The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Diamond-ring-engagementOne of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it? [Read more...]

Facebook Messenger Gets Instant Video Messaging


Facebook has updated its Messenger app for iOS and Android devices, giving users the ability to record and send 15-second video messages

Version 6.0 of the app also adds a feature called "Big Likes" — when you really like something, press and hold to send an even bigger "thumbs up" sign

The new version of Messenger comes after Facebook's odd, accidental rollout of messaging app Slingshot earlier this week. That app, which was quickly pulled from Apple's App Store, also had the ability to send short video messages to friends Read more...

More about Facebook, Tech, Apps Software, and Mobile

#BRAvsCRO: 7 #WorldCup @TwitterData points you need to know

The first match of the #WorldCup has taken place, with host country Brazil (@CBF_Futebol) defeating Croatia (@HNS_CFF) 3-1. And the world is already discussing every second on Twitter.

As the #WorldCup got underway, Twitter data shows us how quickly football fans across the globe took to Twitter. Here’s a snapshot of the #BRAvsCRO conversation, and a preview of the key metrics you should expect to see over the next month from @TwitterData and @TwitterSports as the teams compete for global glory.

1. There were over 12.2 million Tweets during the match

@CBF_Futebol vs. @HNS_CFF saw over 12.2 million Tweets about the match during the live telecast:

2. More than 150 countries joined the conversation

The Twitter conversation related to the match touched nearly every country across the globe. Click the map below to zoom into each country and see how the game played out on Twitter:

Click image above to explore the interactive map.

3. Images tell the story

Photos shared on Twitter let you see the global celebration, including through the eyes of fans at Arena Corinthians. This photo grid shows how some of the most important moments in the match were reflected in the images the world shared on Twitter:

Click image above to explore the interactive photo grid.

4. The most-mentioned player was @NeymarJr

During the match, here were the most-mentioned players on Twitter:

5. @NeymarJr gained over 165,000 followers

After scoring two goals for Brazil, football fans rushed to follow Brazil’s top goal scorer. @NeymarJr gained over 165,000 followers the day of the match, which is ten times more than his normal daily follower growth average.

6. The most-shared Tweets

During the match, these Tweets were the most-retweeted:

7. The #WorldCup of Tweets

Since June 10, fans have been voting for their teams using hashflags in our #WorldCup bracket. As in the first match, #BRA triumphed:

Follow @TwitterData and @TwitterSports to get key data throughout the entire #WorldCup.

8 Brands That Totally Nailed Their World Cup Ads

world_cup_soccerIt's FIFA World Cup 2014 time, and boy do we have fútbol fever! We've filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event.

In case you missed it, the World Cup is pretty much the most epic event ever (sorry, Olympics). [Read more...]

George R.R. Martin Will Kill Off a Facebook Employee for $20,000


All men must die, and it's time for a Facebook employee to meet his maker (no, not Mark Zuckerberg).

George R.R. Martin announced a charity campaign last week offering to kill two people in his epic series A Song of Ice and Fire for a cool $20,000 donation to the Wild Spirit Wolf Sanctuary. Facebook employee David Goldblatt jumped at the chance to be offed in the Game of Thrones world.

"I’m fortunate enough to be in a position to do this cool thing, and it's going toward a good cause," Goldblatt tells The Hollywood Reporter. "I don't think I'm doing anything extraordinary." Read more...

More about Books, Facebook, Entertainment, Tv, and Game Of Thrones

Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum

Screen_Shot_2014-06-11_at_4.14.55_PMMost people have the same experience with clickbait.

You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has." You recognize it's pandering to you ... but it's just so perfectly intriguing, you have to click. [Read more...]

You’re Going to Waste 31 Hours in Meetings This Month

person-clockCue the collective groan.

According to Atlassian, 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. I counted my calendar last month and I clocked in at 58 meetings. I asked my boss Joe Chernov, our VP of Content, and he clocked in at 70. A friend working elsewhere tallied up 51 meetings on his calendar in May. [Read more...]

Google Updates Flight Search With New Search Options, “I’m Feeling Lucky” Button

Explore-blog-post-image-1 Google is updating its Flight Search feature with a number of new tools. Most of them center around finding potential trips within a given budget and even include the return of Google’s iconic “I’m feeling lucky” button. Read More

No, Facebook Didn’t Just Introduce a Weight Loss ‘Life Event’


Your Facebook News Feed is peppered with the occasional personal milestones from your closest (and long forgotten) friends. Engagements, new jobs, babies on the way — Facebook encourages users to share all these moments as "Life Events" from their profile page

Included on the list of shareable life highlights: your recent weight loss.

But despite reports circulating Tuesday that this life event is new to Facebook, that isn't actually the case

The ability to post a weight loss life event has been around since 2011, according to a Facebook spokesperson — alongside other unusual life events such as getting a tattoo, publishing a book, or enjoying their first kiss. Users can even delve back into history and reveal when they spoke their first word Read more...

More about Facebook, Weight Loss, Social Media, and Life Events

Celebrating dads in 140 characters

This coming Sunday is Father’s Day, and there’s not a better time to let Dad know how much you appreciate him. You might make him a meal, send him a card, or give him a shoutout in, oh, 140 characters, for example.

Of course, many of us do show appreciation for our dads on Twitter all year round, not just on Father’s Day. It’s a great way to let the world know that your dad is the best, whether he’s stalwart or goofy or jaunty — or something else entirely.

We looked into how people most often describe their dads on Twitter. Here’s what we found:

And here are some Tweets from people who aren’t afraid show love for their Pops on Twitter:

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