How Office Temperature Affects Productivity [Infographic]

office-temperature-wars

It happens at every office: One person's shivering in an overcoat while a nearby coworker is totally comfortable.

But these office temperature wars aren't just an inconvenience -- almost a third of employees lose productivity because they aren't comfortable with the temperatures in their offices. The fact is, temperature affects people very differently thanks to a number of factors, including gender, clothing, and metabolic rate. And only 24% of survey-takers agreed that their office temperature was suitable for working through the entire year.

In the infographic below, the folks at heating and ventilation company Andrews Sykes visualize some of the data they uncovered in their survey on office temperature. Check it out.

office-temperature-infographic

free marketing resume templates

15 Examples of Brilliant Website Homepage Design

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You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.

For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.

That's right -- unfortunately, a lot of people still judge a book by its cover.

What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains. But before we dive into the 15-real-life examples, let's dissect some of the best practices of homepage design.

Want even more website homepage design inspiration? Click here to download 53 more website design examples.

What Makes a Good Website Homepage Design

All of the homepage designs shown here utilize a combination of the following elements. Not every page is perfect, but the best homepage designs get many of these right:

1) Clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here."

If you're a well-known brand or company (i.e. Coca Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place." Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long.

2) Resonates with the target audience. 

A homepage needs to be narrowly focused -- speaking to the right people in their language. The best homepages avoid "corporate gobbledygook," and eliminate the fluff.

3) Communicates a compelling value-proposition.

When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors'.

4) Optimizes for multi-device usability.

All the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Many of them are also mobile-optimized, which is an incredibly important must-have in today's mobile world.

5) Includes calls-to-action (CTAs).

Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More." Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don't get overwhelmed or lost. More importantly, CTAs turn your homepage into a sales- or lead-generation engine, and not just brochure-wear.

6) Always changes.

The best homepages aren't always static. Some of them, like Whitehouse.gov, are constantly changing to reflect the needs, problems, and questions of their visitors. Some homepages also change from A/B testing or dynamic content.

7) Employs great overall design.

A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.

Now, get ready to learn about excellent homepage design through the following 15 real-life examples.

15 of the Best Examples of Website Homepage Design

1) FreshBooks

FreshBooks Homepage Design

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

  • It's easy to consume. There is much debate on whether short or long homepages work better. If you choose to do the latter, you need to make it easy to scroll and read -- and that's exactly what this site does. It almost acts like a story.
  • There's great use of contrast and positioning with the primary calls-to-action -- it's clear what the company wants you to convert on when you arrive.
  • The copy used in the calls-to-action "Try it Free for 30 Days" is very compelling.
  • The sub-headline is also great: "Join 5 million people using FreshBooks to painlessly send invoices, track time and capture expenses." It zeros in on a common pain point for freelancers and small businesses (FreshBooks' target audience) -- typically accounting software is often "painfully complex."

2) Mint

Mint Website Design

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Why It's Brilliant

  • It's a super simple design with a strong, no-jargon headline and sub-headline.
  • The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information.
  • It also contains simple, direct, and compelling call-to-action copy: "Sign up free." The CTA design is also brilliant -- the secured lock icon hits home the safety message once again. 

3) Jill Konrath

Jill Konrath Homepage Design

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Why It's Brilliant

  • It's simple and straight to the point -- from the headline and sub-headline, it's clear exactly what Jill Konrath does (and how she can help your business). 
  • It also gives easy access to Jill's thought leadership materials, which is important to establishing her credibility as a keynote speaker.
  • It's easy to subscribe to the newsletter and get in touch -- two of her primary calls-to-action.

