Facebook business pages are different from your personal profile. Your profile should have a picture of you and information about you. Your real estate business cannot have a personal profile. In order to be on Facebook your business must have an ‘Official Page’ and can list and present everything that relates to your real estate business.
Also Read: Facebook: Profiles, Fan Pages, and Groups… Oh My!
On your Real Estate Business page, you should include (at minimum) the following information:
- Overview of your real estate business
- Website address and contact info
- Videos (listings and or/rentals)
- Blog RSS and your Blog URL
- Updated news and status
You can use up to 6 tabs (you can use more, but they won’t be readily displayed without clicking on the ‘>>’ tab). Your six tabs should consist of:
Wall Tab:
This is where you interact with your ‘fans’ and keep them up to days with current news and information.
Info Tab:
Fill this in with as much information as you can about you, your business, and what makes you different from other agents.
Welcome Tab:
A customized page that is very similar to your website, but within Facebook. This can be a single static page, a page with information and videos, or a fully customized mini-website. You should have at least one video embedded on this tab. If you don’t know HTML or FBML you can get a free real estate welcome page by ‘liking’ Social Networking for Real Estate Agents on Facebook. (Just click on the tab that says ‘FREE’.)
Real Estate Tab:
I recommend using Roost for this tab. It is very simple to configure and has a lot of features built-in.
Offer Tab:
Whether you use Market Snapshot, Constant Contact, Mail Chimp or any other form of keeping in touch with potential clients, this tab helps you collect information from potential clients so that you can keep in touch.
RSS/Blog Tab:
I recommend using Social RSS. You should keep you blog updated at least 2-3 times a week. Using the Socail RSS application, your blog will automatically update your Facebook business page.
So, what are the 7 reasons your Facebook real estate page needs an IMMEDIATE face-lift?
Reason # 1. Traffic
The Facebook statistics speak for themselves. Facebook now has over 2.6 billion monthly visitors and growing… with your real estate business page you can leverage the power of Facebook and drive more traffic to you site.
Reason # 2. There is NO COST
If you setup your business page yourself, you don’t have to spend a dime for this POWERFUL lead generator. If you don’t know HTML or FBML, you can get a free custom page just by ‘liking’ Social Networking for Real Estate Agents on Facebook.
Reason # 3. Viral Marketing
There are many ways you can use a Facebook business page as a viral marketing tool! Suggest your business page to all of your friends. Grow both your friend and ‘fan’ base and then give your ‘fans’ something to share. They will!
Reason # 4. SEO Power
Unlike a personal profile, business pages ARE completely public (there are some exceptions but that is beyond the scope of this post) and indexed by search engines. You will want to name your page something SEO friendly, keeping in mind that once you name your page you cannot change the name. Once you have 25 ‘fans’ you will want to customize your Facebook URL to something SEO friendly and you can also use anchor text linking (this is a huge secret, but I am revealing it anyway) to drive not only TRAFFIC but also relevant backlinks.
Reason # 5. Updates
You can update your ‘fans’ in multiple ways! You can post to your wall, share on your personal profile to attract new fans or send a mass update to all of your ‘fans’ through your administrator controls on ‘edit page’ (lower right hand side). You can also TARGET your updates to specific fans based on demographics.
Reason # 6. Unlimited ‘Fans’
Unlike a personal profile which restricts you to 5,000 connections (business pages and friends combined), your business page can have an unlimiteded amount of ‘fans’.
Reason # 7. Connects with Nearly EVERYTHING
Facebook business pages can be connected with twitter, linkedin, youtube and countless other social networking sites. You can also use the ‘like’ feature on your self-hosted WordPress blog using Simple Facebook Connect. (Simple Twitter Connect is another powerful plugin for your self-hosted WordPress blog)
Pretty soon, if not argumentatively already, Facebook business pages will become as important as having a website. If you want to stay ahead of your competition you will need to set up your page correctly now and secure your keywords in your Facebook URL!
-Cheryl
Cheryl Waller
Marketing Consultant SEO, SEM, SMM
www.CherylWaller.com
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