Facebook Back Online After Worldwide Outage


UPDATE, September 3, 2014, 5:20 p.m. E.T:
A Facebook spokesperson gave Mashable the following statement:

Earlier today we encountered an error while making an infrastructure configuration change that briefly made it difficult for people to access Facebook. We immediately discovered the issue and fixed it, and everyone should now be able to connect. We apologize for the inconvenience and will thoroughly investigate this issue so we can learn from it and ensure that Facebook is there when people need it.


Facebook's app and website are back online after an outage that reportedly affected users around the world. Read more...

More about Facebook, Social Media, and Apps Software

How to Add Text to an Animated GIF Using Photoshop [Quick Tip]

Goin-to-INBOUND-2014-1What's the deal with animated GIFs these days?

In January 2014, Pinterest announced that they were now supporting animated GIFs. Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs. [Read more...]

How Google AdWords Works [Infographic]

google-adwords-auctionOptimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn't mean pay-per-click (PPC) doesn't have a place in an inbound marketing strategy. [Read more...]

Facebook Market Cap Tops $200 Billion


Facebook is now part of the elite $200 billion club.

Facebook's stock opened at $77 a share on Wednesday, pushing the company's market cap above $200 billion for the first time. That's roughly double what Facebook's market cap was when it went public in May of 2012.

To put that in context: Facebook's market cap is now higher than IBM ($192 billion), Amazon ($158 billion) and Pfizer ($186 billion). Of course, it still has quite a way to go to catch up to Microsoft ($370 billion), Google ($397 billion) and Apple ($605 billion).

The stock surged in late July after Facebook soundly beat Wall Street estimates with its second quarter earnings result. Facebook's revenue for the quarter came in at just under $3 billion, a gain of more than 60% year-over-year, thanks to strong growth in mobile ad revenue Read more...

More about Facebook, Stocks, and Business

The Truth About Lead Generation: Busting 5 Common Conversion Myths

opt-inThe following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here.

One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right.

[Read more...]

6 Ways Your Coworkers Can Help Make Your Next Event a Success

event-crowdEvents are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Each aspect is an important element in what you hope will turn out to be a well-oiled machine. [Read more...]

How to Hack a Custom Twitter Background [Quick Tip]

twitter-customer-serviceBack in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. Gone was the white text on your cover photo and the custom profile background. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures -- the rest of the design was up to Twitter.  [Read more...]

Announcing the Launch of the New Inbound Marketing Book [Free Preview]

Inbound-Marketing-LP-2A lot of things can change in five years.

You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career.

[Read more...]

Netflix (Finally) Understands You Don’t Want to Share Everything on Facebook


You can now link your Netflix and Facebook accounts without every friend on your social network finding out about your High School Musical obsession.

Netflix is rolling out new social features today that give the video service's subscribers more control over how much of their viewing they share over Facebook and with whom, a departure from the current experience of sharing everything.

By giving viewers more control, Netflix hopes more of their 50 million users worldwide will connect their accounts with FacebookFor Netflix, connecting with Facebook allows friends to recommend videos to one another. That's a more compelling way to find something to watch than the algorithm recommendations from Netflix or randomly typing titles or actor names into the search bar, Cameron Johnson, the company's director of product innovation, said in a phone interview. Read more...

More about Facebook, Netflix, Friend Connect, Video Streaming, and Facebook Messenger

Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

plan-a-plan-b-199521-editedFile this one under Why You Need to Test Stuff for Yourself.

A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form.

[Read more...]

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