4) Dropbox (Consumer)

Dropbox Homepage Design 2015

VIEW ENTIRE HOMPAGE

Why It's Brilliant

  • Dropbox's homepage and website is the ultimate example of simplicity. It limits its use of copy and visuals, and embraces whitespace.
  • Their headline, "Your stuff, anywhere" is simple, yet powerful. No need to decode jargon to figure out what Dropbox really does.
  • It has a focus on one primary call-to-action: "Sign up" ... But if you want to learn more first, that's easy, too. Click "Learn more," and see how Dropbox describes its primary benefits with four, easy-to-scan statements directly below the primary CTA.

5) Dropbox (Business)

Dropbox for Business Website Design

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Why It's Briliant

  • The homepage for Dropbox's business offering is a great example of providing a different website experience for a different audience. Unlike their main homepage, which was originally built for the consumer side (above), their business users require more information and additional proof points that Dropbox for Business a safe and scalable solution for companies (a perception issue that Dropbox addresses on their homepage directly).
  • Dropbox continues to carry over it's simple design and branding. It includes only what is important: elements such as customer logos and testimonials, and a video with supporting copy.

6) Whitehouse.gov

Homepage Design for Whitehouse.gov in 2015

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Why It's Brilliant

  • Building a website that supports an entire nation is no easy task. Whitehouse.gov is a constantly changing to reflect top concerns and priorities -- the homepage alone has gone through hundreds of revisions. Testing and optimization is a key component to a brilliant homepage design.
  • What's particularly great about Whitehouse.gov is that it is completely unlike most government-related websites. It has a clean design and fosters a community.
  • It's fairly easy to find what you're looking for when you land here. And if you can't find it immediately, there's even a "What are you looking for?" search box. 

7) Scrapd

Scrapd Homepage

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Why It's Brilliant

  • While it's difficult to tell from the static screenshot above, this site captures your attention with its subtle use of animation while scrolling down the page. It's a very clever way to organize information without interfering with user experience.
  • It also has a very clean and simple design. The design highlights the features of the app, and then immediately shows the primary call-to-action -- not much else. 

8) 4 Rivers Smokehouse

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Why It's Brilliant

  • Drool. That's what I think when I arrive at the website for 4 Rivers Smokehouse. Combined with great photography, the headline "Brisket. 18 years to master. Yours to savor." sounds like an experience worth trying.
  • The parallax scrolling guides you on a tour through their services, menu, and people having a great time -- a great use of this popular design trend. 
  • The only negative? I don't live close enough to this place. Boo.

9) Evernote.com

Evernote resized 669

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Why It's Brilliant

  • Over the years, Evernote has turned from a simple note-saving app into a suite of business products. This isn't always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits.
  • This homepage is uses a combination of rich, muted background colors and bright green or white highlights to make conversion paths stand out.
  • Following a simple headline, the eye path then leads you to their call-to-action, "Sign up now."

10) Telerik

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VIEW ENTIRE HOMEPAGE

Why It's Brilliant

  • "Stuffy enterprise" isn't the feeling you get when you arrive at Telerik's website. For a company that offers many technology products, their bold colors, fun designs, and photography give off a Google-like vibe. Just one important aspect to making visitors feel welcome and letting them know they're dealing with real people,.
  • I love the simple, high-level overview to their six product offers. It's very clear way of communicating what the company does and how people can learn more.
  • The copy is lightweight and easy to read. They speak the language of their customers.

11) Gogoro

Gogoro Website Designs

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Why It's Brilliant

  • Probably one of my favorite consumer-tech websites. It's brilliantly elegant and simple.
  • This website is highly interactive, and a static screenshot does not do justice. I'd highly recommend browsing it for yourself.

12) eWedding

eWedding Web Site Design

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Why It's Brilliant

  • For those love birds planning their big day, eWedding is a great destination to building a custom wedding website.
  • The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites.
  • They've included excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, "Create your free website in under 5 minutes." Genius!

13) Basecamp

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VIEW ENTIRE HOMEPAGE

Why It's Brilliant

  • For a long time, Basecamp has had brilliant homepages, and here you can see why. They often feature awesome headlines and clever cartoons.
  • The call-to-action is bold and above the fold.
  • In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product.

