Take Instagram’s Hyperlapse for a Test Drive Over NYC’s Bridges

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Instagram released its new time-lapse video app Hyperlapse on Tuesday that allows users to easily make time-lapse videos without shelling out thousands of dollars in video equipment.

So, before your Instagram and Facebook friends will almost assuredly do the same, we took to the four major bridges of New York — the Brooklyn, the Williamsburg, the Manhattan and the George Washington — to see how Hyperlapse fared

The results: Expect a lot of time-lapse bridge videos in your Newsfeeds in the coming days — that means you too, San Francisco. You've been warned.

Hyperlapse is now available for a free download in the Apple App Store. Read more...

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A closer look at the #Emmys

During the 66th Primetime Emmy Awards, the biggest names in the TV industry gathered to celebrate exceptional work in television. Whether they were walking the red carpet, experiencing the show from the audience or prepping backstage, nominees and presenters gave fans a real taste of #Emmys action on Twitter with photos, videos and 140 characters.

Twitter and TV go hand in hand, and tonight was no exception. There were 1.1 million Tweets about the show (+/-3 hours) during the live telecast (8-11 p.m. ET) according to Nielsen.

TV fans who couldn’t make it to Nokia Theater in Los Angeles for the show could still be a part of the global Twitter conversation to weigh in on their favorite shows and stars. Here are the night’s most Tweeted-about stars:

Timelines across Twitter were populated with media-forward Tweets from before, during and after the show. Here’s an embeddable graphic that includes the most shared Twitter photos from the evening:

Getting behind-the-scenes access at an awards show has never been easier. Here are a few Tweets from host Seth Meyers (@LateNightSeth) and Emmys official live-Tweet correspondent Retta (@Unforettable) as they shared their evening on Twitter:


Aside from being a great night for TV, it was also a fashion extravaganza as the “Twitter Zip Line Camera,” the @TodayShow’s Vine 360 Booth,and @Yahoo’s Twitter Mirror took the red carpet pre-show to the next level:



And of course, the nominees and winners took to Twitter to share their night with insider photos, commentary, and even gifs:

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Facebook Cracks Down on Clickbait, But Don’t Expect Your News Feed to Change

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Facebook's pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company's best interest to make the content you see on the site as good as possible.

That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to factor in time spent into its News Feed rankings. The social network openly admitted that the change has been made in an attempt to eliminate clickbait — stories that offer little information but entice users to click. The pages are sometimes misleading or outright spam.

More about Facebook, Social Media, Digital Media, Business, and Media

The @USOpen serves up big plans on Twitter

Once again the #usopen has descended on the USTA Billie Jean King National Tennis Center as the greatest tennis players in the world vie for the final 2014 Grand Slam. Follow the official @usopen account to enjoy the tournament’s biggest social initiative to date, which offers fans a courtside seat to this star-studded event.

Tournament highlights

From the first serve to the final winner, @usopen has you covered. A few noteworthy initiatives to keep an eye on:

  • #StoryOfTheOpen: Every day of the tournament, muralist Josh Cochran will use a New York City billboard to visualize the #usopen social conversation. Fans can use the hashtag #StoryoftheOPEN to convey their favorite US Open moments to inform the billboard.
  • Twitter Mirror and Vine 360 Booth: The #usopen attracts not only the best tennis players in the world, but celebrity fans as well. This year, the tournament will feature both a Twitter Mirror and Vine 360 booth on-site, capturing high-profile players and their celebrity onlookers with exclusive, authentic photos and videos. The celebrity action kicked off with @AAKidsDay on Saturday, with several high-profile music acts having fun with the Twitter Mirror:

  • Social Wall at the BJK Center At the tournament itself, fans can check out the Social Wall, which aggregates and organizes the compelling #usopen social conversation.

Photo courtesy of the USTA

  • US Open instant highlights: With help from @Heineken and @MercedesBenz, tennis fans won’t miss any of the action during the two-week tournament. The @USOpen will be deploying the best highlights immediately after they happen, so stay close to the feed for video updates.

Hashtag

Be sure to use the exclusive hashtag of the tournament (#usopen) to join the conversation and access exclusive Grand Slam content.

The players

If you want to keep up with the 2014 frontrunners Twitter is featuring 100% of the top 10 seeded mens’ singles players and 90% of the top 10 seeded womens’ singles. Here are the top-seeded accounts (seed # in parentheses):

Men’s:

Other notables:

Women’s:

Other notables:

Follow each player and watch as genuine excitement unfolds throughout the tournament, notably from five-time #usopen champion Roger Federer:

Official accounts

In addition to the official tournament account (@usopen), these accounts offer expert insight and behind-the-scenes access to the tournament:

The #usopen is certain to be an epic final chapter in 2014 Grand Slam tennis, and following the action on Twitter ensures you won’t miss a single moment. So sit back, join the conversation, and enjoy the biggest annual event in American tennis.

8 Clever Ways to Triple Your Content Output (and Traffic)

repurpose_contentWe all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces.

Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. [Read more...]

Instagram’s Hyperlapse App Turns Videos Into Time-Lapses in 2 Taps

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Instagram launched an app called Hyperlapse on Tuesday that speeds up shaky videos and turns them into time-lapses.

Hyperlapse, which is now available for a free download in the Apple App Store, turns footage stored on your smartphone into time-lapse videos, without requiring pricey tracking rigs that can typically cost up to $15,000.

Time-lapse is a video technique that captures footage at a lower frame-rate than normal. For example, it takes much longer for a flower to bloom or the sun to rise in real time, but it's possible for videographers to speed up captured video to show the progress at a much faster rate. Read more...

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Learn the 10 Principles of Design From These Gorgeous Posters

design_principlesThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

What makes a design good or bad?

Design -- whether for advertising, packaging, or even the web -- is a subjective form. [Read more...]

Is Social Media Causing Us to Self-Censor on Hot-Button Issues?

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Hesitant to post that political link to Facebook? Worried about expressing your opinion on Twitter? It might be changing how you talk offline.

A survey by the Pew Research Center in conjunction with Rutgers University has found that social media doesn't encourage discussion on controversial subjects. It may, in fact, cause people to stay quiet.

The survey, conducted among 1,801 U.S. adults, asked people about their willingness to discuss the Edward Snowden leaks on social media and in person. Social media users demonstrated a particular hesitance to discuss the topic — 86% of those surveyed said they wold be willing to have an offline discussion on Snowden, while only 42% of Facebook and Twitter users said they would post about it online. Read more...

More about Facebook, Social Media, Politics, Media, and Twitter

How to Get People to Read Your Entire Blog Post

read_through_articleOnce upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. 

After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. [Read more...]

Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot’s CMO [Video]

mike_volpe_advice_to_millennialsWouldn't it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world?

The exciting and terrifying truth is that most of us throw our caps and tassels in the air without knowing our path, our passions, and how to successfully jumpstart our careers. [Read more...]

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