Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements

dandelion-winds-of-changeHear that? It's the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.

[Read more...]

How Marketing Can Help Sales Follow Up With Consideration-Stage Leads

458861741This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

Once you've established your reputation as a marketer who delivers quality leads to Sales, you'll be every salesperson's best friend. [Read more...]

5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management

cammie_dunawayThe role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. They need to understand how to make the most of the ever-expanding promotional channels, technology, and data into their multi-channel marketing efforts -- and build a team to execute on all of that. [Read more...]

How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)


This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Read the following two sentences:

1) My session at INBOUND will make you see [Read more...]

Facebook Will Pay Up If You Find Bugs in the Oculus Rift


For years, Facebook has maintained a bug bounty program to reward those who find problems with its platform. Now, it's expanding that program to Oculus Rift, which it acquired as part of Oculus VR for $2 billion in March.

The company is offering money for identifying issues in any major part of Oculus Rift’s code, from the development software to the website — with a minimum payout of $500 for bugs and software vulnerabilities. There's no upper limit, so the more critical or inventive the find, the more it could be worth.

More about Facebook, Tech, Dev Design, Gadgets, and Oculus Rift

The Drama-Hater’s Guide to Dealing With Office Politics

office-politicsThere's not a company out there that's completely devoid of office politics. I'm willing to bet you could start your own business with yourself as the sole employee -- and still manage to drag yourself into some drama. Maybe something about doing laundry during work time ... or whether you archived that email or just straight deleted it. [Read more...]

Emmys Buzz on Twitter

Television’s biggest stars — and biggest fans — are eagerly anticipating the 2014 Primetime Emmy Awards (@TelevisionAcad) on August 25. As the excitement steadily rises with TV fans, the pre-event buzz is building on Twitter.

Even though many shows are currently off-air as they gear up for fall premieres, the Twitter chatter about them is in full swing. To make #Emmys night more enjoyable for you and showcase who is receiving the most buzz on Twitter as we head into the big night, we looked into the most tweeted-about stars and shows since nominations were announced on July 10.

Here are the top six most-followed Emmy nominees on Twitter:

These nominees have had the most follower growth since nominations were announced:

These are the most-mentioned nominees since nominations were announced:

Here are the most mentioned shows since nominations were announced:

This visualization illustrates the Twitter conversation and audience during broadcasts (+/- 3 hours) throughout the past season for programs tracked by Nielsen Social (not including repeat airings). Shows are grouped by category in which they’re nominated. You can roll over each one to see the average number of Tweets per episode or the average size of the Twitter audience per episode. Data source: Nielsen Social. 

Click on the image above to view and interact with the visualization.

Be sure to tune in on TV and on Twitter during the Emmys on Monday, August 25 at 8 p.m. ET/5 p.m. CT. Until we watch the stars walk down the red carpet, here are some Tweets to get you excited:

Ghostwriting 101: How to Capture Their Voice Without Losing Yours

ghostwritingAs someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine.

From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own. [Read more...]

Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen

Malcolm-gladwell-inbound14If you could ask best-selling author and extraordinary speaker Malcolm Gladwell a question, any question ... what would it be? About his books, about his research, about his hair -- anything at all.

Last week, folks from the community had the chance. [Read more...]

Facebook Launching ‘Mentions Box’ Device During Emmys


LOS ANGELES — Like a child shaking an Etch A Sketch with both hands, celebrities on Monday's Emmys red carpet will be shaking a new toy created by Facebook.

Facebook told Mashable that on Aug. 25 it will debut the Facebook Mentions Box, an interactive device that stars will wield to answer questions from fans. It's similar to the InstaStop Video Q&A Station that Instagram launched at the Golden Globes in January.

Though the Facebook Mentions Box will be used for the first time at the Emmys, anchor Katie Couric is already slated to use the device during the Sept. 5 Stand Up to Cancer telecast. Read more...

More about Facebook, Entertainment, Tv, Social Media, and Celebrities
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