Are you trying to learn more about Search Engine Optimization (SEO)? If so, then you might feel a little overwhelmed by all the information and different methods that people use to achieve success. If you’re seeing terms like keywords, backlinks, pagerank, domain age, or white & blak Hat, and you just don’t know what to make of them, then don’t fear. While there is certainly a lot of information and things to learn about SEO, this article will briefly explain the basics of the practice, and what it takes to be successful in your SEO endeavors.
To begin with, you should understand that the term “keyword” refers to the word or phrase that you’re trying to get your site ranking for. For example, if you have a site about green widgets and you want your page to be the top result when someone searching for “green widgets,” then you obviously need to have that phrase mentioned several times on your website. This is why the content on your website is so important. You can’t just build a website and assume that Google knows what it’s about! You need to tell it what you’re about by using your keyword, and phrases related to your keyword, several times on as many pages of your site as you can. Now don’t go overboard and just copy and paste your keyword all over the place — that worked in the 90′s, but not these days. Just make sure that your on-site content has your keyword in it, and you’ll be off to a good start.
Secondly, you will need to learn the importance of backlinks and embrace them. Put simply, a backlink is a link on another website that points to yours. This tells the search engines that your site is credible, and therefore worthy of a higher rank, since other websites have links to yours. You can allow your backlink structure to develop naturally by contacting other sites like yours and asking them to create backlinks for you, or by inserting your link in places on the internet where it would be appropriate. Other ways to build backlinks include article submissions, directory submissions, and social bookmarking, as well as many others. You can either perform these services manually for your website, or save some time and hire someone else to do it. If you’re in the Atlanta area, we recommend leaving your SEO efforts in the hands of a professional Atlanta Search Engine Optimization company.
The age of your domain also plays an important role in how highly your site ranks. A “domain” is your actual “www.” address, and how long ago you registered it will determine, in part, how well your site does in the rankings. After all, you can’t expect Google to give a higher rank to some website that just popped up last week, as opposed to a credible and trustworthy site that’s been around for over 10 years! Since you can’t time-travel and register a site in the past, you can pick up a domain name from someone who is selling them. Find a domain name that’s relevant to your product or service, and you’ll have the benefit of an aged domain.
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