Country trio Pistol Annies prepared people for the May 7 release of their sophomore album, Annie Up, with a four-week interactive experience that spanned mainstream social networks as well as emerging social platforms
"The Great Annies Adventure" took fans on an online and offline journey propelled by a digital comic book and clues that appeared all over social media — Facebook, Foursquare, Instagram, Path, Pinterest, Tumblr, Twitter and Vine — in order to solve the story's mysteries, win prizes and earn tickets to a secret show.
"I don't think any of us have ever had this much fun promoting an album," group member Miranda Lambert told Mashable. "Watching them dissect clues, chat online about where we're taking them next, and race to each location is beyond cool." Read more...More about Facebook, Twitter, Music, Entertainment, and Social Media