With more than 600 million users, Facebook’s mobile strategy transcends the need for smartphones, as seen in a recent Dutch promotion for Renault.
In the video above, the carmaker was filmed seeking to boost its Facebook “Likes” with a push at the Amsterdam Motor Show, using RFID-enabled cards. Attendees at the show could use the cards to check in to pillars near Renault’s cars and log in to their Facebook accounts where they could “Like” various models.
Renault’s effort is one of just a handful that have used RFID to bridge Facebook’s online world with real-life experiences. Others include a Coca-Cola Amusement Park promotion in Israel last summer that let attendees update their statuses with RFID bracelets and one from Asics, which let friends and family send individualized, Facebook-derived messages to runners in the New York Marathon via a video screen.
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