Geico has approached social media cautiously but is now fully embracing it with a campaign that includes a commercial promoting a silly iPhone and Facebook app.
Geico plans to roll out a new TV spot this weekend as part of its “Rhetorical Questions” campaign that will promote the app. In the ad, “Question Guy” Michael McGlone asks, “Do people use smartphones to do dumb things?” which segues into a scene of three office nerds breaking out their iPhone apps. One of the apps, the BroStache [iTunes link], is a real one that Geico is offering on iPhone and Facebook.
As the name suggests, BroStache lets you see what you’d look like with a mustache either by holding a phone in front of your face or defacing your picture on Facebook. A free iPhone app is currently available, with a Facebook version on the way. The Martin Agency handled the effort.
Though this is the first time Geico has released an app of this type, the company tried its hand at social media marketing earlier this year. Inspired by the Old Spice campaign, McGlone answered fans’ questions with short YouTube videos in March.
More About: apps, facebook, Geico, iphone, old spice, youtube
For more Business & Marketing coverage:
- Follow Mashable Business & Marketing on Twitter
- Become a Fan on Facebook
- Subscribe to the Business & Marketing channel
- Download our free apps for Android, Mac, iPhone and iPad
Connect With Cheryl