8 Dos and Don’ts for Creating Effective Infographics [Free Ebook]

Data is everywhere around us, and yet, it is generally difficult for us to comprehend and remember isolated numbers.

When put into a story, however, data becomes much more relatable. (The human brain can process images 60,000 times faster than words.) For this reason, infographics have become increasingly popular among marketers around the world. But with this surge in usage, it's important to make sure your infographic does the job it's supposed to do: drive traffic, build awareness, and generate leads for your business.

HubSpot recently teamed up with infographic creation platform, Infogram, to create the ultimate guide to infographics for marketers: How to Start Generating Leads With Infographics. Below we've compiled some of the ebooks best tips for creating effective infographics to help your brand devise a strategy that resonates with your audience.

The Dos and Don'ts of Infographic Creation

1) DO: Keep it simple and to the point.

Try to break down your message into one, strong sentence. From here, you can use data to support what you're trying to say. But remember: Less is more.

This simple chart tells a big story. Thanks to the contrasting colours, it easy for the reader to immediately understand just how scarce fresh water is. This is an approach you'll want to make note of if you want your readers to focus on a specific data point. 

2) DON'T: Try to say too much with one chart. 

Poorly formatted, unorganised data won't get you very far. To create more effective charts, stay focused on categories that help you make your point. Arrange the data from those categories in a way that is easy to grasp to avoid something that looks like this:

3) DO: Surprise the reader with an unexpected twist.

Have some unusual information on your hands? Use surprise as a means of increasing alertness and focus.

If you can make the reader question their previous beliefs, open their minds to new ideas, and then fill the gap with your information, you'll find that it's much easier to hold their attention. Check out the chart below for an example of how to present uncommon knowledge that may surprise the reader.

4) DON'T: Use boring titles that tell everything in the first sentence.

In the image below, the headline leaves nothing to the imagination. The main argument of this chart is known to most people. That said, why would they want to read more?

Instead, focus on creating an enticing headline that leads with the promise of new, valuable information.

5) DO: Use concrete visual metaphors. 

Show data to support your point. Detailed, data-driven arguments convince the reader faster and are much more likely to be remembered, recognised, and shared.

The chart below visualises the job hunting process in a very clear way: 200 people apply for a job, seven people advance to the first stage, three get the chance to interview, and one gets hired. Thanks to the use of the human icons and color coding, it's easy to understand this sequence with just a quick glance. 

6) DON'T: Use weird formatting to visualise data. 

Be careful with funky data visualization formats, as they’re not as easy to read as traditional formats.

While the following chart is certainly creative, we'd argue that a simple bar chart would convey the information in a way that makes more sense to everyone. 

7) DO: Make your message believable.

Make your message believable by using customer quotes, testimonials, expert support, and of course, good data. The following quote from a happy customer serves as a great example of how social proof lends credibility to the infographic. 

8) DON'T: Show dry numbers without context.

As we've mentioned before, good stories are emotional. In fact, it almost doesn't matter what emotion your message arouses, as long as it makes them feel something

Data can be used to start conversations and incite curiosity, when used correctly. However, the data in the following chart lacks both emotion and context. This leaves the reader wondering if the sales figures shown should be perceived in a positive or negative light. 

An effective use of charts and infographics can dramatically improve the performance of your marketing content, as well as the persuasive character of your business presentations.

For more tips on how to leverage the power of infographics for your business, download How to Start Generating Leads With Infographics today.

free guide to generating leads with infographics

For The Next 24 Hours, Google’s Letting You Skip The Line For Project Fi

projectfi6 Google’s all excited about the official launch of their flagship Nexus devices. We’ve reviewed the 5X and 6P and since they’re both unlocked, you get to choose your carrier. One option? Project Fi. It’s been closed off to the world up until now, but the team is opening the gates just for the rest of the day: The #Nexus5X ships today–so Project Fi is giving… Read More

Facebook will warn you if the government is hacking your profile


A hacker or spammer can do some serious damage to your Facebook account — but what about the watchful eye of the government over your private messages?