14) charity: water

Eventbrite resized 669

VIEW ENTIRE HOMEPAGE

Why It's Brilliant

  • This isn't your typical non-profit website. Lots of visuals, creative copy, and use of interactive web design make this stand out.
  • The animated headline is a great way to capture multiple messages on one line.
  • Great use of video and photography, particularly in capturing emotion that causes action.

15) TechValidate

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VIEW ENTIRE HOMEPAGE

Why It's Brilliant

  • This homepage is beautifully designed. I particularly love their use of white space, contrasting colors, and customer-centric design.
  • The headline is clear and compelling, as are the calls-to-action.
  • There's also a great information hierarchy, making it easy to scan and understand the page quickly.

What do you think of these homepages? What are your favorites? Are there other great website designs I missed? If so, list them in the comments!

Editor's Note: This post was originally published in January 2013 and has been updated for accuracy and comprehensiveness. 

53 examples of kick-ass website design

 

How to Create a Logo: Designers Give a Look Inside Their Process

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Even though they're often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.

To tackle such a complex challenge, many brands choose to hire outside help. But for those of us who are brand new to the logo design process, working with freelancers to design a logo can be a challenge in itself.

We thought it'd be interesting to talk to a few of these designers who know what it's like to create logos from scratch. From the concept stage to the final product, what goes into designing a logo? How are designers able to capture an organization's mission and personality into a single, simple image, especially when they aren't a part of the organization themselves? Read on to find out.

What's in a Logo?

When a designer first takes on a new logo project, he spends a lot of time trying to understand both the organization and its audience. We'll get to the process of learning what a logo needs to "say" later, but first, let's talk about what makes a great logo in the first place.

Most logo designers follow some iteration of these principles of great logo design:

  • Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
  • Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
  • Timelessness: Will it still be a great logo in 10, 20, or even 50 years? 
  • Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?
  • Appropriateness: Does it resonate with the desired audience?

Graphic Designer Tyler Littwin, who creates logos for HubSpot and other organizations, says these five principles are great for keeping designers from going too crazy when designing a new logo.

"Designers have a tendency to get excited about the prospect of designing stuff that looks cool and uses cool, new styles," Tyler told me. "But when you're designing a logo, you're ultimately solving for a problem. You're trying to convey something simply that gets across the core tenets of an organization and what that organization does. Keeping these five things in mind prevents you from getting carried away with the flash of what you're doing. It keeps you honest."

Before we get to the design process, let's dissect two examples of great logos.

Example 1: Evernote

Evernote's logo is a great example of a logo that follows all five of these principles. It's an elephant, which is a reference to the well-known saying, "An elephant never forgets." The elephant's folded ear cleverly resembles the popular document icon.

evernote-logo-1

Image Credit: Graham Smith

Not only is the logo simple, memorable, and appropriate for its audience, its physical and digital attributes work perfectly across different media variations and usages. "There is not one application I have seen where the logo fails to fit perfectly, all the way from the 16px favicon, the browser extension icons in both colour and mono, the iOS icons, Macintosh dock icon, and so on," writes Graham Smith, a freelance designer of logos and brand identities. Plus, elephants will never go out of style.

But it took six weeks of concepting to come up with the simple elephant logo. Here are other initial ideas that were produced before the elephant was chosen.

evernote-logo-process

Image Credit: Graham Smith

Once the elephant was chosen, it went through another series of iterations before the final design was chosen. The whole process took six weeks, and it's become one of the most compelling logos today.

Example 2: Icon Snowskates

On a smaller scale, we have Icon Snowskates, a small snow skateboard company operated by a son and his father in Massachusetts. (Full disclosure: The son in this father-son duo happens to be Matt Plays, who also works on video and design projects at HubSpot.) Seven years ago, he set out to create a logo for his young company that had to look good on a website, but that could also work when stretched across a 33-inch, snowboard-like base.

