The battle for the post-digital world

small i/o logo Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded in our daily lives. In that context, he described the evolution of marketing: pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven,… Read More

How consolidations will play out in the transportation, food and entertainment industries

togetherclay There has been no shortage of thoughtful articles exploring a bubble in technology. I would argue that the world has already been transformed, and there is no bubble in the purest sense. Instead of massive flameouts that leave everyone burned, I think we are going to see a wave of beneficial consolidation and rationalization in industries that appropriately have seen exceptional venture… Read More

Apple looks to Google’s Cloud Platform as it diversifies its infrastructure

google data center Rumors are flying today that Apple is moving part of its cloud business from AWS to Google’s Cloud Platform. We did some asking around and yes, it does appear that Apple has made some moves to diversify its iCloud storage, tapping Google for some of that business. This is another huge win for Google and a — at the very least perceived — loss of ground for AWS, which… Read More

13 TechCrunch stories you don’t want to miss this week

weekly roundup USE This week we went hands-on with a few awesome gadgets, including the Fitbit Blaze and the Meta 2 AR headset, Slack introduced voice calling, and one of Google’s self-driving cars got into a minor accident. These are the stories to catch you up this week. Read More

Report: SoundCloud Secures $35M In Debt Funding

soundcloud-money SoundCloud has raised 300 million Swedish krona (the equivalent of around $35 million USD) in debt funding with Tennenbaum Capital Partners, according to Swedish news site Digital. The report also indicates that SoundCloud has an option to borrow another 600 million Swedish krona (~ $70 million USD) through convertible bonds. Tennenbaum Capital Partners is an American firm that specializes in… Read More

Google And Amazon Talk About Managing Drone Traffic At CES

prime-air_04 Figuring out how to manage drone traffic over the United States to allow for drone delivery services and other drone-based service is going to be critical if Amazon and Google ever want to deliver packages to the backyards of their customers. Earlier this week, Amazon’s VP of Global Public Policy Paul Misener and Dave Vos, Google’s lead of Project Wing, as well as… Read More

CrunchWeek: YouTube Green, Earningspalooza, And #Jacklash

crunchweek-4-3 Matt: Hey, let’s talk about earnings on CrunchWeek. Megan: Drew: Can you please say that on the show, Megan? ——————– Welcome to another episode of CrunchWeek, TechCrunch’s weekly roundup show where we talk the biggest things in tech. This week we’re chatting about YouTube Red, Alphabet and Amazon earnings and Twitter Flight,… Read More

Designing New Mobile Experiences For The Music-Loving Generation

Apple-music As music fans go mobile, music festivals are following suit. The kids in America are rocking out to T-Swift with a Natty Lite in one hand and a mobile phone open to native festival apps in the other. Schedules, venue maps, artists and vendors are all in the palm of partygoers hands. And festivals are even designing other features specifically to engage the throngs of eager event-goers,… Read More

YouTube Gaming, Its Twitch Competitor, Set To Launch Tomorrow

3 Live Chat Back in June, YouTube announced that it would be getting into the gaming game and launch its own Twitch competitor called YouTube Gaming. Tomorrow will be that day (in the US and UK), we’ve learned. The site sits at https://gaming.youtube.com. Twitch is a site, acquired by Amazon, that lets you watch others play video games…or stream your games and broadcast your own show. The… Read More

Spare5 Raises $10M Series A Round For Its Mobile Mechanical Turk Service

spare5_turk Spare5 lets businesses outsource menial tasks like tagging and describing images, cleaning up data and classifying content to smartphone users who want to earn a few cents while standing at the bus station. It’s basically a mobile-centric version of Amazon’s Mechanical Turk and it now has another $10 million in the bank thanks to a Series A funding round led by Foundry Group,… Read More
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