Facebook said it will begin warning users if it detects a user's account is being targeted or compromised by a nation-state or a state-sponsored actor

"While we have always taken steps to secure accounts that we believe to have been compromised, we decided to show this additional warning if we have a strong suspicion that an attack could be government-sponsored," Facebook's Chief Security Officer Alex Stamos wrote in a blog post on Saturday. "We do this because these types of attacks tend to be more advanced and dangerous than others, and we strongly encourage affected people to take the actions necessary to secure all of their online accounts." Read more...

More about Facebook, Government, Hack, Hacked, and Social Media

Google Goes After Microsoft & IBM By Making Google Apps For Work Free While Customers Still Under Competitor’s Contract

Google Apps for Business - Business Solutions & Collaboration Tools In an effort to acquire more Google Apps for Work customers, Google just announced a new promotion that’s a huge shot across Microsoft’s bow. The company says that it will give interested customers access to Google Apps for Work for free, while they’re still under an enterprise agreement (EA) with another provider. While Google didn’t call out Microsoft or IBM by… Read More

Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]

What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what's an average viewability rate, anyways?

These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions. 

What's the difference?

Quite simply, served impressions are counted when the ad is displayed. As for viewable impressions, take a look at the infographic from Google below to learn more about how the industry is defining this new standard, as well as the five factors that influence it. 

Google Ad Viewability

free guide to display advertising in social media

Facebook, Target and Dell make big promises on climate change to help the White House


The White House has mobilized 68 more companies to sign its "American Business Act on Climate Pledge," in an effort to get U.S. businesses to cut emissions and improve the environment

The new batch of companies, which include Facebook, Dell, GE, HP, Qualcomm and Intel, join the 13 firms that signed the pledge during the summer. The pledge is a White House-led initiative that commits companies to pushing for a strong climate change agreement at the Paris Climate Summit in late November through early December

By signing the pledge, the companies are promising to take specific actions to lower their own greenhouse gas emissions. Their promises range from investing in low-carbon forms of energy to making their supply chains — the process by which they create and deliver products — more efficient. Read more...

More about Facebook, Climate Change, Global Warming, Business, and Us

Preparing for Machine Learning — SEO for Attorneys

SEO for Attorneys

SEO for AttorneysAlgorithm updates like April’s “Mobilegeddon” have controlled the realm of search engine optimization for years now, and there seems to be no evidence of the contrary for the foreseeable future. Mobilegeddon, for instance, altered Google’s site ranking algorithm to prefer websites that are considered “mobile-friendly.” When new algorithms like Mobilegeddon are released, a wave of panic tends to flow through the world of SEO for attorneys as web developers and internet marketers scramble to update their websites to comply with the new rules. However, this all may change as the concept of “machine learning” begins to become implemented within SEO, which may further change the way we approach SEO for lawyers.

What is Machine Learning?

Machine learning refers to the ability of computers to act without being manually programmed to do so. This means that algorithm changes that occur in the future would roll out and make changes gradually rather than implementing numerous changes at once, which provide some automation to the process of search engine result retrieval and relieves some of the stress experienced by those attempting to stay on top of the latest legal SEO changes. However, SEO isn’t automated quite yet. The latest SEO algorithm update released by Google was a manual update to their previously released Panda algorithm. The search engine titan also still uses quality assurance specialists who ensure that everything works as intended. However, Google has now officially stated that they are conducting research into machine learning, which could change the landscape of the realm of SEO for attorneys and the way we approach optimization.

For instance, if the release date of the aforementioned Mobilegeddon algorithm update was not announced prior to the update’s release, marketers and developers would have still noticed the lower search rankings that resulted from unresponsive or otherwise mobile-unfriendly web designs and would make the changes needed to comply with the new update – all without the panic and stress that surrounded the update upon its release date. Not only would automatic updates lessen that stress that stems from having such a “time limit” on optimization updates but would also make it easier to implement legal SEO changes, which would likely be released in bite-sized chunks rather than enormous update with release logs that resemble walls of text.

