The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, the leading social media marketing software for marketers to publish, manage, measure and engage across the social web. Request a demo here.
Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com.
The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, “Is that good?” Deutsch answered: “We told the client it was great, so it was great!”
The Mitsubishi campaign ran almost eight years ago. Have things changed? Well, as the infographic below shows, there are a lot more metrics, but are they great? One way to tell is to look at what the absolute top responses are across the prevailing social media platforms — Twitter, Facebook and YouTube. In many cases, the numbers are intoxicating. Coca-Cola really got 86.5 million impressions for a Promoted Trend on Twitter? Twelve million people really tuned in to watch a man put an iPad into a blender? The numbers just tell part of the story, but as they say, you can’t argue with the numbers.You can only take issue with how “great” they are.
Series supported by The Awareness Social Marketing Hub
The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, the leading social media marketing software for marketers to publish, manage, measure and engage across all their social channels. The Awareness Social Marketing Hub is leveraged by companies of all sizes including Sony, MLB, American Cancer Society, and Starwood Hotels. Request a demo here.
Download a complimentary ebook from Awareness: A Marketer’s Guide to Social Media: Developing and Implementing a Social Media Marketing Strategy.
More Business Resources from Mashable:
- 6 New & Innovative Social Media Campaigns to Learn From
- Social Media Marketing: 5 Lessons From Business Leaders Who Get It
- 5 Innovative Facebook Campaigns to Learn From
- HOW TO: Optimize Your Social Media Budget
- Gaining Authority in the Age of Digital Overload
Infographic design by Larry Buchanan
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