Virgin America Rewards Checkins with Frequent Flyer Points

style="float:right;margin-bottom:10px;"> href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/11/15/topguest-partners/&service=bit.ly"> style="border:none;margin-right:5px;" width="51" height="61" src="http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/11/15/topguest-partners/" align="right"/> class='feedflare' href="http://www.google.com/reader/link?url=http://mashable.com/2010/11/15/topguest-partners/&title=Virgin%20America%20Rewards%20Checkins%20with%20Frequent%20Flyer%20Points&srcTitle=Mashable&srcUrl=http://mashable.com"> style="border:none;margin-right:5px;" src="http://cdn.mashable.com/wp-content/plugins/wp-digg-this/i/gbuzz-feed.png" align="right" /> share_url="http://mashable.com/2010/11/15/topguest-partners/" type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http://mashable.com/2010/11/15/topguest-partners/&src=sp" style="text-decoration: none;"> style="border:none;margin-right:5px;" src="http://mashable.com/wp-content/plugins/wp-digg-this/i/fb.jpg" align="right" /> href="http://digg.com/tools/diggthis/login?url=http://mashable.com/2010/11/15/topguest-partners/&title=Virgin%20America%20Rewards%20Checkins%20with%20Frequent%20Flyer%20Points&related=true&style=true"> style="border:none;margin-right:5px;" src="http://mashable.com/wp-content/plugins/wp-digg-this/i/diggme.png" align="right" />
style="float:left;margin-bottom:10px;"> src="http://cdn.mashable.com/wp-content/uploads/2010/11/topguest-va.jpg" alt="" title="topguest va" width="225" height="225" class="alignright" />
style="clear:both;">


href="http://mashable.com/2010/06/10/topguest-checkin-app/">Topguest’s perks platform for href="http://mashable.com/2010/08/19/facebook-places-guide/">Facebook Places and href="http://mashable.com/social-media/foursquare">Foursquare checkins is today launching version 2.0 of its service with some major partners in tow. Virgin America, for instance, is using the platform to offer application users frequent flyer points in exchange for their checkins — a first for any airline.

href="http://www.topguest.com/" >Topguest, if you recall, allows users to checkin to places via their favorite third-party location service, and connect their hospitality rewards accounts to then tie checkins to points and loyalty programs. With the new launch, Topguest, which was once semi-service agnostic, is now only supporting Facebook Places and Foursquare and has a new mobile application for Android and iPhone.

href="http://www.mashable.com/tag/virgin-america">Virgin America guests can now earn an additional 25 Elevate points per checkin to Facebook Places or Foursquare — at the airline’s airport terminals or baggage claims — for a total potential of 50 extra points per flight.

“Our innovative in-flight amenities have attracted some very tech and social-savvy flyers, so it is only fitting that we are now the first airline to offer its guests frequent flyer points for virtual checkins. Given the rapid growth of location-based checkins, this is something our flyers have actually been asking for — and we think it will give guests a compelling way to earn real world rewards for virtual checkins,” says Brett Billick, Director of CRM for the airline.

href="http://virginamerica.com/" >Virgin America is just one of many partners signing on to offer rewards through Topguest. The startup, which is also announcing a $2 million Series A this morning and has Peter Thiel (of Facebook fame) as one of its backers, has formed a strategic alliance with Hospitality Marketing Concepts, which means Hilton HHonors, Doubletree Hotels, Wyndham Rewards, Choice Privileges, Kimpton Hotels & Restaurants, Thompson Hotels and Avis Car Rental are now participating as well.

Some other top-notch rewards include 10% off rentals from Avis, 50 bonus points for checkins at Doubletree, Quality Inn, Comfort Suites and Cambria Suites hotels. Hilton HHonors members can also give a href="http://mashable.com/category/facebook">Facebook friend 25% off a Doubletree Bed & Breakfast reservation once they check in. The promotion is part of Topguest’s new social gifting program, which, by design, allows the hotel chain to measure loyalty and influence.

Today’s news is quite significant. The quality and types of brands that Topguest has signed on to offer checkin rewards may go a long way towards introducing location-sharing to href="http://mashable.com/2010/11/04/location-sharing-stats">audiences outside the tech sector. It may also serve as a catalyst for a surge in dummy checkins. We do find, however, that the connection between existing loyalty programs and checkins is smart and reminiscent of what href="http://mashable.com/2010/01/13/tasti-d-lite-tastirewards/">Tasti D-Lite is doing.

src="http://cdn.mashable.com/wp-content/uploads/2010/11/topguest.jpg" alt="" title="topguest" width="640" height="375" class="alignnone size-full wp-image-440957" />

Image courtesy of href="http://virginamerica.com/" >Virgin America

More About: href="http://mashable.com/tag/checkins/">checkins, href="http://mashable.com/tag/location-based-social-networks/">location based social networks, href="http://mashable.com/tag/location-sharing/">location sharing, href="http://mashable.com/tag/loyalty/">loyalty, href="http://mashable.com/tag/marketing/">MARKETING, href="http://mashable.com/tag/rewards/">rewards, href="http://mashable.com/tag/virgin-america/">virgin america

style="margin-top:10px;">For more href="http://mashable.com/startups/">Startups coverage: style="margin-top:0;">
  • href="http://twitter.com/MashStartups" rel="nofollow">Follow Mashable Startups on Twitter
  • href="http://www.facebook.com/pages/Mashable-Startups/173721429307122" rel="nofollow">Become a Fan on Facebook
  • href="http://feeds.mashable.com/mashable/startups" rel="nofollow">Subscribe to the Startups channel
  • Download our free apps for href="http://itunes.apple.com/us/app/mashable/id356202138?mt=8" rel="nofollow">iPhone and href="http://itunes.apple.com/us/app/mashable-for-ipad/id370097986?mt=8" rel="nofollow">iPad

  • Speak Your Mind

    *

    22 visitors online now
    3 guests, 19 bots, 0 members
    Max visitors today: 41 at 05:37 pm EDT
    This month: 65 at 04-16-2014 05:21 pm EDT
    This year: 66 at 02-14-2014 12:42 am EST
    All time: 279 at 10-18-2013 05:24 am EDT
    Get Adobe Flash player