"I was inspired by brands like Element Skateboards and Plan B Skateboards whose logos are geometric and fare well on boards and on the web," Matt told me. "I chose to use a tightly tracked Century Gothic for the type, and paired it with a slightly abstract, inverse water droplet logo mark." Here's the iteration that appears on the website:

icon-snowskate-logo

Why the water droplet? "While rain and other precipitation usually means bad news for snowboarding, that's not the case for snow-skateboarding," says Matt. In other words, the water droplet is exactly what differentiates his snow-skateboarding company from snowboarding companies that have a similar vibe and audience.

Plus, the tightly tracked type and geometric logo work well at different sizes and in various applications -- especially the bottom of a snowskate. "It holds up when screen-printed, die-cut, or simply saved for web, all of which are crucial for our brand," says Matt. Here it is on the bottom of a snowskate:

icon-snowskate

The folks at both Evernote and Icon were able to come up with logos that keep the cornerstones of logo design top-of-mind. Now, let's delve a little more into the design process itself.

Designing a Logo: The Process

While the design process can vary from designer to designer, Tyler Littwin shared his process with me. Here's how he does it.

Step 1: Research the field/industry.

Before a designer like Tyler even thinks about putting pen to paper, he has to do his research. "Researching the field or industry helps designers get a sense of the environment the logo's going to live in," said Tyler. This is especially true for designers who haven't done prior work in that field or industry. "You need to know the trends and what's appropriate."

The appropriate look and feel of a real estate logo, for example, is going to be different than those of a restaurant or band logo. "You've got to see what's out there," he says. "Which conventions are worth keeping? From there, you can start thinking about how to differentiate the new logo will from the tons of pre-existing ones."

How different the new logo will be from the others depends on the context. In some cases, the logo shouldn't be radically different because you don't want to put people off. For example, in the health services industry, customers are looking for a certain level of comfort and familiarity; but in the concert industry, you might want to go with something more innovative and crazy. It varies wildly from field to field.

Step 2: Get to know the client.

Once the designer has a solid, objective understanding of the field or industry, it's time to get the best possible understand of what the client does and who their target audience is.

There are two parts of this step, says Tyler. First, there's the information you're trying to glean from them: what they do, what they think about themselves, and who they sell to. Then, there's the translation process. "If your client is a construction company but they talk a lot about how they're really family-based, the challenge is translating that ephemeral idea into something concrete. How do you capture the essence of that company?"

When this part of the process is done right, it involves a lot of back and forth, asking questions, and pushing the client to articulate and deeply explain their value proposition. For newer companies, these discussions can actually be really eye opening. "A lot of companies aren't aware of how they're different -- especially smaller companies. These logo design discussions can even help them think more about what differentiates themselves from their competitors."

Step 3: Sketch, present, and iterate on initial ideas.

"I usually try to present the client with between two and three possibilities," says Tyler. "Any more than that and you might find yourself doing revisions on all of your ideas, which sets you up with a lot more work and them up with a much higher bill."

For example, when Tyler designed the logo for Inbound Marketing Week 2015, here are the initial ideas and explorations he presented:

inbound-marketing-week-logos

Step 4: Revise.

Sometimes, this step is only one little tweak. Other times, it's a series of longer revisions. Tyler says he usually specifies in the original contract how many revisions he's willing to do, which forces the client to be more thoughtful about each revision request. "Sometimes, clients ask you to start over from scratch," he says. "You can avoid this by doing your due diligence when creating the original contract."

Here is the final revision for Inbound Marketing Week's logo, along with secondary versions used on the website, lanyards, signs, and other various paraphernalia.

inbound-marketing-week-final-logo

Step 5: Organize the final deliverable.

Once the logo's finished, Tyler will sort out with his client which file formats and other iterations they need that the logo might live on. For example, Icon needed their logo to fit on the bottom of a snowskate. A restaurant might need menus, signage, and t-shirts designed.