Though machine learning may seem like yet another scramble to update your website in an attempt to retain your search engine rankings, the implementation of machine learning is unlikely to drastically alter the way web design is approached. The same technical SEO aspects, such as image alt text and keyword implementation, will still be a critical aspect of general SEO for lawyers, but high-quality content may become more important than ever.

Multiple studies like this MarketingProfs study have revealed that keyword usage is deflating as they lower in importance through the eyes of search engines. For example, only 6 percent of websites currently use keywords in their URLs, which was once considered to be a crucial legal SEO tactic. According to the study, an increasing amount of websites are also omitting keywords from content bodies, links, or descriptions. This is due to the fact that Google and other search engines intend to decrease the importance of keywords and other technical SEO elements in an attempt to encourage the creation of high-quality content, which improves user experiences.

The Importance of Content — SEO for Lawyers

Though an increasing amount of importance has been gradually placed on quality content, machine learning is likely to make content creation one of the most – if not the most ­- important aspect of modern SEO for lawyers. After all, Google and other search engines aim to provide the best search engine results possible. Everything that search engines implement is for the benefit of the user, not the business. By keeping this in mind and adapting a similar approach when developing an internet marketing strategy for lawyers, you’ll have no trouble keeping up with search engine algorithm updates.

By coordinating and aligning all of your local and online marketing efforts, we are able to guarantee that you will be ‘head-over-heels’ in love with our lawyer marketing services! No matter where you are now, our strategies will take your internet marketing for lawyers to the next level. WE BACK IT UP WITH A 100% NO WIGGLE-ROOM GUARANTEE! If we do not EXCEED your expectations in the first 180 days of service, FIRE US! And we will return everything the way that it was before we started and REFUND 100% of your setup fees! Schedule a free marketing audit and let us put it all together so you don’t have to!

The 17 Best College Instagram Accounts (And Why They’re So Darn Good)

It's no question social media is an important part of most college students' lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.

In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.

That's why many brands whose target audience includes young adults have taken to Instagram. After all, when it comes to choosing which social platforms to spend time and resources on, it's a best practice to go where your target audience goes.

Fortunately, the social media folks at colleges and universities worldwide have taken note. We were excited to see many of them posting awesome Instagram content -- shots of campus buildings, live-action photos of sports games, colorful graphics promoting school-sponsored campaigns -- on a regular basis. 

While there were many colleges and universities doing well on Instagram, here are 17 of the best ones we saw. (And if you're feeling inspired, read this blog post for a list of the 11 best photo and video editing apps for mobile.)

17 of the Best College Instagram Accounts

1) Colorado State University 

When it comes to posting a diversity of Instagram content, Colorado State University covered it all -- and everything came out beautifully. We had a hard time choosing from the multitude of adorable pictures of their mascot CAM the Ram, which included playful captions such as "Our mascot is cuter than your mascot." They also did a great job with campaign graphics, like the ones below on ending hazing and promoting their sweepstakes, the grand prize of which was a trip to Cancun.



2) Dartmouth College

Located in scenic Hanover, New Hampshire, Dartmouth's campus has a lot to work with -- and their social media team doesn't sell it short. Their Instagram account is chock full of breathtaking, high-definition pictures of their campus in every season and at every time of day. We love the drone shots they used to show their campus from a new perspective.



3) Liberty University 

Liberty University's Instagram is a great mix of beautiful campus shots and photos of students, staff, guest speakers, and other members of the Liberty community. When it comes to posting photos of people, they don't rely on generic group pictures of people hanging out around campus. Instead, they post photos of people that appeal to followers who don't know the person or people in the photo, like the one with the championship ring below that can ignite school spirit in any student or alum. Check out how they brand each photo with their logo for anyone who might regram.



