Ford and Zipcar have entered a two-year agreement that will make Ford the largest automotive source for Zipcar U, the short-term car rental company's university program.
Zipcar U is on more than 250 college campuses across the U.S. As part of the launch, the first 100,000 students to signup for the service will save $10 from the $35 annual fee. Additionally, $1 will be deducted from the hourly rate of the first million hours of rentals at select universities.
Ford and Zipcar's social media teams came together to promote their new partnership in a cohesive cross-brand strategy to their target Millennial audience. Ford's global digital communications chief Scott Monty tells us the socia… Continue reading...
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