Designing a logo from scratch is a difficult creative process that takes a lot of research, knowledge of a business and its audience, and a deep consideration for the principles of logo design. But if you partner with the right designers and have a solid process in place, you should end up with something your company loves (and people can understand).

website redesign workbook guide

Big night for #SOTU on Twitter

Tonight, Twitter hosted the real-time State of the Union (#SOTU) experience for citizens as well as politicians, journalists and pundits.

From the start of President Obama’s address through the conclusion of the official Republican response by Senator Joni Ernst (@SenJoniErnst), over 2.6 million Tweets were sent around the world related to the #SOTU.

These were the moments that spurred the most conversation during the #SOTU, measured in Tweets per minute (TPM):

  1. “I have no more campaigns to run. I know because I’ve won both of them.” - President Obama
  2. President Obama’s Speech Concludes
  3. President Obama Outlines College Proposals

And these were the most-Tweeted about topics during the live telecast:

  1. Community College
  2. Equal Pay
  3. Climate Change
  4. Tax Reform
  5. Healthcare

During the course of the SOTU address, the White House shared content on Twitter. Here are some highlights:



Here’s the full video of the speech, which the White House tweeted:

Of course, members of Congress turned to Twitter as well.



This collection showcases more Tweets from members of Congress during the State of the Union:

Before the #SOTU, @WHlive shared behind-the-scenes photos of guests of First Lady Michelle Obama (@FLOTUS):

Senator Joni Ernst (@SenJoniErnst), who delivered the official Republican response, and Speaker John Boehner (@SpeakerBoehner) shared behind-the-scenes photos and reactions using Vine.


Twitter conversation related to the #SOTU was all over the map, too. Click the image below to see how the State of the Union played out on Twitter with our interactive map:

Twitter TV Activity and Reach data for the U.S. market will be available here tomorrow from Nielsen (@NielsenSocial).

Come back tomorrow when we take a deeper visual look at how the #SOTU conversation played out on Twitter.

SpaceX Raises $1 Billion In New Funding From Google And Fidelity

spacex-dragon SpaceX, the space exploration startup helmed by ex-PayPal founder Elon Musk, has confirmed that it has raised $1 billion in new funding, in a round including Google and Fidelity, who join existing investors Founders Fund, Draper Fisher Jervetson, Valor Equity Partners and Capricorn. Google and Fidelity get a ownership stake just shy of 10 percent in exchange for their investment. A report… Read More

Facebook is cracking down on hoaxes in your News Feed

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Feed-twFeed-fb

Facebook is tweaking the News Feed yet again.

In its latest update, the social network is again going after News Feed spam, but this time is focusing on reducing the hoaxes that appear in users' feeds. Facebook defines hoaxes as scams or "deliberately false or misleading stories."

Such posts, like the rumor that iOS 8 added the ability to recharge iPhones by putting them in a microwave (thanks, 4Chan), are deleted but reported twice as often as other types of posts, Facebook says.

Now, when users see a false news story — either as a link, photo, or video post — they can report it as false Read more...

More about Facebook, Social Media, Tech, News Feed, and Apps Software

#NFL Conference Championships recap

The #NFL conference championship games featured an amazing overtime comeback in the NFC and a dominating one-sided performance in the AFC, and of course all the action on and off the field was discussed on Twitter.

The Seattle @Seahawks look to defend their championship when they face off against the New England @Patriots in the @SuperBowl on Sunday, Feb. 1.

NFC Championship: #GBvsSEA

The first game of the day was an instant classic that saw the Seahawks make a successful onside kick en route to a walk off 28-22 win over the Green Bay Packers in overtime.



The game got off to a sloppy start when Green Bay QB Aaron Rodgers (@AaronRodgers12) and Seattle QB Russell Wilson (@DangeRussWilson) traded early interceptions. After a pair of Mason Crosby (@crosbykicks2) field goals put the Pack up 6-0, Green Bay extended the lead to 13-0 when Rodgers found Randall Cobb (@rcobb18) for a 13-yard TD pass as the first quarter ended.