4) University of Cambridge 

University of Cambridge in England has mastered the art of photo editing. Most of their Instagram photos are landscape photos of areas around their campus, but check out how they've edited them to intensify the colors and bring out the details in each photo. We also love how they frame their photos, like the building through the archway and the quad through the window below. You might see certain buildings or areas every day, but when you're taking photos, think about the unique and interesting ways you can photograph them.



5) Arizona State University

Arizona State University lets its school pride shine through its Instagram account, which features a lot of content related to their sports teams. They do a great job of creating cool graphics for game day announcements, and we love that they include all the relevant information both as text in the graphic and in the caption. That way, anyone who wants to regram doesn't have to copy the caption, too.



6) Adolfo Ibáñez University

Adolfo Ibáñez University is located just beside the beautiful Andes Mountains in Chile, giving them a lot of great scenery to work with for campus and city shots. They do a great job of capturing the closeness of the mountains to the school in photos like the regram in the one below. We love how the social media team there credits regrams not only in the caption, but also in the photo itself using the Repost & Regram App. They also use their Instagram account to highlight cool student projects, like the bicycle below that won some of their students a top entrepreneurial prize. They could've chosen to post a photo of the bike in the lab or on display, but instead, they chose to post a particularly cool photo of it outside and at night, probably borrowed from the students themselves. This version of the photo 



6) West Virginia University 

Here's another example of a college Instagram account that publishes cool, new perspectives of their campus. We love the theme of their logo in front of a blurred background, like the keychain and the branded leaf below. Alongside gorgeous, high-definition photos of all different parts of campus and student life, they have a few epic shots sprinkled in -- like the one on the bottom right of a student who climbed a mountain with a WVU flag. #casual.



7) The University of Sheffield

The University of Sheffield's photos boast a high level of sophistication we should all aspire to achieve. In addition to playing with perspective and color, they also play with angles and lines in a lot of their photos. Take a look at the photo on the top left: It features two buildings, one old and one new, but it takes a second to see the new one because of its reflective glass exterior. The photo at the top right is a cool bird's eye view of students studying for exams, and it features a lot of lines and rectangles of different shapes and sizes. We were also big fans of the colorful graphics they post, like the "Good Luck" graphic on the bottom left.



8) American University of Beirut

AUB does a lot of things well on Instagram, but what we liked in particular was what they've been doing with their 150th birthday celebration for the school. To celebrate its history, they've interspersed more typical posts with old photos taken in black-and-white, which they've marked with "AUB/LIBRARY ARCHIVES" right on the photo to indicate that it was taken from their archives. In the captions of each of these photos, they encourage students to send a modern version of the exact same photo by posting it with the hashtag #myaubstory or sending it to a specific email address they set up for the campaign. In addition to this cool campaign, they periodically post beautiful graphics to wish students well for the holidays, like the graphic below for the Muslim holiday Eid al-Adha.



9) University of Nottingham

Go to University of Nottingham's Instagram account and you'll scroll through an impressive display of beautiful campus photos. We love the creativity and variety in these shots: Note how they play with light, shadows, and color so that no two shots of the same building look too similar. We also love how they post photos that highlight their school's and city's histories. For example, the photo of the inn below is accompanied by a bit of trivia in the caption: "Did you know that Nottingham is home to the oldest pub in England?"



10) University of Rochester 

The University of Rochester lets its personality shine through its Instagram photos. The photo of the empty campus square at bottom left, which "quotes" the square, was part of a three-part photo series during the school's winter break that showed how much the school was missing all its students. The folks here also have an ongoing mascot photo campaign, where they have students snap pictures with their mascot all over the country, which they then share with the whole community.



