Cheryl Waller

Archive for June, 2010

Facebook Events | Preventing Event Communication Spam

25 June 2010 | No Comments » | Cheryl Waller

Did you know that when you respond to an event that you ‘are not attending’ that you are actually giving that event coordinator PERMISSION to continue to contact you regarding that event?

Yup that’s right! Whether you respond that you are ‘attending’ or ‘not attending’ a Facebook event, you are actually giving event coordinators permission to contact you in the future regarding that event!

So what if you do not want to attend the event and you also do not want to receive any further information about the event? Well, event coordinators are hoping that you don’t find out.

Watch this quick video to learn how to prevent future communication from events that you do not wish to attend.

Cheryl Waller
Marketing Consultant SEO, SEM, SMM
www.CherylWaller.com

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FTC Announcement

24 June 2010 | No Comments » | macgill
Early in 2009, when Twitter employed less than 50 people, we faced two different security incidents that impacted a small number of users. Put simply, we were the victim of an attack and user accounts were improperly accessed. There were 45 accounts accessed in a January incident and 10 that April for short periods of time. In the first incident, unauthorized joke tweets were made from nine accounts and attackers may have accessed nonpublic information such as email addresses and mobile phone numbers. In the second, nonpublic information was accessible and at least one user’s password was reset.

Within hours of the January breach, we closed the security hole and notified affected account holders. We posted a blog post about it on the same day. In the April incident, within less than 18 minutes of the hack we removed administrative access to the hacker and we quickly notified affected users. We also posted this blog item about the incident within a few days of first learning about it.

Why are we bringing up these incidents from 18 and 14 months ago that we already told people about? Because the United States Federal Trade Commission (FTC) launched an inquiry into our security practices related to these attacks and today announced that we've reached an agreement that resolves their concerns. Even before the agreement, we'd implemented many of the FTC's suggestions and the agreement formalizes our commitment to those security practices.

Following your friends and colleagues

23 June 2010 | No Comments » | joshelman
Updated at 3:15pm.

Many Twitter users follow their favorite celebrities, sports heroes, or brands. They often find and follow even more nearby businesses or experts in their industry. And, of course, people also follow friends, family and associates so that they can keep updated on what's happening with them. In fact, one of our most frequent requests from users is how they can find and follow the people they are connected to on their social networks.

Today, we're improving our Find Friends section to make it easier to find and follow the people you already know -- your friends on Facebook and connections on LinkedIn -- who use Twitter. Our Facebook app, which launched in 2007, now shows which of your Facebook friends are on Twitter and lets you follow them instantly and save them to a list. The app also lets you post your Tweets to your Facebook profile and now, to one of your Facebook pages too. With the Tweets application by LinkedIn, you can see which of your LinkedIn connections are on Twitter and follow the ones you choose right from the app. The app also lets you save your LinkedIn connections as a list, post your Tweets to LinkedIn, and add your Twitter account to your LinkedIn profile.

UPDATE: The Facebook app cannot currently access your Facebook friend list. We believe this is an issue on Facebook's end.

From Russia with Love

22 June 2010 | No Comments » | Biz
We may be a relatively small company of about two hundred employees but we have a global mindset. Twitter is growing very fast internationally these days. In fact, about sixty percent of our usage is outside of the United States. That's why we are honored today that President Medvedev of Russia stopped by our office for a brief tour and his inaugural Tweet.

It was incredibly generous of the President to stop by with such a busy schedule. Recognizing the power of new technology and learning to leverage it to advance humanity in positive and meaningful ways is a powerful display of leadership. It was a great chance for us to share our passionate belief that the open exchange of information can have a positive global impact.

Mr. President, welcome to San Francisco and Silicon Valley!

HubSpot and PullnotPush Launch Effective, Affordable Website Design LITE

21 June 2010 | No Comments » | Jordyne Wu

Website Redesign LiteWe've published extensively on website design and redesign best practices.  We sound like a broken record emphasizing a website's function over form: the need for a simple layout and navigation, good search engine optimization (SEO) and above all, content creation and conversion over flashy design.

So why do we keep on beating the drum?  Because we still see people spending thousands of dollars on a beautiful website that doesn't help them GET BUSINESS (and a little part of us dies every time that happens).  Now, we're offering a solution-- a more effective, faster, affordable alternative to your typical website design or redesign.

What is this Service?

HubSpot and Inbound Marketing and HubSpot Certified Partner PullnotPush have teamed up to provide Website Design LITE, a streamline website design or redesign on the HubSpot Website Manager or CMS.  Choose from 10 design themes and customize 10 elements for a completed website in less half the time (3 weeks) required for typical website design.

  • Take the tour of the 10 step process (and contrast it with your typical, protracted website design process).
  • Total cost is a $900 (one-time) for the website design and starts at $250 (per month) for the HubSpot Software, which includes your website on the HubSpot Website Manager or CMS.

Is Website Redesign LITE right for you?

If you want a highly customized website in terms of graphics, features, layout or navigation, you better stick with a standard custom website design or redesign.  If you want a lightly customized but professional website that can be launched quickly with traffic and lead generation as its primary goal, Website Design LITE is a great choice.  See detailed comparison between a typical website design and Website Design LITE.