Ha Ha Clinton Dix (@haha_cd6) paced the Packers defense with two interceptions in the first half:

Down 16-0, Seattle struck first in the second half to cut the Green Bay lead to 16-7 when they converted a fake field goal into a touchdown. Check out the replay below that shows @Seahawks punter Jon Ryan (@JonRyan9) connecting with rookie offensive lineman Gary Gilliam (@Garry_Gilliam) for the 19-yard TD.



Crosby’s fourth field goal extended Green Bay’s lead to 19-7 with less than 11 minutes left. After back and forth punts, Wilson threw his career-high fourth interception of the game. But Seattle closed in within six when Wilson ran in for a one-yard score.


Seattle then secured the ball on an onside kick attempt with under two minutes left in the game. Thanks to Marshawn Lynch’s (@MoneyLynch) 24 yard TD run and Luke Wilson’s (@LWillson_82) two-point conversion, the @Seahawks took a 22-19 lead with 1:25 left in the game.



Rodgers and the Packers marched down the field to set up Crosby, who nailed a 48-yarder to tie the game at 22 and send the game into overtime.

Seattle won the toss and never gave the ball back as this 35-yard TD pass from Wilson to Jermaine Kearse (@ChopChop_15) was the game-winner, sending the @Seahawks back to the Super Bowl.



NFL players chimed in on the great game:



As did some former greats and @KingJames:



Seattle players were thankful after the big win:



Head coach Pete Carroll was too:

The Packers and players also thanked fans for a great season.



AFC Championship: #INDvsNE

While the NFC was won in heroic fashion, the AFC saw the New England @Patriots dominate the Indianapolis @Colts 45-7 to earn a trip back to the @SuperBowl.


The Pats struck first on a LeGarrette Blount (@LG_Blount) one-yard TD run and extended their lead to 14-0 late in the first quarter when Tom Brady found James Develin for his first career TD reception.

After a Brady interception, QB Andrew Luck led the Colts on a TD drive that ended with a Zurlon Tipton TD run.

In the second half, New England scored on the first drive to go up 24-7 when Brady connected with offensive lineman Nate Solder for a 16-yard TD. And they went up 31-7 on a Brady to Rob Gronkowski (@RobGronkowski) score.



Blount, who finished with a game high 148 rushing yards, scored two more TDs in the Patriots 45-7 rout.

Patriots players turned to Twitter to celebrate the win:



Players from the @Colts also turned to Twitter after the game:



Most-mentioned #NFL players and teams

Here are the top five most-mentioned #NFL players (player name and/or player Twitter handle) on Twitter during the conference championships (Sunday, Jan. 18):

  1. Russell WIlson (@DangeRussWilson)
  2. Tom Brady
  3. Marshawn Lynch (@MoneyLynch)
  4. Richard Sherman (@RSherman_25)
  5. Aaron Rodgers (@AaronRodgers12)

Here are the most-mentioned team accounts on Twitter during the conference championships (Sunday, Jan. 18):

  1. Seattle Seahawks (@Seahawks)
  2. New England Patriots (@Patriots)
  3. Green Bay Packers (@Packers)
  4. Indianapolis Colts (@Colts)

Click on the image below to explore this data visualization that features the most-mentioned players and teams (and related Tweets) from the conference championships (Sunday, Jan. 18).

Most-Tweeted games and moments

Here are the most-Tweeted games during and around live telecasts from the divisional playoff weekend based on number of Tweets, as measured by Nielsen Social (@NielsenSocial).

  1. @packers vs. @Seahawks (FOX): 3.3 Million Tweets
  2. @Colts vs. @Patriots (CBS): 1.8 Million Tweets

And here are the moments that sparked the top Tweets per minute (TPM) peaks during live televised games, as measured by Nielsen Social (@NielsenSocial).

