Jimmy V Perseverance Award, people on Twitter reacted:

The Arthur Ashe Courage Award went to St. Louis Rams defensive end Michael Sam (@MichaelSamNFL) for his courage in coming out as gay before the NFL draft. People showed their support for him on Twitter:

This year’s show theme, #DontEverGiveUp, was coined by the legendary Jim Valvano, who took the stage during the very first ESPYS awards 21 years ago and inspired the crowd with this message. Not only was “don’t ever give up” referenced throughout the night on stage, but also on Twitter:

And here are some other noteworthy Tweets, including reaction to paralympic gold medalist Josh Sweeney winning the Pat Tillman Award:

Until next time!

A Penny for Your Page View: The Social Network That Pays You


On the surface, social networking startup Bubblews works a lot like Facebook, Twitter and Google+

Users create "bubbles" (posts), follow one another, and Like and comment on the posts they find the most interesting. But Bubblews believes it has the secret ingredient to attract new users despite industry leaders fighting tooth and nail to keep them from straying: Bubblews is paying users to post

When you share on Bubblews, you're paid for every Like, comment and unique view your post receives (but not writing the post itself). Like other social networks, users write about a broad range of topics, from the World Cup to gardening tips. Bubblews splits it revenue evenly with users who are creating the content. Read more...

More about Redesign, Facebook, Twitter, Ads, and Social Network

Google Planning A Big Push In India This Fall

Sundar Pichai Google IO Android One Google is planning a big advertising campaign for its Android One initiative in India this fall, according to several recent reports. While the figures don’t line up, the news itself makes a lot of sense. Read More
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