Website Redesign LITE leaves you with a lightly customized, professional website that you can edit easily without technical expertise.  Your website is part of your HubSpot Inbound Marketing software subscription so you can apply inbound marketing methodology and tools to draw traffic and generate leads.

website redesign lite

Why this Service?

  • Results-oriented website design:  People always seem to focus on the wrong things in a website design.  They care more about how the website looks vs. how it performs in terms of getting traffic and leads.  A pretty website won't get you traffic and leads-- inbound marketing will, which is why this service leaves you the time, effort and all the tools to do inbound marketing.
  • Look but don't touch: Too often, people are left with beautiful, complicated websites that are too fragile or technical for them to handle themselves.  This makes your website an ineffective marketing tool (not to mention, expensive to maintain).  You need to be able to add, edit, optimize content to draw traffic.  You need to be able to create landing pages, RSS, calls to action to convert traffic to leads and customers.  Your website isn't artwork to be admired at arm's length-- it's a living, changing tool for marketing.
  • Website design shouldn't take over your life: Sometimes, when we talk to people undergoing a website design or redesign, they have the haggard, hollowed look of someone who's been through too many mock-ups and missed deadlines.  Take back your life!  We've eliminated non-essentials: design elements that are time-consuming and expensive (which often slow websites down and distract visitors anyway).

Contact HubSpot and PullnotPush to learn more or start the Website Redesign LITE process.

About the HubSpot Service Marketplace

Let us know your thoughts on this service or any others available on the HubSpot Service Marketplace.  Have a service you'd like to see offered?  Suggest one and get it for free if we launch your idea.

Learn about the mission and details of the HubSpot Service Marketplace by reading Brian Halligan's Transforming the Marketing Services Industry.

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Big Goals, Big Game, Big Records

18 June 2010 | No Comments » | SG
It's been an eventful week for World Cup fans around the globe. Many have taken to Twitter in record numbers to tweet about coaching decisions, referee calls and, of course, goals.

In this spirit, we thought it would be fun (and instructive) to track the top three most tweeted goals of the tournament so far. These goals had the highest Tweets-per-second (TPS) count in the 30 seconds after a goal was scored.

The most tweeted goals of the past week...

1) Japan scores against Cameroon on June 14 in their 1-0 victory (2,940 TPS)
2) Brazil scores their first goal against North Korea in their 2-1 June 14 victory (2,928 TPS)
3) Mexico ties South Africa in their June 11 game (2,704 TPS)

Were these all-time Twitter records? Yes, but only until last night's deciding game of the NBA Championship between the Los Angeles Lakers and Boston Celtics. The Lakers' victory generated a record 3,085 TPS as the game ended.

For context, Twitter currently sees about 750 TPS on an average day and 65 million total Tweets a day.

@twitterapi Showcase: TweetBeat’s World Cup

16 June 2010 | No Comments » | themattharris
The Platform team is always excited to see developers' creativity in building cool applications using our APIs. To showcase new and interesting applications built on the Twitter Platform, we're going to periodically feature great apps on our blog. For our first post, we'd like to highlight the @kosmix TweetBeat World Cup site. For all of the World Cup fans out there, you are seriously missing out if you haven't checked this out yet!



The TweetBeat site provides real-time updates from and around the World Cup. You can follow what is being said about the whole tournament, or focus on a specific team and even follow what's happening with its opposition. Not only that, but their Popular Tweets sidebar keeps you informed of what everyone else is talking about and, during matches, which team has the most Tweets.

TweetBeat uses the Twitter Firehose to cluster similar tweets into real-time stories from all across Twitter as they happen. You can use the speed slider to slow down or speed up the flow of Tweets and stories down the page. They have also integrated @Anywhere so that you can retweet the best tweets or follow your favorite Twitter users right from the site, without having to come back to twitter.com.



If you know of other cool uses of the Twitter API, tweet about it and mention @twitterapi or me (@themattharris) and we'll check it out!

What’s Happening with Twitter?

15 June 2010 | No Comments » | SG
From a site stability and service outage perspective, it's been Twitter's worst month since last October.

What's the problem?
Last Friday, we detailed on our Engineering blog that this is going to be a rocky few weeks. We're working through tweaks to our system in order to provide greater stability at a time when we're facing record traffic. We have long-term solutions that we are working towards, but in the meantime, we are making real-time adjustments so that we can grow our capacity and avoid outages during the World Cup.

As we go through this process, we have uncovered unexpected deeper issues and have even caused inadvertent downtime as a result of our attempts to make changes. Ultimately, the changes that we are making now will make Twitter much more reliable in the future. However, we certainly are not happy about the disruptions that we have faced and even caused this week and understand how they negatively impact our users.

Should Twitter have been ready?
Record traffic and unprecedented spikes in activity are never simple to manage. However, we were well aware of the likely impact of the World Cup. What we didn't anticipate was some of the complexities that have been inherent in fixing and optimizing our systems before and during the event.

