Welcome Small Business Owner!

If you own a small business, you know how important it is to spend each advertising dollar wisely. So then why on earth would you hire a ‘large’ PPC management company to run your Pay-Per-Click advertising on Google?

Large PPC companies think in terms of ‘clicks’ and traffic. They will tell you that the more traffic your website gets, the better it is for your company. This is simply NOT true. Yes, clicks and traffic do matter, but not if those clicks (which you PAY for) are coming from people that are not even interested in your product or service. PPC is not just about ‘getting clicks’… it’s about getting CONVERSIONS.

Demand to know what your cost per conversion is and ask for a report of how it has been affected over the past few months (or longer). Simply put, if they aren’t considering your cost per conversion then fire them on the spot. If they change the subject and start talking about traffic… then … well… fire them on the spot.

SEO is about traffic. PPC is about conversions. Don’t let anyone tell you otherwise.

Hi, my name is Cheryl Waller and I am located here on the Treasure Coast. I too am a small business owner and I live here with my three boys in Vero Beach. If you currently have a company managing your Pay-Per-Click campaign and you just want an honest third party opinion on whether your PPC company is spending your AdWords budget wisely, give me a call or email me with your Google AdWords customer ID and I will be glad to analyze your numbers and then meet with you in person to discuss.

Is there a fee for the review? Yes. It takes me a few hours to look at your account, analyze the numbers and create reports for your review. I will then meet with you at your office to go over the last two years of PPC spend on your account and make recommendations on how to improve the performance of your AdWords account.

At the end of the meeting, should you decide to hire my services, I will waive the consultation fee of $250. Or you can pay the fee and then take that report and my recommendations to your PPC company and place your size X shoe on the backend of their business to motivate them to manage your account more efficiently. It’s really up to you.

Give me a quick call or email me now while it is fresh on your mind and I will get to work on your PPC analysis. We can set an appointment for sometime next week and get the ball rolling to shape up your PPC performance, get more mileage out of your AdWords spend and increase your bottom-line.

I look forward to hearing from you soon!

-Cheryl

PS – Here is a list of references for your review. Give me a call or email me today.