What would you do to increase your subscriber growth by 99%? What if it just required a quick addition to your website?
Michael McCarthy’s investor relations site QualityStocks has a large subscriber base with consistent growth, but Michael wanted to find ways to continue increasing those numbers. We talked with him about strategies aimed at increasing his subscriber growth, and after some testing and review, found just a small change can yield huge results.
This lesson can be applied to all email marketing campaigns. If you’re looking for an easy way to bring in more subscribers, read on to learn what Michael did and why.
How QualityStocks Built Its List
QualityStocks connects their email subscribers with companies that they evaluate and determine have huge potential to succeed in the short and long-term future. There is a form on the site where people can sign up to get daily updates:
They also have other pages on their site that talk about the mailing list and invite visitors to subscribe. The forms he’s using are called inline forms, as they are on the page itself. Michael does a great job explaining his mailing lists and what subscribers can expect, and this has created a great foundation for his campaign.
The Change That Increased Subscriber Growth
When you have a successful campaign with consistent growth, it makes it difficult to justify implementing any changes. However, some changes rarely disappoint, and can even lift a campaign to a higher level of success. Adding a pop-over or lightbox form is one of those changes, as other AWeber customers have discovered in the past.
Michael added a lightbox form on his site. His home page has a good section dedicated to information about the mailing list, so it was decided it would perform best on the “About Us” page, which gets a lot of visitors.
The “About Us” page contains important information about the company and what’s offered, but their invitation to join the mailing list is not as prominent as it is on some of their other pages. The lightbox now allows that invitation to stick out on the page, bringing in more subscribers:
Adding the form on that page was a good move; it caused a 158% increase in subscriber growth compared to the previous month without the lightobox:
This monthly new subscribers chart shows the six months before and after when the lightbox form was introduced. There is a temporary drop in new subscribers during the holiday months before rapid growth resumes.
In the six months since the lightbox form was added, Quality Stocks has seen a 99% increase in subscriber growth compared to the prior six months.
Other Changes to Increase Subscriber Growth
Already have a pop-over on your site? Make sure you’re utilizing these tips so you aren’t losing potential subscribers:
- Make sure your form is accessible- You can place your form “above the fold” which means that it will be in the upper half of your page. Your subscribers will be able to see it upon landing on your page, so they won’t need to scroll through your page to reach the sign up form.
- Put an inline form on every page- Visitors may click through to different pages on your website. You want to make sure that a form in on every page so that no matter where they are, they have the option to sign up to your mailing list.
- Utilize social media- Facebook has become a very popular social media platform and a great source for collecting subscribers. You can add a link to your web form on your Facebook page so visitors can become subscribers.
Add a Pop-over On Your Site
You can easily see what results you get by adding a pop-over form to your site, and you can always remove it if it’s not something you want to keep up on your site. Most find a pop-over is a great addition to their web site.
What have you done to increase subscriber growth? Do you think pop-up forms are effective on your site? Have you tried putting your pop-ups on different pages?