  1. End of game: Seattle QB Russell Wilson (@DangeRussWIlson) throws a 35-yard game-winning TD pass to Jermaine Kearse (@ChopChop_15) in overtime to send the @Seahawks back to the Super Bowl.
  2. Seattle running back Marshawn Lynch (@MoneyLynch) scores on a 24-yard TD run, which is followed by a two-point conversion catch by Luke Willson (@LWillson_82) to give the Seahawks a 22-19 lead with 1:25 left in the game.
  3. Seattle DB Richard Sherman (@RSherman_25) intercepts a pass by Green Bay QB Aaron Rodgers (@AaronRodgers12) in the end zone with 11:23 left in the first quarter.
  4. @packers kicker Mason Crosby (@crosbykicks2) makes a 48-yard field goal that ties the game at 22 with 14 seconds left in the fourth quarter.
  5. Seattle QB Russell Wilson (@DangeRussWIlson) throws his third interception of the game to Green Bay DB Sam Shields (@ShieldSam37) with two minutes left in the first half.

See more here from @NielsenSocial on the reach of Twitter activity around this past week’s #NFL games.

Come back next Thursday when we preview the best ways to follow the #NFL @SuperBowl between the @Seahawks and @Patriots.

Experience the 2015 State of the Union on Twitter

Didn’t get an invitation to attend tonight’s State of the Union (#SOTU) address? In fact, very few did. But you can experience the President’s speech, the Republican response and what goes on behind-the-scenes with Twitter.

Even better, you don’t have to wait until 9pm ET to experience the Twitter buzz around this year’s address. It’s already begun. Before, during and immediately after the speech, you’ll find instant reactions from elected officials. With 100% of the Senate, 98% of the House, all 50 governors and a majority of the U.S. Cabinet on Twitter, expect lively debates all across the country.

Many members of Congress are already responding to the President’s policy proposals, offering stories about their guests this evening, and inviting constituents to participate in a conversation afterwards:

Using the Twitter audio card, Vice President Joe Biden (@VP) shared a preview of this year’s SOTU and why you should tune in.

@VP

Later today, before President Obama takes the podium, be sure to follow @WHlive for a behind-the-scenes glimpse at the special guests of First Lady Michelle Obama (@FLOTUS).

As the #SOTU speech unfolds, the White House (@WhiteHouse) will be Tweeting memorable moments, including photos, videos and infographics. They have also created a dedicated site with enhancements so that you can follow the speech and engage on Twitter.

Immediately following the President’s speech, Senator Joni Ernst (@SenJoniErnst) will deliver the official Republican response. She’s already sharing her preparation:

Whether you’re watching key moments in the speech, searching for instant feedback or helping to shape the debate and reaction, Twitter will be your host throughout the evening.

Facebook has a big impact on the global economy, says Facebook-funded study

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You know what's really cool? $227 billion.

That's the amount of global economic impact that Facebook had in the 12 months ending October 2014 by supporting news jobs and connecting businesses with customers, at least according to a new study commissioned by Facebook

The study, conducted by Deloitte, credits Facebook with supporting 4.5 million jobs worldwide by virtue of being a platform for marketers and app developers. Beyond job creation, the study touched on Facebook's ability to help marketers boost sales, developers monetize applications and allow for people in developing countries to "take part in the digital economy," which "stimulates economic impact." Read more...

More about Facebook, Mark Zuckerberg, and Business

How to Write a Great Value Proposition [Infographic]

value-proposition

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. 

It's also one of the most important conversion factors. A great value proposition could be the difference between losing a sale -- and closing it. 

So how do you actually write a value proposition that's strong enough to lift conversion rates and sales? Check out this infographic below from QuickSprout, which illustrates what a great value proposition looks like and the top tactics for creating one for your company.

value-prop-infographic

free ebook: optimizing landing pages

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