Building a solid list is one of the most important aspects of long-term marketing. Nearly any type of business will greatly benefit from a healthy, well-maintained list – though many business owners aren’t aware they need one. Even if your business already sees a regular influx of clients, creating your own subscriber list will help convert your marketing efforts into sales. By establishing a list of subscribers, your business will not only help draw in new prospects, but also help bring back clients with whom you’ve conducted business before. In a way, a subscriber list is a method of keeping track of your client base that simultaneously automates outreach to said clients. If a visitor arrived to your site from a search engine, it becomes even more important to enlist them as a subscriber; odds are that they’re never find your site on their own again. Overall, a list helps your business in a variety of ways at much higher cost efficiency than other advertising channels. Here’s how to use lists to capture more clients.
Find a way to ‘sell’ to your list. Many of your subscription prospects receive numerous e-mails on a daily basis, so you’ll have to provide a good reason for them to add you to their subscription list. Sometimes even a simple explanation of the goods or services that you provide is enough to draw in subscribers. Simply telling the reader to subscribe to your newsletter is boring enough to ignore. You’ll notice that making the reader feel a true desire to sign up will yield a much higher subscription rate.
Utilize A/B testing as much as possible. For those unfamiliar with the term, A/B testing is a method of determining which particular method out of a designated selection performs the best. This is achieved by compared two or more web pages, elements, etc. by showing each variants to comparable visitors simultaneously. Doing so provides as significant a sample pool as possible in order to find out which variant gives a better rate of conversion. Establishing a way to test different ideas, whether it’s your headline/subject line, call-to-action, or anything in between. Oftentimes, the first idea you create isn’t the best. But before you scrap your old web page for something newer, find the optimal choice with A/B testing.
Use an opt-in page. In many cases, a blurb on the right side of your website asking people to subscribe isn’t enough. Instead, creating a separate page that explains how to subscribe and provides a clickable link will easily multiply your subscription rate. Many of the visitors to your opt-in page are likely to be new visitors, so capturing them as subscribers is crucial. Otherwise, chances are that they won’t find your site on their own accord again.
Make your opt-in page visible. If people don’t see an option to subscribe, they won’t. Period. The more places you can advertise your opt-in page, the better; however, it’s quite easy to go overboard and make a mess. Place your opt-in advertisements prominently in your sidebar, call-to-action, or anywhere else that your readers might look that doesn’t provide at least a nearby reminder to subscribe. Keep design in mind though; don’t trash your site and lose credibility in the process.
By and large, subscriber lists are a great way to create a stable catalog of clients while automating your outreach. Like many other aspects of marketing, your method and results may vary in regard to subscriber lists, but if your business involves direct marketing, a well-built subscriber list will prove invaluable.
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