11) Texas Tech University 

Texas Tech does a lot of really great stuff with their Instagram account, but what really makes them stand out is their videos and their seasonal content. They post a lot of short, simple videos that inspire a lot of Likes -- from their football team running onto the field before a game to the Texas Tech NASCAR racing on the track. Their seasonal content is top-notch too. Check out the playful, Texas Tech-themed conversation hearts they posted for Valentine's Day and the pumpkins carved for Halloween, both below.



12) University of New South Wales

UNSW does a great job mixing beautifully framed, artistic photos and more real-time ones, like the photo of their rugby team below that they regrammed from @unigames. They also do a great job creating informative graphics, like the simple one below accompanied by the caption, "5 days until UNSW Open Day! Tag your Open Day photos with #unswopenday and we'll print them for you at our Open Day photo booth!" This is a perfect campaign for college kids, who love to put photos up on their dorm room walls. (Want to create a graphic using icons, like UNSW did in the one below? Check out our list of 135 royalty-free icons here.)



13) Boston University

Boston University does a great job of adding humor to their plethora of high-end photos of campus and student life. We love photos like the "Hire Me" graduation photo below, which is worthy of a regram regardless of whether or not you know the graduates in the photo. We also love that they promote the best content from #AwkwardBU Twitter campaign on Instagram alongside relevant photos. 



14) University of Barcelona

The buildings at the University of Barcelona are gorgeous, both inside and out, and Instagram is the perfect platform for their social media team to showcase all that great design and architecture. Their strength lies in the variety of these photos: Even if the photo is taken of the same, say, hallway -- as in two of the photos below -- they were taken at a completely different angle and at different times of day with different light. These folks also create fun, lighthearted graphics to promote some of their events, like they did with the "Vespres UB" event below. Notice, too, how some of their photos are branded with the "Universitat de Barcelona" logo -- a nice touch for anything that might be regrammed.



15) Georgetown University 

While Georgetown's Instagram account includes plenty of high-definition photos, we love that a lot of their photos have the look and feel of well-framed photos taken from an iPhone. This could be because they, like many other colleges on this list, post a lot of photos submitted to them by members of their community. We also love that they post in real time and in a chronological manner, making their feed read kind of like a photo journal of a specific time. The #HomeSweetHilltop collage below, posted over Homecoming Weekend, is a great example of a timely photo. Another example is a photo of the Pope in Georgetown during his visit.



16) Penn State University

Alongside beautiful, high-end photos of campus and student life (are you seeing a theme here?), one of our favorite themes in Penn State's Instagram photos are their "love stories." These are photos of couples that met at Penn State, whether it's one alum proposing to another (as in the photo at bottom right) or kissing at graduation after starting to date during freshman orientation. These photos are accompanied by each couple's brief backstory, and always inspire a lot of well-deserved Likes and "aww"'s. 



17) Australia National University 

Australia National University nails the whole "breathtaking landscape photo" thing. Every single time. Their Instagram feed is an inspiring collection of photos of campus, student performances, and even detailed, up-close photos of animals found in the area. The common theme? Beautiful uses of light and shadow and reflections, as you can see in the photos below.



Which college Instagram account is your favorite? Share with us in the comments.

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Nexus 5X Review: Google’s Second Best Flagship Device

Screen Shot 2015-10-18 at 7.33.31 PM LG and Google have worked together again to bring you their latest Nexus incarnation. The Nexus 5X, one of two new flagship phones from Google, is being described fondly by the company as “the all-around champ.” I’m not sure what that means. Also, they’re saying things like the 5X is “capturing the soul of the Nexus family.” I’m not sure what that… Read More

Nexus 6P Review: This Is The Android Device That You’ve Been Waiting For

6p 7 New phones are exciting. They look new, feel new, have new things and everyone loves new. I’m personally starting to feel phone fatigue, though. I love new technology, but I feel like the incremental updates that come along for Android phones and Apple phones are starting to get overwhelming. It used to be the case that only device aficionados would pick up the “S” version… Read More
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