What's next?
Over the next two weeks, we may perform relatively short planned maintenance on the site. During this time, the service will likely be taken down. We will not perform this work during World Cup games, and we will provide advance notification.

How can I best keep informed of any future Twitter site issues?
For real-time updates on site outages or major issues, you can go to our Status blog. For most other problems that you may be having with Twitter, follow @Support.

Background on Twitter uptime from Pingdom
A month by month look: http://bit.ly/c3BPRS

Jonah Lopin to Talk Social Media at B2B Search Strategy Summit

14 June 2010 | No Comments » | Pamela Seiple

b2b Search Strategy Summit Speakers BadgeLooking to increase the effectiveness of your business' search marketing campaigns? Join HubSpot VP Customers Jonah Lopin at the b2b Search Strategy Summit on June 23 in San Francisco to learn best practices and discover top tools and tips that can be implemented immediately to turn around and optimize your B2B search marketing campaigns.

Jonah is scheduled to speak at 4:20 p.m. on the panel, "Social Media: Why Blogs and Social Media Should be Part of Every B2B Marketers Toolkit," and will be accompanied by Lee Odden of TopRank Online Marketing and moderated by Galen de Young.

The b2b Search Strategy Summit promises to provide attendees with specific action plans to:

  • Increase lead generation,
  • Track leads all the way down the sales funnel,
  • Integrate social media B2B strategies,
  • Shorten the B2B sales cycle,
  • And annihilate the competition.

The event will cover effective, tried and true strategies that can be implemented immediately to improve B2B search engine marketing campaigns, boost ROI and expand a business' lead generation funnel.  It will provide experienced marketers with current thinking and actionable strategies for successful B2B search engine marketing, covering topics such as boosting ROI through lead generation; making social media work to increase branding and generate leads; blending PR, social media and search to drive more B2B profits; effective landing page optimization specifically for B2B sites; the top 10 paid search strategies to improve ROI; using search as a springboard to a more integrated B2B Marketing strategy; and best practice B2B case studies and proven solutions.

Register through our affiliate link (http://www.ppcsummit.com/243-8-3-17.html) with code HUBSPOT to receive $300 off the event's registration price.

We hope you'll join Jonah at the event!

For a complete list of upcoming HubSpot speaking engagements, visit our Events Page.

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Boston Business Journal Names @HubSpot the #1 Best Place to Work

11 June 2010 | No Comments » | Pamela Seiple

BBJ Best Places to Work BadgeWhere’s the best place to work in Boston?  You guessed it – HubSpot!  At this morning’s 2010 Best Places to Work Awards breakfast at the Seaport Hotel & World Trade Center, the Boston Business Journal announced HubSpot as the number one best place to work in Boston in the midsize companies category.  HubSpot, supported at the event by 12 enthusiastic members of its team, was up against some stiff competition for the top spot, competing against 19 other finalists including Google, who placed second. Read the Boston Business Journal feature article about HubSpot here.

Brian Halligan, BBJ Award"We really strive to build a unique and innovative culture at HubSpot, and our employees are a huge part of that," said HubSpot Founder and CEO Brian Halligan, who accepted the award on HubSpot’s behalf.  "One of the greatest things about working at HubSpot is the ability to help businesses improve and transform their marketing. Empowering our customers to be successful is a major factor in our employees' happiness, and without our customers, we wouldn't be here today. It’s hard to believe it’s only been 4 years since HubSpot was founded, and this recognition is truly an honor for us.”

HubSpot employees (AKA HubSpotters), now numbering over 160, are intelligent, hard-working, and team-oriented. They love HubSpot for its success, supportive leaders and co-workers, innovative and analytical culture and casual work environment, which boasts an office game room (foosball, ping pong or a beer, anyone?).  HubSpotters alsoBest Places to Work Infographic enjoy no vacation policy, take pride in company-wide competitions such as Iron Chef HubSpot, and take part in HubSpot traditions such as a weekly internet marketing video podcast, HubSpot TV.

"It's an incredibly transparent work environment, and it's very laid back." said HubSpot Product Owner Karen Rubin, "There is a lot of joking and teasing that goes on in the office, making it a very comfortable place. Also, everyone here is brilliant, which makes it a lot of fun."

So, what do HubSpotters like best about working at HubSpot?  Other HubSpotters! In a recent employee survey conducted, HubSpot employees cited that their fellow co-workers were the key factors that made working at HubSpot so enjoyable.

HubSpot is an internet marketing software company founded four years ago in Cambridge, MA, whose inbound marketing software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers.  HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.  To date, more than 2,800 customers are using HubSpot's software to transform the way they market their products and services by leveraging the internet.

We're absolutely thrilled to be honored as the best place to work in Boston, so a huge thanks goes to our awesome employees, customers, partners, and the Boston Business Journal and its sponsors for recognizing HubSpot and putting together a fantastic event.

If a job at HubSpot sounds enticing, check out our available positions and apply today at http://www.hubspot.com/careers.

Watch the video of Brian accepting HubSpot's award below, find photos from the event in HubSpot's Flickr set, and learn more about HubSpot's culture here.

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