The Google Penquin updates started in April 2012. These updates are aimed at decreasing the rankings of sites that use black-hat techniques to increase rankings. In addition to good content, navigation, and a solid backlink strategy, it is now very important to have a proper mix of generic, brand, and target anchor text linking. It is even more important to know where those links are coming from.
1 Generic Links
Anchor text links that have nothing to do with your website or your target keywords. ‘click here’ and ‘more information’ are examples of generic links.
2 Target Links
Anchor text links that contain your targeted keywords. An example of this is 'My Area Real Estate'. An excess of these types of links may get your site de-indexed by Google.
3 Brand Links
Anchor text links that include your URL or specific words from your URL. An example of this is if your url is 'myareahomes.com' then 'myareahomes' is a brand link.
If you have a high concentration of any of the three types of links discussed above, then this is a priority area that will need to be addressed immediately.
The Penquin algorithm also looks for black-hat techniques such as participation in link-pyramids, link-schemes, keyword stuffing, cloaking, and manipulation of duplicate content such as 'spun' articles. Link farms, fake links, paid links, comment spam, and other shady methods of getting higher ranking on Google are a thing of ancient history. Paying $5 on Fiverr for 10,000 links to your site will do nothing more but get your site removed from Google’s indexes. Choosing the wrong SEO Company could mean irreversible damage to your site.
A Proper Balance is Essential!
Too much of one and not enough of another and you could lose out to your competition very quickly; possibly overnight. While there is still much debate on the exact balance ratio, keeping these three balances even will help to avoid any problems with Google Panda updates. Too high of a concentration in any one area will lead to indexing problems.
(Sample Data of a Well-Balance Site Used for Graph)
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Cheryl Waller | Strategic Internet Marketing Consultant
Cheryl Waller is an experienced SEO, SEM and SMM consultant. She has authored several Internet and direct marketing manuals for small businesses and real estate agents around the world. She is a contributing author to several websites and offers advice on dominating Google search results.
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