At Long Last, Facebook Messenger Arrives on iPads


Facebook's dedicated chat app, Facebook Messenger, is finally available for the iPad.

The popular chatting app was previously only available on mobile for the iPhone, but the social network pushed out an update on Thursday that includes full native iPad support. In the past, users could use Facebook Messenger on the iPad, but only as an enlarged iPhone app.

Messenger allows users to contact their Facebook friends for free via the tool, forgoing text messaging. Updates to the app include bug fixes and the ability to save videos within the app directly to your phone's camera roll. Read more...

More about Mobile, Facebook, Apps, Ipad, and Ios

Cheer for the Tour de France on Twitter

Cyclers, teams, organizers, fans, journalists and celebrities from around the world are eagerly awaiting the start of the 101th Tour de France (#TDF), which will run from July 5 to July 27. And Twitter will bring cycling enthusiasts closer to the action on and off the track.

In 2013, Christopher Froome (@Chrisfroome) from @TeamSky won the race and wore the yellow jersey (@maillotjaunelcl) down the Champs Elysées.

This year he will face strong competitors such as Alberto Contador (@albertocontador), Vincenzo Nibali (@vincenzonibali) or Alejandro Valverde (@alejanvalverde).

Breakaways, sprints, climbs … Twitter will cheer for the #TDF

Of course, you can support your favorite cyclists on Twitter throughout the 3,656km journey of the Tour de France (@LeTour). The key players in the race will provide real-time updates from the pack, taking you right where the action happens.

Follow some of the pack’s top cyclers on this list.

Follow the race with #TDF

Every day, you’ll have access to exclusive information and an inside view behind the scenes by following the Tour de France Twitter (@letour) and Vine accounts. And for those wanting to follow every minute while on the go, @letour has created four dedicated accounts in French, English, Spanish and German:

All of Tour de France’s official accounts can be found here.

Your Tweet, right where the action takes place

Photo credit: ASO

This year, Twitter will be at the heart of the race course, too. Those who are lucky enough to follow the #TDF on the ground will discover a selection of Tweets from the day on giant screens set up in each city along the cycling route. And you can discover some of the best Tweets posted throughout the race on the Social Corner developed by @letour.

Tweet your support to your favorite cyclist with #TDF.

By sending a Tweet or Vine using #TDF, you can participate in the world’s greatest cycling race. Enjoy!

9 Hilarious Out-of-Office Email Auto-Replies

gone-fishingWithout fail, I almost always forget to put up an out-of-office autoreply message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)

Since I usually throw them up in a hurry, I don't [Read more...]

Everything You Need to Know to Successfully Live-Tweet Your Event

event-conference-people-walking-fastLive-tweeting is kind of like note-taking, only it's online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will [Read more...]

6 Fantastic Landing Page Examples You’ll Want to Copy

landing-page-examplesLanding pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. [Read more...]

The Facebook Manipulation Study’s Mysterious Connection to the Military


This story was updated on July 3, 4:11 p.m. to include Cornell's response to this article.

New statements from the U.S. military related to Facebook's controversial emotion-manipulation study have further muddied the origin of the News Feed experiment some have called "creepy."

On Wednesday, an Army spokesperson told Mashable that someone at Cornell University sent a proposal in 2008 to the U.S. military for funding. Though the Army never funded it, the spokesperson said, that proposal was for the same Facebook emotion-manipulation study of 2012 that has caused so much drama for the social network in 2014. On Thursday, a Cornell spokesman contradicted the Army's version of events, saying the university never applied for a military grant for this study. Read more...

More about Research, Military, Emotions, U.S. Military, and Department Of Defense

A Minute-by-Minute Guide to Team USA’s World Cup Loss on Social Media


For 120 minutes on Tuesday, Americans rode a roller coaster of emotions during Team USA's World Cup swan song — and now there's a digital footprint to prove it

Fans took to Twitter, Facebook, Google+ and other social media services as the US-Belgium match unfolded. On Facebook, 13 million people made 21 million interactions (posts, comments and Likes) during the game; Twitter users sent 9.1 million tweets during the same time

Luminoso, a text analysis and artificial intelligence startup, used this data to map out the game, minute-by-minute. It measured the sentiment in all statements and comments, and looked at which moments of the game were the social media highlights Read more...

More about Social Media, Belgium, Team Usa, Facebook, and Twitter

Facebook Buys LiveRail to Make Video Ads Better


Facebook has agreed to acquire LiveRail, a video advertising platform, the two companies announced on Wednesday. Terms of the deal were not immediately disclosed.

LiveRail was founded in 2007 and helps companies ranging from Major League Baseball to DailyMotion to optimize delivery of video ads on mobile and the web through real-time bidding and its proprietary market data. The company delivers 7 billion video ads a month.

"We believe that LiveRail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month," Brian Boland, VP of ads product marketing at Facebook, said in a statement announcing the deal. "More relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too." Read more...

More about Facebook, Video Ads, Facebook Ads, and Business

Facebook: Emotion Study Was Customer Service


ASPEN, Colo. — During a session on freedom of speech at the Aspen Ideas Festival, hosted by the Aspen Institute and The Atlantic, Facebook's Head of Global Policy Management, Monika Bickert, was asked about the emotion-manipulation study that has been a subject of controversy over the past few days.

"Do you see some regulation about this," an audience member asked, "and how free speech might be influenced by what users of social networks are shown?" What if, he continued, governments began asking Facebook to do that kind of manipulation not for science, but for politics — to affect, essentially, the moods of their citizens by asking the company to influence the content those people are shown? Read more...

More about Online Privacy, Marketing, Social Media, Facebook, and Apps Software

TMI? How to Personalize Your Emails Without Being Creepy

first-nameYears ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails. [Read more...]

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