A New Twist on Influence – Brand Squads


Klout launched in 2008 with the simple idea of empowering all influencers, and every day we try to think of new ways to make that possible. Today, we’re thrilled to introduce Brand Squads, and to welcome Red Bull as our exclusive launch partner.

Brand Squads, currently in beta, are Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.

The Brand Squads product grew out of our own experience of engaging influencers for feedback and ideas. Our users have influenced Klout for the better, and we’d like to provide a platform for influencers to engage with all brands. With Brand Squads, you will see a dynamic list of top influencers for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments, and earn access to special Perks.

As part of this beta launch, Red Bull has offered Perks that will roll out to their top influencers over the next few weeks. If you’re one of Red Bull’s top advocates, they’ll keep you informed with a subscription to The Red Bulletin and make sure that you’ve had a chance to try their new Red Bull Total Zero by sending you a 4-Pack. The very top influencers will get some sweet merchandise or even a VIP Red Bull experience, like a behind-the-scenes look at the X-Games.

Check out the Red Bull page and let us know your feedback. We’re excited to build out more functionality in the months ahead to continue empowering influencers to have an impact.

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